Oleum cosmetics

What Oleum cosmetics does

Oleum Cosmetics is an Egypt-based, direct-to-consumer beauty brand that sells natural cosmetic oils under the "Oleum Pure Beauty" label. Its catalog is organized into three collections (Haircare, Skincare, Aromatherapy) and consists of individual SKUs such as Cyperus, Rosemary, Licorice, Jojoba, Sweet Almond, Lavender, Coffee, Mint, Arabian Jasmine, Garlic, Amla, and Castor oils, priced between LE220 and LE497 per unit. Products are positioned as stone-milled, unrefined, and 100% pure, with specific functional claims around hair growth, body-hair reduction, skin brightening, moisturizing, and aromatherapy.

The underlying technology is the stone-milling and unrefined processing technique used to produce the oils, which the company describes as preserving natural properties versus chemical refinement. There is no proprietary software, platform, or digital product; the technology stack is standard Shopify e-commerce with country/currency selectors across 30+ shipping destinations and a bilingual (English/Arabic) interface, supplemented by a WhatsApp direct-ordering line for Arabic-speaking customers.

Commercially, Oleum operates as a private, bootstrapped brand founded in 2016 with a single founder-CEO (Mohamed Badry), 1-10 employees, and only one disclosed funding event of $25,000 in April 2017. The revenue model is purely transactional DTC unit sales with no subscriptions, bundles, wholesale, or B2B channels, and there are no disclosed partnerships, awards, certifications, or enterprise customers. Headcount, capital, and channel data together describe a small, founder-led lifestyle brand rather than a scaled operation.

Name

Oleum cosmetics

Legal name

Oleum Cosmetics

Website

https://oleum.shop

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Oleum Cosmetics is an Egypt-based, founder-led DTC e-commerce brand selling stone-milled, unrefined natural cosmetic oils across Haircare, Skincare, and Aromatherapy to individual consumers globally via its Shopify storefront and WhatsApp.

Ownership category

akta.pro rank

Product category

Natural Cosmetics & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

akta.pro secondary industry

Extracts, Oleoresins & Essential Oils (Spice Extracts for Flavoring) (AFAJANAJ)

Keywords

• Natural cosmetic oils
• Essential oils retail
• Carrier oils
• Aromatherapy products
• Natural skincare

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of natural cosmetic oils (essential oils and carrier oils) to consumers through the e-commerce platform. Products are sold individually with one-time purchase pricing in Egyptian Pounds. No subscription model is evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oleum Cosmetics sells and distributes pure, natural, stone-milled, and unrefined essential and carrier oils for haircare, skincare, and aromatherapy use. Products are marketed as 100% pure and free of chemical processing, including oils such as rosemary, jojoba, lavender, castor, cyperus, and coffee oils. The company retails directly to consumers through its own e-commerce storefront and WhatsApp ordering, shipping to over 30 countries.

Product overview

Oleum Cosmetics is an Egyptian-based natural cosmetics company specializing in high-quality, pure, and unrefined essential and carrier oils. The company offers a portfolio of individual products organized into three main collections: Haircare (including Rosemary Oil, Castor Oil, Garlic Oil, Amla Oil), Skincare (including Licorice Oil, Jojoba Oil, Sweet Almond Oil, Castor Oil), and Aromatherapy (including Lavender Oil, Coffee Oil, Mint Oil, Arabian Jasmine Oil). Products are marketed as stone-milled, unrefined, and 100% pure, with specific offerings like Cyperus Oil for body hair reduction. The product line consists of standalone essential and carrier oils sold directly through their e-commerce platform, without a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Oleum Cyperus Oil (زيت السعد) Natural Cyperus oil formulated to reduce body hair growth, providing a chemical-free alternative for hair management; priced at LE299.
• Oleum Rosemary Oil 30 ml Stone-milled premium quality essential oil for hair growth, derived from rosemary plants; priced at LE293.
• Oleum Licorice Oil Pure licorice oil for skin brightening, promoting natural and even-toned radiant appearance; priced at LE293.
• Oleum Jojoba Oil Stone-milled, unrefined, and 100% pure jojoba oil for skincare and haircare that moisturizes, nourishes, and protects skin and hair; priced at LE306.
• Oleum Sweet Almond Carrier Oil 100% pure and unrefined sweet almond carrier oil with delicate aroma and high vitamin E content for nourishing skin and hair; priced at LE293.
• Oleum Lavender Oil 30 ml 100% pure essential oil for aromatherapy, skincare, and relaxation purposes; priced at LE407.
• Oleum Coffee Oil Pure, rich, aromatic caffeine-infused essential oil for cosmetics; priced at LE334.
• Oleum Mint Oil Essential oil for aromatherapy that uplifts mood, relieves stress, and promotes clear and healthy skin; priced at LE497.
• Oleum Castor Oil Stone-milled, pure and nourishing oil for hair, skin, and eyelashes; priced at LE220.
• Oleum Arabian Jasmine Oil 100% pure and premium quality essential oil for aromatherapy and skincare; priced at LE334.
• Oleum Garlic Oil 100% pure, unrefined, stone-milled oil that promotes hair growth and supports skin health; priced at LE306.
• Oleum Amla Oil 30 ml 100% pure and unrefined amla oil that promotes healthy hair growth and glowing skin; priced at LE334.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Young Living: Leading MLM essential oils brand with a broad portfolio of single oils, blends, and infused beauty products targeting wellness, skincare, and haircare — competing in the same natural, pure positioning as Oleum.
• Plant Therapy: DTC essential oils and carrier oils brand offering pure, kid-safe, and single-ingredient oils for aromatherapy and topical use — overlapping directly with Oleum's haircare, skincare, and aromatherapy lines.
• doTERRA: Global direct-sales essential oils company offering single-ingredient and blended essential oils plus carrier oils for aromatherapy, skincare, and haircare — directly comparable to Oleum's product categories and use cases.
• Edens Garden: US-based DTC essential oils brand selling 100% pure, unadulterated single oils and blends direct to consumers — closely matching Oleum's pure, unrefined positioning and direct-to-consumer model.
• Leven Rose: Single-ingredient beauty oil brand selling jojoba, argan, and similar carrier oils unrefined and cold-pressed for skin and hair — a smaller, closely comparable DTC competitor to Oleum.

Emerging players

• Aromatherapy Associates: Specialist aromatherapy brand focused on essential oil blends for skincare, bath, and wellbeing — partial overlap with Oleum's aromatherapy collection and a useful premium-benchmark peer.

Broad incumbents

• Now Solutions (NOW Foods): Mass-market natural products company offering pure essential oils, carrier oils, and aromatherapy SKUs globally — represents the value-tier comparable to Oleum on product format and price ladder.
• L'Occitane en Provence: Global natural-beauty incumbent with a wide portfolio of plant-based oils, butters, and skincare products — sets the bar for natural-ingredient beauty branding that Oleum competes against.
• The Ordinary (DECIEM): Single-ingredient, science-led skincare brand offering pure oils (rosehip, jojoba, marula) at accessible prices — competing for the same natural, single-oil consumer but at significantly greater scale.
• Aesop: Premium natural-ingredient skincare brand with botanical oils and aromatherapy products — represents the high-end positioning Oleum could aspire to within the natural beauty category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oleum cosmetics