The Conservative Party
The Conservative and Unionist Party is the historic UK centre-right political party, founded 1834 and currently the main opposition party under Leader Kemi Badenoch. It campaigns for votes through 721+ constituency associations, a paid CCHQ staff of 350, and a digital platform spanning conservatives.com, VoteSource canvassing app, and the National Conservative Draws Society lottery.
- Company typePrivate
- Founded1834
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Conservative Party does
The Conservative and Unionist Party (commonly the Conservative Party or 'Tories') is the historic centre-right political party in the United Kingdom, founded in 1834 and currently the main opposition party in Parliament under Leader Kemi Badenoch (since November 2024) and Chairman Kevin Hollinrake. It is a non-profit membership organisation registered with the UK Electoral Commission (PP52), headquartered at 4 Matthew Parker Street, London (CCHQ), with a secondary Member Services office in Leeds (10 Wellington Place) and an annual conference hosted in Birmingham. Its core 'product' is fielding candidates for elected office at local, devolved, and Westminster levels, supported by a nationwide infrastructure of 721+ constituency associations, regional and area officer structures, the National Convention, and ten-plus recognised affiliate organisations (Young Conservatives, Conservative Women's Organisation, Conservatives Abroad, Conservative Policy Forum, Conservative Councillors' Association, and diaspora/demographic groups).
The party's technology stack centres on the conservatives.com ecosystem (policy, membership, complaints, shop, lottery subdomains), the proprietary VoteSource canvasser mobile application for doorstep data collection, and a marketing stack built on Facebook Pixel, GA4, Cloudflare, and Jotform, with voter profiling enriched by Experian data-broker services and the monthly electoral/marked registers supplied by local authorities. Paid CCHQ headcount stood at 350 in April 2024 (up 39% from 252 in April 2023), with a 72/28 male/female split.
Revenue is generated through tiered annual membership subscriptions (£12 Under-30, £41 Standard or £4/month, £27 Armed Forces), donations and loans reportable to the Electoral Commission above £500, conference ticket sales and commercial exhibition space, merchandise e-commerce, and the National Conservative Draws Society lottery. The current operating period is defined by electoral contraction in local government (300+ council seats lost in May 2025), high-profile defections to Reform UK in January 2026 (Braverman, Jenrick, Zahawi), offset by early signs of recovery including the June 2026 Aberdeen South by-election win and a refreshed policy platform headlined by ECHR exit and a £47bn public spending savings plan.
The Conservative Party firmographics
Firmographics- Name
- The Conservative Party
- Legal name
- The Conservative and Unionist Party
- Website
- https://conservatives.com
- Company type
- Private
- Founded year
- 1834
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Conservative and Unionist Party is the historic UK centre-right political party, founded 1834 and currently the main opposition party under Leader Kemi Badenoch. It campaigns for votes through 721+ constituency associations, a paid CCHQ staff of 350, and a digital platform spanning conservatives.com, VoteSource canvassing app, and the National Conservative Draws Society lottery.
- Ownership category
- akta.pro rank
The Conservative Party industry classification
Industry- Product category
- Political Party Operations
- NAICS
- Political Organizations (81394), Civic and Social Organizations (81341)
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
- akta.pro secondary industry
- Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)
Keywords
Where The Conservative Party is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The Conservative Party business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Subscriptions: The party generates recurring revenue from annual membership subscriptions at tiered rates: Under 30 at £12/year, Standard at £41/year (or £4/month), Armed Forces at £27/year. Members receive voting rights, access to Conference, exclusive updates, and the ability to influence party policy. All subscription revenue goes towards party campaigns.
- Donations and Contributions: The party receives donations and loans from supporters, reported to the Electoral Commission for sums over £500. Donations are processed through the website and reported per Parts IV and 4A of the Political Parties, Elections and Referendums Act 2000. Significant donations have been received from financial backers including Christopher Harborne (£3m and a record £12m donation).
- Event Revenue (Conference and Tickets): The party sells tickets and commercial exhibition space at its annual Conservative Party Conference in Birmingham. The conference is a major revenue-generating event with ticket tiers and commercial sponsorship opportunities.
- Merchandise and Shop Sales: The party operates an online shop (shop.conservatives.com) selling merchandise, generating revenue from the sale of goods to supporters and members.
- Lottery and Gaming: The National Conservative Draws Society operates a lottery programme (lottery.conservatives.com) as a fundraising mechanism for the party.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Under 30 membership - £12 per year with full party benefits |
| Subscription | Monthly | Standard membership - £41 per year (or £4 per month) |
| Subscription | Annual | Armed Forces membership - £27 per year with full party benefits |
| One time/ perpetual license | Multi-year contract | Conference tickets - various tiers available |
Go-to-market motion1 record
Distribution channels11 records
Marketing channels14 records
The Conservative Party product offering
Product offeringCore offering
The Conservative Party (formally the Conservative and Unionist Party) is a UK political party that campaigns for electoral support, develops and advocates policy platforms, manages a nationwide membership organisation, and operates political infrastructure including CCHQ, over 721 constituency associations, an annual Party Conference, and affiliated volunteer organisations. It sells party memberships, raises donations, runs a merchandise shop, and operates the National Conservative Draws Society lottery to fund its political operations.
Product overview
The Conservative Party is a UK political party that operates digital services for political campaigning, membership management, and party organization rather than a technology product company. Its digital offerings consist of a website platform supporting membership subscriptions, donations, volunteering sign-ups, campaign news, event ticketing (Party Conference), an online merchandise shop, and a party lottery. Additional party organizations include the Young Conservatives, Conservative Women's Organisation, Conservatives Abroad, Conservative Policy Forum, and affiliated community groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Conservative Party Membership Annual or monthly subscription programme providing party membership benefits including voting rights, Conference access, policy input, and local Association involvement. Available in three tiers: Under 30 (£12/year), Standard (£41/year or £4/month), and Armed Forces (£27/year). Targeted at individuals who wish to formally join and participate in Conservative Party governance and campaigning.
- Conservative Party Conference Annual multi-day political conference in Birmingham featuring main exhibition, fringe programme, keynote speeches, and networking events. Tickets are sold separately with tiered pricing to party members, registered supporters, and accredited attendees.
- Conservative Party Shop (Merchandise) Online e-commerce store selling Conservative Party-branded merchandise and memorabilia to supporters and members. Generates revenue for the party through direct sales of goods.
- National Conservative Draws Society (Lottery) Lottery and gaming draws operated by the National Conservative Draws Society as a fundraising mechanism for the party. Available to members and supporters via an online platform.
- Conservative Policy Forum (CPF) Formal policy-engagement programme for all party members to contribute to the Party's policy-making via local discussion groups and digital engagement. Operates as a Recognised Organisation under the Party Constitution and feeds member input into national policy development.
- Conservative Party Donations Programme
Quantifiable outcome
- £47 billion in public spending savings identified through policy proposals
- +12 more outcomes
Companies that use The Conservative Party
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Conservative Party technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Conservative Party partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Young ConservativescoreThe youth wing of the Conservative Party, automatically enrolling all party members aged 25 and under into local branches within their constituencies. Organised at local level within Associations, it drives youth membership recruitment, engagement, and leadership development.
- Conservative Women's Organisation (CWO)coreRepresents women members of the Conservative Party, providing training, mentoring, speaking opportunities, and supporting women who wish to become involved at all levels of public life and in their local community. A Recognised Organisation with special recognition in the Party Constitution.
- Conservatives AbroadcoreThe global network of the Conservative Party for members and supporters living permanently or temporarily abroad. Has members and branches across Europe, Asia, Africa, the Americas, and Australasia. Administratively linked to Cities of London and Westminster Conservative Association. A Recognised Organisation under the Party Constitution.
- Conservative Policy Forum (CPF)coreEnables all party members to contribute directly to the Party's policy-making. Every Association or Federation should have an active CPF discussion group. A Recognised Organisation under the Party Constitution that feeds into party policy development.
- Conservative Councillors' Association (CCA)coreThe driving force within the Conservative Party for councillors, candidates, and those interested in local government. Amplifies their voice, powers their campaigns, provides training, hosts events, and supports Conservative policies in local government. Every Conservative councillor is a member.
- National Conservative ConventioncoreThe 'parliament of the Voluntary Party,' comprised of all Association Chairmen, officers from Areas and Regions, and representatives from the Conservative Women's Organisation. Meets at least twice yearly at Spring Forum and Party Conference. The most senior volunteers represent the Voluntary Party to the party leadership.
- British Tamil ConservativesminorAffiliate community group of the Conservative Party representing and engaging the British Tamil community. One of several diaspora community groups that extend the party's reach into specific ethnic and cultural communities.
- Conservative Friends of Bangladesh (CFoB)minorAffiliate community group engaging the British Bangladeshi community with the Conservative Party.
- Conservative Friends of India (CFI)minorAffiliate community group representing and engaging the British Indian community with the Conservative Party.
- Conservative Friends of Pakistan (CFOP)minorAffiliate community group engaging the British Pakistani community with the Conservative Party.
- Conservative Friends of the NHSminorAffiliate community group focused on engaging healthcare professionals and NHS supporters with Conservative policies.
- Conservative Friends of UkraineminorAffiliate community group supporting Ukraine-related policies and engaging the British Ukrainian community.
- Conservative Friends of the Republic of KoreaminorAffiliate community group engaging British supporters of the Republic of Korea.
- Conservative Friends of Small Business (CFoSB)minorAffiliate group representing and engaging small business owners and entrepreneurs with the Conservative Party.
- Conservative Muslim ForumminorAffiliate community group engaging British Muslim voters and community members with the Conservative Party.
- LGBT+ ConservativesminorAffiliate community group representing and engaging LGBT+ members and supporters within the Conservative Party.
- National Conservative Draws SocietycoreAffiliate organisation operating the party's lottery programme (lottery.conservatives.com) as a fundraising mechanism. One of the party's official affiliate draw/gaming organisations.
- Lord Wolfson of TredegarcoreLord Wolfson conducted the authoritative legal analysis (Wolfson Final Report) on issues regarding ECHR exit, concluding that ECHR membership places significant practical limits on the UK's ability to maintain border control. His detailed legal and policy work underpins the Conservative Party's flagship policy of leaving the ECHR.
- Andrew Dinsmore (Barrister)coreProminent barrister who provided detailed legal advice on repealing the Public Sector Equality Duty. His analysis concluded that the duty encourages public bodies to prioritise process and paperwork over outcomes, driving bureaucratic compliance culture. This work underpins the party's public sector reform agenda.
- Ian Acheson (Former Prison Governor)minorFormer Prison Governor supporting the Integration Commission led by Shadow Home Secretary Chris Philp and Shadow Justice Secretary Nick Timothy. Part of the team developing policies to root out Islamist extremism and end separatism.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
The Conservative Party competitors and assessment
Company assessmentDirect peers
- Labour Party: The UK's other major political party and currently the party of government. Direct competitor for votes, members, donors, and parliamentary seats across all UK constituencies, operating with a comparable national headquarters structure, constituency association network, and digital campaign infrastructure.
- Reform UK: Emerging right-wing political party that has overtaken the Conservatives in many local-election strongholds since 2024 and attracted multiple Conservative defections. Competes directly for the same right-of-centre voter, donor, and activist pool.
- Liberal Democrats: UK-wide centre-to-centre-left party and long-standing third party in British politics. Operates a parallel membership and constituency-association model and competes for the same parliamentary seats under first-past-the-post.
Regional players
- Scottish National Party (SNP): Scotland's principal party of government until 2024 and dominant pro-independence force. Competes head-to-head with Scottish Conservatives in every Scottish constituency and shares structural similarities in membership, donations, and conference-driven organisation.
- Democratic Unionist Party (DUP): Northern Ireland's largest unionist party and historic ally of the Conservatives at Westminster. Competes with the party in Northern Ireland constituencies and shares ideological overlap on unionism, sovereignty, and ECHR positioning.
- Plaid Cymru: Wales's principal pro-independence party and main competitor to Welsh Conservatives in Welsh constituencies. Operates a parallel regional association structure and conference model within the broader UK political ecosystem.
Others
- UK Electoral Commission: Statutory regulator of UK political parties, including donation reporting and compliance under PPER Act 2000. A key counterparty relationship for the Conservative Party given the ongoing investigations referenced in the data.
- UK Independence Party (UKIP): Historical predecessor of Reform UK on the UK right. Provides a precedent for insurgent right-wing parties displacing Conservative voters, making it a relevant comparative case for the trajectory currently being lived out by Reform UK.
- Conservative Political Action Conference (CPAC): Adjacent international conference and movement infrastructure for centre-right politics. Provides a comparative reference point for the Conservative Party Conference as a MICE and donor-engagement asset.
Emerging players
- Green Party of England and Wales: Smaller UK-wide party with growing local-government footprint. Operates with a similar membership-and-conference model and competes with Conservatives in metropolitan and student-heavy constituencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Conservative Party social profiles
Digital presenceThe Conservative Party financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Conservative Party leadership team
Management profileNumber of profiles
Profiles8 records
The Conservative Party subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Conservative Party funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Conservative Party M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Conservative Party
What does The Conservative Party do?
The Conservative Party (formally the Conservative and Unionist Party) is a UK political party that campaigns for electoral support, develops and advocates policy platforms, manages a nationwide membership organisation, and operates political infrastructure including CCHQ, over 721 constituency associations, an annual Party Conference, and affiliated volunteer organisations. It sells party memberships, raises donations, runs a merchandise shop, and operates the National Conservative Draws Society lottery to fund its political operations.
Is The Conservative Party a public or private company?
The Conservative Party is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Conservative Party founded?
The Conservative Party was founded in 1834. It employs 251 to 500 people.
Where is The Conservative Party based?
The Conservative Party is headquartered in London, United Kingdom, in the Europe region.
How does The Conservative Party make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are donations and Contributions, event Revenue (Conference and Tickets), merchandise and Shop Sales and lottery and Gaming.
Who are The Conservative Party's main competitors?
Direct peers on record are Labour Party, Reform UK and Liberal Democrats. Regional players are Scottish National Party (SNP), Democratic Unionist Party (DUP) and Plaid Cymru. Others are UK Electoral Commission, UK Independence Party (UKIP) and Conservative Political Action Conference (CPAC). Green Party of England and Wales is listed as an emerging player.
Does The Conservative Party have an API?
No public API is recorded for The Conservative Party.
What industry is The Conservative Party in?
The Conservative Party's product category is Political Party Operations. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation, with a secondary code of BPAGAFAA, Civil Liberties & Constitutional Rights Advocacy. Its NAICS code is 81394.