Edens Garden
Edens Garden is a family-owned, women-operated aromatherapy company that sells 100% pure, GC/MS-tested essential oils, synergy blends, roll-ons, carrier oils, diffusers, and bath/body products directly to US consumers through its Shopify website and Amazon Storefront, competing against MLM-led incumbents like doTERRA and Young Living on a non-MLM, lower-price basis.
- Company typePrivate
- Founded2009
- HeadquartersSan Clemente, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Edens Garden does
Edens Garden is a privately held, family-owned and women-operated aromatherapy company founded in 2009 and headquartered in San Clemente, California, operating under the legal entity Edens Garden Essentials Corporation. The company sells 100% pure, third-party GC/MS-tested essential oils and aromatherapy products across the United States (with shipments to a few select international markets), exclusively through its own e-commerce site (edensgarden.com, powered by Shopify) and an Amazon Storefront, with no wholesale, MLM, or private-label channels. Its core offering spans 250+ single essential oils, 142 synergy blends, and 107 pre-diluted roll-ons, supplemented by 30+ carrier oils, seven diffuser models, bath and body products, themed gift sets, and dedicated sub-brands including OK For Kids (children ages 2+) and Sweet Edens kids perfume, plus limited seasonal collections (Fall 2024 and Summer 2024 ranges) and a 2025 In Bloom Cherry Blossom blend.
The company's underlying technology and quality architecture centers on third-party Gas Chromatography Mass Spectrometry (GC/MS) testing of every batch, indigenous-plant sourcing via direct relationships with global suppliers, and three extraction methods (steam distillation, cold pressed, solvent extraction) selected per plant material. Standardized batch-level purity verification is published on product pages, and the company emphasizes transparency around composition potency, absence of pesticides, synthetics, herbicides, GMOs, and additives. Supporting technology integrations are limited to Shopify (commerce, payments, shipping, marketing) and Google Analytics, with no disclosed AI/ML capabilities, mobile app, or third-party SDKs.
Edens Garden's business model is direct-to-consumer with unit pricing per SKU (e.g., $15.95-$24.95 for 10ml single oils; gift sets scaling from $19.95 samplers to $1,195.95 for the 96-set) plus the recurring Aroma Notes Rewards loyalty program for retention. The company competes directly with doTERRA, Young Living, Plant Therapy, Mountain Rose Herbs, and NOW Foods by explicitly positioning itself as a non-MLM alternative with 40-60% lower prices and equivalent therapeutic-grade quality, supported by free US shipping and a published comparison chart against the major MLM incumbents. Customer segments are exclusively consumer-level (wellness enthusiasts, parents of young children, DIY natural product makers), with no enterprise, wholesale, or B2B accounts, and no publicly disclosed revenue.
Edens Garden firmographics
Firmographics- Name
- Edens Garden
- Legal name
- Edens Garden Essentials Corporation
- Website
- https://edensgarden.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edens Garden is a family-owned, women-operated aromatherapy company that sells 100% pure, GC/MS-tested essential oils, synergy blends, roll-ons, carrier oils, diffusers, and bath/body products directly to US consumers through its Shopify website and Amazon Storefront, competing against MLM-led incumbents like doTERRA and Young Living on a non-MLM, lower-price basis.
- Ownership category
- akta.pro rank
Edens Garden industry classification
Industry- Product category
- Aromatherapy & Essential Oils
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)
- akta.pro secondary industry
- Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)
Keywords
Where Edens Garden is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edens Garden business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Essential Oil Retail Sales: Direct-to-consumer online retail sales of essential oils, blends, roll-ons, carrier oils, diffusers, and related wellness products. Products sold individually or in curated sets at various price points from budget-friendly single oils to premium comprehensive bundles.
- Gift Sets and Bundles: Pre-curated and customizable gift sets, sampler packs, and diffuser bundles offered at various price tiers to drive higher average order values
- Loyalty Program: Aroma Notes Rewards program earning points on purchases for customer retention and repeat purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Essential Oils - 10ml bottles starting at $15.95 |
| Unit Pricing | Pay-as-you-go | Essential Oil Blends - 10ml bottles starting at $15.95 |
| Unit Pricing | Pay-as-you-go | Carrier Oils - 4oz bottles $17.95 to $89.95 |
| Unit Pricing | Pay-as-you-go | Gift Sets - Range from $19.95 sampler sets to $1,195.95 complete 96-set |
| Unit Pricing | Pay-as-you-go | Diffuser Bundles - Combined oil sets with diffusers $89.95 to $149.95 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Edens Garden product offering
Product offeringCore offering
Edens Garden manufactures and sells 100% pure, third-party GC/MS-tested essential oils directly to consumers through its e-commerce website. Its portfolio includes over 250 single essential oils, 142 proprietary synergy blends, 107 pre-diluted roll-ons, 30+ carrier oils, multiple diffuser models, and supplementary bath, body, kids, and gift-set products, sold with free U.S. shipping at prices typically 40-60% below MLM-based competitors.
Product overview
Edens Garden is a family-owned, women-operated essential oil company offering a comprehensive natural wellness product portfolio centered on 100% pure, GC/MS tested essential oils and aromatherapy products. The core offering consists of over 250 single essential oils, 142 proprietary synergy blends, and 107 pre-diluted roll-ons, supplemented by 30+ carrier oils for topical dilution and 7 diffusers (Aromaride Car, Bloom, Diamond, Mio Mist, Pearl, Reed, Terrazzo). The portfolio extends to bath & body products (bar soaps, bath salts, body oils, perfumes, room sprays), themed gift sets, the OK For Kids sub-brand for child-safe formulations, seasonal limited editions, and Sweet Edens kids perfume. All products are cruelty-free with ingredients sourced organically where possible, emphasizing transparency through third-party GC/MS testing accessible on each product page.
Differentiator
Problem solved
Functional benefit
Products and services
- Essential Oil Singles Single varietal essential oils sourced from plants grown in their indigenous locations, all 100% pure and third-party GC/MS tested. Over 250 varieties are offered in 10ml and larger sizes, targeting individual wellness consumers and DIY product makers.
- Essential Oil Blends (Synergy Blends) Proprietary blended formulations combining two or more single essential oils designed for enhanced therapeutic benefits through synergy effects. 142 different blends are available for sleep, stress relief, energy, breathing, and other wellness applications.
- Essential Oil Roll-Ons Pre-diluted essential oil blends packaged in roller bottles using fractionated coconut oil for safe, convenient on-the-go topical application. 107 roll-on products are offered for personal aromatherapy use.
- Carrier Oils Base oils used for diluting essential oils for topical application, including Apricot Kernel, Argan, Avocado, Jojoba, Rosehip, Prickly Pear Seed, and 24+ other varieties. Standard 4oz bottles range from $17.95 to $89.95.
- Diffusers Aromatherapy diffusers including ultrasonic and reed styles. The product line includes the Aromaride Car Diffuser, Bloom Diffuser, Diamond Diffuser, Mio Mist Diffuser, Pearl Diffuser, Reed Diffuser, and Terrazzo Diffuser.
- Bath & Body Products Natural bath, body, and home products made with 100% pure essential oils, including bar soaps, bath salts, body and massage oils, perfumes, and room sprays. All products are vegan, cruelty-free, preservative-free, and paraben-free.
- Gift Sets & Collections Curated aromatherapy gift sets including themed collections (Sleep, De-Stress, Energy & Focus, Lavender, etc.), sampler sets, create-your-own sets, and bundled collections like Fighting Five and Good Night. Prices range from $19.95 sampler sets to $1,195.95 complete 96-set bundles.
- OK For Kids Collection Child-safe essential oil products including blends and roll-ons specifically formulated and pre-diluted for children ages 2 and up. Part of the OK For Kids collection featuring gentle, tested formulations for parental use.
- Seasonal Essential Oil Blends Limited-edition seasonal essential oil blends capturing seasonal aromas, including Fall and Summer collections of themed roll-ons and blends released for short-term retail availability.
- Sweet Edens Kids Perfume Kids perfume line featuring floral essential oil roll-ons inspired by Jasmine, Rose, and Sweet Pea, designed for children ages 2 and up as an introduction to natural fragrance and aromatherapy.
- Cherry Blossom Essential Oil Blend Floral single blend launched as part of the In Bloom collection, featuring a cherry blossom aroma and available in 10ml bottle and 10ml roll-on formats.
Companies that use Edens Garden
Customer profileSegments3 records
Ideal customer profiles3 records
Edens Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Edens Garden partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- doTERRAminorCompetitor relationship - Edens Garden is listed alongside doTERRA as a key player in the sage essential oil market and other essential oil segments. Edens Garden positions itself as a direct alternative, emphasizing lower prices achieved by avoiding MLM structures that competitors like doTERRA utilize.
- Young Living Essential OilsminorCompetitor relationship - Edens Garden is listed alongside Young Living as a key player in the essential oils market. Edens Garden positions itself as a more affordable alternative to the MLM-based model of Young Living.
- Plant TherapyminorListed alongside Plant Therapy as a competitor/peer in the essential oils market. Both companies share similar direct-to-consumer positioning.
- Mountain Rose HerbsminorListed alongside Mountain Rose Herbs as a competitor/peer in the essential oils market.
- NOW FoodsminorListed alongside NOW Foods as a competitor/peer in the essential oils market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Edens Garden competitors and assessment
Company assessmentDirect peers
- Plant Therapy: DTC essential oil brand with a similar direct-to-consumer, no-MLM positioning and a comparable focus on third-party tested purity. Frequently cited as a close peer to Edens Garden.
- Young Living Essential Oils: Incumbent MLM essential oils brand with a broad single-oil, blend, and diffuser portfolio. Directly named alongside Edens Garden as a key player in the essential oils and aromatherapy market.
- Rocky Mountain Oils: DTC essential oil company emphasizing third-party GC/MS testing and a no-MLM model, with a product mix (singles, blends, roll-ons, diffusers) that closely mirrors Edens Garden.
- Mountain Rose Herbs: Organic botanicals, carrier oils, and essential oils retailer with an organic-sourcing focus. Competes with Edens Garden across essential oils and aromatherapy accessories.
- Aura Cacia: Aromatherapy brand focused on pure essential oils, blends, and natural personal care products sold through natural and mainstream retail channels. Directly comparable in product range and target consumer.
- doTERRA: The largest essential oils brand in the U.S., operating an MLM distribution model. Edens Garden is explicitly positioned as a more affordable, non-MLM alternative offering comparable therapeutic-grade quality.
Emerging players
- Revive Essential Oils: Smaller DTC essential oil brand with comparable single-oil and blend assortment, focused on therapeutic-grade positioning. Partial overlap with Edens Garden's target audience and value proposition.
- Public Goods: DTC essentials brand offering a curated line of wellness and home products including essential oils on a membership-based model. Adjacent competitor in the online natural wellness space targeting similar consumers.
Broad incumbents
- NOW Foods: Large natural products manufacturer offering NOW Essential Oils and broader supplements, personal care, and aromatherapy categories. Competes with Edens Garden in essential oils but as part of a much wider portfolio.
Regional players
- Saje Natural Wellness: Canadian-based aromatherapy brand offering essential oils, diffusers, and body care, primarily in North America. Comparable product breadth and lifestyle branding, though primarily Canadian distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edens Garden social profiles
Digital presenceEdens Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edens Garden leadership team
Management profileNumber of profiles
Edens Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edens Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edens Garden
What does Edens Garden do?
Edens Garden manufactures and sells 100% pure, third-party GC/MS-tested essential oils directly to consumers through its e-commerce website. Its portfolio includes over 250 single essential oils, 142 proprietary synergy blends, 107 pre-diluted roll-ons, 30+ carrier oils, multiple diffuser models, and supplementary bath, body, kids, and gift-set products, sold with free U.S. shipping at prices typically 40-60% below MLM-based competitors.
Is Edens Garden a public or private company?
Edens Garden is a private company. It is classified as family owned and is currently operating.
When was Edens Garden founded?
Edens Garden was founded in 2009. It employs 11 to 50 people.
Where is Edens Garden based?
Edens Garden is headquartered in San Clemente, United States, in the North America region.
How does Edens Garden make money?
Three revenue lines are on record. Essential Oil Retail Sales are the primary driver. The others are gift Sets and Bundles and loyalty Program.
Who are Edens Garden's main competitors?
Direct peers on record are Plant Therapy, Young Living Essential Oils, Rocky Mountain Oils, Mountain Rose Herbs, Aura Cacia and doTERRA. Emerging players are Revive Essential Oils and Public Goods. NOW Foods is listed as a broad incumbent. Saje Natural Wellness is listed as a regional player.
Does Edens Garden have an API?
No public API is recorded for Edens Garden.
What industry is Edens Garden in?
Edens Garden's product category is Aromatherapy & Essential Oils. Its primary akta.pro industry code is AFAJADAB, Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts), with a secondary code of AFAKAEAE, Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed). Its NAICS code is 456120 and its SIC code is 2844.