Lyst
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Lyst firmographics
Firmographics- Name
- Lyst
- Legal name
- Lyst Ltd
- Website
- https://lyst.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Lyst industry classification
Industry- Product category
- Online Fashion Search & Discovery
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industries
- Virtual Styling & Outfit Planning (HSACAJAF), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
Keywords
Where Lyst is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lyst business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Affiliate/Commission Revenue: Lyst earns commission when users click through from the platform to partner retailers and complete purchases. The platform aggregates fashion products from hundreds of partner stores and drives sales through affiliate links.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Lyst product offering
Product offeringCore offering
Lyst operates a global fashion search and discovery platform that aggregates product listings from more than 450 partner retailers, allowing users to search, browse, and compare clothing, shoes, accessories, bags, and jewelry from hundreds of brands in one place. Users discover fashion items via AI-powered natural language search and curated content, then click through to partner retailers to complete purchases. The platform also publishes The Lyst Index, a quarterly ranking of the fashion industry's hottest brands and products based on shopper behavior data.
Product overview
Lyst operates as a fashion search platform and aggregator that connects users with fashion products from hundreds of partner retailers. The core product is the Lyst fashion search platform, which enables discovery across clothing, shoes, accessories, bags, and jewelry categories. Supporting products include The Lyst Index (quarterly brand/product rankings based on shopper behavior data), The Edit (editorial fashion guides), Editors' Picks (curated collections), and a mobile app for iOS and Android. The platform also features AI-powered search capabilities for natural language fashion discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Lyst Fashion Search Platform
Quantifiable outcome
- Over $500 million in GMV in 2020
- +1 more outcomes
Companies that use Lyst
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Lyst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
Lyst partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NordstromcoreMajor US department store chain operating as a partner retailer on the Lyst platform, offering clothing, shoes, accessories, and other fashion items through Lyst's aggregation platform.
- FARFETCHcoreGlobal luxury fashion platform operating as a partner retailer on Lyst, providing access to designer and luxury fashion items through the Lyst search aggregation.
- Bloomingdale'scoreUS department store chain (Macy's Inc.) operating as a partner retailer on Lyst, offering mid-to-luxury fashion items through the platform.
- Macy'scoreMajor US department store chain operating as a partner retailer on Lyst, offering a wide range of fashion products through the platform.
- Nordstrom RackminorOff-price retail chain (Nordstrom) operating as a partner on Lyst, offering discounted fashion items through the platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Lyst competitors and assessment
Company assessmentDirect peers
- Stylight: European fashion search and shopping aggregator that aggregates fashion products from hundreds of retailers and brands, mirroring Lyst's core discovery-to-click-through model across clothing, shoes, and accessories.
- ShopStyle: Fashion shopping aggregator and search platform owned by Condé Nast that aggregates apparel and accessories from multiple retailers, directly comparable to Lyst's affiliate-driven discovery experience.
- GLAMI: Fashion search engine that aggregates clothing and accessories from thousands of retailers across Central and Eastern Europe, sharing Lyst's category-focused aggregator model and affiliate model.
Broad incumbents
- Google Shopping: Dominant general-purpose shopping search engine that increasingly competes with Lyst for fashion discovery and product comparison traffic, with vastly larger scale and distribution.
- Amazon Fashion: Amazon's fashion category combines search, recommendations, and a full marketplace inventory, competing with Lyst for consumer discovery intent and offering retailers an alternative channel.
- Pinterest: Visual discovery platform with significant fashion shopping and product-pinning behavior, competing for early-stage fashion discovery and increasingly integrating direct shopping features.
- FARFETCH: Global luxury fashion platform that is both a Lyst partner retailer and a broader commerce destination with its own discovery and search experiences, overlapping with Lyst's luxury category.
- Asos: Large fashion e-commerce retailer with strong on-site search, recommendation, and brand discovery tooling, representing both a partner retailer and a competitor for Lyst's consumer discovery moment.
Emerging players
- The Yes: AI-powered fashion shopping app (acquired by Pinterest) that uses a quiz-based personalization engine to recommend apparel, offering a comparable AI-led discovery approach to Lyst's natural language search.
Others
- Nosto: Personalization and product recommendation platform for fashion and lifestyle retailers, adjacent to Lyst's AI-driven recommendation engine and a potential enabling/competing technology vendor in fashion discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lyst social profiles
Digital presenceLyst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lyst leadership team
Management profileNumber of profiles
Profiles4 records
Lyst funding detail
Funding detailFunding overview
Funding rounds8 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lyst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lyst
What does Lyst do?
Lyst operates a global fashion search and discovery platform that aggregates product listings from more than 450 partner retailers, allowing users to search, browse, and compare clothing, shoes, accessories, bags, and jewelry from hundreds of brands in one place. Users discover fashion items via AI-powered natural language search and curated content, then click through to partner retailers to complete purchases. The platform also publishes The Lyst Index, a quarterly ranking of the fashion industry's hottest brands and products based on shopper behavior data.
Is Lyst a public or private company?
Lyst is a private company. It is classified as corporate owned and is currently operating.
When was Lyst founded?
Lyst was founded in 2010. It employs 101 to 250 people.
Where is Lyst based?
Lyst is headquartered in London, United Kingdom, in the Europe region.
How does Lyst make money?
One revenue line is on record: affiliate/Commission Revenue.
Who are Lyst's main competitors?
Direct peers on record are Stylight, ShopStyle and GLAMI. Broad incumbents are Google Shopping, Amazon Fashion, Pinterest, FARFETCH and Asos. The Yes is listed as an emerging player. Nosto is listed as an others.
Does Lyst have an API?
No public API is recorded for Lyst.
What industry is Lyst in?
Lyst's product category is Online Fashion Search & Discovery. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 45811 and its SIC code is 5600.