Girl Scouts of the Jersey Shore

What Girl Scouts of the Jersey Shore does

Girl Scouts of the Jersey Shore is a 501(c)(3) nonprofit local council chartered by Girl Scouts of the USA, serving girls in grades K-12 and adult volunteers across Monmouth and Ocean counties in New Jersey. The council delivers the Girl Scout Leadership Experience (GSLE) through troop-based programming, badge and Journey curricula, two seasonal summer day camps (Camp Amity Acres and Camp Sacajawea), STEM and outdoor programs, council trips, and two entrepreneurship programs (Cookie Program and Fall Product Program). Additional offerings include the Girl Scout Experience Box (monthly complimentary supply kits for new Daisy and Brownie troops), Programs on Demand, a licensed Build-A-Bear Workshop at the Ocean Service Center, and highest awards (Bronze, Silver, Gold) culminating in scholarship opportunities.

The council operates a community-led go-to-market model that relies on volunteer recruitment, word-of-mouth referrals, school and community outreach, and corporate partnerships. Revenue is generated through seven streams: annual membership dues ($80/girl, $42/adult), cookie sales through Little Brownie Bakers or ABC Bakers, fall product sales (magazine subscriptions, nuts, candy), merchandise from two council-operated retail service centers (Monmouth/Farmingdale and Ocean/Toms River), facility rentals at camps and conference venues, program and event fees ($8-$55 per participant), and donations/fundraising (Gala, Golf Classic, TopCookie, Phenom, Gift Auction, Man Enough). Financial assistance is available so that no girl is denied membership for financial need. The technology stack is built on the national myGS member portal for registration, troop management, and communications; the Digital Cookie online storefront with per-seller vanity URLs; and the Rallyhood community platform.

Strategic partners include Build-A-Bear Workshop (licensed retail), General Motors (national sponsor of the Experience Box program), Comcast Spectacor and iCode Shrewsbury (STEM program partners), Cup a Joe Weather and Drone (drone education facilitator), and William Trent House (America 250th Anniversary event co-host with neighboring New Jersey councils). The organization is governed by a board of directors and operates as a subsidiary affiliate of the national Girl Scouts of the USA federation, which holds the Congressional Charter and owns all Girl Scout trademarks.

Name

Girl Scouts of the Jersey Shore

Legal name

Girl Scouts of the Jersey Shore

Website

https://jerseyshoregirlscouts.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Scouts of the Jersey Shore is a 501(c)(3) nonprofit local council chartered by Girl Scouts of the USA, serving girls in grades K-12 and adult volunteers across Monmouth and Ocean counties, New Jersey, delivering youth leadership programming, seasonal camps, and entrepreneurship via the cookie program.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth development programs
• Girl leadership programs
• Summer camp services
• Cookie fundraising program
• Volunteer community programs

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues collected from girl and adult members. National dues of $65 per year paid to Girl Scouts of the USA, plus $15 Council Service Fee, totaling $80 per year for girls. Adult membership is $42 per year.
2. Cookie Program: Girl Scout Cookie sales through local troops. Proceeds stay local to support Girl Scout programs, camps, and leadership training. Cookie vendors include Little Brownie Bakers and ABC Bakers.
3. Fall Product Program: Magazine subscriptions, nut and candy products sold in fall. Vendors include Ashdon Farms, Trophy Nut, and M2 Media Group.
4. Merchandise Sales: Council shop sales of Girl Scout merchandise including uniforms, badges, books, gifts, and Girl Scout-themed items at two retail locations
5. Facility Rentals: Rental revenue from camps (Amity Acres, Sacajawea) and conference facilities for events and meetings
6. Donations and Fundraising: Individual donations, corporate sponsorships, planned giving, and special events (Gala, Golf Classic, TopCookie competition)
7. Program and Event Fees: Fees for council-sponsored programs, day camps, and special events ranging from $8-$55 per participant

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Girl Scouts of the Jersey Shore is a 501(c)(3) nonprofit local council that delivers the Girl Scout Leadership Experience to girls in grades K-12 across Monmouth and Ocean counties, New Jersey. Its core offerings are troop-based programming with badge and Journey curricula, summer day camps (Camp Amity Acres and Camp Sacajawea), the annual Cookie Program and Fall Product Program entrepreneurship tracks, and council-run events and travel. Membership, camp fees, product sales, retail merchandise, donations, and corporate sponsorships sustain operations.

Product overview

Girl Scouts of the Jersey Shore offers a portfolio of youth development programs and services centered on the Girl Scout Leadership Experience (GSLE). The core offering includes troop-based programming with badge and Journey curricula, complemented by seasonal camps (Camp Amity Acres and Camp Sacajawea), entrepreneurship programs (Cookie Program and Fall Product Program), and council-organized events. Supporting resources include the Girl Scout Experience Box (complimentary supply boxes for new Daisy and Brownie troops), Programs on Demand, Build-A-Bear Workshop retail experience, council shops, and the MyGS member portal for registration and troop management.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Experience Box

Quantifiable outcome

• Girls develop strong sense of self, positive values, seek challenges and learn from setbacks, form healthy relationships, and identify/solve problems in community

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered program partner, core and event partner.

• Comcast Spectacorprogram partnerStrategic or Co-development PartnerCorporate program partner supporting Girl Scout activities and events. Listed as featured program partner on activities calendar.
• iCode Shrewsburyprogram partnerStrategic or Co-development PartnerCoding and technology education partner offering programs for Girl Scouts. Listed as featured program partner for STEM activities.
• Build-A-Bear WorkshopcoreOEM/ Whitelabel/ Licensing PartnerLicensed Build-A-Bear Workshop installed at Ocean Service Center in Toms River. Girls can build custom bears dressed in Girl Scout uniforms. Partnership includes exclusive GSJS Build-A-Bear patches. Non-GSJS gift cards not accepted; GSJS gift cards accepted.
• William Trent Houseevent partnerStrategic or Co-development PartnerHistoric venue partner for collaborative America 250th Anniversary event with Central and Southern New Jersey councils on August 8, 2026. Host site for Girl Scout-led and Trent House-led activities celebrating nation's 250th anniversary.
• Cup a Joe Weather and DroneImplementation/ SI/ Consulting PartnerDrone education program facilitator providing instruction for CSA Intro to Drones program events. Works with council staff at Innovation Station.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boy Scouts of America (Scouting America): The co-equal traditional scouting youth-development organization in the U.S.; competes for the same household time/budget with badge-driven curriculum, troop structure, and outdoor programming in overlapping geographies.
• Girl Scouts Heart of New Jersey: Neighboring chartered Girl Scout council serving northern and central New Jersey; directly comparable local-council operations and a competitor for volunteer recruitment and donor support in adjacent counties.
• Camp Fire: National youth-development nonprofit offering badge-driven programs, summer camps, and club-based participation — directly comparable mission, model, and customer segment.
• 4-H (National 4-H Council): Federated youth-development program with comparable badge/curriculum structure, volunteer-led clubs, and STEM/outdoor/entrepreneurship programming; competes for the same K-12 audience and donor dollars.
• Girl Scouts of Central and Southern New Jersey: Adjacent chartered Girl Scout council covering Central and Southern NJ; directly comparable local-council operating model, programs, and revenue mix, and a known collaboration partner (America 250th event at William Trent House).

Broad incumbents

• Boys & Girls Clubs of America: Largest U.S. youth-services nonprofit with afterschool and summer programming for K-12; competes for family engagement, donor dollars, and volunteer capacity in the same New Jersey communities.
• Girl Scouts of the USA: National parent organization and Congressional Charter holder; directly comparable as the umbrella entity that defines programming, branding, and trademarks across all 100+ local councils including GSJS.
• YMCA of the Jersey Shore: Regional YMCA offering youth memberships, day camps, swim/sports instruction, and afterschool care in the same Monmouth/Ocean footprint; directly competes for youth program enrollment and family subscriptions.

Regional players

• Boys & Girls Club of Monmouth County: Local affiliate of Boys & Girls Clubs of America serving the same Monmouth County geography; directly comparable afterschool, summer camp, and youth-development programming.
• Police Athletic League of New Jersey: Regional youth-development nonprofit operating recreational, athletic, and educational programs for underserved youth across NJ; comparable mission and youth-development funding model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GirlScoutsJS
• YouTubeyoutube.com/user/JerseyShoreGirlScout
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/girlscoutsjs
• Instagraminstagram.com/girlscoutsjs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of the Jersey Shore