What Asbis does

ASBIS is a value-added IT distributor and solutions provider headquartered in Limassol, Cyprus, founded in 1990 and listed on the Warsaw Stock Exchange under ticker ASB since 2007. The company connects global technology vendors with regional markets across Europe, the Middle East, and Africa, maintaining local presence in 32 countries and reach into approximately 60 countries. Its portfolio spans 100,000+ SKUs from 260+ vendors, distributed to 24,000+ B2B customers through direct enterprise sales, a channel partner network, retail storefronts, and a B2B e-commerce portal. Authorized distribution agreements with Apple (25+ countries), NVIDIA, AMD, Intel, Samsung, Logitech, Micron, Pure Storage, Supermicro, and others anchor the core business.

The company's core offerings are organized into multiple business units: IT Distribution, Apple Distribution, Consumer Distribution, Premium Retail (Bang & Olufsen stores in EMEA and the US, plus acquired Samsung stores in Poland), AI/Data Center/Enterprise Infrastructure Solutions, Business Solutions & Services (including Jamf MDM, Apple Enterprise Management, and cybersecurity), Sustainable Solutions (Breezy trade-in platform), Robotic Solutions (AROS), and Corporate Venture Investments. ASBIS also owns and distributes six proprietary brands: AENO (smart home appliances), Canyon (consumer electronics accessories), Lorgar (gaming solutions), Prestigio Solutions (B2B/B2G/B2E technology for education and business), Breezy (trade-in), and AROS (robotics). Corporate venture investments span ten startups in biotech, AI, robotics, and clean tech, including Clevetura (TouchOnKeys), EMBIO Diagnostics, DISPL, Autonomics, Blend Energy, and RobotiFAI.

ASBIS generates revenue through volume-based distribution of IT hardware, components, software, and consumer electronics, augmented by value-added services such as logistics, project support, supply chain management, device management, and partner enablement. FY2025 results showed record revenue of $3.9 billion (28% year-on-year growth) and net profit of $60.2M (up from $54.2M in 2024). Recent strategic moves include the acquisition of 13 Samsung stores in Poland and CPT Praha, US retail entry via Bang & Olufsen, completion of a 20,000 sq metre warehouse in Kazakhstan, and activation of Apple distribution to 14 new African markets via its Dubai subsidiary. CEO, President, and Chairman Serhei Kostevitch is the founder.

Name

Asbis

Legal name

ASBISC Enterprises PLC

Website

https://asbis.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ASBIS is a value-added IT distributor and solutions provider headquartered in Cyprus, operating in approximately 60 countries with local presence in 32. It distributes 100,000+ SKUs from 260+ vendors—including Apple, NVIDIA, AMD, and Intel—to 24,000+ B2B customers across EMEA, Africa, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices37 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. IT Distribution: Core distribution business connecting global technology vendors with regional markets across EMEA, Africa, and the Middle East. ASBIS distributes IT products, hardware components, software elements, and cloud-based services. Revenue driven by volume-based product sales with margins on distribution services, logistics, and value-added services including supply chain management and partner enablement.
2. Apple Distribution: Authorized Apple value-added distribution covering iPhones, Macs, iPads, Apple Watch, accessories, and Beats products. Now operates in 25+ countries across EMEA and Africa. Revenue generated through product distribution with first shipments to new markets indicating expansion momentum.
3. Consumer Distribution: Delivery of technology products to consumers across wide retail networks, including own brand products (AENO, Canyon, Lorgar, Prestigio Solutions) and distributed consumer electronics brands.
4. Premium Retail Business Unit: Growing network of premium retail stores including Bang & Olufsen stores across EMEA and the US. Expansion includes flagship Bang & Olufsen store in San Francisco and second store in West Hollywood, USA.
5. Enterprise Infrastructure Solutions: AI, Data Center & Enterprise Infrastructure solutions including AI compute, enterprise servers, storage, networking, software, and data center infrastructure for scalable AI-ready environments.
6. Business Solutions & Services: Mobile Device Management, Apple Enterprise Management, Jamf solutions, cybersecurity, cloud solutions, and implementation services for enterprise customers. Includes case studies in warehouse automation and retail optimization.
7. Sustainable Solutions (Breezy): Trade-in business unit (Breezy) extending IT lifecycle through trade-in solutions, sustainable electronics management, and multi-buyer used tech platforms. Includes door-to-door trade-in platforms in South Africa.
8. Corporate Venture Investments: Strategic investments in emerging technology startups including Clevetura (TouchOnKeys), EMBIO Diagnostics (biosensors), Joule (smart home devices), Real Scientists (cold plasma), DISPL (AI SaaS), Promed Bioscience, RSL Revolutionary Labs, Autonomics (service robots), Blend Energy (plastic recycling), and RobotiFAI (AI finance automation).

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

ASBIS operates as a value-added distributor (VAD) connecting global IT vendors with regional markets across Europe, the Middle East, Africa, and parts of the US. The company distributes IT hardware, components, software, and cloud services from over 260 vendor brands including Apple, NVIDIA, AMD, Intel, Samsung, Micron, and Pure Storage through 32 country subsidiaries, serving 24,000+ B2B customers. ASBIS also develops and sells four proprietary own-brand product lines (AENO smart home appliances, Canyon accessories and wearables, Lorgar gaming, Prestigio Solutions B2B/B2G/B2E technology), operates premium Bang & Olufsen retail stores, runs the Breezy trade-in/IT lifecycle business, and provides enterprise infrastructure solutions including AI compute, data center, networking and storage deployments.

Product overview

ASBIS IT Distribution & Solutions Provider operates as a Value-Added Distributor (VAD) and solutions provider across Europe, Middle East, and Africa. The company offers a comprehensive portfolio organized into multiple business units: IT Distribution (connecting vendors with markets through value-added networks), Consumer Distribution, Premium Retail (premium retail stores including Bang & Olufsen), Sustainable Electronics Solutions (trade-in program under Breezy brand), Robotic Solutions (AROS), and Corporate Venture Investments. ASBIS also develops and distributes four own brands: AENO (smart home appliances), Canyon (affordable accessories and wearables), Lorgar (gaming devices and streaming gear), and Prestigio Solutions (B2B/B2G/B2E technology solutions for business and education). The company distributes products from over 260 vendor brands including Apple, Logitech, Samsung, NVIDIA, AMD, Dell EMC, and others. With presence in 32 countries, ASBIS serves 24,000+ B2B customers and manages more than 100,000 SKUs.

Differentiator

Problem solved

Functional benefit

Brands

• AENO: Brand of smart home appliances combining cutting-edge technology with highest level of customer service and stylish design. Includes kitchen appliance, cleaning, heating, personal care, and air treatment products.
• Canyon
• Lorgar
• Prestigio Solutions
• Breezy
• AROS (ASBIS Robotic Solutions)

Products and services

• Apple Value-Added Distribution Authorized Apple value-added distribution covering iPhones, Macs, iPads, Apple Watch, AirPods, Apple TV, Beats and accessories across 25+ countries in EMEA and Africa, with business solutions including Mobile Device Management and Mac Management for enterprise deployments.
• AENO Smart Home Appliances Own-brand line of smart home appliances combining cutting-edge technology with stylish design, covering kitchen appliances, cleaning, heating, personal care and air treatment product categories for consumer and B2B channels; Red Dot Product Design Award 2023 recipient.
• Canyon Accessories and Wearables Own-brand line of stylish yet affordable accessories and wearables for young urban consumers, including mobile accessories, computer accessories, gaming accessories and smart watches.
• Lorgar Gaming Solutions Own-brand line of complete gaming solutions including gaming devices, streaming gear and gaming furniture, connected with the LORGAR Platform that enhances gameplay for gaming, streaming and racing use cases.
• Prestigio Solutions B2B Technology Own-brand international line of high-quality technological solutions for business and education in B2B, B2G and B2E segments, including multiboards, video walls, digital signage and video conferencing systems.
• AI, Data Center and Enterprise Infrastructure Solutions End-to-end infrastructure solutions spanning AI compute, enterprise servers, storage, networking, software and data center infrastructure from vendors including NVIDIA, AMD, Intel, Supermicro, Micron and Pure Storage, configured for scalable AI-ready environments and integrated deployments.
• Premium Retail Stores (Bang & Olufsen) Growing network of premium retail stores operated under the Bang & Olufsen brand across EMEA and the US, including a flagship store in San Francisco and a second store in West Hollywood, USA.
• Breezy Trade-In and IT Lifecycle Solutions Sustainable trade-in business unit under the Breezy brand extending IT product lifecycle through trade-in solutions, sustainable electronics management and multi-buyer used tech platforms, including door-to-door trade-in platforms in South Africa.
• ASBIS Robotic Solutions (AROS) Automation and robotics solutions for real-world business use, providing robotic systems and integration services for enterprise customers.
• Business Solutions and Services Implementation and management services including Mobile Device Management, Apple Enterprise Management, Jamf solutions, cybersecurity, cloud solutions and warehouse/retail optimization, with documented case studies in warehouse automation and retail mobility.
• IT Distribution (Multi-Vendor) Core value-added distribution of IT products, hardware components, software elements and cloud-based services from 260+ vendors across 32 country subsidiaries in EMEA and Africa, offering 100,000+ SKUs to 24,000+ B2B customers.
• Consumer Distribution Distribution of consumer technology products including own-brand lines (AENO, Canyon, Lorgar, Prestigio Solutions) and third-party consumer electronics brands delivered to consumers across a wide retail network.

Quantifiable outcome

• 50% reduction in warehouse processing times through Apple-based automation solutions
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core, strategic and minor.

• Apple Distribution International LtdcoreChannel Partner/ Reseller/ Distributor · 18 June 2026ASBIS appointed as non-exclusive independent value-added distributor of Apple products (iPhones, Macs, iPads, Apple Watch, accessories) across 14 African markets including Algeria, Benin, Ghana, and Ivory Coast through Dubai subsidiary ASBIS Middle East FZE. Framework agreement for indefinite period with first shipments dispatched. ASBIS now operates as authorized Apple distributor in 25 countries total.
• Plug and PlaystrategicStrategic or Co-development Partner · 7 April 2026ASBIS is a corporate partner in Plug and Play's first startup accelerator in Cyprus (Limassol), co-funded by Republic of Cyprus and Research & Innovation Foundation. Three-month accelerator program focusing on fintech, regtech, gaming, shipping, and energy sectors, selecting ten Cyprus-based startups. Provides mentorship, corporate connections, and access to Plug and Play's network of 550+ corporate partners and 100,000 startups worldwide.
• LogitechcoreChannel Partner/ Reseller/ DistributorASBIS Africa appointed as authorized distributor for South Africa and sub-Saharan Africa for Logitech products including new MX Master 4 mouse. Expanded from 4-year official importer role to Master Distributor for both Personal Workspace and Gaming portfolios. Supporting continued growth of Logitech brand in the region.
• TototheominorOthersCorporate partner supporting Plug and Play startup accelerator in Cyprus alongside ASBIS, Mastercard, and ECOMMBX.
• MastercardminorOthersCorporate partner supporting Plug and Play startup accelerator in Cyprus alongside ASBIS, Tototheo, and ECOMMBX.
• ECOMMBXminorOthersCorporate partner supporting Plug and Play startup accelerator in Cyprus alongside ASBIS, Tototheo, and Mastercard.
• SamsungcoreChannel Partner/ Reseller/ DistributorASBIS acquired 13 Samsung stores in Poland, expanding retail presence and Samsung brand distribution capabilities in Central Europe.
• Bang & OlufsencoreChannel Partner/ Reseller/ DistributorASBIS operates flagship Bang & Olufsen stores including first store in San Francisco, USA and second store in West Hollywood, USA as part of premium retail expansion into US market.
• NVIDIAcoreTechnology or IntegrationASBIS holds NVIDIA Elite Partner status and was recognized as Star Performer in Eastern Europe at NVIDIA Partner Awards EMEA 2026. Distributes NVIDIA AI compute, GPU, and data center products. Achieved NVIDIA Enterprise Software Competency at Elite Level.
• MicroncoreTechnology or IntegrationASBIS awarded Micron Enterprise Distributor of the Year 2025 for outstanding business impact and distribution of Micron memory and storage products.
• Pure StoragecoreTechnology or IntegrationASBIS received Pure Storage Distribution of the Year 2025 award for outstanding business impact. Distributes Pure Storage FlashBlade and other enterprise storage solutions.
• AMDcoreTechnology or IntegrationAuthorized AMD distributor providing AMD processors, GPUs, and embedded solutions across ASBIS markets.
• IntelcoreTechnology or IntegrationAuthorized Intel distributor for processors, networking, and data center solutions across EMEA and Africa markets.
• SupermicrocoreTechnology or IntegrationAuthorized Supermicro distributor for servers, storage, and data center infrastructure including Rack Scale Design, liquid cooling, and Open Compute Project solutions.
• JamfcoreTechnology or IntegrationASBIS provides Jamf solutions for Apple device management including Jamf School (MDM for schools), Jamf Pro, and Jamf Safe Internet cybersecurity for education. Case studies include Liko School digital learning implementation.
• AvastcoreTechnology or IntegrationAuthorized Avast distributor providing antivirus protection, cloud backup, and SMB security solutions across ASBIS markets.
• Republic of Cyprus (Deputy Ministry of Research, Innovation and Digital Policy)strategicOthersCo-funder of Plug and Play startup accelerator in Cyprus, supporting innovation ecosystem development in Eastern Mediterranean technology sector.
• Research & Innovation Foundation (Cyprus)strategicOthersCo-funder of Plug and Play startup accelerator in Cyprus alongside Republic of Cyprus Deputy Ministry, supporting innovation and startup ecosystem development.

Scale indicators13 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Arrow Electronics: Global distributor of electronic components and enterprise IT solutions with a comparable enterprise-infrastructure and value-added distribution model. Operates in EMEA with vendor breadth and channel programs similar to ASBIS.
• ALSO Group: Switzerland-based pan-European value-added IT distributor with similar vendor breadth, SMB/reseller channel, and EMEA country-subsidiary footprint. Direct comparable to ASBIS in scale, customer profile, and product portfolio.
• TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, with multi-billion-dollar revenue and broad vendor portfolio. Comparable to ASBIS as a global VAD serving enterprise and channel customers.
• Ingram Micro: Largest global IT distributor (taken private by Platinum Equity in 2020). Operates the broadest global IT distribution platform, including in EMEA — directly comparable to ASBIS in vendor mix and reseller channel model.
• Exclusive Networks: Specialty EMEA-focused cybersecurity and cloud VAD. Comparable to ASBIS in regional focus, channel-partner go-to-market, and value-added distribution model, though more concentrated in cybersecurity.
• Redington: IT distribution and services group with primary presence in India, the Middle East, and Africa. Closely comparable to ASBIS in emerging-markets IT distribution focus and growing enterprise-infrastructure push.

Regional players

• Mindware: Middle East and Africa-focused IT value-added distributor. Comparable to ASBIS in emerging-markets IT distribution, vendor mix, and channel-partner model, particularly in regions where ASBIS also operates (UAE, Africa).
• Westcoast: UK-focused IT distributor serving resellers and retailers. Comparable to ASBIS in vendor breadth and reseller channel, but geographically concentrated in the UK/Ireland.
• Esprinet: Italy-headquartered IT distributor with strong Iberian and Southern European footprint. Comparable to ASBIS in vendor breadth and SMB channel model, though more regionally concentrated in Southern Europe.

Emerging players

• ScanSource: US-headquartered specialty technology distributor focused on communications, security, and modern connectivity solutions. Comparable to ASBIS in the value-added distribution model and enterprise-tech vendor portfolio, though smaller and more niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10814
• Xx.com/asbis_com
• Facebookfacebook.com/ASBIS.Group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbis