Reform UK
Reform UK is a UK political party founded in 2018 that campaigns on anti-immigration, anti-Net Zero, and sovereignty platforms. It serves British voters across England, Scotland, and Wales, with 270,000+ members, 8 MPs, and 2,400+ councillors.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reform UK does
Reform UK is a political party in the United Kingdom that contests elections at local, devolved, and national levels. Founded in 2018 as The Brexit Party and rebranded to Reform UK in 2021, the party is registered as Reform UK Party Limited (Company No. 16260766) with headquarters at Millbank Tower, London, and is regulated by the UK Electoral Commission. It is led by Nigel Farage and positions itself as an anti-establishment right-wing populist alternative to the Labour-Conservative duopoly, with policy priorities including leaving the European Convention on Human Rights, mass deportation via Operation Restoring Justice, scrapping Net Zero policies, cutting immigration, and reducing tax burdens on workers. The party serves UK voters across England, Scotland, and Wales.
Reform UK's product surface is centered on political engagement rather than commercial technology. Core digital offerings include the ReformGo mobile application (iOS and Android) for membership management, the reformparty.uk website serving as the central hub for information, donations, and membership signup, the Reform Daily newsletter, a member portal, an official merchandise e-commerce store, and the Association of Reform Councillors (ARC) tier for elected officials. Premium donor clubs (Patrons Club at £1,000+/year, Leaders Club at £10,000+/year) and tiered membership subscriptions (£25/year standard, £15/year under-25s, £20/year veterans) generate a tiered recurring revenue base alongside large lump-sum political donations from high-net-worth individuals.
The business model is a hybrid of subscription recurring revenue (membership fees, donor clubs) and large discrete donations. As of mid-2026, the party reports 270,000+ members, 8 MPs, 2,400+ councillors, control of 14 councils, 2 Mayors, 1 MSP, 2 MSs, and 2 London Assembly Members. Fundraising has scaled dramatically, with Q1 2026 receipts of £9.3 million making it the best-funded UK party that quarter. Customer-facing reach is delivered through local constituency branches, door-to-door canvassing, paid digital advertising (notably Facebook), events and rallies (100+ annually with 50,000+ attendees), and media presence via podcast, GB News, and Reform Daily. The party's polling lead of 25% (June 2026) versus 19% for both Labour and the Conservatives places it at the front of national opinion for the first time.
Reform UK firmographics
Firmographics- Name
- Reform UK
- Legal name
- Reform UK Party Limited
- Website
- https://reformparty.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reform UK is a UK political party founded in 2018 that campaigns on anti-immigration, anti-Net Zero, and sovereignty platforms. It serves British voters across England, Scotland, and Wales, with 270,000+ members, 8 MPs, and 2,400+ councillors.
- Ownership category
- akta.pro rank
Where Reform UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reform UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Standard membership at £25/year, Under 25s at £15/year, Veterans at £20/year. The party reports 270k+ members contributing annual membership fees.
- Political Donations: Reform UK receives large donations from crypto billionaires and wealthy backers. Major donors include Christopher Harborne (£12m+ total), Ben Delo (£4m+), and Nick Candy (£1m). The party operates Patrons Club (£1,000+/year) and Leaders Club (£10,000+/year) for high-value donors.
- Merchandise Sales: Official merchandise store selling branded items including beanies (£15), mugs (£10), ties (£30), tote bags, pin badges, notebooks, and window stickers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual membership for general supporters |
| Subscription | Annual | Discounted membership for young supporters aged 16-24 |
| Subscription | Annual | Discounted membership for British Armed Forces veterans |
| Subscription | Annual | High-value donor club with exclusive events and access |
| Subscription | Annual | Elite donor inner circle with unparalleled behind-the-scenes access |
| Unit Pricing | Pay-as-you-go | Official branded merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Reform UK product offering
Product offeringCore offering
Reform UK is a British political party that contests local, devolved, and national elections, recruits and retains paying members, raises political donations, sells branded merchandise, and advocates for policy positions including leaving the European Convention on Human Rights, mass deportation of illegal immigrants, scrapping Net Zero policies, and cutting taxes. Its core activity is fielding candidates and elected representatives (8 MPs, 2,400+ councillors, 2 mayors, 1 MSP, 2 MSs) and providing membership-based political engagement through subscriptions, donor clubs, a mobile app, daily newsletter, and event network.
Product overview
Reform UK operates primarily as a political party rather than a technology product company. The organization's digital offerings consist of a main website (reformparty.uk) serving as the central hub for party information, membership management, donations, and policy content. The primary product is the ReformGo mobile application, which serves as a digital membership hub providing supporters with digital membership cards, event notifications, achievements tracking, and news access. Additional offerings include Reform Daily (an email newsletter), a merchandise e-commerce store, a member portal for subscription management, and premium donor clubs (Patrons' Club and Leaders Club) offering exclusive benefits. The organization does not appear to offer a platform architecture with modules, APIs, or developer integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Reform UK Political Membership Recurring annual membership subscription providing individuals with party membership status, voting rights, access to ReformGo digital membership card, conference discounts, branch-level engagement, and political representation through the party's elected officials. Open to UK residents at £25/year standard, with discounted tiers for under-25s and veterans.
- Reform UK Merchandise Official branded physical merchandise sold online via the party e-commerce store, including beanie hats (£15), mugs (£10), ties (£30), tote bags, pin badges (£3), notebooks, trolley coins, and window stickers. Delivered across the UK via Royal Mail and DPD to members, supporters, and the general public.
Quantifiable outcome
- Deport 400,000 migrants granted asylum in past five years under tough new border crackdown plans
- +3 more outcomes
Companies that use Reform UK
Customer profileSegments4 records
Ideal customer profiles5 records
Reform UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reform UK partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Reform UK competitors and assessment
Company assessmentDirect peers
- Conservative and Unionist Party: UK governing right-of-centre party and Reform UK's primary competitor for centre-right voters; contests the same Westminster, council and devolved seats under a similar GTM motion of canvassing, membership fees and large-donor fundraising.
- Labour Party: UK centre-left governing party and Reform UK's main competitor for working-class voters in Red Wall and Midlands seats; operates an analogous membership-fee + donation revenue model and similar multi-level electoral strategy.
- Liberal Democrats: UK third party contesting Westminster, local councils and devolved nations using the same membership subscription model and digital canvassing playbook as Reform UK, though from a centrist position.
- Green Party of England and Wales: UK political party with nationwide councillor base (the largest on the left outside Labour) and recurring membership revenue model, comparable to Reform UK's local-government breakthrough strategy.
- Scottish National Party: Scottish devolved-nation party with comparable GTM motion, MSP presence and member-donation financing; competes directly with Reform UK Scotland for Holyrood seats.
Emerging players
- UK Independence Party (UKIP): Reform UK's direct ideological predecessor (Farage's original vehicle for Brexit); shares the same right-populist, sovereignty-focused value proposition and membership-based funding model.
- Restore Britain: Splinter party formed by former Reform UK MP Rupert Lowe that competes for the same right-populist voters in English parliamentary by-elections and council contests.
Regional players
- Alternative for Germany (AfD): German right-populist party with comparable anti-immigration, anti-establishment platform and membership-donation revenue model, providing a useful analogue for European right-populist trajectory.
- Rassemblement National (RN): French right-populist party operating a comparable mass-membership and large-donor GTM model; relevant as a European benchmark for translating protest-party status into electoral breakthrough.
- Plaid Cymru: Welsh devolved-nation party competing directly with Reform UK Wales for Senedd seats; uses a comparable small-donor + membership subscription revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reform UK social profiles
Digital presenceReform UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reform UK leadership team
Management profileNumber of profiles
Profiles16 records
Reform UK subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reform UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reform UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reform UK
What does Reform UK do?
Reform UK is a British political party that contests local, devolved, and national elections, recruits and retains paying members, raises political donations, sells branded merchandise, and advocates for policy positions including leaving the European Convention on Human Rights, mass deportation of illegal immigrants, scrapping Net Zero policies, and cutting taxes. Its core activity is fielding candidates and elected representatives (8 MPs, 2,400+ councillors, 2 mayors, 1 MSP, 2 MSs) and providing membership-based political engagement through subscriptions, donor clubs, a mobile app, daily newsletter, and event network.
Is Reform UK a public or private company?
Reform UK is a private company. It is classified as unknown and is currently operating.
When was Reform UK founded?
Reform UK was founded in 2018. It employs 1 to 10 people.
Where is Reform UK based?
Reform UK is headquartered in London, United Kingdom, in the Europe region.
How does Reform UK make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are political Donations and merchandise Sales.
Who are Reform UK's main competitors?
Direct peers on record are Conservative and Unionist Party, Labour Party, Liberal Democrats, Green Party of England and Wales and Scottish National Party. Emerging players are UK Independence Party (UKIP) and Restore Britain. Regional players are Alternative for Germany (AfD), Rassemblement National (RN) and Plaid Cymru.
Does Reform UK have an API?
No public API is recorded for Reform UK.