PYM
PYM (Prepare Your Mind) is a Los Angeles-based, bootstrapped dietary supplement company founded in 2018 that sells amino acid-based and psychobiotic formulations targeting stress, anxiety, focus, and sleep. It serves individual consumers through Shopify D2C, monthly subscriptions, and 80+ retail doors in Colorado, Utah, and Idaho.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PYM does
PYM (Prepare Your Mind), legally PYM HEALTH, INC, is a Los Angeles-based, bootstrapped dietary supplement company founded in 2018 by Zak Williams and Olivia June Williams. The company develops and sells amino acid-based and nutrient formulations intended to support the brain's natural production of neurotransmitters (GABA, serotonin, dopamine, oxytocin) depleted by chronic stress. Its core product line comprises six standalone SKUs: Mood Chews (GABA, L-theanine, Rhodiola blend in sublingual starburst-chew format), Mood Magnesium (a multi-form blend of magnesium L-threonate, glycinate, and malate with B6, glycine, and L-theanine), Attention Chews (caffeine-free focus support), Mood Biotics (a 6-strain psychobiotic + prebiotic blend for gut-brain axis), Mood B Complete (methylated B-complex), and Mood Omegas (EPA/DHA softgels). The portfolio is also sold through nine curated bundles positioned as complete daily routines (e.g., Stress-Tested Essentials, Total Reset, Best Sleep Ever, Deep Focus) with AOV ranging from roughly $25 to $85.
PYM operates a direct-to-consumer e-commerce site on Shopify with both one-time purchase and monthly subscription options, layered with a referral program (15% mutual discount), a neuroscientist-developed personalization quiz, and a content-marketing blog (Learn section) covering GABA, psychobiotics, sleep, and stress. Distribution extends to roughly 80+ physical retail doors across Colorado, Utah, and Idaho, including Target, Sprouts Farmers Market, Vitamin Shoppe, Anthropologie, Urban Outfitters, and regional grocers Harmons and Good Earth Markets. A 2021 partnership with TrueMed enables HSA/FSA payment, effectively positioning the products as reimbursable health expenditures. The company accepts payment via Shopify Payments, Google Pay, and PayPal, and runs a mission-aligned apparel line that donates 1% of product sales and 20% of apparel sales to the Bring Change to Mind mental health nonprofit. The leadership team is small (co-founder/CEO Zak Williams, co-founder Olivia June Williams, and CMO Dr. Raghu Appasani), with advisory support from Dr. Nicole Beurkens.
PYM firmographics
Firmographics- Name
- PYM
- Legal name
- PYM HEALTH, INC
- Website
- https://youcanpym.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PYM (Prepare Your Mind) is a Los Angeles-based, bootstrapped dietary supplement company founded in 2018 that sells amino acid-based and psychobiotic formulations targeting stress, anxiety, focus, and sleep. It serves individual consumers through Shopify D2C, monthly subscriptions, and 80+ retail doors in Colorado, Utah, and Idaho.
- Ownership category
- akta.pro rank
PYM industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where PYM is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PYM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: PYM generates primary revenue through direct-to-consumer sales via its Shopify-powered e-commerce website. Customers can purchase individual products or bundled packages at listed prices. The company offers both one-time purchases and subscription options with free shipping thresholds.
- Subscription/Membership Model: PYM offers subscription plans with monthly delivery (every 30 days) at discounted rates. Subscriptions provide a recurring revenue stream with preferential pricing and a 30-day money-back guarantee. Subscribers can modify, skip, or cancel orders via email.
- Apparel and Accessories: PYM sells branded apparel with a mission to break down mental health stigma. The company donates 20% of apparel sales to Bring Change To Mind nonprofit. This represents a supplementary revenue stream aligned with the company's social mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mood Chews - 60 count |
| Unit Pricing | Pay-as-you-go | Attention Chews - 60 count |
| Unit Pricing | Pay-as-you-go | Mood Magnesium - 30 servings |
| Unit Pricing | Pay-as-you-go | Mood Magnesium Bundle (Jar + Travel Packs) |
| Unit Pricing | Pay-as-you-go | Stress-Tested Essentials Bundle |
| Unit Pricing | Pay-as-you-go | Oxytocin Boost Bundle |
| Unit Pricing | Pay-as-you-go | Deep Focus Bundle |
| Unit Pricing | Pay-as-you-go | Total Reset Bundle |
| Unit Pricing | Pay-as-you-go | Serotonin Support Bundle |
| Unit Pricing | Pay-as-you-go | Best Sleep Ever Bundle |
| Unit Pricing | Pay-as-you-go | Winter Mood Boost Bundle |
| Subscription | Monthly | Subscription Plans |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
PYM product offering
Product offeringCore offering
PYM (Prepare Your Mind) develops and sells amino acid-based dietary supplements formulated to replenish neurotransmitters depleted by stress. The product line includes Mood Chews, Attention Chews, Mood Magnesium, Mood Biotics, Mood B Complete, and Mood Omegas, sold individually or as curated bundles, targeting stress, anxiety, focus, sleep, and mood support for individual consumers.
Product overview
PYM (Prepare Your Mind) is a dietary supplement company focused on mental health and stress support through amino acid-based products. The company offers standalone supplements including Mood Magnesium (magnesium supplement for sleep), Mood Chews (GABA/L-Theanine/Rhodiola chews for stress), Attention Chews (for focus), Mood Biotics (psychobiotic blend), Mood B Complete (B-complex), and Mood Omegas (omega fatty acids). The products are also available as curated bundles (Stress-Tested Essentials, Oxytocin Boost, Deep Focus, Total Reset, Serotonin Support, Winter Mood Boost, Best Sleep Ever, Gut-Brain Connect, and Morning + Night) that combine multiple products at discounted prices for comprehensive mental wellness routines. The brand was founded by Zak Williams and Olivia June Williams after discovering amino acid therapy for mental health support.
Differentiator
Problem solved
Functional benefit
Products and services
- PYM Mood Magnesium
Quantifiable outcome
- >80% of PYM customers report feeling calmer, more focused, and better equipped to handle stress
- +4 more outcomes
Companies that use PYM
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
PYM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PYM partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- TrueMedcoreTrueMed partnership enables customers to use HSA (Health Savings Account) and FSA (Flexible Spending Account) funds for PYM purchases, providing net savings of 30-40% through pre-tax dollars. TrueMed handles compliance paperwork and eligibility verification through a brief health survey.
- Bring Change to MindcorePYM partners with Bring Change to Mind, a mental health nonprofit working to end stigma and discrimination surrounding mental illness. PYM donates 1% of all product sales and 20% of apparel sales to the organization. This partnership aligns with PYM's mission to support mental health awareness and end stigma.
- TargetmajorOver 20 Target store locations across Utah and Colorado stock PYM products, making them accessible to a wider consumer base through major retail presence.
- Sprouts Farmers Marketmajor30+ Sprouts locations in Colorado and Utah offer PYM supplements, positioning products alongside other health and wellness offerings in the natural foods retail channel.
- Vitamin Shoppemajor6 Vitamin Shoppe locations in Utah and Colorado carry PYM products, providing access to the specialty vitamin and supplement retail channel.
- Anthropologieminor2 Anthropologie retail locations (Meridian Boise ID and Denver Cherry Creek CO) offer PYM products, positioning the brand in the lifestyle/fashion retail environment.
- Urban Outfittersminor5 Urban Outfitters locations across Utah and Colorado retail PYM products, aligning with the brand's positioning in lifestyle retail.
- ShopifycorePYM's e-commerce website is powered by Shopify, providing the platform infrastructure for direct-to-consumer sales, subscriptions, and order management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PYM competitors and assessment
Company assessmentDirect peers
- Moon Juice: Premium DTC supplement brand focused on mood, sleep, stress, and beauty-from-within formulations. Directly comparable to PYM in target customer (wellness-oriented adults), price point, and positioning around adaptogens and amino acids.
- Beam: DTC mental wellness supplement brand offering mood, sleep, and focus powders and capsules with a millennial-oriented brand. Closely comparable to PYM on product formats (functional supplements), channel mix (DTC + retail), and target segment.
- OPositiv: Wellness brand offering mood and hormone-support supplements, including a 'MENO' line and mood gummies. Comparable to PYM in positioning natural, non-pharmaceutical solutions for mental and emotional wellbeing through branded DTC supplements.
- Ritual: DTC essential vitamins and supplements brand with a science-forward, transparent-ingredients positioning. Comparable to PYM in DTC supplement channel, scientific advisory credibility, and appeal to ingredient-conscious consumers.
- Care/of: Personalized vitamin and supplement brand using a quiz-driven recommendation engine. Highly comparable to PYM's quiz-led product matching, subscription model, and DTC-first GTM.
- Athletic Greens / AG1: Comprehensive daily nutrition supplement positioned around mental and physical performance. Comparable to PYM in subscription-led DTC, premium positioning, and stress/cognitive benefit claims.
Broad incumbents
- Onnit: Long-established supplements and nootropics brand owned by Unilever, offering alpha brain and mood-support SKUs alongside a broader portfolio. Comparable as a broader incumbent in the mood/nootropic supplement category.
- Hims & Hers Health: Public telehealth and wellness platform expanding into mental health and supplements. Comparable to PYM in addressing anxiety, stress, and mood for a similar customer, though at vastly greater scale and with prescription offerings.
Emerging players
- Nootropics Depot: Specialty online retailer of nootropic compounds and amino acid powders. Comparable to PYM in amino-acid-forward approach to cognitive and mood support, though serving a more hobbyist/clinical segment.
- Calm: Market-leading mental wellness app for sleep, meditation, and anxiety. Comparable to PYM in addressing the same end-customer need (stress, sleep, anxiety) via a non-pharmaceutical, daily-ritual approach, though via digital rather than physical product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PYM social profiles
Digital presencePYM financial estimates
Financial estimateRevenue estimate
Valuation estimate
PYM leadership team
Management profileNumber of profiles
Profiles3 records
PYM funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PYM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PYM
What does PYM do?
PYM (Prepare Your Mind) develops and sells amino acid-based dietary supplements formulated to replenish neurotransmitters depleted by stress. The product line includes Mood Chews, Attention Chews, Mood Magnesium, Mood Biotics, Mood B Complete, and Mood Omegas, sold individually or as curated bundles, targeting stress, anxiety, focus, sleep, and mood support for individual consumers.
Is PYM a public or private company?
PYM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PYM founded?
PYM was founded in 2018. It employs 1 to 10 people.
Where is PYM based?
PYM is headquartered in Los Angeles, United States, in the North America region.
How does PYM make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Membership Model and apparel and Accessories.
Who are PYM's main competitors?
Direct peers on record are Moon Juice, Beam, OPositiv, Ritual, Care/of and Athletic Greens / AG1. Broad incumbents are Onnit and Hims & Hers Health. Emerging players are Nootropics Depot and Calm.
Does PYM have an API?
No public API is recorded for PYM.
What industry is PYM in?
PYM's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.