The Goodhart Group

What The Goodhart Group does

The Goodhart Group is a privately-held, two-agent residential real estate team operating under the Compass brokerage in Alexandria, Virginia, serving the broader Washington DC Metro Area. Led by founder Sue Goodhart and co-agent Allison Goodhart DuShuttle — together holding 30+ years of combined local experience — the team provides full-service buyer representation, seller representation, new construction advisory, and relocation assistance to individual consumers purchasing and selling homes across Alexandria, Northern Virginia, Washington DC, and Maryland. The business is 100% commission-based, with revenue generated per closed transaction through Compass's brokerage platform, and pricing/commission rates are not publicly disclosed.

Service delivery is conducted directly by the two principal agents through consultations, property showings, negotiations, and closing support, supplemented by neighborhood orientation tours, featured and sold listings, and a content marketing apparatus consisting of an extensive blog, downloadable buyer/seller/relocation guides, and a weekly newsletter. Underlying technology is described as standard brokerage and website tooling with no proprietary features; the team leverages Compass's MLS access, Compass Concierge (for staging/prep), marketing resources, and office space at 1004 King Street, Alexandria. Customer testimonials point to durable, multi-decade client relationships and access to off-market opportunities via local agent networks as the primary sources of differentiation.

The firm's competitive positioning rests on hyper-local tenure and a relationship-driven service model rather than on technology, scale, or geographic breadth. No external funding, M&A activity, or institutional ownership has been disclosed, and the practice operates as a small, owner-operated team with no disclosed headcount growth trajectory or revenue figures.

Name

The Goodhart Group

Legal name

The Goodhart Group

Website

https://thegoodhartgroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Goodhart Group is a privately-held, two-agent residential real estate team affiliated with Compass brokerage in Alexandria, Virginia, serving individual homebuyers, sellers, new construction buyers, and relocators across the DC Metro Area on a 100% commission-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate services
• Home buyer representation
• Home seller representation
• New construction real estate
• Relocation assistance

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential buying and selling transactions. Commission is earned upon successful closing of a property transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Goodhart Group is a residential real estate team that represents clients in buying, selling, new construction, and relocation transactions across the DC Metro Area (Alexandria, Washington DC, Northern Virginia, and Maryland). The two principal agents provide full-service representation from initial consultation through closing, including property search, pricing/staging strategy, negotiation, and access to on-market and off-market listings via their Compass brokerage affiliation.

Product overview

The Goodhart Group is a full-service real estate team operating under Compass brokerage, providing residential buying, selling, new construction, and relocation services across Alexandria, DC, and the DMV Metro Area. Their offering includes core real estate transaction services supplemented by neighborhood orientation tours, downloadable educational guides, and curated listing showcases.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation Full-service home buyer representation in the DC Metro Area (Alexandria, Washington DC, Northern Virginia, and Maryland) including buyer consultations, property search, off-market opportunity sourcing, negotiation, and closing support, delivered through Compass brokerage.
• Home Seller Representation Home seller representation in the DC Metro Area including home valuation, listing preparation, staging guidance, Compass Concierge marketing strategy, and negotiation support, delivered through Compass brokerage.
• New Construction Representation Specialized representation for clients buying or selling new construction homes in Old Town Alexandria and surrounding Northern Virginia neighborhoods, including guidance on upcoming projects, builder selection, and construction timeline management.
• Relocation Services Relocation representation for individuals and families moving to or from the DC Metro Area, including area orientation, neighborhood matching, and full transaction support.
• Neighborhood Orientation Tours Personalized guided tours of DC Metro neighborhoods to help clients identify communities matching their lifestyle, commute, and real estate goals.

Quantifiable outcome

• Helped clients purchase dream condos in days and supported through entire process
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CompasscoreChannel Partner/ Reseller/ DistributorThe Goodhart Group operates as affiliated real estate agents with Compass, a national real estate brokerage. Compass provides the brokerage platform, MLS access, marketing tools, and administrative support for their real estate transactions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: National residential brokerage that The Goodhart Group is directly affiliated with. Compass is comparable as the parent platform providing MLS access, marketing tools, and back-office infrastructure that powers The Goodhart Group's transactions.
• Redfin: Tech-enabled national brokerage serving the DC Metro Area with a different model (employed agents, integrated platform), but competing for the same buyer and seller pool and representing an alternative to traditional Compass-affiliated teams.
• Long & Foster Real Estate: Large regional brokerage with deep DMV-area roots, providing team-based and individual agent support across the same Alexandria-to-DC corridor and competing for similar buyer and seller mandates.
• Keller Williams Realty: Large agent-centric brokerage franchise with team-based models operating across Northern Virginia, DC, and Maryland, directly competing for sellers and buyers in the same submarkets as The Goodhart Group.
• Coldwell Banker Realty: National residential brokerage with strong DMV presence, operating team-based agent pods with access to MLS systems comparable to what The Goodhart Group obtains through its Compass affiliation.
• Weichert Realtors: Established Mid-Atlantic residential brokerage with strong presence in Northern Virginia and Maryland suburbs, offering a team- and agent-based model that overlaps directly with The Goodhart Group's service offering.

Direct peers

• Washington Fine Properties: Boutique luxury-focused brokerage specializing in high-end homes in Washington DC, Virginia, and Maryland, with a relationship-driven model and principal-agent teams comparable to The Goodhart Group's positioning.
• McEnearney Associates: Alexandria-headquartered residential real estate firm with decades-long local presence and a similar boutique, relationship-led model serving buyers and sellers across Northern Virginia, DC, and Maryland.
• TTR Sotheby's International Realty: Luxury-oriented brokerage serving Washington DC, Northern Virginia, and Maryland with team-based agents serving similar price bands and the same DMV Metro Area client base as The Goodhart Group.
• Berkshire Hathaway HomeServices PenFed Realty: Large DMV-area franchise brokerage with team-based agent networks serving the same Alexandria, Northern Virginia, DC, and Maryland markets as The Goodhart Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegoodhartgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Goodhart Group