What LaserAway does

LaserAway is a privately-held, direct-to-consumer aesthetic dermatology company headquartered in Los Angeles, California, founded in 2006 by Dr. Roy Winston and the Heckmann brothers. It operates 224+ corporately-owned clinics across 36 U.S. states — no franchises — making it the nation's largest aesthetic dermatology brand by clinic count. The company sells elective, non- and minimally-invasive cosmetic services rather than reimbursed medical care; insurance is not accepted and treatments are paid out-of-pocket, with financing partnerships available.

The service menu is anchored by laser hair removal using the Cynosure Apogee Elite dual-wavelength (Alexandrite and Nd:YAG) system, augmented by the proprietary LaserSafe Solution safety protocol developed with Cynosure. Adjacent categories include injectables (Botox, Xeomin, Juvéderm dermal fillers), skin rejuvenation (Clear + Brilliant fractional laser, Potenza RF microneedling, SkinPen, Thermage, XTherma RF/cryogen device, Hydrafacial, IPL Photofacial, Instant Glow Laser Facial, Scar Therapy, Rejuran Salmon DNA treatments), body contouring (CoolSculpting cryolipolysis, RF skin tightening), tattoo removal, and a newer wellness line (Glutathione Glow, B12 Energy Boost, NAD+ Vitality, Resilience Boost injections, Salmon DNA Facial). All treatments are administered by licensed medical professionals — 25+ board-certified dermatologists oversee a network of 700+ registered nurses, with 20+ in-house laser engineers conducting quarterly device inspections.

Revenue is generated predominantly on a transaction-fee basis for individual treatment sessions and multi-session packages (e.g., 6-8 sessions for permanent hair reduction). The customer-acquisition model relies on free consultations (virtual or in-person), aggressive promotional pricing (e.g., 75% off select laser hair removal packages), and the LA Premiere Points loyalty program — a two-tier system (free Insider, $350/year Icon) — for retention. Target segments span general female and male consumers (the latter up 40% YoY per a company-commissioned Morning Consult survey), body-contouring seekers, and regenerative/wellness-focused patients. Over its 20-year history, LaserAway has recorded zero clinic closures, indicating either consistently successful site-level economics or disciplined real-estate underwriting.

Name

LaserAway

Legal name

LaserAway

Website

https://laseraway.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LaserAway is a privately-held, direct-to-consumer aesthetic dermatology company operating 224+ corporately-owned clinics across 36 U.S. states, delivering non-invasive laser hair removal, injectables, skin rejuvenation, body contouring, and wellness services to individual consumers through a free-consultation, fee-for-service model.

Ownership category

akta.pro rank

Product category

Aesthetic Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

akta.pro secondary industries

Laser Hair Removal Clinics (HSALAGAE), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Brightening & Hyperpigmentation Treatments (HSALADAE)

Keywords

• Aesthetic dermatology services
• Laser hair removal
• Cosmetic injectables
• Skin rejuvenation treatments
• Body contouring services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices228 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Aesthetic Dermatology Treatment Services: LaserAway generates revenue primarily through fee-for-service payments for aesthetic dermatology treatments. Patients pay per treatment session, with pricing varying by treatment type, body area, and package/bundle selection. Treatments include laser hair removal, injectables (Botox, Xeomin, Juvéderm), skin rejuvenation, body contouring, laser tattoo removal, and wellness injections. No insurance is accepted; full payment is due before services. Financing options are available through third-party partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

LaserAway is a direct-to-consumer aesthetic dermatology company that sells elective, non- and minimally-invasive cosmetic treatments performed by licensed medical professionals at over 224 company-owned clinics across 36 U.S. states. Core services include laser hair removal (Cynosure Apogee Elite dual-wavelength system with proprietary LaserSafe protocols), neuromodulator and dermal filler injectables (Botox, Xeomin, Juvéderm), skin rejuvenation (Clear + Brilliant, Instant Glow, Potenza RF Microneedling, Thermage, Hydrafacial, IPL, SkinPen), body contouring (CoolSculpting, RF skin tightening), laser tattoo removal, regenerative treatments (Salmon DNA Facial, Rejuran), and wellness injections.

Product overview

LaserAway is a national aesthetic dermatology company offering a comprehensive portfolio of non- and minimally-invasive treatments performed by licensed medical professionals across over 200 corporately owned clinics. The core offering centers on Laser Hair Removal using proprietary LaserSafe protocols and Cynosure Apogee Elite dual-wavelength laser technology. TheInjectables category includes Botox, Xeomin, and Juvéderm dermal fillers for wrinkle reduction and facial contouring. Skin Rejuvenation encompasses laser facials (Clear + Brilliant Original/Perméa/Complete, Instant Glow), microneedling (SkinPen, Potenza RF), Thermage, XTherma, Hydrafacial, IPL Photofacial, and Scar Therapy. Body Contouring features CoolSculpting and RF skin tightening. The Wellness category, launched in March 2026, includes Salmon DNA Facial, Rejuran Salmon DNA treatments, and Wellness Injections (Glutathione Glow, B12 Energy Boost, NAD+ Vitality, Resilience Boost). A Premiere Points loyalty program supports customer retention. All treatments are backed by 25+ board-certified dermatologists and administered by licensed nurses, with services bookable via free consultation.

Differentiator

Problem solved

Functional benefit

Brands

• LaserSafe: Exclusive laser hair removal safety protocols combining Cynosure's cutting-edge software with LaserAway's trained medical professionals to deliver safest treatments for all skin types.
• LA Premiere Points
• SkinFitness
• SmoothIQ

Products and services

• Laser Hair Removal

Quantifiable outcome

• Permanent hair reduction of up to 80% after a series of 6-8 laser hair removal treatments
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BENEV Company Inc.coreChannel Partner/ Reseller/ Distributor · 26 March 2026BENEV Company Inc. partnered with LaserAway to launch XTherma, the first FDA-registered High-Frequency RF and Cryogen Combination Therapy Device in the U.S., across LaserAway's 200+ clinic locations. XTherma is manufactured by Tentech and distributed exclusively in the U.S. by BENEV. The device offers virtually pain-free, low-downtime skin rejuvenation and addresses growing demand for non-invasive aesthetic procedures that now account for over 54% of U.S. aesthetic procedures. Both companies characterized the partnership as industry-disrupting.
• TentechsupportingTechnology or Integration · 26 March 2026Tentech is the manufacturer of the XTherma device, the first High-Frequency RF and Cryogen Combination Therapy Device in the U.S. XTherma is distributed exclusively in the U.S. by BENEV Company Inc. and launched at LaserAway clinics.
• Cynosure (Potenza RF Microneedling)coreTechnology or Integration · 1 January 2024In January 2024, Cynosure brought its Potenza RF Microneedling technology to LaserAway consumers across the United States as part of the ongoing technology partnership between the two companies.
• Cynosure (Lutronic)coreTechnology or IntegrationLaserAway partnered with Cynosure to develop the LaserSafe Solution, advanced laser hair removal safety protocols that combine Cynosure's cutting-edge software with LaserAway's trained medical professionals. The partnership resulted in the LaserSafe feature built into every Cynosure Apogee Elite system, automatically defaulting to the safest Nd:YAG wavelength setting after periods of inactivity. Additionally, Cynosure brought its Potenza RF Microneedling technology to LaserAway consumers across the United States.
• Solta (Clear + Brilliant)supportingTechnology or IntegrationLaserAway uses Solta's Clear + Brilliant Touch fractional laser technology for skin rejuvenation treatments. Clear + Brilliant is a non-ablative fractional laser that creates millions of microscopic treatment zones in the skin for tone and texture improvement. The technology is available at all LaserAway clinic locations.

Scale indicators14 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Skin Laundry: Facial-focused aesthetic clinic chain offering laser facials, hydrafacials, and skin rejuvenation memberships. Overlaps with LaserAway's Clear + Brilliant, Hydrafacial, and Instant Glow facial services and targets the same high-frequency, repeat-visit consumer.
• SEV Laser: Multi-location laser hair removal and skin rejuvenation brand with a D2C aesthetic. Compares to LaserAway's core cash-pay service menu and clinic-based delivery, but with a smaller footprint and still-scaling brand presence.

Direct peers

• Ever/Body: Modern medical aesthetics studio offering injectables, laser, body sculpting and skin treatments in a tech-enabled retail format. Same target customer and service overlap as LaserAway, emphasizing design-forward D2C aesthetics.
• European Wax Center: Public franchise-based hair removal and skincare services chain. Comparable as a multi-site hair removal and aesthetic services competitor targeting similar consumer demographics, though delivered mainly through franchised rather than corporate clinics.
• Ideal Image: One of the largest U.S. direct-to-consumer aesthetics chains offering laser hair removal, injectables, and body contouring — directly comparable to LaserAway across service mix, customer segment, and clinic-based D2C model. Mentioned in LaserAway's own customer data as recently closed/displaced competitors.
• Milan Laser Hair Removal: Specialty laser hair removal clinic chain with multi-state U.S. locations, offering unlimited treatment packages under a medical model. Closest single-service comparable to LaserAway's flagship category and a frequent hair removal head-to-head competitor.
• SkinSpirit: Medical spa chain offering Botox, fillers, laser, body contouring, and skin rejuvenation under medical director supervision. Direct overlap with LaserAway's injectables and skin rejuvenation service lines and customer base.

Others

• Hydrafacial Company: Developer of the Hydrafacial device brand and operator of Hydrafacial Bar storefronts. Overlaps with LaserAway as a same-customer facial/skincare destination, primarily through device partnership and shared treatment menu.
• Cynosure (Lutronic): Medical aesthetic device manufacturer whose Apogee Elite, Potenza, and other laser/RF platforms power much of LaserAway's treatment menu. Key supplier and LaserSafe co-development partner — adjacent rather than a direct competitor.
• Solta Medical (Bausch Health): Manufacturer of Clear + Brilliant, Thermage, and other energy-based aesthetic devices used across LaserAway's clinics. Adjacent peer — supplies equipment rather than competing for patients, but has the optionality to vertically integrate services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/laseraway
• YouTubeyoutube.com/laseraway
• Facebookfacebook.com/laseraway
• Instagraminstagram.com/laseraway
• TikToktiktok.com/@laseraway
• LinkedInlinkedin.com/company/laseraway

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaserAway