UBX Philippines

What UBX Philippines does

UBX Philippines Corporation is a fintech and digital transformation company headquartered in Pasig City, Philippines, founded in 2018 as a wholly-owned subsidiary of UnionBank of the Philippines under the Aboitiz Group. The company operates an open, embedded fintech platform that is interoperable with hundreds of financial institutions and service providers through a single API, delivering three core technology modules: payments, banking-as-a-service (BaaS), and credit technology. UBX claims to serve over 250,000 business customers and to be integrated with 40+ of approximately 200 recognized Philippine fintech companies (around 22% market penetration). Its deployments span large enterprises (Aboitiz Power, Flash Express, Suy Sing, Medicard, Filmetrics), financial institutions (UnionBank, CitySavings, AllBank, PSSLAI, Tambunting, SB Finance), and government entities (Philippine Postal Corporation, Cebu LGU), with named outcomes including PHP 75 million+ in SME loans approved in 2024 and over one million utility subscribers enabled for mobile bill payment.

The platform enables white-label embedded banking, payment collection across POS/app/web channels with access to 60,000+ over-the-counter payment points, online lending marketplaces connecting SME borrowers with partner lenders, and BSP-compliant loan origination workflows. Revenue is generated through a mix of recurring BaaS and platform subscription fees, per-transaction payment processing fees, marketplace commissions on approved loans, and professional services for digital transformation engagements including consultancy, managed services, and bespoke application development. Distribution combines direct enterprise sales, API-first platform access for financial institution partners, and white-label/embedded arrangements where UBX's technology runs inside a partner's product.

UBX is registered with the Bangko Sentral ng Pilipinas as a licensed Operator of Payment Systems and is PCI DSS-compliant. In September 2024, Tokyo-based SBI Holdings acquired a 16.67% strategic stake, and Dan Marogy was appointed President & CEO in September 2025, succeeding a transition period led by Mario Domingo as Officer-in-Charge. The company is governed by a board chaired by Jose Emmanuel U. Hilado and operates with 51-100 employees from its headquarters at UnionBank Plaza in Ortigas Center, Pasig City.

Name

UBX Philippines

Legal name

UBX Philippines Corporation

Website

https://ubx.ph

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

UBX Philippines is a fintech company operating an open, API-based embedded finance platform that delivers payments, banking-as-a-service, and credit technology to financial institutions, large enterprises, government agencies, and SMEs across the Philippines.

Ownership category

akta.pro rank

Product category

Embedded Finance and Open Banking Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design and Related Services (54151)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYFSAGALAA

BaaS Platforms & Sponsor Bank Enablement

Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)

SECONDARYFSAGALAB

Embedded Payments (Pay-ins, Pay-outs, Wallets)

Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)

SECONDARYFSAGALAE

Embedded Deposit Accounts & Digital Wallet Infrastructure

Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)

SECONDARYFSAGABAJ

Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails)

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

SECONDARYFSAGABAN

Payouts, Disbursements & Mass Payments Infrastructure

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

Keywords

• Embedded finance platform
• Banking-as-a-service
• Open fintech API
• Online lending marketplace
• Digital transformation services

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Banking-as-a-Service (BaaS) and Embedded Finance: UBX provides white-label embedded banking and payment solutions to financial and non-financial enterprises, generating revenue through platform fees, API usage fees, and transaction processing.
2. Payment Processing and Collection: UBX processes and manages payments for partners across POS, apps, and web platforms, earning fees per transaction.
3. Lending Marketplace and Loan Origination: UBX operates an online lending marketplace connecting SME borrowers with lenders, facilitating loan applications and approvals. Revenue generated through platform fees, origination fees, or a take rate on approved loans.
4. Digital Transformation Services: Consultancy, managed services, and professional services for enterprise and government digital transformation projects, including web/app development, systems integration, and advisory.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

UBX Philippines operates an open and embedded fintech platform delivered through a single API that connects hundreds of financial institutions and service providers. Its three core technology modules are Payments (POS, app, web, and over-the-counter payment acceptance and collection), Banking-as-a-Service (white-label embedded banking for financial and non-financial enterprises), and Credit Technology (loan origination, credit assessment, and online lending marketplaces). The platform is complemented by Digital Transformation Services covering Consultancy, Managed Services, and Professional Services for enterprise and government clients.

Product overview

UBX Philippines operates as a premier technology company offering digital transformation for enterprises and government, with embedded finance as its core differentiator. The product portfolio centers on an Open Fintech Platform providing Payments, Banking-as-a-Service, and Credit Technology through a single interoperable API. The platform serves over 250,000 business customers and integrates with 40+ fintech companies. Supporting the platform are Digital Transformation Services including Consultancy, Managed Services, and Professional Services. Key sub-products include Online Lending Marketplace for SME financing, Unified Loans Platform for motorcycle financing, BiliDaily for grocery supply chain digitization, BilisOnline mobile and admin apps for savings/loan associations, Flashkit COD payment integration for logistics, WomenBizPH lending platform for women entrepreneurs, and UB Online web applications. The company also developed the Palarong Pambansa App 2024. All solutions are delivered via a single API connecting hundreds of financial institutions and service providers, enabling white-label embedded finance capabilities for enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Fintech Platform UBX's core open and embedded fintech platform that is interoperable between hundreds of financial institutions and service providers through a single API. Powers payments, banking-as-a-service, and credit solutions for over 250,000 business customers and is integral to 40+ of the Philippines' 200+ recognized fintech companies.
• Payments Solutions Payments technology that seamlessly accepts, processes, and manages payments within points of sale (POS), apps, products, or websites. Includes online banking integration with multiple banks (BPI, UnionBank, and others) and over-the-counter payment channels.
• Banking-as-a-Service Banking-as-a-Service technology enabling seamless embedded banking in both financial and non-financial businesses, allowing enterprises to offer banking functionality within their own platforms.
• Credit Technology Credit technology for loan origination and management, credit assessment, and building custom financial marketplaces. Includes loan origination system development and online lending marketplace solutions.
• Online Lending Marketplace Streamlined online lending marketplace connecting SME borrowers with partner lenders, featuring simplified application processes and real-time processing capabilities. Processed over 3,000 loan applications and PHP 75 million in approved loans in 2024.
• BiliDaily App Web app developed for grocery distributors enabling sari-sari stores, minimarts, and groceries to have their own digital stores with promotions, managing inventory, pricing, and order experiences.
• BilisOnline Member Mobile App Mobile app (Android and iOS) for savings and loan association members enabling convenient account access, fund transfers to banks and e-wallets, and loan applications.
• BilisOnline Admin Web App Admin management portal for savings and loan associations to handle member applications and ensure smooth operations, streamlining administrative processes.
• Unified Loans Platform Cutting-edge unified loans platform for motorcycle financing with agent-assisted and self-service search functionalities, integrating with loan application processing systems to expedite decisions.
• Flashkit COD Payment Integration API integration for FlashExpress delivery riders enabling cash-on-delivery payment submissions with access to 60,000+ over-the-counter channels nationwide including 7-Eleven, Palawan Pawnshop, and SM Malls.
• WomenBizPH Lending Platform Online lending platform providing women entrepreneurs referred by WomenBizPH access to a diverse network of partner lenders and tailored financing options. Recognized with a UN Women Asia and the Pacific WEPs Awards 2024 Silver award for Innovative Financing.
• Digital Transformation Services Comprehensive digital transformation services including Consultancy (strategic guidance and digital roadmap), Managed Services (system implementation and maintenance), and Professional Services (skilled workforce solutions).
• UB Online Web Application Web application for digital banking features and services, developed using ReactJS and NodeJS with REST API integration to backend systems.

Quantifiable outcome

• PHP 75 million+ in SME loans approved through UBX's lending marketplace in 2024
• +7 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered notable, flagship and major.

• Medicard PhilippinesnotableStrategic or Co-development Partner · 12 June 2024UBX teamed up with MediCard PH to enhance health access and payment convenience, integrating UBX's fintech capabilities into MediCard's member services.
• WomenBizPH (Women's Business Council Philippines)flagshipStrategic or Co-development PartnerWomenBizPH partnered with UBX's lending marketplace to provide women entrepreneurs with tailored online financing solutions. The partnership resulted in over PHP 9 million in loan applications submitted, and was recognized with a UN Women Asia and the Pacific WEPs Awards 2024 Silver award for Innovative Financing.
• Flash ExpressmajorTechnology or IntegrationFlash Express integrated UBX's payment API into their Flashkit App to address cash-on-delivery payment collection challenges. Riders now have a centralized platform to submit COD payments, and Flash Express gains access to 60,000+ over-the-counter payment channels nationwide including 7-Eleven, Palawan Pawnshop, and SM Malls.
• CitySavings BankmajorTechnology or IntegrationUBX developed a unified loans platform for CitySavings Bank to streamline motorcycle financing. The platform reduced loan decision times, enabled BSP-compliant lending, and expanded the bank's reach among motorcycle riders nationwide through both agent-assisted and self-service channels.
• Aboitiz PowermajorStrategic or Co-development PartnerUBX partnered with Aboitiz Power to embed online banking payments from BPI, UnionBank, and other major banks into a mobile app serving over one million distribution utility subscribers nationwide. The partnership supports BSP's financial inclusion and retail payment digitization goals.
• AllBank (A thrift bank)majorTechnology or IntegrationAllBank partnered with UBX to provide cash-out facilities in remote areas of the Philippines, contributing to financial inclusion by extending banking services to underserved communities.
• Suy Sing (Suysing) Grocery DistributornotableTechnology or IntegrationUBX developed the BiliDaily app for Suy Sing, enabling their network of sari-sari stores, minimarts, and groceries to have digital storefronts with inventory management, pricing, and promotions, digitizing the distributor's supply chain.
• Cebu Local Government Unit (LGU)notableTechnology or IntegrationUBX and Aboitiz Power partnered with the Cebu LGU to develop the first-ever Palarong Pambansa App within one month, providing real-time event schedules, live streaming, medal tallies, and a tourist guide for the national sporting event.
• SB Finance Company, Inc.majorTechnology or IntegrationUBX partnered with SB Finance for home solar financing, providing an online lending marketplace and payment collection system that facilitated SME loan approvals exceeding PHP 75 million in 2024.
• PSSLAI (Public School Teachers Savings and Loan Association)notableTechnology or IntegrationUBX digitized a savings and loan association's operations, enabling 230,000 members to access loans and conduct fund transfers through a mobile app and web portal without visiting physical branches.
• Philippine Postal CorporationmajorStrategic or Co-development PartnerUBX partnered with the Philippine Postal Corporation to drive financial and social inclusion, leveraging the postal network's nationwide reach to deliver digital financial services in underserved areas.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PayMongo: Philippine-based online payment gateway providing payment APIs for businesses. Competes directly with UBX's payments module within the same Philippine SMB and enterprise segment.
• Xendit: Southeast Asia payment infrastructure platform offering payment APIs, disbursements, and embedded finance across the Philippines, Indonesia, and Vietnam. Closely overlaps UBX's payments and disbursements capabilities.
• Dragonpay: Philippine payment gateway aggregating banks, e-wallets, and OTC channels. Directly comparable to UBX's 60,000+ OTC payment channel offering and over-the-counter collections.
• Salmon: Philippine neobank and fintech infrastructure provider offering embedded banking, credit, and payment services. Direct competitor in Philippine BaaS and embedded credit.
• Mambu: Global cloud banking platform powering lending, deposits, and BaaS for financial institutions. Direct overlap with UBX's BaaS and credit technology modules, especially for digital transformation of banks.

Broad incumbents

• Marqeta: Public, global card-issuing and payment-processing infrastructure provider. Overlaps with UBX's issuing and payment processing capabilities at much larger global scale.
• Stripe: Global payments infrastructure platform with embedded finance APIs (Treasury, Issuing, Connect). Competes broadly with UBX's payment processing, payouts, and embedded finance offerings.
• Thought Machine: Cloud-native core banking technology provider serving global tier-1 banks. Adjacent competitor to UBX's banking-as-a-service platform for institutions modernizing core systems.

Regional players

• 2C2P (2C2P Pte. Ltd.): Southeast Asia-focused payment processor and orchestrator. Comparable to UBX's cross-bank payment aggregation and acceptance infrastructure across ASEAN markets.

Others

• UnionBank of the Philippines (parent): Parent and anchor customer of UBX, a top Philippine digital bank offering its own embedded finance capabilities. Strategic both as parent/buyer and as an internal competitive reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UBXph
• Facebookfacebook.com/ubxphilippines
• LinkedInlinkedin.com/company/ubx-philippines
• Xx.com/UBXPhilippines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBX Philippines