Social Beat
Social Beat is a Chennai-headquartered, full-service Indian digital marketing agency and Cheil Worldwide (Samsung Group) subsidiary serving 60+ enterprise brands with performance media, influencer marketing, programmatic, SEO, and Salesforce-based marketing automation, supported by proprietary platforms Influencer.in (70,000+ creators) and D2Scale (D2C growth).
- Company typePrivate
- Founded2012
- HeadquartersChennai, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Social Beat does
Social Beat (legally Social Beat Digital Marketing LLP) is a Chennai-headquartered, full-service digital marketing agency serving enterprise and growth-stage brands across India. Founded in 2012 and now operating from four Indian metros (Chennai, Bengaluru, Delhi NCR, Mumbai) with 300+ specialists, the firm is a subsidiary of Cheil Worldwide, the global marketing arm of Samsung Group. Its core agency offering covers performance media, social media marketing, influencer marketing, programmatic advertising, video production, content and SEO strategy, marketing automation, and multilingual (22-language) campaigns. The firm reports managing over ₹2,500 CR in annual media spend and approximately 3% of India's digital ad spend, with a client base of 60+ brands spanning e-commerce/D2C (Flipkart, boAt, Tata CLiQ, Zivame), FMCG (Fortune, Veeba), fashion (Sephora, Arvind, Indian Terrain), BFSI (Sundaram Mutual), real estate (Kalpataru), and healthcare (Kapiva, Mankind, Sebamed, Wakefit).
The company's technology layer rests on integrations with Google (Premier Partner, including DV 360), Meta (Business Partner, including 'Born on Instagram'), and Salesforce Marketing Cloud, delivering real-time campaign analytics and CRM-linked reporting. Two proprietary platforms anchor a strategy of moving beyond pure agency services: Influencer.in aggregates 70,000+ creators and handles roughly 2.5% of India's influencer spend via automated dashboards and a creator mobile app; D2Scale is a D2C Center of Excellence offering marketplace SEO, biddable media, retention automation, and a curated suite of 15+ e-commerce tools (Shopify Plus, WebEngage, Optimizely, ShipRocket, etc.).
Commercial mechanics combine enterprise field sales for large brand retainers with self-serve mid-market access via Influencer.in and D2Scale. Pricing is quote-based, segmented by client monthly marketing budget from ₹0–10 Lakhs to over ₹1 crore, and billed monthly. The company is private, has no disclosed funding rounds, and is led by co-founders Vikas Chawla and Suneil Chawla (the latter also leading D2Scale), with EVPs Meghana Chandani and Vimal Michael overseeing operations and technology respectively. Recognition includes the 2025 ET DigiPlus 'Agency of the Year' award and a Google Agency Excellence Awards finalist nod.
Social Beat firmographics
Firmographics- Name
- Social Beat
- Legal name
- Social Beat Digital Marketing LLP
- Website
- https://socialbeat.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Social Beat is a Chennai-headquartered, full-service Indian digital marketing agency and Cheil Worldwide (Samsung Group) subsidiary serving 60+ enterprise brands with performance media, influencer marketing, programmatic, SEO, and Salesforce-based marketing automation, supported by proprietary platforms Influencer.in (70,000+ creators) and D2Scale (D2C growth).
- Ownership category
- akta.pro rank
Social Beat industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industries
- Paid Social Media Buying (MPAAABAD), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where Social Beat is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Social Beat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing integrated digital services including performance media, social media marketing, influencer marketing, programmatic solutions, content & SEO strategy, and marketing automation. Revenue is generated through service fees for managing client digital marketing campaigns.
- Influencer.in Platform: Technology platform managing influencer marketing campaigns with over 70,000 creators. Revenue generated through platform fees and campaign management services.
- D2Scale E-commerce Solutions: End-to-end e-commerce and D2C solutions including marketplace optimization, biddable media, and growth strategy services for direct-to-consumer brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom enterprise pricing based on scope of services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Social Beat product offering
Product offeringCore offering
Social Beat is a full-service digital marketing agency that provides integrated digital growth solutions including performance media buying, social media marketing, influencer marketing, programmatic solutions, content and SEO strategy, and marketing automation. The company also operates proprietary platforms Influencer.in (influencer marketing with 70,000+ creators) and D2Scale (D2C e-commerce growth solutions).
Product overview
Social Beat is a digital growth partner operating as a unified platform with multiple integrated products and specialized service lines. The core Social Beat agency provides full-service digital marketing with data-driven performance media, brand and creative strategy, organic growth, and automation. The ecosystem includes Influencer.in, a proprietary tech-powered influencer marketing platform managing 2.5% of India's influencer spends with 70,000+ creators; D2Scale, a D2C Center of Excellence offering end-to-end e-commerce growth solutions; and D2Scale's curated e-commerce tools suite. Social Beat is part of Cheil Worldwide and manages approximately 3% of India's digital spends, serving 60+ leading brands across India with a team of 300+ experts in 4 cities.
Differentiator
Problem solved
Functional benefit
Brands
- D2Scale: D2C (Direct-to-Consumer) growth partner offering end-to-end e-commerce solutions including biddable media, programmatic, marketplace SEO & ads, retention automation, growth strategy, brand strategy, website development, influencer commerce, and design/video production.
Products and services
- Social Beat Digital Marketing Services Full-service digital marketing agency offering performance media with data-driven approach, in-depth brand and creative strategy, organic traffic growth through quality content and technical SEO, and tech-enabled scaling and automation. Services include digital media planning and buying, social media marketing, video creation and marketing, influencer marketing, programmatic solutions, content and SEO strategy, marketing automation, multi-lingual marketing, marketing strategy consulting, and market research and consumer insights. Serves 60+ leading brands across India.
- Influencer.in A tech-based influencer marketing platform managing 2.5% of India's influencer spends. Features automated dashboards with real-time reporting, a mobile app for creators to signup and engage with brands, and access to over 70,000 creators. Also a Meta Partner for Born on Instagram.
- D2Scale End-to-end D2C growth partner that marries media, creative, and technology. Provides product-centered ad campaign optimization and alerts, and a tool-finder to help D2C brands partner and scale. Capabilities include biddable media and programmatic, marketplace SEO and ads, retention automation, growth strategy, brand strategy, website development and optimization, influencer commerce, and design, video and production.
- D2Scale E-commerce Tools Curated suite of e-commerce tools including AI-based order tracking, BNPL checkout management, CRM automation, micro-warehousing, influencer management, inventory planning SaaS, last-mile e-commerce, live streaming video commerce SaaS, loyalty and rewards SaaS, order processing system, quick commerce, robotics packaging automation, RTO reduction, and WhatsApp chatbots.
Quantifiable outcome
- Generated 200K+ leads and Rs. 300+ Cr in revenue for Kalpataru Properties through innovative marketing strategies
- +5 more outcomes
Companies that use Social Beat
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles2 records
Social Beat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Social Beat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cheil WorldwideflagshipSocial Beat is part of Cheil Worldwide, the Seoul-headquartered marketing arm of Samsung Group. This relationship provides Social Beat with access to global resources, best practices, and enterprise-level expertise in digital marketing.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Social Beat competitors and assessment
Company assessmentDirect peers
- WATConsult: WATConsult is one of India's largest independent digital and social media agencies, founded in Mumbai and now part of the Dentsu network. It directly competes with Social Beat on integrated digital marketing, social media, and influencer services for enterprise Indian brands.
- Interactive Avenues: Interactive Avenues is IPG Mediabrands' digital media arm in India, offering media planning and buying, performance marketing, and programmatic services. It is one of Social Beat's closest direct competitors for marquee enterprise digital mandates in India.
- Schbang: Schbang is a Mumbai-headquartered independent digital creative and media agency focused heavily on D2C and e-commerce brands. It competes head-to-head with Social Beat and D2Scale for D2C performance and creative mandates.
- Performics India: Performics is Publicis Groupe's performance marketing network with a substantial India presence, offering paid media, SEO, and analytics for enterprise clients. It overlaps directly with Social Beat's core performance media offering.
- PHD India: PHD India is the Omnicom Media Group media-buying arm operating in India, focused on data-driven media planning across digital and traditional channels. It competes with Social Beat on enterprise media buying mandates.
- BC Web Wise: BC Web Wise is an IPG-owned digital agency in India focused on social media, content, influencer marketing, and integrated digital campaigns. It directly competes with Social Beat on influencer-led and social-led mandates for enterprise brands.
- Gozoop Group: Gozoop is a Mumbai-based independent digital marketing agency offering performance, social, influencer, and e-commerce services. It targets a similar enterprise and D2C client base and competes for integrated digital mandates across India.
- AdGlobal360 (Adept Global): AdGlobal360 (now part of Adept Global) is a digital marketing and MarTech services company operating in India, offering performance, content, and marketing automation similar to Social Beat's integrated offering.
- DViO Digital: DViO Digital is an India-focused performance marketing and programmatic agency serving enterprise clients across e-commerce, FMCG, and BFSI. It competes directly with Social Beat for performance media and D2C mandates.
Broad incumbents
- Dentsu Creative India: Dentsu Creative India is the creative and integrated marketing arm of Dentsu International in India, offering a broader portfolio including creative, media, and CX services. It is a broader incumbent that competes with Social Beat on integrated enterprise mandates across multiple service lines.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Beat social profiles
Digital presenceSocial Beat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Beat leadership team
Management profileNumber of profiles
Profiles5 records
Social Beat subsidiaries and ownership
Company hierarchySubsidiaries2 records
Social Beat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Beat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Beat
What does Social Beat do?
Social Beat is a full-service digital marketing agency that provides integrated digital growth solutions including performance media buying, social media marketing, influencer marketing, programmatic solutions, content and SEO strategy, and marketing automation. The company also operates proprietary platforms Influencer.in (influencer marketing with 70,000+ creators) and D2Scale (D2C e-commerce growth solutions).
Is Social Beat a public or private company?
Social Beat is a private company. It is classified as corporate owned and is currently operating.
When was Social Beat founded?
Social Beat was founded in 2012. It employs 251 to 500 people.
Where is Social Beat based?
Social Beat is headquartered in Chennai, India, in the Asia region.
How does Social Beat make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are influencer.in Platform and D2Scale E-commerce Solutions.
Who are Social Beat's main competitors?
Direct peers on record are WATConsult, Interactive Avenues, Schbang, Performics India, PHD India, BC Web Wise, Gozoop Group, AdGlobal360 (Adept Global) and DViO Digital. Dentsu Creative India is listed as a broad incumbent.
Does Social Beat have an API?
No public API is recorded for Social Beat.
What industry is Social Beat in?
Social Beat's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of MPAAABAD, Paid Social Media Buying. Its NAICS code is 54183 and its SIC code is 7311.