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ShopStyle

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uuid0006gbg

Namestring
ShopStyle
Legal namestring
ShopStyle Inc.
Websiteurl
shopstyle.com
Company typeenum
Private
Founded yearint
2006
Descriptiontext

ShopStyle was a fashion and lifestyle shopping aggregation platform that operated as a wholly-owned subsidiary of Rakuten Group, Inc., a Tokyo-headquartered conglomerate. Founded in 2006 and headquartered in San Mateo, California, the platform allowed consumers to discover and shop products from multiple retail brands — including Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, and Ulta — while earning cash back rewards on purchases. The service was distributed through a centralized website (www.shopstyle.com) with country-specific domains for Canada (www.shopstyle.ca) and Australia (www.shopstyle.com.au), complemented by native mobile applications, and operated across North America (US, Canada) and Oceania (Australia).

The core product was a shopping network that aggregated product listings, prices, and cashback offers from third-party retailers, combining product discovery, cross-brand price comparison, and cashback functionality within a single consumer interface. ShopStyle targeted general consumers aged 18 and older seeking cash back incentives and deals from retail brands, and it generated revenue through affiliate/cashback economics — earning commissions from retailers for referred purchases. The company employed 101–250 people and operated under the Rakuten Group's corporate umbrella, referencing Rakuten Binding Corporate Rules for international data transfers and compliance.

In 2025, ShopStyle officially shut down its website and consumer-facing service, with members redirected to Rakuten.com for continued cash back shopping. While the legal entity (ShopStyle Inc., incorporated in California) persists for privacy and compliance purposes — the privacy policy was last updated July 1, 2026 — the commercial operation has been sunset, and consumer traffic has been consolidated onto the parent Rakuten platform.

Short descriptiontext

ShopStyle was a Rakuten Group subsidiary operating a fashion shopping aggregation platform across the US, Canada, and Australia, enabling consumers to browse multiple retail brands and earn cash back. The site officially closed in 2025, redirecting users to Rakuten.com.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fashion shopping network, cashback rewards platform, retail product aggregation, lifestyle shopping discovery, multi-brand shopping platform
Industry2 codes
1Price Comparison, Deals, Cashback & Loyalty Shopping Platforms
CodeBPAMAGAHPrimaryYes
2Fashion & Accessories Marketplaces
CodeCRAFABAAPrimaryNo
NAICS code2 codes
  • Clothing, Clothing Accessories, Shoe, and Jewelry Retailers458
  • General Merchandise Retailers455
SIC code1 code
  • Retail-Miscellaneous Shopping Goods Stores5940
Product category
Fashion and Lifestyle Shopping Network
Social media profiles2 records
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

ShopStyle operated as a fashion and lifestyle shopping network that aggregated product listings, prices, and cashback offers from multiple premium retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). The platform enabled consumers to discover, compare, and shop products across many retailers through a single interface while earning cash back rewards. The service has since been sunset, with users redirected to Rakuten.com.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ShopStyle operated as a unified shopping network platform that aggregated fashion and retail offerings from multiple brands. The service was accessible through a central website (www.shopstyle.com), regional variants for Canada (www.shopstyle.ca) and Australia (www.shopstyle.com.au), and related mobile applications. The platform combined product discovery, price comparison, and cashback functionality. ShopStyle is part of the Rakuten Group and has since been sunset, with users being redirected to Rakuten for continued shopping and cashback services.

Product and service1 record
1ShopStyle Shopping Network
CategoryShopping Network / Cashback Aggregation
Description

A shopping network platform that aggregated product listings, prices, and cashback offers from multiple retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). Accessible via web and mobile applications across multiple country-specific domains (US, Canada, Australia). The platform combined product discovery, price comparison, and cashback functionality for consumers. The site has since been officially closed, with users redirected to Rakuten.com.

Partnership1 partner
1Rakuten Group
Strategic tierCoreTypeOthers
Description

ShopStyle is part of the Rakuten Group, which includes affiliates and subsidiaries of parent company Rakuten Group, Inc. based in Tokyo, Japan. The company operates under the Rakuten corporate umbrella and references Rakuten Binding Corporate Rules for international data transfers.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Lyst
TypeDirect peer
Description

Lyst is a fashion-focused shopping aggregator that indexes thousands of brands and retailers, directly comparable to ShopStyle's core fashion-discovery and price-comparison use case.

2LTK (formerly rewardStyle / LIKEtoKNOW.it)
TypeEmerging player
Description

LTK is an influencer-driven shopping platform with comparable audience (creators and consumers) and a marketplace of premium fashion brands, overlapping ShopStyle's original influencer + consumer positioning.

3Honey (PayPal)
TypeDirect peer
Description

Honey operates a coupon, deals, and cashback browser extension and app that aggregates retailer offers — a directly comparable model to ShopStyle's cashback shopping network, with deeper browser-level integration.

4RetailMeNot
TypeDirect peer
Description

RetailMeNot is a long-standing deals, coupons, and cashback platform serving the same consumer use case as ShopStyle — finding savings across multiple retailers through a single destination.

5CouponCabin
TypeDirect peer
Description

CouponCabin aggregates coupon codes, cashback, and deals across a broad retail base, competing for the same savings-seeking consumer and operating a similar affiliate-driven revenue model.

6Capital One Shopping
TypeDirect peer
Description

Capital One Shopping (formerly Wikibuy) is a price comparison and rewards platform that competes for the same shopping-intent consumer and earns affiliate commissions from the same retail partners ShopStyle aggregated.

7Slickdeals
TypeDirect peer
Description

Slickdeals is a community-driven deals and coupons platform that monetizes shopper intent across multiple retailers, comparable to ShopStyle's cashback and deals aggregation model.

8Rakuten (US)
TypeBroad incumbent
Description

Rakuten's US cashback shopping platform is the direct replacement destination for ShopStyle users; it offers near-identical cashback, browser extension, and affiliate aggregation functionality at significantly larger scale.

9Klarna
TypeBroad incumbent
Description

Klarna's shopping app combines deals, price comparison, and cashback-style rewards across many retailers, competing for the same shopping-intent consumer and brand relationships that ShopStyle built.

10Shopify Shop
TypeBroad incumbent
Description

Shopify's Shop app provides order tracking, deals, and product discovery across a large merchant base, with overlapping consumer shopping-utility functionality and brand aggregation.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ShopStyle

Fashion and Lifestyle Shopping Networkshopstyle.com

ShopStyle was a Rakuten Group subsidiary operating a fashion shopping aggregation platform across the US, Canada, and Australia, enabling consumers to browse multiple retail brands and earn cash back. The site officially closed in 2025, redirecting users to Rakuten.com.

What ShopStyle does

ShopStyle was a fashion and lifestyle shopping aggregation platform that operated as a wholly-owned subsidiary of Rakuten Group, Inc., a Tokyo-headquartered conglomerate. Founded in 2006 and headquartered in San Mateo, California, the platform allowed consumers to discover and shop products from multiple retail brands — including Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, and Ulta — while earning cash back rewards on purchases. The service was distributed through a centralized website (www.shopstyle.com) with country-specific domains for Canada (www.shopstyle.ca) and Australia (www.shopstyle.com.au), complemented by native mobile applications, and operated across North America (US, Canada) and Oceania (Australia).

The core product was a shopping network that aggregated product listings, prices, and cashback offers from third-party retailers, combining product discovery, cross-brand price comparison, and cashback functionality within a single consumer interface. ShopStyle targeted general consumers aged 18 and older seeking cash back incentives and deals from retail brands, and it generated revenue through affiliate/cashback economics — earning commissions from retailers for referred purchases. The company employed 101–250 people and operated under the Rakuten Group's corporate umbrella, referencing Rakuten Binding Corporate Rules for international data transfers and compliance.

In 2025, ShopStyle officially shut down its website and consumer-facing service, with members redirected to Rakuten.com for continued cash back shopping. While the legal entity (ShopStyle Inc., incorporated in California) persists for privacy and compliance purposes — the privacy policy was last updated July 1, 2026 — the commercial operation has been sunset, and consumer traffic has been consolidated onto the parent Rakuten platform.

ShopStyle firmographics

Firmographics
Name
ShopStyle
Legal name
ShopStyle Inc.
Website
https://shopstyle.com
Company type
Private
Founded year
2006
Operating status
Closed
Headcount range
101–250 employees
Short description
ShopStyle was a Rakuten Group subsidiary operating a fashion shopping aggregation platform across the US, Canada, and Australia, enabling consumers to browse multiple retail brands and earn cash back. The site officially closed in 2025, redirecting users to Rakuten.com.
Ownership category
akta.pro rank

ShopStyle industry classification

Industry
Product category
Fashion and Lifestyle Shopping Network
NAICS
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), General Merchandise Retailers (455)
SIC
Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry
Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
akta.pro secondary industry
Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

  • Fashion shopping network
  • Cashback rewards platform
  • Retail product aggregation
  • Lifestyle shopping discovery
  • Multi-brand shopping platform

Where ShopStyle is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

ShopStyle business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Distribution channels1 record

ShopStyle product offering

Product offering

Core offering

ShopStyle operated as a fashion and lifestyle shopping network that aggregated product listings, prices, and cashback offers from multiple premium retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). The platform enabled consumers to discover, compare, and shop products across many retailers through a single interface while earning cash back rewards. The service has since been sunset, with users redirected to Rakuten.com.

Product overview

ShopStyle operated as a unified shopping network platform that aggregated fashion and retail offerings from multiple brands. The service was accessible through a central website (www.shopstyle.com), regional variants for Canada (www.shopstyle.ca) and Australia (www.shopstyle.com.au), and related mobile applications. The platform combined product discovery, price comparison, and cashback functionality. ShopStyle is part of the Rakuten Group and has since been sunset, with users being redirected to Rakuten for continued shopping and cashback services.

Differentiator

Problem solved

Functional benefit

Products and services

  • ShopStyle Shopping Network A shopping network platform that aggregated product listings, prices, and cashback offers from multiple retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). Accessible via web and mobile applications across multiple country-specific domains (US, Canada, Australia). The platform combined product discovery, price comparison, and cashback functionality for consumers. The site has since been officially closed, with users redirected to Rakuten.com.

Companies that use ShopStyle

Customer profile

Segments1 record

Ideal customer profiles1 record

ShopStyle technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

ShopStyle partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Rakuten GroupcoreOthersShopStyle is part of the Rakuten Group, which includes affiliates and subsidiaries of parent company Rakuten Group, Inc. based in Tokyo, Japan. The company operates under the Rakuten corporate umbrella and references Rakuten Binding Corporate Rules for international data transfers.

Recent moves4 records

Expansion highlights3 records

ShopStyle competitors and assessment

Company assessment

Direct peers

  • Lyst: Lyst is a fashion-focused shopping aggregator that indexes thousands of brands and retailers, directly comparable to ShopStyle's core fashion-discovery and price-comparison use case.
  • Honey (PayPal): Honey operates a coupon, deals, and cashback browser extension and app that aggregates retailer offers — a directly comparable model to ShopStyle's cashback shopping network, with deeper browser-level integration.
  • RetailMeNot: RetailMeNot is a long-standing deals, coupons, and cashback platform serving the same consumer use case as ShopStyle — finding savings across multiple retailers through a single destination.
  • CouponCabin: CouponCabin aggregates coupon codes, cashback, and deals across a broad retail base, competing for the same savings-seeking consumer and operating a similar affiliate-driven revenue model.
  • Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a price comparison and rewards platform that competes for the same shopping-intent consumer and earns affiliate commissions from the same retail partners ShopStyle aggregated.
  • Slickdeals: Slickdeals is a community-driven deals and coupons platform that monetizes shopper intent across multiple retailers, comparable to ShopStyle's cashback and deals aggregation model.

Emerging players

  • LTK (formerly rewardStyle / LIKEtoKNOW.it): LTK is an influencer-driven shopping platform with comparable audience (creators and consumers) and a marketplace of premium fashion brands, overlapping ShopStyle's original influencer + consumer positioning.

Broad incumbents

  • Rakuten (US): Rakuten's US cashback shopping platform is the direct replacement destination for ShopStyle users; it offers near-identical cashback, browser extension, and affiliate aggregation functionality at significantly larger scale.
  • Klarna: Klarna's shopping app combines deals, price comparison, and cashback-style rewards across many retailers, competing for the same shopping-intent consumer and brand relationships that ShopStyle built.
  • Shopify Shop: Shopify's Shop app provides order tracking, deals, and product discovery across a large merchant base, with overlapping consumer shopping-utility functionality and brand aggregation.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

ShopStyle social profiles

Digital presence

ShopStyle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ShopStyle leadership team

Management profile

Number of profiles

Profiles12 records

ShopStyle funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ShopStyle M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopStyle

What does ShopStyle do?

ShopStyle operated as a fashion and lifestyle shopping network that aggregated product listings, prices, and cashback offers from multiple premium retail brands (Bloomingdale's, ASOS, Nike, Saks, Sephora, Vince, Adidas, Madewell, Shopbop, Ulta). The platform enabled consumers to discover, compare, and shop products across many retailers through a single interface while earning cash back rewards. The service has since been sunset, with users redirected to Rakuten.com.

Is ShopStyle a public or private company?

ShopStyle is a private company. It is classified as corporate owned and is currently closed.

When was ShopStyle founded?

ShopStyle was founded in 2006. It employs 101 to 250 people.

Where is ShopStyle based?

ShopStyle is headquartered in San Francisco, United States, in the North America region.

Who are ShopStyle's main competitors?

Direct peers on record are Lyst, Honey (PayPal), RetailMeNot, CouponCabin, Capital One Shopping and Slickdeals. LTK (formerly rewardStyle / LIKEtoKNOW.it) is listed as an emerging player. Broad incumbents are Rakuten (US), Klarna and Shopify Shop.

Does ShopStyle have an API?

No public API is recorded for ShopStyle.

What industry is ShopStyle in?

ShopStyle's product category is Fashion and Lifestyle Shopping Network. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 458 and its SIC code is 5940.

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Live signals
ThemomeditWestern Boots Fit Right In My Go-To Fall Outfit FormulaA fashion blogger promotes a sponsored Nordstrom + ShopStyle Collective post featuring colorblocked Western boots paired with black denim, a Madewell tee, and an AllSaints jacket. She notes the boots are cushioned, true to size, and suggests styling variations with shirts, dresses, and skirts.Retail TouchPointsThe Art of Curation: ShopStyle’s Journey to Become a First Stop for FashionShopStyle, a fashion discovery platform launched in 2007 and now owned by Rakuten, reported 11% year-over-year traffic growth in April 2022 and a 47% increase in brand investment, reaching over 100 million annual shoppers and 1.6 million loyalty members. The platform positions itself as a curated alternative to broader search engines, recently expanding into home and preowned categories while integrating its ShopStyle Collective influencer network. ShopStyle plans to enhance personalization around sizing and explore livestreaming and value-tier market expansion, according to General Manager Alison Stiefel.PR NewswireAS CONSUMER BEHAVIOR EVOLVES, SHOPSTYLE BECOMES A LEADING PLATFORM FOR STYLE INSPIRATION AND CURATED SHOPPING EXPERIENCESShopStyle, a San Francisco-based shopping platform, has reported strong growth milestones including 1.6 million loyal members and 60 million annual shoppers, with 25% revenue growth and 20% increase in retailer sales in 2021. The company has expanded beyond Fashion and Beauty into Home and Pre-Owned categories, and has launched a new brand identity reflecting its evolved vision as a curated shopping destination. ShopStyle plans to invest further in building out shopping segments across luxury to fast fashion and expand its team in 2022.PR NewswireShopStyle Introduces Suite of New Features to Make Shopping for Style More Personalized and RewardingShopStyle introduced a suite of new features designed to enhance personalized shopping, including refined recommendations, enhanced search tools, and easier access to Cash Back rewards powered by Rakuten. The platform also launched new pre-owned and rental programs in partnership with brands such as Vivrelle, Rebag, and The Luxury Closet, while expanding its catalogue with over 5,000 home and beauty brands.PR NewswireShopStyle Appoints Alison Stiefel General Manager of ShopStyle.com & Lindsay Jerutis General Manager of ShopStyle CollectiveShopStyle, Inc. announced the appointment of Alison Stiefel as General Manager of ShopStyle.com and Lindsay Jerutis as General Manager of ShopStyle Collective, both effective January 6, 2020. Stiefel, promoted from Vice President of Marketing where she had served since 2016, will oversee business functions including retailer and brand partnerships, membership rewards, and loyalty programs. Jerutis brings nearly two decades of media and publishing experience, most recently from Meredith Corporation where she doubled affiliate marketing revenue over two years.PR NewswireShopStyle Launches "Shop Smarter" Program With Personalized Shopping Experience & Rewards For Customers Who Shop Top Luxury BrandsShopStyle launched its free "Shop Smarter" membership program on June 11, 2019, offering personalized shopping experiences and rewards for shoppers who purchase from luxury fashion, beauty, and lifestyle brands.PR NewswireShopStyle Launches New Shopping & Monetization Features, Increasing Revenue For Influencers & RetailersShopStyle announced new shopping and monetization features including Favorites on Influencer Blogs and shoppable YouTube Video Looks, expanding its platform capabilities for its network of 20,000 influencers. The new tools allow consumers to save products and receive sale notifications directly from influencer sites, while enabling shoppable video content on YouTube. The company, which reaches 10 million monthly shoppers, projects these product discovery features could influence over $25 billion in annual fashion and retail sales.GlobeNewswireTruSignal Custom Audience Filtering and MediaMath TerminalOne System(TM) Combine Forces to Deliver a 200% Increase in Conversions for ShopStyleTruSignal and MediaMath launched an expanded integration for ShopStyle, enabling real-time access to TruSignal's custom predictive audiences within MediaMath's TerminalOne system. The integration led to a 200% increase in conversions and a 60% decrease in cost per order within 30 days. ShopStyle plans to continue implementing the filtering technology across its retargeting efforts.TechCrunchTheStyleCure Provides A Simple Social Shopping ListFormer MySpace VP Ryan Sit has launched TheStyleCure, a social shopping platform that aggregates over 1 million products from 300 stores and 7,000 brands using ShopStyle's API. The platform allows users to search, like, and share products via Facebook Connect, creating a centralized social wishlist. The article notes the service is functional but basic, requiring additional features and inventory to scale effectively.TechCrunchSugar High: Sugar Inc Launches API And IMDB For FashionSugar Inc, the media company behind PopSugar and a network of women-focused blogs, is announcing two major product launches: PopSugar CelebStyle, a style reference platform that catalogs outfits from popular television shows, and the ShopStyle API, which opens the company's fashion database to third-party developers. The ShopStyle API will allow developers to build applications across web, Facebook, and iPhone platforms, with a revenue-sharing model for conversion-based transactions planned within 30 days. CelebStyle will leverage technology and partnerships from StarBrand, which Sugar acquired in May, to provide verified information on celebrity wardrobes.