ShopStyle
ShopStyle was a Rakuten Group subsidiary operating a fashion shopping aggregation platform across the US, Canada, and Australia, enabling consumers to browse multiple retail brands and earn cash back. The site officially closed in 2025, redirecting users to Rakuten.com.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What ShopStyle does
ShopStyle was a fashion and lifestyle shopping aggregation platform that operated as a wholly-owned subsidiary of Rakuten Group, Inc., a Tokyo-headquartered conglomerate. Founded in 2006 and headquartered in San Mateo, California, the platform allowed consumers to discover and shop products from multiple retail brands — including Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, and Ulta — while earning cash back rewards on purchases. The service was distributed through a centralized website (www.shopstyle.com) with country-specific domains for Canada (www.shopstyle.ca) and Australia (www.shopstyle.com.au), complemented by native mobile applications, and operated across North America (US, Canada) and Oceania (Australia).
The core product was a shopping network that aggregated product listings, prices, and cashback offers from third-party retailers, combining product discovery, cross-brand price comparison, and cashback functionality within a single consumer interface. ShopStyle targeted general consumers aged 18 and older seeking cash back incentives and deals from retail brands, and it generated revenue through affiliate/cashback economics — earning commissions from retailers for referred purchases. The company employed 101–250 people and operated under the Rakuten Group's corporate umbrella, referencing Rakuten Binding Corporate Rules for international data transfers and compliance.
In 2025, ShopStyle officially shut down its website and consumer-facing service, with members redirected to Rakuten.com for continued cash back shopping. While the legal entity (ShopStyle Inc., incorporated in California) persists for privacy and compliance purposes — the privacy policy was last updated July 1, 2026 — the commercial operation has been sunset, and consumer traffic has been consolidated onto the parent Rakuten platform.
ShopStyle firmographics
Firmographics- Name
- ShopStyle
- Legal name
- ShopStyle Inc.
- Website
- https://shopstyle.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- ShopStyle was a Rakuten Group subsidiary operating a fashion shopping aggregation platform across the US, Canada, and Australia, enabling consumers to browse multiple retail brands and earn cash back. The site officially closed in 2025, redirecting users to Rakuten.com.
- Ownership category
- akta.pro rank
ShopStyle industry classification
Industry- Product category
- Fashion and Lifestyle Shopping Network
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where ShopStyle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShopStyle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Distribution channels1 record
ShopStyle product offering
Product offeringCore offering
ShopStyle operated as a fashion and lifestyle shopping network that aggregated product listings, prices, and cashback offers from multiple premium retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). The platform enabled consumers to discover, compare, and shop products across many retailers through a single interface while earning cash back rewards. The service has since been sunset, with users redirected to Rakuten.com.
Product overview
ShopStyle operated as a unified shopping network platform that aggregated fashion and retail offerings from multiple brands. The service was accessible through a central website (www.shopstyle.com), regional variants for Canada (www.shopstyle.ca) and Australia (www.shopstyle.com.au), and related mobile applications. The platform combined product discovery, price comparison, and cashback functionality. ShopStyle is part of the Rakuten Group and has since been sunset, with users being redirected to Rakuten for continued shopping and cashback services.
Differentiator
Problem solved
Functional benefit
Products and services
- ShopStyle Shopping Network A shopping network platform that aggregated product listings, prices, and cashback offers from multiple retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). Accessible via web and mobile applications across multiple country-specific domains (US, Canada, Australia). The platform combined product discovery, price comparison, and cashback functionality for consumers. The site has since been officially closed, with users redirected to Rakuten.com.
Companies that use ShopStyle
Customer profileSegments1 record
Ideal customer profiles1 record
ShopStyle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ShopStyle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rakuten GroupcoreShopStyle is part of the Rakuten Group, which includes affiliates and subsidiaries of parent company Rakuten Group, Inc. based in Tokyo, Japan. The company operates under the Rakuten corporate umbrella and references Rakuten Binding Corporate Rules for international data transfers.
Recent moves4 records
Expansion highlights3 records
ShopStyle competitors and assessment
Company assessmentDirect peers
- Lyst: Lyst is a fashion-focused shopping aggregator that indexes thousands of brands and retailers, directly comparable to ShopStyle's core fashion-discovery and price-comparison use case.
- Honey (PayPal): Honey operates a coupon, deals, and cashback browser extension and app that aggregates retailer offers — a directly comparable model to ShopStyle's cashback shopping network, with deeper browser-level integration.
- RetailMeNot: RetailMeNot is a long-standing deals, coupons, and cashback platform serving the same consumer use case as ShopStyle — finding savings across multiple retailers through a single destination.
- CouponCabin: CouponCabin aggregates coupon codes, cashback, and deals across a broad retail base, competing for the same savings-seeking consumer and operating a similar affiliate-driven revenue model.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a price comparison and rewards platform that competes for the same shopping-intent consumer and earns affiliate commissions from the same retail partners ShopStyle aggregated.
- Slickdeals: Slickdeals is a community-driven deals and coupons platform that monetizes shopper intent across multiple retailers, comparable to ShopStyle's cashback and deals aggregation model.
Emerging players
- LTK (formerly rewardStyle / LIKEtoKNOW.it): LTK is an influencer-driven shopping platform with comparable audience (creators and consumers) and a marketplace of premium fashion brands, overlapping ShopStyle's original influencer + consumer positioning.
Broad incumbents
- Rakuten (US): Rakuten's US cashback shopping platform is the direct replacement destination for ShopStyle users; it offers near-identical cashback, browser extension, and affiliate aggregation functionality at significantly larger scale.
- Klarna: Klarna's shopping app combines deals, price comparison, and cashback-style rewards across many retailers, competing for the same shopping-intent consumer and brand relationships that ShopStyle built.
- Shopify Shop: Shopify's Shop app provides order tracking, deals, and product discovery across a large merchant base, with overlapping consumer shopping-utility functionality and brand aggregation.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
ShopStyle social profiles
Digital presenceShopStyle financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopStyle leadership team
Management profileNumber of profiles
Profiles12 records
ShopStyle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopStyle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopStyle
What does ShopStyle do?
ShopStyle operated as a fashion and lifestyle shopping network that aggregated product listings, prices, and cashback offers from multiple premium retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). The platform enabled consumers to discover, compare, and shop products across many retailers through a single interface while earning cash back rewards. The service has since been sunset, with users redirected to Rakuten.com.
Is ShopStyle a public or private company?
ShopStyle is a private company. It is classified as corporate owned and is currently closed.
When was ShopStyle founded?
ShopStyle was founded in 2006. It employs 101 to 250 people.
Where is ShopStyle based?
ShopStyle is headquartered in San Francisco, United States, in the North America region.
Who are ShopStyle's main competitors?
Direct peers on record are Lyst, Honey (PayPal), RetailMeNot, CouponCabin, Capital One Shopping and Slickdeals. LTK (formerly rewardStyle / LIKEtoKNOW.it) is listed as an emerging player. Broad incumbents are Rakuten (US), Klarna and Shopify Shop.
Does ShopStyle have an API?
No public API is recorded for ShopStyle.
What industry is ShopStyle in?
ShopStyle's product category is Fashion and Lifestyle Shopping Network. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 458 and its SIC code is 5940.