What Bike-ID does

Bike-ID is a Berlin-based, private for-profit company founded in 2015 that operates a free international bicycle registry, complemented by a security marking kit and bicycle insurance. Its core product, the Bike-ID Registry, is a web-based platform hosted at registry.bike-id.eu where individual bike owners create accounts and self-register their bicycles to establish ownership records and support recovery in the event of theft. The platform supports essentially every country in its registration form, signaling a global product-led growth ambition rather than a geographically constrained service.

The underlying technology is a browser-accessible registry with no mobile app, no public API, and no disclosed integrations; the user flow is fully self-serve with no sales intervention, consistent with a product-led growth motion targeting individual consumers as a horizontal segment. Bike-ID's customer base consists of individual bike owners seeking theft prevention and proof of ownership, and the value proposition centers on centralized ownership documentation rather than on differentiated technical features.

On the business model side, the registry is offered free of charge, and monetization is described in firmographics as flowing through the sale of security marking kits and bicycle insurance, though specific pricing, unit economics, and revenue figures are not publicly disclosed. The company has 1–10 employees, has raised approximately $295K in disclosed funding across 2015–2016 (from Startupbootcamp Smart Transportation & Energy Berlin and Pitch@Palace), and is led by co-founder and CEO Meeri Savolainen with Mart Parve heading business development. No subsequent funding rounds, partnerships, or strategic moves have been recorded in the available source material.

Name

Bike-ID

Website

https://bike-id.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Bicycle Registry and Security Services

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle registry
• Bike registration
• Bike theft prevention
• Bicycle security marking
• Bike insurance

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Core offering

Bike-ID offers a free international bicycle registry where individual owners create accounts and register their bikes to document ownership and assist with recovery in case of theft. The service is paired with a security marking kit and bicycle insurance offerings to deter theft and support recovery. Users self-onboard via the registry.bike-id.eu web platform with country selection across nearly 200 jurisdictions.

Product overview

Bike-ID offers a single unified product: the Bike-ID Registry, which is a bicycle registration and tracking platform. Users create an account and register their bikes in the system to establish ownership records. The platform appears to serve as a tool for bicycle identification and recovery purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Bike-ID Registry A bicycle registry platform where individual bike owners create an account and register their bicycles to document ownership and assist with recovery of stolen bikes. The platform supports nearly 200 countries and is accessed via a self-serve web portal at registry.bike-id.eu.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Emerging players

• Sherlock Bike Tracker: Hardware-plus-app GPS bike tracker that doubles as an active theft-detection and recovery tool. Partial overlap with Bike-ID's recovery value proposition, but anchored in a physical device rather than registry data.
• BikeSpike: Connected-device anti-theft solution for bicycles combining GPS, GSM, and a registration/notification service. Adjacent to Bike-ID at the intersection of theft prevention and bike identity, but more hardware-led.

Others

• Knog: Australian bike accessories maker with bike lights, locks, and tracking-adjacent products. Relevant adjacent vendor in anti-theft/visibility accessories that complement a registry-based offering.
• ABUS: Global manufacturer of bike locks, helmets, and security marking/security registration support. Indirect adjacency as a broader security-and-ecosystem participant for bicycles, headquartered in Germany like Bike-ID.
• Apple (AirTag): Find My / AirTag provides a popular consumer-grade bike recovery layer attached to bicycles. Indirect alternative to Bike-ID's recovery function, useful as a competitive frame for the registry+insurance wedge.

Direct peers

• Bike Index: US-based nonprofit bike registration platform where owners create accounts, log serials and photos, and recover stolen bikes through a public-facing database. Directly comparable as a free, self-serve bike registry serving individuals with theft-recovery use cases.
• Velosurance: US specialty bicycle insurance broker offering standalone policies against theft, damage, and liability. Direct comparable on the insurance-revenue layer that Bike-ID bundles, though with a different distribution model.
• BikeRegister (UK): UK national bicycle registration scheme (Datatag/Cycle Security Mark scheme) offering a searchable police-linked database and security marking. Direct peer for Bike-ID's combined registry + marking kit offering in a neighboring European market.
• Project 529: Garage-529 bike registration service operating in North America with serial capture, stickers, and a recovery network tied to police and bike shops. The closest US analog to Bike-ID's registry-plus-physical-marking model.

Regional players

• FRMA (formerly Nationale Fietsregister): Dutch national bicycle registry connected to police and municipalities for theft reporting and recovery. Same core product (national bike ownership registry) but operates regionally in the Netherlands rather than across borders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bikeidregistry
• Facebookfacebook.com/bikeidregistry
• LinkedInlinkedin.com/company/bike-id

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike-ID