Fairfield by Marriott
Fairfield by Marriott is a select-service hotel brand owned by Marriott International, offering affordable rooms with complimentary breakfast, free Wi-Fi, and workspaces for leisure and business travelers across global properties distributed through the Marriott Bonvoy ecosystem and franchise operators.
- Company typePrivate
- Founded1987
- HeadquartersBethesda, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Fairfield by Marriott does
Fairfield by Marriott is a select-service hotel brand established in 1987 and operated by Marriott International, Inc. (NASDAQ: MAR). It targets cost-conscious leisure and business travelers with rooms featuring complimentary breakfast (excluded from Asia Pacific properties), flexible workspaces with free Wi-Fi, and functional bedding, operating across the Americas, Europe, Asia-Pacific, and the Middle East under a franchise model with 5,001–10,000 employees globally.
The brand is technically embedded in Marriott's property management and guest services platform, distributed through Marriott.com, the Marriott Bonvoy mobile app, the Bonvoy loyalty program (10 points per $1 USD spent, 1 Elite Night Credit per stay), third-party OTAs, and traditional travel agents. It carries nearly 40 years of brand equity rooted in the Marriott family's 1951 Fairfield Farm heritage and is positioned within Marriott's select-service tier alongside Courtyard, Four Points, SpringHill Suites, and AC Hotels.
Revenue is generated through three primary streams: transaction-based room bookings at owned, managed, and franchised properties; franchise licensing fees from property owners; and ancillary revenue captured through Marriott Bonvoy loyalty participation. The brand is currently expanding rapidly in Greater China, doubling its presence from 50 hotels in 2024 to 100 hotels by April 2026, with continued pipeline additions planned for Asia-Pacific destinations such as Zhangjiajie in 2026.
Fairfield by Marriott firmographics
Firmographics- Name
- Fairfield by Marriott
- Legal name
- Fairfield by Marriott (brand of Marriott International, Inc.)
- Website
- https://fairfield.marriott.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Fairfield by Marriott is a select-service hotel brand owned by Marriott International, offering affordable rooms with complimentary breakfast, free Wi-Fi, and workspaces for leisure and business travelers across global properties distributed through the Marriott Bonvoy ecosystem and franchise operators.
- Ownership category
- akta.pro rank
Fairfield by Marriott industry classification
Industry- Product category
- Select-Service Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
- akta.pro secondary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Fairfield by Marriott is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Markets served
Fairfield by Marriott business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Bookings: Revenue generated from guest room rentals across owned, managed, and franchised Fairfield by Marriott properties globally
- Franchise Fees: Franchise licensing fees from property owners operating under the Fairfield by Marriott brand
- Marriott Bonvoy Loyalty Program: Points-based loyalty program where guests earn 10 points per $1 USD spent, generating ancillary revenue through program participation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard guest room accommodations with complimentary breakfast and Wi-Fi |
Distribution channels5 records
Marketing channels4 records
Fairfield by Marriott product offering
Product offeringCore offering
Fairfield by Marriott operates select-service hotels providing comfortable guest rooms with complimentary breakfast (not available in Asia Pacific), flexible workspaces with free Wi-Fi, and quality bedding. The brand operates globally under a franchise and management model and integrates with the Marriott Bonvoy loyalty program, where members earn 10 points per $1 USD spent and 1 Elite Night Credit per stay.
Product overview
Fairfield by Marriott is a select-service hotel brand that provides guests with complimentary breakfast, productive workspaces with free Wi-Fi, and comfortable rest. The brand is part of Marriott International's portfolio and positioned within their 'select' category alongside Courtyard, Four Points, SpringHill Suites, AC Hotels, and others. The brand recently celebrated opening its 100th hotel in Greater China, demonstrating significant growth since entering the market in 2017. Properties participate in the Marriott Bonvoy loyalty program, allowing members to earn points and elite night credits.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Earn 10 points per $1 USD spent at Fairfield properties
- +1 more outcomes
Companies that use Fairfield by Marriott
Customer profileSegments4 records
Ideal customer profiles4 records
Fairfield by Marriott technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fairfield by Marriott partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Fairfield by Marriott Chongqing Nan'an Districtcore100th hotel milestone property in Greater China, marking significant expansion achievement. Property opened as part of brand's rapid growth strategy in Chinese market.
- Fairfield by Marriott ZhangjiajieminorScheduled 2026 opening in Zhangjiajie as part of continued expansion across China and Asia-Pacific region.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Fairfield by Marriott competitors and assessment
Company assessmentBroad incumbents
- Hilton Worldwide: Hilton is the broader parent competitor with a portfolio spanning luxury to focused-service, including the Hampton brand that directly challenges Fairfield in select-service.
- Best Western: Best Western is a large franchised hotel system with comparable midscale and select-service brands that compete for franchise owners and travelers across Fairfield's geographies.
- InterContinental Hotels Group (IHG): IHG operates competing select-service brands (Holiday Inn Express, Candlewood Suites, avid hotels) at the same price tier, leveraging a comparable franchise model and IHG One Rewards loyalty platform.
Direct peers
- Hampton by Hilton: Hampton by Hilton is the most direct competitor to Fairfield in the select-service tier, offering free hot breakfast, free Wi-Fi, and workspaces at affordable price points to similar business and leisure travelers.
- Holiday Inn Express: Holiday Inn Express competes head-to-head with Fairfield in the limited-service category, with comparable complimentary breakfast, business amenities, and a large franchised global footprint.
- Courtyard by Marriott: Courtyard is a sister Marriott select-service brand serving similar business and leisure travelers but at slightly higher price points, creating internal cannibalization risk within Marriott's own portfolio.
- SpringHill Suites by Marriott: SpringHill Suites is another Marriott select-service all-suite brand targeting similar value-conscious business and leisure guests, competing directly for development capital and guests within the parent system.
- Hyatt Place: Hyatt Place targets the same select-service traveler with modern rooms, free breakfast, and 24/7 dining, competing for franchise owners and guests in markets where Fairfield operates.
- Candlewood Suites: Candlewood Suites competes with Fairfield's extended-stay use cases via IHG's suite-focused model offering kitchen-equipped rooms for longer-duration business travelers.
- Comfort Inn & Suites: Comfort Inn is a franchised midscale competitor operated by Choice Hotels, competing with Fairfield for value-conscious leisure and business guests across similar price tiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fairfield by Marriott social profiles
Digital presenceFairfield by Marriott financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairfield by Marriott leadership team
Management profileNumber of profiles
Fairfield by Marriott funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairfield by Marriott M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairfield by Marriott
What does Fairfield by Marriott do?
Fairfield by Marriott operates select-service hotels providing comfortable guest rooms with complimentary breakfast (not available in Asia Pacific), flexible workspaces with free Wi-Fi, and quality bedding. The brand operates globally under a franchise and management model and integrates with the Marriott Bonvoy loyalty program, where members earn 10 points per $1 USD spent and 1 Elite Night Credit per stay.
Is Fairfield by Marriott a public or private company?
Fairfield by Marriott is a private company. It is classified as corporate owned and is currently operating.
When was Fairfield by Marriott founded?
Fairfield by Marriott was founded in 1987. It employs 5,001 to 10,000 people.
Where is Fairfield by Marriott based?
Fairfield by Marriott is headquartered in Bethesda, United States, in the North America region.
How does Fairfield by Marriott make money?
Three revenue lines are on record. Hotel Room Bookings are the primary driver. The others are franchise Fees and marriott Bonvoy Loyalty Program.
Who are Fairfield by Marriott's main competitors?
Broad incumbents on record are Hilton Worldwide, Best Western and InterContinental Hotels Group (IHG). Direct peers are Hampton by Hilton, Holiday Inn Express, Courtyard by Marriott, SpringHill Suites by Marriott, Hyatt Place, Candlewood Suites and Comfort Inn & Suites.
Does Fairfield by Marriott have an API?
No public API is recorded for Fairfield by Marriott.
What industry is Fairfield by Marriott in?
Fairfield by Marriott's product category is Select-Service Hotels. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises, with a secondary code of BPAJAGAG, Hospitality (Hotel) Property Management. Its NAICS code is 72111 and its SIC code is 7011.