AWeber Communications
AWeber Communications is a Pennsylvania-based SaaS provider of email marketing software founded in 1998, serving over one million small businesses and creators with subscription-based tools for email campaigns, automation, landing pages, ecommerce, and AI-assisted content creation.
- Company typePrivate
- Founded1998
- HeadquartersChalfont, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AWeber Communications does
AWeber Communications (legal entity AWeber Systems, Inc.) is a privately held SaaS provider of email marketing software, founded in 1998 and headquartered in Doylestown, Pennsylvania. The company targets small businesses and individual creators — including bloggers, coaches and consultants, Etsy sellers, YouTubers, and independent newsletter publishers — with a freemium cloud-based platform that combines email campaigns, behavioral automation, landing page creation, ecommerce payments via Stripe, web push notifications, and AI-assisted content authoring. Distribution is product-led through aweber.com with a self-serve signup, supplemented by comparison-page SEO, content marketing, free workshops, and a customer referral (Advocate) program paying 30%-50% recurring commissions.
The underlying technology is a multi-module SaaS platform with native integrations across 750+ third-party tools (Stripe, PayPal, Shopify, WordPress, Zapier, Canva, Facebook, Calendly), a developer API at labs.aweber.com, and AMP for Email support. AI features include generative writing assistance, AI signup form generation, and an AI newsletter assistant, layered on top of behavioral automation, RSS-triggered campaigns, and abandoned-cart workflows. An in-house deliverability team manages inbox placement and DKIM/DMARC authentication for customer sending domains.
The business model combines tiered subscription pricing (Free, Lite starting at $20/month, Plus), transactional fees on Stripe-processed ecommerce payments, a $79-$599 Done For You professional setup service with an ongoing $30/month retainer, and affiliate commissions paid out via the Advocate program. The company claims more than 1 million small business customers, support for 100+ currencies, and compliance with GDPR, CCPA, and the EU-U.S. Data Privacy Framework. Leadership is held by founder Tom Kulzer (CEO) alongside a CTO, COO, two CMO/CMGO roles, and a Director of Product Development.
AWeber Communications firmographics
Firmographics- Name
- AWeber Communications
- Legal name
- AWeber Systems, Inc.
- Website
- https://aweber.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AWeber Communications is a Pennsylvania-based SaaS provider of email marketing software founded in 1998, serving over one million small businesses and creators with subscription-based tools for email campaigns, automation, landing pages, ecommerce, and AI-assisted content creation.
- Ownership category
- akta.pro rank
AWeber Communications industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Embedded & OEM Analytics (HDAEAMAC)
- akta.pro secondary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where AWeber Communications is headquartered
LocationHeadquarters
- HQ city
- Chalfont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AWeber Communications business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription pricing based on subscriber count. Plans include Free (limited features), Lite, and Plus tiers with increasing feature access. Billing is monthly or annual with discounts for annual commitment.
- Done For You Professional Services: One-time setup service ($79 promotional, regularly $599) for email marketing implementation including landing pages, signup forms, automated sequences, and newsletter drafts, followed by $30/month ongoing subscription.
- Advocate Referral Program: Customer referral program paying 30%-50% recurring commission on referred customers who become paid subscribers. Commission tiers based on number of paid referrals in trailing 12-month period.
- Ecommerce Transaction Fees: Fee collected for each transaction processed through AWeber's ecommerce payment processing integration with Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry-level with basic features |
| Subscription | Monthly | Lite Plan - Mid-tier with additional features |
| Subscription | Monthly | Plus Plan - Full-featured enterprise tier |
| One time/ perpetual license | Pay-as-you-go | Done For You Service - Professional setup add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
AWeber Communications product offering
Product offeringCore offering
AWeber is a cloud-based SaaS email marketing platform for small businesses and creators, providing email campaign creation, autoresponders, automation workflows, landing page building, ecommerce payment processing via Stripe, web push notifications, and AI-powered writing and signup form tools. The platform is offered through freemium, Lite, and Plus subscription tiers based on subscriber count, with optional Done For You professional setup services.
Product overview
AWeber is an email marketing and automation platform for small businesses. The core product is the AWeber Email Marketing Platform, which integrates with specialized modules including Email Automation for workflow triggers, Landing Page Builder for lead capture, Ecommerce for payment processing via Stripe, Web Push Notifications for browser-based messaging, and AI-powered tools including AI Writing Assistant, AI Signup Form Builder, and Newsletter Assistant. Additional offerings include a Link in Bio page feature, Done For You professional setup service, and an Advocate referral program. The platform is available through tiered pricing (Free, Lite, Plus plans) and offers an API for developer integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- AWeber Email Marketing Platform The core email marketing platform for small businesses and creators to design, send, and automate email campaigns, manage subscriber lists, and grow audiences.
- Landing Page Builder Drag-and-drop landing page builder with template gallery for lead generation and ecommerce, integrated with email marketing for list capture.
- Ecommerce Built-in online store and payment processing feature using Stripe, allowing users to sell products, offer subscriptions and payment plans, and accept payment in 100+ currencies.
- Web Push Notifications Browser-based push notification system for sending timely updates to opted-in website visitors without requiring an email signup.
- AI Writing Assistant AI-powered email writing tool that generates email content and optimized subject lines to assist users in creating campaigns faster.
- AI Signup Form Builder AI-powered tool that assists users in designing signup forms with intelligent recommendations to improve subscriber conversion rates.
- Newsletter Assistant AI-powered feature that helps users create, draft, and manage newsletter content with intelligent assistance throughout the process.
- Link in Bio Page Link landing page tool similar to Linktree that lets users centralize multiple links on a single page for social media profile optimization.
- Done For You Email Marketing Service Professional setup service where AWeber experts configure email marketing, landing pages, signup forms, automated welcome sequences, and newsletter drafts within 7 days, with 30-day unlimited edits and a 1:1 setup call.
- AWeber API Developer API accessible via labs.aweber.com that enables third-party integrations and automation of email marketing functions.
Quantifiable outcome
- 4.9/5 stars from 2,054 reviews
- +3 more outcomes
Companies that use AWeber Communications
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
AWeber Communications technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature10 records
AWeber Communications partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- StripecoreStripe is integrated as the primary payment processor for AWeber's ecommerce functionality. Customers can process payments, subscriptions, and one-time purchases through Stripe directly within AWeber. Stripe handles all payment processing, refunds, chargebacks, and PCI-DSS compliance. AWeber collects a fee per transaction processed.
- PayPalcorePayPal is one of 750+ integration partners listed on AWeber's integrations page. Allows customers to connect PayPal payment processing with their email marketing and ecommerce operations.
- ShopifycoreShopify is one of 750+ integration partners, enabling ecommerce store owners to connect their Shopify stores with AWeber's email marketing, automation, and customer engagement tools.
- WordPresscoreWordPress integration allows users to add AWeber signup forms, landing pages, and web push notifications through the official AWeber for WordPress plugin. Plugin enables easy installation without manual code editing.
- FacebooksecondaryFacebook integration allows users to connect their Facebook business pages and advertising with AWeber's email marketing platform for cross-channel customer engagement.
- ZapiercoreZapier integration enables users to connect AWeber with thousands of other applications through automated workflows, allowing non-technical users to create sophisticated automation sequences across their tool stack.
- CanvacoreCanva integration is built directly into AWeber's email builder, allowing users to design professional graphics and images without leaving the platform. Featured on comparison pages as a key differentiator versus competitors.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
AWeber Communications competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
AWeber Communications social profiles
Digital presenceAWeber Communications compliance and trust
Trust signalCompliance4 records
AWeber Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
AWeber Communications leadership team
Management profileNumber of profiles
Profiles6 records
AWeber Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AWeber Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AWeber Communications
What does AWeber Communications do?
AWeber is a cloud-based SaaS email marketing platform for small businesses and creators, providing email campaign creation, autoresponders, automation workflows, landing page building, ecommerce payment processing via Stripe, web push notifications, and AI-powered writing and signup form tools. The platform is offered through freemium, Lite, and Plus subscription tiers based on subscriber count, with optional Done For You professional setup services.
Is AWeber Communications a public or private company?
AWeber Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AWeber Communications founded?
AWeber Communications was founded in 1998. It employs 51 to 100 people.
Where is AWeber Communications based?
AWeber Communications is headquartered in Chalfont, United States, in the North America region.
How does AWeber Communications make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are done For You Professional Services, advocate Referral Program and ecommerce Transaction Fees.
Does AWeber Communications have an API?
Yes. AWeber provides an email marketing API accessible via their developer platform at labs.aweber.com. The API allows developers to build integrations and automate email marketing functions. The platform also supports integrations with hundreds of popular tools and platforms through their integration ecosystem. Developer documentation is at labs.aweber.com.
What industry is AWeber Communications in?
AWeber Communications's product category is Email Marketing Software. Its primary akta.pro industry code is HDAEAMAC, Embedded & OEM Analytics, with a secondary code of HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights). Its NAICS code is 5132 and its SIC code is 7372.