Girl Scouts of Central & Southern NJ

What Girl Scouts of Central & Southern NJ does

Girl Scouts of Central & Southern New Jersey (GSCSNJ) is a 501(c)(3) non-profit local council chartered under Girl Scouts of the USA, serving girls in grades K–12 across nine New Jersey counties from its headquarters in Cherry Hill. The council delivers the standard Girl Scout Leadership Experience — badges, Journeys, Bronze/Silver/Gold highest awards — through volunteer-led troops, council-wide events, summer camps, and the annual Cookie Program (the largest girl-led business in the world, per council materials), with a secondary mission of reaching girls via STEM programming delivered through the 3,500 sq ft DreamLab and a mobile STEM classroom.

GSCSNJ operates an integrated digital platform stack built on national Girl Scout infrastructure — MyGS (member portal), gsEvents (event registration), gsLearn (volunteer training), Digital Cookie (online cookie sales), and Volunteer Toolkit (troop planning) — supplemented by Salesforce CRM, Sterling Volunteers (background checks), and CampDocs (camp paperwork). The council owns and operates four camp properties (Sacajawea, Kettle Run, Inawendiwin, Oak Spring), three retail Experience Centers (Cherry Hill, Hamilton, Egg Harbor Township), and the DreamLab and mobile Girl Scout Lab. Programs are delivered in person through troops meeting at schools, libraries, and community buildings across the nine-county territory.

Revenue is generated through six streams: annual membership dues ($40 youth / $25 adult), the Cookie Program, the Fall Product Program (nuts/candy/magazines), retail shop sales (physical + GSUSA online), summer camp registration fees, and donations/sponsorships including Lifetime Memberships and the annual Girls Thrive fundraiser. The organization is led by CEO Ginny Hill with a board chaired by a TD Bank representative, and the council operates under a Congressional Charter that grants GSUSA exclusive rights to the Girl Scout trademark and TREFOIL mark — a federal statutory anchor underpinning the entire local operation.

Name

Girl Scouts of Central & Southern NJ

Legal name

Girl Scouts of Central & Southern New Jersey

Website

https://gscsnj.org

Company type

Private

Operating status

Operating

Short description

Girl Scouts of Central & Southern NJ is a 501(c)(3) local council of Girl Scouts of the USA, serving girls in grades K–12 across nine New Jersey counties through troops, STEM programming (DreamLab and mobile classroom), four summer camps, and the annual Cookie Program.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYEDAMALAC

STEM & Science Camps (Biology, Chemistry, Space, Lab Science)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth development programs
• Summer camp services
• Cookie fundraising program
• STEM education programs
• Volunteer training services

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues paid by youth and adult members. Girls pay $25 to Girl Scouts of the USA plus $15 to GSCSNJ council ($40 total annually). Adults pay $25 to GSUSA. The Girl Scout year runs October 1 through September 30. Extended Year Membership available for $35 (adults) and $56 (girls) from April 1 onward, covering the remainder of the current year and the next full year.
2. Cookie Program Revenue: The Girl Scout Cookie Program is the largest girl-led business in the world. Revenue is generated through the sale of cookies by Girl Scout troops. The program teaches girls five skills: goal setting, decision making, money management, people skills, and business ethics. Revenue goes to troop bank accounts to fund troop activities and programming.
3. Fall Product Program: Council-sponsored program combining educational activities with money-earning opportunities for troops. During the program, girls offer nuts, candy, and magazines to customers, with proceeds funding troop Girl Scout experiences.
4. Retail Shop Sales: Council-operated retail shops (Cherry Hill, Hamilton, Egg Harbor Township) and an online shop through GSUSA sell Girl Scout merchandise including uniforms, vests/sashes, badges, insignia tabs, membership pins, Girl Scout-themed merchandise, and council-specific items. Online shop sales benefit both GSUSA and the GSCSNJ council.
5. Summer Camp Fees: Registration fees for summer camp sessions at four camp properties (Camp Sacajawea, Camp Kettle Run, Camp Inawendiwin, Camp Oak Spring). Camp sessions have grade-level designations and associated fees, with a $50 non-refundable deposit required.
6. Donations and Sponsorships: The council accepts donations through its Donate page, planned giving, and the Girls Thrive annual event. Sponsors can become sponsors through the Become a Sponsor page. The council also has an Investors page highlighting supporters. The council offers Lifetime Membership where $25 of the contribution funds a year of membership for a Girl Scout in an underserved community.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Girl Scouts of Central & Southern NJ (GSCSNJ) delivers girl-led youth development programming for girls in grades K-12 across nine New Jersey counties. Core offerings include troop-based badge and Journey curricula, four council-owned summer camp properties, the annual Girl Scout Cookie Program and Fall Product Program, a mobile STEM classroom (Girl Scout Lab), a 3,500 sq ft interactive DreamLab experience space, retail Girl Experience Centers, and structured Highest Awards (Bronze, Silver, Gold) pathways — all delivered under license from Girl Scouts of the USA.

Product overview

Girl Scouts of Central & Southern NJ operates a comprehensive member service ecosystem consisting of integrated digital platforms and in-person programs. The core digital infrastructure includes MyGS (member portal), gsEvents (event registration), gsLearn (volunteer training), Digital Cookie (cookie sales), and Volunteer Toolkit (troop planning). Physical offerings include the Girl Scout DreamLab (3,500 sq ft interactive space in North Brunswick), Girl Scout Lab (mobile STEM classroom), and four camp locations (Camp Sacajawea, Camp Kettle Run, Camp Inawendiwin, Camp Oak Spring). The organization serves members across nine New Jersey counties through Experience Centers in Cherry Hill, Hamilton, and Egg Harbor Township.

Differentiator

Problem solved

Functional benefit

Brands

• Girl Scout DreamLab: A 3,500 square foot innovative space offering interactive experiences including STEM activities, podcast discussions, and creative programs for girls.
• Girl Scout Lab
• Camp Sacajawea
• Camp Kettle Run
• Camp Inawendiwin
• Camp Oak Spring
• Girl Experience Centers

Products and services

• Annual Girl Scout Membership Annual membership in Girl Scouts for youth (grades K-12, $40 total: $25 to GSUSA + $15 to GSCSNJ) and adults ($25 to GSUSA), providing access to troop activities, badge programs, events, training, and basic liability insurance for approved activities. Membership year runs October 1 through September 30.
• Extended Year Membership Multi-year membership available from April 1 through July 31 for new members; $56 for youth (grades K-12, age 4+) and $35 for adults, covering the remainder of the current Girl Scout year and the entire next membership year.
• Lifetime Membership One-time $400 perpetual membership for adults 18+ (or Young Alumni ages 18-29 / 10+ years volunteer service) who accept the principles of the Girl Scout Movement. Includes lifetime card and pin, GSUSA event invitations, monthly Girl Scout Network newsletter, and 10% off GSUSA online merchandise. $25 of each contribution funds a year of membership for a Girl Scout in an underserved community.
• Summer Camp Program Multi-day summer camp sessions at four council-owned properties (Camp Sacajawea, Camp Kettle Run, Camp Inawendiwin, Camp Oak Spring), with grade-level designated programs and per-session fees. A $50 non-refundable deposit is required at registration; financial assistance available via Council Cares.
• Girl Scout Cookie Program Annual girl-led entrepreneurial sales program — described as the largest girl-led business in the world — where Girl Scouts sell cookies via the Digital Cookie online platform and in-person booths. Teaches goal setting, decision making, money management, people skills, and business ethics. Proceeds fund troop bank accounts for troop activities.
• Fall Product Program Council-sponsored program combining educational activities with money-earning opportunities for troops; girls offer nuts, candy, and magazines to customers, with proceeds funding troop Girl Scout experiences.
• Girl Scout DreamLab A 3,500 sq ft interactive experience space at 527 Shoppes Boulevard, North Brunswick Township, NJ, offering hands-on STEM activities, podcast studios, selfie stations, and creative programming for Girl Scouts and families. Open Tuesdays, Thursdays, Fridays 11am-7:30pm; Saturdays 10am-7:30pm; Sundays 12pm-5pm.
• Girl Scout Lab (Mobile STEM Classroom) A mobile STEM classroom delivered via a van that brings hands-on science, technology, engineering, and creativity programming directly to troops, schools, and community partners across Central & Southern NJ. Supports all Girl Scout levels from Daisies to Ambassadors and helps girls complete steps toward STEM badges and fun patches.
• Girl Scout Retail Shop Council-operated retail shops in Cherry Hill, Hamilton, and Egg Harbor Township, plus the GSUSA online shop (girlscoutshop.com), selling Girl Scout uniforms, vests/sashes, badges, insignia tabs, membership pins, council-specific merchandise, and starter kits. Online sales benefit both GSUSA and the GSCSNJ council.
• Event & Party Rentals (Vandy Hall at Inawendiwin) Rental of the Vandy Hall event facility at Camp Inawendiwin for parties, meetings, weddings, and community events.

Quantifiable outcome

• The Girl Scout Cookie Program is the largest girl-led business in the world, teaching girls goal setting, decision making, money management, people skills, and business ethics.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Girl Scouts of the USA (GSUSA)coreStrategic or Co-development PartnerGirl Scouts of Central & Southern NJ is a local council within the Girl Scouts of the USA national organization. GSUSA provides the Girl Scout brand, programming content (badges, Journeys), national policies and Volunteer Essentials, training frameworks (gsLearn), the Cookie Program platform (Digital Cookie), and membership infrastructure (MyGS). GSCSNJ operates under GSUSA's Congressional Charter and uses GSUSA's intellectual property under license.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National 4-H Council: National youth-development organization delivering STEM, civic engagement, and outdoor programming through local clubs. Comparable in mission and youth-segment focus; uses a club-based model analogous to Girl Scout troops.
• Camp Fire (Camp Fire National Headquarters): National youth-development nonprofit with local councils providing camp, outdoor education, and youth-leadership programming. Comparable in mission and camp-centric delivery, though smaller national footprint than GSUSA.
• YMCA of the USA: National nonprofit with local branches offering youth programming, day/resident camps, swim lessons, and after-school programs. Comparable in mission, youth-development scope, and camp-property operations, though co-ed and broader in focus.
• Boys & Girls Club of America: National nonprofit operating local clubs that deliver youth-development programming including STEM, leadership, and outdoor activities. Comparable in mission, youth-segment focus, and local-affiliate delivery model, though not camp-property-based.

Direct peers

• Scouting America (formerly Boy Scouts of America): National youth-development organization with a chartered local-council model, camp properties, uniform/retail program, and annual product sale. Directly comparable as a parallel scouting organization serving co-ed youth with similar delivery economics.
• Girl Scouts of Eastern Pennsylvania: Adjacent GSUSA council serving eastern Pennsylvania counties with camp properties, retail shops, and a STEM programming portfolio. Directly comparable in operating model, revenue mix, and regional youth-development focus.
• Girl Scouts of Greater New York: Larger GSUSA council operating in the NYC metro area with urban-focused programming, multiple service centers, and similar membership/cookie/camp economics. Comparable as a direct peer in council operations, though at greater urban scale.
• Girl Scouts of Northern New Jersey: Sister local council of GSUSA serving a separate New Jersey territory with the same chartered operating model, troop-based delivery, camp properties, and cookie program. Directly comparable as a fellow NJ Girl Scout council facing similar market dynamics.
• Girl Scouts of Western Pennsylvania: GSUSA council serving western Pennsylvania with multiple camp properties, retail shops, and the same cookie/product program structure. Comparable in council scale, geographic remit, and program portfolio mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gscsnj
• YouTubeyoutube.com/@GSCSNJ
• Facebookfacebook.com/gscsnj
• LinkedInlinkedin.com/company/girl-scouts-of-central-&-southern-nj
• Instagraminstagram.com/gscsnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles37 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Central & Southern NJ