What Allure Esthetic Plastic Surgery does

Allure Esthetic Plastic Surgery is a private, founder-owned cosmetic and reconstructive surgery practice headquartered at 600 Broadway Suite 320 in Seattle, WA, operating under founder and lead surgeon Dr. Javad Sajan. The practice delivers a comprehensive portfolio of surgical and non-surgical aesthetic services, organized into breast procedures (augmentation, lift, reduction, revision, en bloc explant), body procedures (liposuction, tummy tuck, BBL, mommy makeover, after-weight-loss contouring), facial procedures (facelift, rhinoplasty, eyelid surgery), hair restoration, transgender and gender-affirming surgeries, non-surgical injectables and lasers, and a physician-guided medical weight loss program using GLP-1 medications. Specialized offerings include capsular contracture treatment, lipedema liposuction, IV therapy, and proprietary clinical protocols such as the 5-Phase Scar Protocol and three-stage post-surgical garment system. The practice is HIPAA-compliant and serves both local Seattle patients and an international patient base acquired via virtual consultations.

The business model blends transactional surgical revenue with recurring subscription revenue from the weight loss program and repeat non-surgical services. Procedure pricing is publicly disclosed with starting prices ranging from roughly $2,995 (lipedema liposuction per area) to $11,995+ (en bloc with lift), with financing available through Care Credit and insurance accepted for gender-affirming procedures via a dedicated in-house insurance coordinator. Distribution combines direct in-person consultations, virtual consultations, an online price simulator, and self-serve online booking, supported by a broad owned-media footprint including a TV series ('RealDrSeattle'), five social media channels (Instagram, TikTok, YouTube, Facebook, Snapchat), and a content marketing blog.

Customer segments span individuals seeking cosmetic enhancement, transgender and gender-nonconforming patients, breast implant illness patients seeking explant, lipedema patients, and medical weight loss patients. The practice has executed over 4,000 documented procedures under Dr. Sajan, has been featured in CNN, Cosmopolitan, USA Today, Insider, and SeattleMet, and has been recognized on the American Institute of Plastic Surgeons' Top 10 Doctors list for patient satisfaction. The practice is privately held with no disclosed external funding or institutional ownership, and operates with 11-50 employees from a single facility open seven days per week.

Name

Allure Esthetic Plastic Surgery

Legal name

Allure Esthetic Plastic Surgery

Website

https://allureesthetic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Allure Esthetic Plastic Surgery is a Seattle-based, founder-owned private practice led by Dr. Javad Sajan, delivering surgical, non-surgical, gender-affirming, and GLP-1 weight loss procedures to local, out-of-town, and international consumer patients.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

akta.pro secondary industries

Esthetics & Skincare Training Programs (HSALANAB), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Gender affirming surgery
• Medical weight loss
• Non-surgical aesthetics

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including breast augmentation, rhinoplasty, tummy tuck, mommy makeover, facelift, FTM top surgery, and other cosmetic/reconstructive surgeries. Revenue is generated per procedure with pricing starting at specific amounts.
2. Non-Surgical Aesthetic Treatments: Injectables (BOTOX, fillers), laser treatments, microneedling, skin rejuvenation, and other med spa services. These may be recurring treatments.
3. Medical Weight Loss Program: Physician-guided weight management including GLP-1 medications (Zepbound, Wegovy, semaglutide). Monthly subscription model with ongoing monitoring and follow-up appointments.
4. Financing and Insurance: Accepts insurance for covered procedures (primarily transgender surgeries) and offers financing through third-party companies like Care Credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Allure Esthetic Plastic Surgery is a Seattle-based private plastic surgery practice that performs cosmetic and reconstructive surgical procedures across breast, body, face, hair, and gender-affirming categories. It complements surgical services with non-surgical aesthetic treatments (BOTOX, fillers, lasers), medspa services, and a physician-guided medical weight loss program built around GLP-1 medications. The practice serves local Seattle, out-of-state, and international patients through in-person and virtual consultations with Dr. Javad Sajan.

Product overview

Allure Esthetic Plastic Surgery is a single-location plastic surgery practice in Seattle, WA offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures. The practice operates as a unified service platform organized into distinct procedure categories: Breast Procedures (augmentation, lift, reduction, revision, en bloc removal), Body Procedures (liposuction, tummy tuck, mommy makeover, BBL), Facial Procedures (facelift, rhinoplasty, eyelid surgery), Hair Restoration, Transgender/Gender-Affirming Procedures, Non-Surgical/Injectables (BOTOX, fillers, lasers), and Medical Weight Loss (GLP-1 medications). The practice also provides add-on services including MedSpa treatments, IV therapy, insurance coordination for gender-affirming procedures, and the proprietary Scar Protocol 5-phase post-treatment healing system. Dr. Javad Sajan leads the practice, which serves local Seattle patients and out-of-town patients, with a focus on transgender care, capsular contracture treatment, and medical weight management.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Procedures Surgical breast procedures including breast augmentation, breast lift, breast reduction, breast revision, breast implant exchange, and en bloc implant removal for capsular contracture and breast implant illness. For patients seeking elective or reconstructive breast surgery.
• Body Procedures Body contouring procedures including liposuction (VASER, PAL, high-definition), tummy tuck (drainless, extended, fleur-de-lis), mommy makeover, Brazilian butt lift (BBL), fat transfer, arm lift, thigh lift, and after-weight-loss procedures. For patients seeking body sculpting and post-pregnancy or post-weight-loss contouring.
• Facial Procedures Facial surgical procedures including facelift, mini facelift, rhinoplasty (ethnic, preservation, ultrasonic, hybrid), eyelid surgery (blepharoplasty), brow lift, neck lift, chin augmentation/reduction, lip procedures, and otoplasty. For patients seeking facial rejuvenation or refinement.
• Hair Restoration Hair transplant procedures including FUE (Follicular Unit Extraction), FUT (Follicular Unit Transplantation), Neograft, nanofat hair restoration, and revision hair restoration. For patients experiencing hair loss seeking surgical restoration.
• Transgender/Gender-Affirming Procedures Gender-affirming surgeries including FTM top surgery (double incision, keyhole, pec, inverted-T), MTF breast augmentation, facial feminization (brow bone reduction, jawline feminization, tracheal shave), facial masculinization, body contouring, and voice feminization surgery. Insurance coordination is offered for these procedures. For transgender and non-binary individuals seeking gender-affirming care.
• Non-Surgical Aesthetic Treatments Non-invasive cosmetic treatments including BOTOX, Dysport, Daxxify, dermal fillers (Juvederm, Restylane), Kybella, PDO thread lifts, laser treatments (CO2, IPL, RF microneedling), chemical peels, and HydraFacial. For patients seeking injectable and laser-based aesthetic services without surgery.
• Medical Weight Loss Program Physician-guided medical weight management including GLP-1 medications (Semaglutide, Wegovy, Zepbound, Tirzepatide), Liraglutide, Phentermine, and nutritional counseling with monthly subscription monitoring. Pricing is $99 first month / $199/month thereafter for Zepbound, and $199/month for Wegovy oral program. For individuals struggling with obesity or weight-related health conditions seeking medical supervision.
• MedSpa Services Medical spa treatments including skin rejuvenation, laser hair removal, vaginal rejuvenation (ThermiVA), and aesthetic treatments provided by master estheticians. For patients seeking non-surgical skin and beauty treatments.
• Capsular Contracture Treatment Specialized treatment for breast implant complications including ultrasound-assisted therapy, open capsulotomy, capsulectomy, and en bloc removal with Scar Protocol 5-phase post-treatment healing system. For patients with capsular contracture or related implant complications.
• Lipedema Treatment Lymph-sparing tumescent liposuction specifically designed to treat lipedema, a chronic fat-distribution disorder affecting the legs and arms, combined with conservative therapies. For women with lipedema seeking specialist surgical treatment.
• Panniculectomy Surgical removal of overhanging abdominal skin (pannus) for functional relief after significant weight loss or pregnancy, distinct from cosmetic tummy tuck. For patients needing functional pannus removal after weight loss or pregnancy.
• IV Therapy and Medical Treatments IV infusions and medical treatments including NAD+ IV therapy, Glutathione IV/IM injections, Myers Cocktail, Vitamin C IV, Sermorelin peptide treatment, and Testosterone replacement therapy. For patients seeking wellness and hormone optimization services.

Quantifiable outcome

• Over 4,000 documented surgical procedures performed
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Larrabee Center for Plastic Surgery: Seattle-based plastic surgery practice offering facial plastic surgery, rhinoplasty, and injectables under a well-known surgeon brand. Directly comparable in geography, service mix, and surgeon-led brand model to Allure Esthetic.
• Seattle Plastic Surgery Center: Established Seattle cosmetic and reconstructive surgery practice with comparable offerings in breast, body, and facial procedures. Same geographic market, similar service portfolio, and similar surgeon-led GTM model.
• SkinSpirit: Founded in Seattle, SkinSpirit is a medical spa and aesthetics provider with multiple locations offering BOTOX, fillers, lasers, and skin treatments. Direct overlap with Allure's med spa and injectables business.
• Cascade Cosmetic Surgery Center: Pacific Northwest cosmetic surgery practice offering breast, body, and facial procedures. Comparable in regional market position and service portfolio, though smaller scale.

Broad incumbents

• Sono Bello: National body contouring and liposuction chain with 80+ locations. Competes with Allure on body procedures at lower price points with institutional capital and a multi-location growth model.
• Ideal Image: National aesthetics chain offering BOTOX, fillers, laser hair removal, and body contouring across 150+ locations. Direct overlap on Allure's non-surgical and med spa services with significant scale and marketing budget.
• Mia Aesthetics: Multi-location cosmetic surgery practice focused on breast, body, and BBL procedures at lower price points. Competes for Allure's body contouring and BBL patients, particularly through social-media-driven lead generation.
• LaserAway: National aesthetics chain with 80+ locations focused on laser hair removal, skin treatments, and injectables. Overlap with Allure's med spa and non-surgical revenue lines.

Regional players

• CaloSpa: Multi-location medical spa and plastic surgery provider in Kentucky/Indiana. Comparable in combining surgical and non-surgical aesthetics under one brand, though operating in a different geography than Allure.
• Goals Plastic Surgery: NYC-based cosmetic surgery practice with strong social media presence and surgeon branding. Comparable surgeon-driven, content-led GTM model targeting elective cosmetic patients in a major metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCg5aW3ROyZdqjhkowAIW5gg
• Facebookfacebook.com/realdrseattle
• Instagraminstagram.com/realdrseattle
• TikToktiktok.com/@realdrseattle
• LinkedInlinkedin.com/company/allure-esthetic-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Esthetic Plastic Surgery