Crown Aesthetics
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Crown Aesthetics firmographics
Firmographics- Name
- Crown Aesthetics
- Legal name
- Crown Aesthetics
- Website
- https://crownaesthetics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Crown Aesthetics industry classification
Industry- Product category
- Medical Aesthetics Devices
- NAICS
- Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Crown Aesthetics is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crown Aesthetics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Medical Device Hardware Sales: Sale of capital medical devices including SkinPen Precision Elite, SkinPen Precision, MicroPen EVO microneedling devices to physician-directed practices. One-time device purchase with ongoing consumable cartridge revenue.
- Proprietary Consumables and Cartridges: Sale of proprietary single-use cartridges, treatment kits, and post-procedure protocols including Skinfuse, Premium Biocellulose Masque, and topical skincare products. Recurring consumable revenue tied to device usage.
- BIOJUVE Skincare Products: Sale of BIOJUVE living microbe skincare products (twice-daily regimen) to physician-dispensed and consumer channels. Skin biome care technology targeting anti-aging and skin health.
- Votesse Hair Health System: Physician-formulated hair health system including proprietary oral nutraceutical (vitamin, probiotic, polypodium) and topical foam. Exclusively distributed through physicians and medical professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SkinPen Premium Biocellulose Masque |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Crown Aesthetics product offering
Product offeringCore offering
Crown Aesthetics sells FDA-cleared microneedling devices, Platelet-Rich Plasma (PRP) systems, physician-formulated skincare, and hair health products to licensed dermatologists, plastic surgeons, and medical spas operating under physician supervision. The company generates revenue from one-time capital device sales and recurring consumable cartridges, treatment kits, and physician-dispensed skincare products tied to procedure volume. Products are distributed exclusively through physician-directed channels in 60+ countries.
Product overview
Crown Aesthetics offers a portfolio of non-invasive aesthetic medical devices and skincare products designed as 'gateway' offerings that draw new consumers to physician-directed practices. The core product lineup includes SkinPen Precision Elite (the first FDA-cleared microneedling device) and MicroPen EVO for collagen induction therapy; BIOJUVE (living microbe technology for skin biome care); ProGen PRP Eclipse (platelet-rich plasma system); and Votesse (hair health system with oral and topical components). Supporting products include the Premium Biocellulose Masque for post-treatment care. The company sells exclusively to physician-directed providers and positions itself as a business partner focused on technology, education, and customer service.
Differentiator
Problem solved
Functional benefit
Brands
- BIOJUVE: A twice-daily regimen using living Xycrobe technology to optimize skin health and the skin microbiome
- SkinPen
- ProGen
- MicroPen EVO
- Votesse
- SkinPen Precision Elite
- Skinfuse
Products and services
- SkinPen Precision Elite The first and only FDA-cleared microneedling device in the world in its Precision Elite version, featuring RFID cartridge authentication, ActiSine active needle retraction technology, and a lifetime warranty. Approved for improving the appearance of facial acne scars in adults aged 22+ and neck wrinkles for Fitzpatrick skin types II-IV. Sold to physician-directed practices as a capital device with recurring consumable cartridge revenue.
- BIOJUVE A twice-daily skincare regimen using patented living Xycrobe microbe technology to optimize skin biome health. Clinically proven to improve texture, tone, pore size, fine lines, wrinkles, and photodamage within one week. Dispensed exclusively through physicians and medical professionals.
- ProGen PRP Eclipse / Advantage FDA 510(k)-cleared Platelet-Rich Plasma (PRP) system for point-of-care preparation. ProGen Eclipse single-spin system with 15mL and 30mL tubes yielding 7-15mL of PRP. ProGen Advantage delivers 2x and 5.1x PRP concentration. Systems remove 99% of red blood cells for reproducible results. Used for hair restoration and aesthetic treatments.
- MicroPen EVO FDA-cleared microneedling device with ergonomic design, 7000 RPM piston, teflon gear seal for fluid transfer prevention, cordless 4+ hour lithium-ion battery operation, and adjustable depth single-use cartridge. Angled cartridge design for improved visibility. Approved for wrinkles of the neck and facial acne scars.
- Votesse Hair Health System
- Skinfuse (Post-Procedure Protocol and Treatment Kit) Post-microneedling protocol and treatment kit including Skinfuse Lift Hydrogel and Premium Biocellulose Masque for post-treatment skin soothing. Sold as part of SkinPen treatment package or individually.
Quantifiable outcome
- 90% of clinical trial subjects would recommend SkinPen treatments to friends and family
- +3 more outcomes
Companies that use Crown Aesthetics
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Crown Aesthetics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Crown Aesthetics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Revance TherapeuticscoreCrown Laboratories and Revance Therapeutics entered a merger agreement in August 2024 with Crown acquiring all shares of Revance at $6.66 per share, valued at approximately $924 million. The merger completed on February 6, 2025. The combined entity operates as Revance, creating a leading global aesthetics and skincare company with a comprehensive portfolio spanning 60 countries. Crown Aesthetics is now positioned as a division within the unified Revance organization.
- Ratings.MDminorExclusive partnership with Ratings.MD, the world's first healthcare ratings organization featuring 100% verified patient ratings and reviews. The partnership allows Crown's physician customers to publish verified patient ratings on their own websites through an easy five-star click-and-submit system integrated at point-of-care.
- Advanced Skin TechnologyminorExclusive distribution partner for SkinPen Precision in Australia following TGA (Therapeutic Goods Administration) approval in December 2017. TGA approved SkinPen Precision as a Class II medical device utilizing Collagen Induction Therapy to treat melasma, acne scars, and surgical scars.
- BioActiveAestheticsminorPartnership referenced in context of UK Barry Knapp Award win for SkinPen Precision. BioActiveAesthetics partnered with Bellus Medical in the UK market for product innovation and distribution.
- Cosmetic Skin & Surgery CenterminorDr. Jeffrey Rapaport, Medical Director and Founder of Cosmetic Skin & Surgery Center, partnered with Crown Laboratories' Medical Affairs team to provide medical education, clinical support, and KOL development for Crown Aesthetics customers' practices.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Crown Aesthetics competitors and assessment
Company assessmentBroad incumbents
- Allergan Aesthetics (AbbVie): AbbVie's aesthetics division markets Botox, Juvederm, CoolSculpting, and SkinMedica skincare. While not directly selling microneedling devices, it competes for the same physician practice wallet with broader portfolio bundling and far larger sales/marketing budgets.
- Galderma: Global dermatology company behind Restylane, Sculptra, Dysport, and Cetaphil. It sells into the same dermatologist and plastic surgeon accounts as Crown Aesthetics and has the scale to launch competing aesthetic devices and physician-dispensed skincare lines.
- Merz Aesthetics: Merz's aesthetics unit sells Ultherapy, Radiesse, Belotero, and Xeomin into the same physician-directed channel. Several Crown sales leaders came from Merz, and the two compete head-to-head for share of voice at aesthetic conferences and KOL relationships.
- SkinCeuticals (L'Oréal): L'Oréal's physician-dispensed skincare brand competing directly with BIOJUVE for prestige skincare sales through dermatologists and plastic surgeons. Has significantly larger marketing budget and broader retail-medical channel presence.
Direct peers
- Cutera: U.S. aesthetic device manufacturer selling laser, RF, and body sculpting systems (enlighten, truSculpt, Secret RF) into dermatology and plastic surgery practices. Competes with Crown for the same capital equipment budget at physician accounts and has overlapping sales channels.
- BTL Industries: Privately held manufacturer of aesthetics devices including Emface, Emsculpt, and Exion. Sells capital equipment into the same aesthetic practice channel as Crown and competes for procedure room space and physician adoption dollars.
- Cynosure Lutronic: Aesthetic and dermatological device maker offering energy-based systems (Potenza RF microneedling, PicoSure, MonaLisa Touch). Potenza is a direct RF microneedling competitor to SkinPen in the same physician channel.
- Evolus: Aesthetic specialty pharmaceutical company marketing Jeuveau (prabotulinumtoxinA). Sells through the same physician-directed aesthetic accounts and competes for share of practice revenue with injectables versus Crown's device-based offerings. Several Crown sales directors previously launched Jeuveau at Evolus.
- HydraFacial (Beauty Health Company): Public company selling the HydraFacial skin health device and proprietary serums into medspas and aesthetic practices. Operates a similar razor-and-blade model with device hardware plus recurring consumable serums, targeting the same in-office procedure market as SkinPen.
- Suneva Medical: Aesthetic specialty company selling regenerative aesthetics products including Bellafill and Puregraft. Several Crown executives (including CSO Michael McKenna and senior sales leadership) previously held senior roles at Suneva, indicating overlapping customer relationships and channel approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crown Aesthetics social profiles
Digital presenceCrown Aesthetics compliance and trust
Trust signalCompliance5 records
Crown Aesthetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crown Aesthetics leadership team
Management profileNumber of profiles
Profiles12 records
Crown Aesthetics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Crown Aesthetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crown Aesthetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crown Aesthetics
What does Crown Aesthetics do?
Crown Aesthetics sells FDA-cleared microneedling devices, Platelet-Rich Plasma (PRP) systems, physician-formulated skincare, and hair health products to licensed dermatologists, plastic surgeons, and medical spas operating under physician supervision. The company generates revenue from one-time capital device sales and recurring consumable cartridges, treatment kits, and physician-dispensed skincare products tied to procedure volume. Products are distributed exclusively through physician-directed channels in 60+ countries.
Is Crown Aesthetics a public or private company?
Crown Aesthetics is a private company. It is classified as corporate owned and is currently operating.
When was Crown Aesthetics founded?
Crown Aesthetics was founded in 2017. It employs 101 to 250 people.
Where is Crown Aesthetics based?
Crown Aesthetics is headquartered in Dallas, United States, in the North America region.
How does Crown Aesthetics make money?
Four revenue lines are on record. Medical Device Hardware Sales are the primary driver. The others are proprietary Consumables and Cartridges, BIOJUVE Skincare Products and votesse Hair Health System.
Who are Crown Aesthetics's main competitors?
Broad incumbents on record are Allergan Aesthetics (AbbVie), Galderma, Merz Aesthetics and SkinCeuticals (L'Oréal). Direct peers are Cutera, BTL Industries, Cynosure Lutronic, Evolus, HydraFacial (Beauty Health Company) and Suneva Medical.
Does Crown Aesthetics have an API?
No public API is recorded for Crown Aesthetics.
What industry is Crown Aesthetics in?
Crown Aesthetics's product category is Medical Aesthetics Devices. Its primary akta.pro industry code is CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 3391 and its SIC code is 2844.