Assetera
Assetera is a Vienna-based, EU-regulated (MiFID II/VASP) DLT trading platform for issuing, distributing, trading, and custodying tokenized securities and RWAs, serving retail investors, institutions, and B2B partners (exchanges, neobanks, issuers) across 30 EU/EEA countries via its marketplace and MiFID-compliant API.
- Company typePrivate
- Founded2024
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Assetera does
Assetera is a Vienna-based fintech that operates an EU-regulated DLT trading platform for the issuance, distribution, buying, selling, and custody of tokenized securities and real-world assets (RWAs). The company is structured across two Austrian private limited companies — Assetera GmbH (MiFID II-licensed investment services) and Assetera Digital Assets GmbH (VASP-registered) — both supervised by the Austrian Financial Market Authority (FMA), with MTF status applied for and MiCA alignment in progress. Its technology stack is blockchain- and smart-contract-based, supporting atomic settlement 24/7/365 across 11+ chains including Polygon, Ethereum, Solana, Arbitrum, Avalanche, Optimism, Base, Binance Smart Chain, XDC Network, Hedera, and Stellar, with cross-chain mobility via Chainlink CCIP and non-custodial wallet support for MetaMask, Coinbase Wallet, Rainbow, and Republic.
The platform serves three primary customer segments: retail investors via the self-serve Assetera Marketplace (plus.assetera.com), institutional investors via direct access, and B2B partners (crypto exchanges, neobanks, token issuers) via a MiFID-compliant API that allows them to distribute regulated securities without obtaining their own license. The product surface spans the full tokenization lifecycle — legal setup, regulatory compliance, smart contract development, primary distribution, secondary P2P and OTC trading with atomic swaps, and custody — with a supply engine offering 150+ tokenized assets from issuers including Ondo, Backed, Dinari, Schuman Financial, Obligate, and Brickken.
Revenue mechanics combine platform transaction fees on secondary trading, recurring B2B API/SaaS licensing fees, professional services fees for token issuance, and managed custody/settlement fees. Pricing is quote-based and not publicly disclosed. Founded in 2022 and live since 2024, the company is operating with an 11-50 employee team led by founder and Managing Director Thomas Labenbacher (a fintech executive with prior roles at GE Capital, Western Union Bank, Raiffeisen Bank International, and Fidor Bank), alongside CTO/CPO Dotun Rominiyi (formerly of London Stock Exchange Group) and Managing Director of Sales Christopher Siedentopf (formerly of Deutsche Bank and Börse Stuttgart).
Assetera firmographics
Firmographics- Name
- Assetera
- Legal name
- Assetera GmbH
- Website
- https://assetera.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assetera is a Vienna-based, EU-regulated (MiFID II/VASP) DLT trading platform for issuing, distributing, trading, and custodying tokenized securities and RWAs, serving retail investors, institutions, and B2B partners (exchanges, neobanks, issuers) across 30 EU/EEA countries via its marketplace and MiFID-compliant API.
- Ownership category
- akta.pro rank
Assetera industry classification
Industry- Product category
- Tokenized Securities Trading Platform
- NAICS
- Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (52321), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- Tokenized Securities & Capital Markets (Equity, Debt, Funds) (FSADAEAA)
- akta.pro secondary industries
- Settlement, Clearing & Reconciliation for Tokenized Assets (DvP, PvP, netting, post-trade) (FSAPAIAI), Transfer Agent, Cap Table & Token Lifecycle Management (registrar, corporate actions, burns/mints) (FSAPAIAF), Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)
Keywords
Where Assetera is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Assetera business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Trading Fees: Transaction fees from secondary market trading of tokenized securities on the platform
- B2B API Licensing: SaaS/API licensing fees for institutions and partners distributing securities on-chain through Assetera's regulatory infrastructure
- Token Issuance Services: Fees for end-to-end tokenization support including legal setup, regulatory compliance, smart contract development, and primary distribution services
- Custody and Settlement Services: Custody services for tokenized securities with settlement capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail and Institutional Investors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Assetera product offering
Product offeringCore offering
Assetera operates an EU-regulated DLT (distributed ledger technology) trading platform that enables the issuance, tokenization, distribution, buying, selling, and custody of digital securities and real-world assets (RWAs). The platform combines a B2B MiFID-compliant API for institutional distribution partners with an investor-facing marketplace, supporting 24/7/365 trading with atomic settlement across multiple blockchains.
Product overview
Assetera is a unified platform combining tokenization, distribution, trading, custody, and compliance services for real-world assets (RWAs) on blockchain. The core offering consists of the Assetera Marketplace for secondary trading, the B2B API for institutional distribution partners, and the Investor Platform for end users. Supporting modules include Tokenization Services (legal setup, smart contracts, regulatory compliance), Token Lifecycle Management, Token Distribution, Secondary Buy/Sell with atomic swaps, the Supply Engine for B2B access to 150+ tokenized assets, and Custody Services. The platform supports multiple blockchains (Polygon, Ethereum, Solana, Arbitrum, Avalanche, Optimism, Base, Binance Smart Chain, Ondo Chain, XDC Network, Hedera) and integrates with wallets (MetaMask, Coinbase Wallet, Rainbow, Republic Wallet) and settlement currencies (EURØP stablecoin). Listed products include OilXCoin, Dinari dShares, Backed bTokens, Ondo OUSG, and Deploid Private Credit Notes.
Differentiator
Problem solved
Functional benefit
Products and services
- Assetera Marketplace
- B2B API / SaaS Platform
- Investor Platform
- Tokenization Services
- Supply Engine
- Token Listing
Quantifiable outcome
- 24/7 trading vs traditional market hours
- +3 more outcomes
Companies that use Assetera
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Assetera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature5 records
Assetera partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and strategic.
- DeploidcoreDeploid launched direct issuance framework on Polygon blockchain for private credit with ISIN allocations from Nasdaq CSD. Assetera serves as the EU-regulated DLT trading platform for settlement. Approximately EUR 100 million in additional issuance volume through Assetera lined up over next six months. Target net yields expected to range between 6-18% depending on underlying asset structures.
- Chiliz ChainstrategicStrategic alliance to expand RWA and tokenization in sports and entertainment industry. Combining Chiliz Chain's blockchain technology with Assetera's distribution network to create blockchain-based fan and investment products including tokenized revenue-share notes, athlete-linked performance bonds, and regulated transfer-market investment vehicles.
- VancelianstrategicPartnership enables Vancelian to offer broader regulated asset range through Assetera's MiFID-compliant API, including stocks, bonds, funds, and thematic investments. Both companies working on infrastructure and distribution partnership roadmap for next-generation wealth solutions.
- DinaricorePartnership enables European exchanges to list 150+ tokenized U.S. equities (dShares) without needing their own MiFID license. Assetera provides regulatory infrastructure, KYC/AML, distribution, settlement, and custody. Projected transaction volumes approaching €1 billion in first year with potential reach of up to 50 million users via partner integrations.
- ObligatestrategicPartnership with Obligate (leading platform for on-chain capital markets) and Mikro Kapital enables professional and institutional investors to access tokenized bonds and investment products in a fully regulated environment. Mikro Kapital issues eNote tokens via Obligate on Assetera marketplace.
- XDC Network / XinFinstrategicIntegration with XinFin's high-performance blockchain infrastructure enhances Assetera's ability to offer seamless trading of tokenized financial instruments. Tokens issued on XDC Network will be listed on Assetera. XDC has registered an ETP on Euronext to be tokenized and distributed via Assetera.
- Hedera FoundationstrategicStrategic partnership to advance digital asset infrastructure. Combining Assetera's secure compliant infrastructure with Hedera's high-performance DLT for seamless tokenization of real-world assets. Benefits include greater transparency, scalable energy-efficient infrastructure, and accelerated regulated digital asset market development.
- Schuman FinancialcoreIntegration of MiCA-compliant euro stablecoin EURØP as settlement currency on Assetera's platform. Enables seamless purchase and trading of security tokens with instant clearing and settlement on-chain. Foundation for euro-denominated digital asset economy.
- BrickkenstrategicPartnership enables Brickken clients to list and trade digital securities in regulated EU markets. Brickken's no-code tokenization platform combined with Assetera's exchange provides issuers with compliant access to digital securities backed by secondary market liquidity.
- Ondo FinancecoreListing of Ondo's OUSG (Ondo Short-Term US Government Bond) token on Polygon through Assetera's platform. Enables European retail and institutional investors to access institutional-grade tokenized U.S. Treasuries with 24/7 instant mints and redemptions. OUSG offers 4.02% APY yield.
- Backed FinancecoreAssetera listed Backed's tokenized assets (bNVDA, bCOIN, bCSPX) on Polygon, making tokenized stock trackers and securities available to non-US retail and institutional users. First retail-grade blockchain-based securities available for 24/7 trading in Europe.
- Polygon LabscoreAssetera's strategic launch on Polygon PoS blockchain established platform as one of first regulated decentralized marketplaces for RWAs. Polygon provides scalable infrastructure for efficient transactions with low costs, strong security, and developer-friendly environment.
- Canton Network / Canton FoundationstrategicDeploid working with Canton Foundation to launch issuance and secondary market capabilities on Canton Network within 60 days. Canton is privacy-enabled blockchain for regulated financial markets combining institutional-grade privacy with public blockchain interoperability.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Assetera competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights9 records
Customer concentration
Assetera social profiles
Digital presenceAssetera compliance and trust
Trust signalCompliance5 records
Assetera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assetera leadership team
Management profileNumber of profiles
Profiles12 records
Assetera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assetera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assetera
What does Assetera do?
Assetera operates an EU-regulated DLT (distributed ledger technology) trading platform that enables the issuance, tokenization, distribution, buying, selling, and custody of digital securities and real-world assets (RWAs). The platform combines a B2B MiFID-compliant API for institutional distribution partners with an investor-facing marketplace, supporting 24/7/365 trading with atomic settlement across multiple blockchains.
Is Assetera a public or private company?
Assetera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assetera founded?
Assetera was founded in 2024. It employs 11 to 50 people.
Where is Assetera based?
Assetera is headquartered in Vienna, Austria, in the Europe region.
How does Assetera make money?
Four revenue lines are on record. Platform Trading Fees are the primary driver. The others are B2B API Licensing, token Issuance Services and custody and Settlement Services.
Does Assetera have an API?
Yes. Assetera offers a MiFID-compliant API that enables crypto exchanges to offer tokenized securities (stocks, bonds, ETFs) without obtaining their own regulatory license. The API provides instant MiFID II compliance, handles all KYC/AML checks, and supports over 60 tokenized securities at launch including U.S. Treasury bonds, blue-chip equities and ETFs. The API is compatible with tokens issued by Backed Finance and other providers. Exchanges can integrate these offerings directly into their platforms while Assetera manages all compliance, custody, and settlement on the back end.
What industry is Assetera in?
Assetera's product category is Tokenized Securities Trading Platform. Its primary akta.pro industry code is FSADAEAA, Tokenized Securities & Capital Markets (Equity, Debt, Funds), with a secondary code of FSAPAIAI, Settlement, Clearing & Reconciliation for Tokenized Assets (DvP, PvP, netting, post-trade). Its NAICS code is 523210 and its SIC code is 6200.