Salmon
- Company typePrivate
- Founded2022
- HeadquartersManila, Philippines
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Salmon firmographics
Firmographics- Name
- Salmon
- Legal name
- Salmon Group Ltd.
- Website
- https://salmon.ph
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Salmon is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices3 records
Markets served
Salmon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Consumer Lending Interest: Interest income from credit products including Product Loans (installment purchases), Moto Loans (motorcycle financing), and Credit Lines. Borrowers pay interest on outstanding balances; cash advances accrue interest from transaction date.
- Time Deposit Spread: Interest spread from Time Deposit products where the bank offers competitive rates (up to 8% p.a.) and deploys deposits into lending operations.
- Merchant Partner Commission: Revenue from merchant partnerships where retailers offer Salmon installment financing. The company takes on credit risk and handles collections while merchants receive full payment upfront.
- Credit Line Fees: Revenue from credit line products including annual fees (zero for purchases), cash advance fees, and interest on revolving balances beyond grace period.
- Bond Issuance: Nordic bond program providing debt financing at 13.7% effective yield for the $150M bond framework, supporting lending operations and capital strengthening.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Credit Line - Up to PHP 250,000 limit with 0% interest for 62 days |
| Transaction based/ take rate | Monthly | Product Loan - PHP 1,000 to PHP 60,000 with 0% down options |
| Transaction based/ take rate | Monthly | Moto Loan - Motorcycle financing with online pre-approval in 1 minute |
| Subscription | Pay-as-you-go | Time Deposit - PHP 5,000 to PHP 50,000,000 with rates up to 8% |
| Transaction based/ take rate | Pay-as-you-go | Referral Program - PHP 100 per approved loan + PHP 500 bonus for first 5 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Salmon product offering
Product offeringCore offering
Salmon is a Philippine fintech group that provides AI-enabled consumer lending and digital banking products to underbanked Filipinos. Its core offerings are revolving credit (Salmon Credit Line up to PHP 250,000 with 62-day interest-free grace), installment purchase loans (Product Loan up to PHP 60,000, 0% down), motorcycle financing (Moto Loan with 60-second decisions), and high-yield deposits (Time Deposit up to 8% p.a.) delivered through the Salmon mobile app, a 5,000+ partner store network, and its BSP-licensed rural bank subsidiary.
Product overview
Salmon is a Philippine fintech company operating a multi-platform ecosystem of consumer lending and digital banking products. The core offering consists of Salmon Credit Line (revolving credit with virtual/physical cards), Product Loan (BNPL installment loans up to ₱60,000), and Moto Loan (motorcycle financing), all accessible through the Salmon App platform. The company expanded into banking through its acquisition of Rural Bank of Sta. Rosa (Laguna), now branded as Salmon Bank, offering Time Deposits (up to 8% p.a.), Peso Savings, and Business Savings accounts. Additional products include the Salmon Access Card (prepaid Mastercard), MSME Business Loans, and partner programs including Referral and Affiliate initiatives. The platform serves over 1.5 million users across the Philippines through its app (iOS/Android/Huawei), web portal, and over 5,000 merchant partner stores.
Differentiator
Problem solved
Functional benefit
Brands
- Salmon Credit: Revolving credit line with up to PHP 250,000 limit, 0% interest for up to 62 days on purchases, virtual and physical cards
- Product Loan
- Moto Loan
- Salmon Time Deposit
- Salmon Access Card
Products and services
- Salmon Credit Line Revolving credit line providing access to funds up to PHP 250,000 with 0% interest for up to 62 days on purchases, available as virtual and physical Mastercard-enabled cards for online and in-store transactions, with no annual fees.
- Product Loan Buy-now-pay-later installment loan for consumer purchases from PHP 1,000 to PHP 60,000 with as low as 0% down payment and flexible terms from 4 to 24 months, available at over 5,000 partner stores across the Philippines.
- Moto Loan Motorcycle financing product with online pre-approval in 1 minute and a fully digital application process, available both through the Salmon mobile app and in-store at partner motorcycle dealerships such as Suerte Motoplaza.
- Time Deposit Savings product offered through Salmon Bank with market-leading interest rates up to 8% per annum, flexible terms from 6 months to 5 years, and minimum deposits starting at PHP 5,000, insured by PDIC up to PHP 1 million per depositor.
- Peso Savings Account Low-risk savings account offered through Salmon Bank with steady interest earnings of 3% p.a. and no maximum deposit limit, including a free checkbook for accounts with at least PHP 500,000 balance.
- Business Savings Account Business savings account for small and medium enterprises earning 3% interest p.a. to maximize revenue from business funds, offered through Salmon Bank.
- Salmon Access Card Prepaid Mastercard-enabled card accepted worldwide, available as a virtual card for online purchases and as a physical card for in-store transactions, issued in partnership with AUB and MatchMove.
- MSME Business Loan Business financing product for micro, small, and medium enterprises with terms and conditions available for qualifying business borrowers.
- Salmon App Mobile application platform serving as the unified interface for all Salmon products including loans, credit, and savings management, available on iOS, Android, and Huawei AppGallery with a 4.8 App Store rating.
Quantifiable outcome
- 439% deposit growth since Salmon acquisition of Rural Bank of Sta. Rosa
- +7 more outcomes
Companies that use Salmon
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Salmon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature5 records
Salmon partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Suerte MotoplazacorePartnership to offer fully digital, in-store motorcycle loans with 60-second credit decisions. Enables buyers to receive financing approval quickly and manage repayments online. Currently available at selected Metro Manila locations with nationwide rollout planned.
- PSA (Philippine Statistics Authority)corePartnership to revolutionize identity verification using National ID eVerify system. Streamlines KYC process for customers using PhilSys digital ID for faster, more secure identity verification.
- AUB (Asia United Bank)corePartnership for Salmon Access Card issuance in collaboration with MatchMove. Provides physical and virtual prepaid cards accepted worldwide via Mastercard network.
- MatchMovecoreTechnology partnership enabling virtual and physical card issuance for Salmon Credit Line. Cards accepted worldwide via Mastercard network.
- ECPayminorExpanded payment channel partnership for loan repayments at ECPay outlets including TrueMoney, Puregold, and other partner locations nationwide.
- Vans PhilippinesminorExpanded merchant network partnership offering installment financing for footwear and apparel purchases.
- FC Home CenterminorPartnership with home improvement retailer for installment financing on furniture and home goods.
- SM StorecorePartnership with largest retailer in Philippines enabling point-of-sale financing at SM Store locations nationwide for appliances, gadgets, and consumer goods.
Scale indicators15 records
Recent moves8 records
Expansion highlights7 records
Salmon competitors and assessment
Company assessmentDirect peers
- Maya Bank (formerly PayMaya Philippines): Maya is a Philippines-licensed digital bank offering deposits, payments, credit, and lending products to Filipino consumers. Directly comparable to Salmon because both target underbanked Filipinos with mobile-first consumer banking, hold BSP digital bank licenses, and compete for the same deposit and credit customers.
- Tonik Financial: Tonik is a Philippines-licensed digital bank (first neobank) offering deposits, loans, and cards to underbanked Filipino consumers. Directly comparable to Salmon because both target the same underbanked segment with mobile-first deposit and lending products under BSP digital banking licenses.
- GoTyme Bank: GoTyme is a Philippine digital bank joint venture between the Gokongwei Group and TymeGroup, offering deposits, savings, and consumer credit through both app and in-store kiosks. Comparable to Salmon as a phygital Philippine digital bank targeting mass-market consumers with BSP-licensed deposit and lending products.
- UnionDigital Bank: UnionDigital is the digital banking arm of UnionBank of the Philippines, offering savings, loans, and payments targeting underbanked Filipinos. Comparable to Salmon because both operate as BSP-licensed Philippine digital banks competing for the same underbanked deposit and credit customers.
- Akulaku: Akulaku is a Southeast Asian BNPL and digital consumer finance platform serving underbanked customers in Indonesia, Philippines, and Vietnam. Directly comparable to Salmon's Product Loan and Credit Line BNPL offerings to underbanked Southeast Asian consumers, though Akulaku has no Philippine banking license.
- UNO Digital Bank: UNO Digital Bank is a Philippine digital bank (backed by Maya and Globe) offering savings, credit, and lifestyle banking to Filipino consumers. Comparable to Salmon as a Philippine BSP-licensed digital bank competing for the same underbanked customer base with similar mobile-first deposit and lending products.
Broad incumbents
- GCash (Globe Fintech Innovations): GCash is the dominant Philippine e-wallet with 90M+ users offering payments, savings, credit (GGives, GLoan), and investments. Comparable to Salmon as a Philippine consumer finance super-app serving mass-market and underbanked Filipinos, though much larger scale and broader product set.
- Grab Financial Group: Grab Financial is the fintech arm of Grab, offering payments, lending (GrabPay Later), insurance, and wealth across Southeast Asia. Comparable to Salmon as a Southeast Asian consumer fintech targeting underbanked users with mobile-first credit products, though Grab operates at much larger regional scale and has no Philippine banking license.
- Tinkoff (TCS Group): Tinkoff is Russia's leading digital bank, where Salmon's founders Raffy Montemayor and George Chesakov previously worked. Comparable as a reference playbook for digital-only consumer banking, lending, and deposit products in an underbanked market—though Tinkoff is far larger and operates in a different regulatory regime.
Regional players
- Kredivo: Kredivo is an Indonesia-headquartered BNPL and digital consumer lender serving underbanked Southeast Asians. Comparable to Salmon in product type (BNPL, revolving credit, AI-based underwriting) and target customer (underbanked), but operates primarily in Indonesia with regional expansion plans that could compete with Salmon's Southeast Asia roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Salmon social profiles
Digital presenceSalmon compliance and trust
Trust signalCompliance10 records
Salmon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salmon leadership team
Management profileNumber of profiles
Profiles11 records
Salmon subsidiaries and ownership
Company hierarchySubsidiaries3 records
Salmon funding detail
Funding detailFunding overview
Funding rounds10 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salmon M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salmon
What does Salmon do?
Salmon is a Philippine fintech group that provides AI-enabled consumer lending and digital banking products to underbanked Filipinos. Its core offerings are revolving credit (Salmon Credit Line up to PHP 250,000 with 62-day interest-free grace), installment purchase loans (Product Loan up to PHP 60,000, 0% down), motorcycle financing (Moto Loan with 60-second decisions), and high-yield deposits (Time Deposit up to 8% p.a.) delivered through the Salmon mobile app, a 5,000+ partner store network, and its BSP-licensed rural bank subsidiary.
Is Salmon a public or private company?
Salmon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Salmon founded?
Salmon was founded in 2022. It employs 1,001 to 5,000 people.
Where is Salmon based?
Salmon is headquartered in Manila, Philippines, in the Asia region.
How does Salmon make money?
Five revenue lines are on record. Consumer Lending Interest is the primary driver. The others are time Deposit Spread, merchant Partner Commission, credit Line Fees and bond Issuance.
Who are Salmon's main competitors?
Direct peers on record are Maya Bank (formerly PayMaya Philippines), Tonik Financial, GoTyme Bank, UnionDigital Bank, Akulaku and UNO Digital Bank. Broad incumbents are GCash (Globe Fintech Innovations), Grab Financial Group and Tinkoff (TCS Group). Kredivo is listed as a regional player.
Does Salmon have an API?
No public API is recorded for Salmon.