Schbang

What Schbang does

Schbang (legally Schbang Digital Solutions Pvt. Ltd.) is an integrated creative, media, and technology agency headquartered in Mumbai, India, founded in 2014. The company delivers end-to-end marketing solutions spanning Brand Solutions, Tech Solutions, Media Solutions, and Research & Analytics, supported by specialized sub-brands including Schbang Motion Pictures (film production), Theta (brand identity and packaging), Schbang 808 (audio), Schbang Fluence (influencer marketing), and Schbang AI Labs. Its proprietary technology stack includes 20 custom AI Bots used for audience dissection, brief generation, caption/script writing, and project planning, plus AI-driven campaign execution demonstrated through metaverse (Britannia Coffeeverse), AR/VR (Jio VIP Box), and multimodal creative work.

The agency serves over 350 brands globally across FMCG, BFSI, retail, healthcare, technology, telecommunications, automotive, and government, with named clients including Tata Capital, Britannia, Fevicol, Kotak 811, Jio, H&M, Domino's India, Swiggy Instamart, J&J, MSD Pharmaceuticals, BLACK+DECKER, Mia by Tanishq, and government bodies such as Pune and Mumbai Police. Go-to-market is sales-led via dedicated business development teams across five offices (Mumbai, Bangalore, Delhi, London, Amsterdam), with pricing handled on a quote-based professional-services model; no public pricing is disclosed.

The business model is professional services revenue across five core streams (Brand, Tech, Media, Film & Photography, Research & Analytics). The company is founder-owned and private, with no disclosed funding rounds or institutional investors in the available data. Its first international acquisition — Netherlands-based digital storytelling firm Addikt, completed September 2024 — marked entry into the European market and expanded the agency's geographic footprint beyond its India-anchored delivery base.

Name

Schbang

Legal name

Schbang Digital Solutions Pvt. Ltd.

Website

https://schbang.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Schbang is a Mumbai-headquartered integrated creative, media, and technology agency serving 350+ brands across India, the UK, and the Netherlands with brand strategy, tech, media, film production, and AI-enabled marketing solutions delivered by 1200+ specialists.

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Creative agency services
• Digital marketing solutions
• Brand strategy services
• Media planning buying
• Advertising campaign production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Brand Solutions: Customised brand strategy solutions including market research, consumer behaviour analysis, brand identity design, and holistic consumer experiences development.
2. Tech Solutions: Technology services including web development, mobile app development, UI/UX design, e-commerce solutions, and digital transformation services.
3. Media Solutions: Strategic audience-aligned ad placement across channels, paid media management, SEM, and performance marketing services.
4. Film & Photography Production: High-quality ad film production, rapid video content creation, and branded audio through Schbang Motion Pictures, Global Content Hub, and Schbang 808.
5. Research & Analytics: Specialised market research using qualitative and quantitative methods, campaign analytics, and consumer behaviour analysis.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Schbang is a full-service creative, media, and technology agency delivering integrated marketing solutions across Brand Solutions (strategy, identity, consumer experience), Tech Solutions (web/app development, digital transformation, e-commerce), Media Solutions (paid media, SEM, performance marketing), and Film & Photography production through Schbang Motion Pictures. The agency serves enterprise clients with end-to-end campaign lifecycle management from research and analytics through creative production to media deployment.

Product overview

Schbang is a full-service creative, media, and technology agency operating as a unified platform with multiple integrated service pillars. The core offering consists of Brand Solutions, Tech Solutions, Media Solutions, and Research & Analytics Solutions, supported by specialised film production through Schbang Motion Pictures. The portfolio includes subsidiary brands Theta (brand identity), Schbang 808 (audio production), and Schbang Fluence (influencer marketing). The agency has developed proprietary AI capabilities through Schbang AI Labs and 20 custom AI Bots for campaign assistance, insights mining, and content creation. The service model is modular, allowing clients to engage individual service pillars or integrated cross-functional solutions delivered by 1200+ specialists across Mumbai, Bangalore, Delhi, London, and Amsterdam offices.

Differentiator

Problem solved

Functional benefit

Brands

• Schbang Motion Pictures: Film and video production arm producing ad films, short films, and branded content.
• Theta
• Schbang AI Labs
• Schbang Fluence
• MUBLR

Products and services

• Brand Solutions
• Tech Solutions
• Media Solutions
• Research & Analytics Solutions
• Schbang Motion Pictures (Film & Photography Production)
• Theta (Brand Identity & Packaging Design)
• Schbang 808 (Branded Audio Production)
• Schbang Fluence (Influencer Marketing)
• Schbang AI Labs (AI Solutions & Systems)
• Schbang AI Bots (20 Custom AI Assistants) AI-powered super-assistants that mine insights, brainstorm campaign ideas, refine content, dissect target audiences, write captions and scripts for ads, generate client briefs, and break down large projects into action plans.

Quantifiable outcome

• 193M+ combined views for Tata Capital Women's Day campaign #StopBlamingHer
• +7 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

One partnership is on record.

• AddiktcoreStrategic or Co-development Partner · 1 September 2024Schbang acquired Addikt, a Netherlands-based digital storytelling company, in September 2024 to expand its European presence and serve over 300 brands. This acquisition strengthens Schbang's creative capabilities in digital storytelling and provides a local European hub through their existing Amsterdam office.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WATConsult (Dentsu Creative India): Mumbai-headquartered integrated digital and creative agency now part of Dentsu Creative. Directly comparable to Schbang on integrated digital, social, media, and technology offerings for enterprise Indian brands, with similar full-service positioning.
• DDB Mudra Group: Indian creative and digital network offering brand strategy, digital, media, and production services. Closely comparable independent-rooted Indian agency with a similar integrated full-service value proposition and strong FMCG/BFSI client base.
• VMLY&R India: WPP network combining brand experience, commerce, and technology. Closely comparable to Schbang's integrated creative+tech positioning, often competing for the same digital transformation and brand experience mandates.

Broad incumbents

• Ogilvy India: WPP-owned flagship creative network in India with deep enterprise relationships across FMCG, BFSI, and consumer goods. Competes with Schbang for the same brand mandates with significantly larger scale, global media-buying reach, and network backing.
• Leo Burnett India: Publicis-owned creative agency in India with strong FMCG credentials (e.g., Fevicol, Cadbury) that overlap directly with Schbang's marquee book. A larger incumbent with broader media and production capabilities.
• McCann Worldgroup India: IPG-owned global network with significant India operations serving multinational and Indian enterprise clients. Comparable in serving large FMCG, BFSI, and consumer-tech brands, with deeper multinational reach and broader service portfolio.
• Accenture Song (India): The experience-led growth and creative arm of Accenture, with a sizable India practice. Increasingly competes with Schbang on integrated digital transformation, marketing technology, and brand experience mandates for large enterprise clients.

Emerging players

• BBH India (Bartle Bogle Hegarty): Publicis-owned creative agency with a strong creative reputation in India. Comparable on the brand campaigns and creative storytelling side of Schbang's portfolio, though narrower in technology and media capabilities.
• Gozoop: Mumbai-headquartered independent digital marketing agency offering performance, social, and influencer services. Comparable to Schbang on the digital and influencer marketing side (Schbang Fluence), at a smaller scale.

Regional players

• Social Beat: Bengaluru-headquartered digital-first agency offering performance marketing, SEO, and content services. Comparable on the digital media and performance side of Schbang's Media Solutions, with an India-only footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYUF_b_ISfKkA0wHTvfQOrQ
• Facebookfacebook.com/schbang
• LinkedInlinkedin.com/company/schbang
• Instagraminstagram.com/schbang/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles29 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schbang