Midwest Real Estate Data
Midwest Real Estate Data (MRED) is a Chicagoland-based regional multiple listing service that aggregates ~43,000 active listings and provides connectMLS platform access to nearly 40,000 brokers, agents, and appraisers across northern Illinois, southern Wisconsin, and northwest Indiana.
- Company typePrivate
- Founded2008
- HeadquartersLisle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Midwest Real Estate Data does
Midwest Real Estate Data (MRED) is a regional multiple listing service (MLS) headquartered in Lisle, Illinois, that aggregates and distributes real estate listing data to brokers, agents, and appraisers across northern Illinois, southern Wisconsin, and northwest Indiana. The company operates a platform-plus-modules architecture centered on connectMLS, a browser-neutral MLS solution offering listing input, search, client portal, and transaction tools, augmented by add-on integrations including Cloud CMA for comparative market analyses, Remine for predictive analytics, ShowingTime and dotloop for showings and transaction management, and Cribio for property search. Data delivery is handled through IDX/VOW feeds, Broker Back Office tools, and MLS Grid — a consolidated cross-MLS data platform that MRED helped found and was the first to launch.
MRED's business model is a recurring subscription model: brokers, agents, and appraisers pay membership/subscription fees for MLS access and platform tools, while incremental revenue is generated through data licensing, add-on modules, training programs, and association partnerships. Distribution is principally direct to brokerages, supplemented by channel relationships with real estate associations (e.g., Illinois Realtors, Egyptian Board of REALTORS), the MLS Grid network, and strategic partnerships such as Compass International Holdings for nationwide Private Listing Network expansion. The company employs between 11 and 50 staff, has approximately 8,000 office customers, and serves nearly 40,000 real estate professionals. Recent strategic priorities have centered on expanding the Private Listing Network nationwide, decoupling MLS access from mandatory NAR membership to unlock new geographies, complying with the 2024 NAR settlement, and navigating an antitrust dispute with Zillow over listing data access.
Midwest Real Estate Data firmographics
Firmographics- Name
- Midwest Real Estate Data
- Legal name
- Midwest Real Estate Data LLC
- Website
- https://mredllc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Midwest Real Estate Data (MRED) is a Chicagoland-based regional multiple listing service that aggregates ~43,000 active listings and provides connectMLS platform access to nearly 40,000 brokers, agents, and appraisers across northern Illinois, southern Wisconsin, and northwest Indiana.
- Ownership category
- akta.pro rank
Midwest Real Estate Data industry classification
Industry- Product category
- Multiple Listing Service (MLS) Software and Real Estate Data
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Midwest Real Estate Data is headquartered
LocationHeadquarters
- HQ city
- Lisle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Real Estate Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- MLS Access Fees: MRED generates revenue through licensing its multiple listing service to brokers, agents, and appraisers. The service provides access to listing data, the connectMLS platform, and various data delivery options including IDX and VOW feeds.
- Data Licensing: Revenue from providing licensed listing data to vendors, websites, and third-party platforms through standardized data feeds and the MLS Grid platform.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Midwest Real Estate Data product offering
Product offeringCore offering
MRED operates a regional multiple listing service for the Chicagoland real estate market, providing brokers, agents, and appraisers with secure access to comprehensive property listing data through its connectMLS platform. It distributes standardized listing data via IDX/VOW feeds and the MLS Grid, and offers supporting tools such as the Private Listing Network, Cloud CMA, and Remine analytics. Revenue comes from recurring MLS subscriptions paid by real estate professionals and data licensing fees paid by vendors and third-party platforms.
Product overview
Midwest Real Estate Data (MRED) operates as a regional Multiple Listing Service (MLS) providing the Chicagoland real estate market with a comprehensive platform-plus-modules architecture. The core product is connectMLS, a full-featured, mobile-friendly MLS solution. Supporting the core platform are integrated tools including Cloud CMA for comparative market analyses, Remine for predictive analytics, and Crexi for commercial listing syndication. Data delivery is facilitated through MLS Grid (a founding partnership), IDX/VOW protocols, and transitioning from RETS to Web API based on RESO standards. MRED also offers specialized networks including the Private Listing Network (PLN) for pre-market listings and the Broker Public Portal for agent lead generation. Additional services include training, help desk support, and county assessor/recorder connections across 35+ counties.
Differentiator
Problem solved
Functional benefit
Brands
- connectMLS: MRED's full-featured, mobile-friendly, browser-neutral MLS solution
- Private Listing Network (PLN)
- Cloud CMA
- The MLS Grid
Products and services
- connectMLS MRED's full-featured, mobile-friendly, browser-neutral MLS solution providing listing input, search, client portal, and transaction management tools for real estate brokers, agents, and appraisers.
- Cloud CMA Comparative market analysis tool providing a better, faster, and easier way to generate CMAs for real estate professionals.
- Remine Predictive analytics tool based on property and social data that highlights consumers who are most likely to buy and sell, helping agents focus their prospecting efforts.
- Private Listing Network (PLN) Private listing network allowing agents to market coming-soon and private exclusive listings within the MLS ecosystem, preventing use of shadow networks off the MLS.
- MLS Grid Consolidated data platform compiling data directly from MLSs to create a single feed with unified compliance, display, and usage standards based on RESO Standards and a single universal license agreement.
- IDX/VOW Data Delivery Internet Data Exchange (IDX) for mutually agreed-upon advertising between brokerages and Virtual Office Website (VOW) for registered client access to full listings, including Broker Back Office for automating data entry and statistics.
- Broker Public Portal / Homesnap
- County Assessors/Recorders Connections Direct connections to all county offices within MRED boundaries, including assessor and recorder of deeds links for 35+ counties across northern Illinois, southern Wisconsin, and northwest Indiana.
- connectMLS Client Portal Client-facing portal integrated with connectMLS enabling agents to communicate with clients about listings, with social media-style chat, listing search, and saved search capabilities for clients.
- Zenlist Mobile App Integration Alternative MLS search platform available to MRED subscribers as an additional choice alongside connectMLS, offering top-rated iPhone and Android apps, easy navigation, and robust search capabilities.
- Private Listing Network Nationwide Expansion Nationwide expansion of MRED's Private Listing Network allowing any licensed real estate agent nationwide to participate, enabled by partnership with Compass International Holdings.
Companies that use Midwest Real Estate Data
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Midwest Real Estate Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Midwest Real Estate Data partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Illinois RealtorsminorIllinois Realtors signed a deal with MRED to sell direct access to the Chicago-area Multiple Listing Service, targeting out-of-state agents. This agreement enables Illinois Realtors to generate non-dues revenue and expand services amidst a shifting real estate industry landscape.
- Compass International HoldingscoreCompass partnered with MRED to expand its Private Listing Network nationwide. Compass committed to sharing its Coming Soon and Private Exclusives on the MRED platform and subsidizing membership costs for up to 100,000 Compass agents. The partnership is part of a broader strategy to challenge traditional listing restrictions and lobby against NAR's Clear Cooperation Policy.
- Egyptian Board of REALTORS (EBOR)minorMRED integrated the Egyptian Board of REALTORS (EBOR) as a chapter of the Mid-Illinois Realtors Association (MIRA), covering 27 counties in southern Illinois. This partnership provides EBOR's over 400 members with MRED's real estate technology and tools.
- CreximinorMRED partnered with Crexi, a leading commercial real estate platform, to allow agents to syndicate commercial listings directly from connectMLS to Crexi's platform. This provides agents with access to Crexi's millions of active users, nationwide audience reach, and lead engagement tools without duplicate entry or extra fees.
- Broker Public Portal / HomesnapcoreMRED became the first MLS to relaunch the Broker Public Portal, a consumer-facing portal initiative that provides free leads to agents and brokers. The BPP with Homesnap has delivered over 1 million FREE leads to agents and is available to all MRED customers as part of MLS dues.
- Real Estate Standards Organization (RESO)coreMRED is a founding member of the MLS Grid and actively participates in RESO, the organization that establishes global real estate data standards. MRED's data delivery and MLS Grid platform are based on the latest RESO Standards.
- Council of Multiple Listing Services (CMLS)minorMRED participates in CMLS, the organization that represents multiple listing services across North America. CMLS focuses on strategic collaboration and evolving MLS frameworks.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Midwest Real Estate Data competitors and assessment
Company assessmentBroad incumbents
- Zillow Group: Zillow Group is the largest U.S. residential real estate platform that consumes, displays, and competes with MLS data (the Listings Access Standards and ongoing Zillow-MRED antitrust litigation underscore direct competitive and partnership overlap). It is the dominant counterparty in MRED's distribution and competitive landscape.
- Cotality (formerly CoreLogic): Cotality is a broad data and analytics incumbent for U.S. real estate, providing MLS-grade property data, public records, and analytics. MRED competes with and partners with Cotality in adjacent data licensing verticals (e.g., Remine-style analytics, appraisal data).
- Realtor.com / Move Inc. (CoStar Group): Realtor.com is a major nationwide real estate portal operated by CoStar Group that syndicates MLS listing data and competes for buyer/seller attention alongside MRED's Broker Public Portal / Homesnap consumer-facing initiative.
Direct peers
- Stellar MLS: Stellar MLS is a large regional multiple listing service covering much of Florida with comparable platform-plus-modules architecture, MLS Grid participation, and the same broker/agent/appraiser customer segments as MRED.
- Heartland MLS: Heartland MLS is a large regional MLS serving the Kansas City region with similar broker/agent/appraiser customers, IDX/VOW feeds, and platform-plus-modules structure, making it a directly comparable mid-large U.S. regional MLS peer.
- BAREIS MLS: BAREIS is the regional MLS serving the San Francisco Bay Area; as a smaller-scale regional MLS with REIS/Web API data delivery and traditional broker/agent/appraiser membership, it is comparable in scope to MRED's geographic footprint.
- Northwest MLS (NWMLS): NWMLS is the regional MLS serving the Pacific Northwest, operating a comparable listing platform, IDX/VOW syndication, and member-driven MLS organization structure to MRED's Chicagoland franchise.
- California Regional MLS (CRMLS): CRMLS is the largest MLS in the United States, operating a regional multiple listing service across California with a connect-style platform, Paragon/MLS front-ends, and data licensing arrangements. Its scale and multi-jurisdictional operation closely mirror MRED's role and target markets targeted by MRED's NAR decoupling strategy.
- Bright MLS: Bright MLS is one of the largest regional MLSs in the U.S., serving the Mid-Atlantic. Like MRED it operates a multi-state regional MLS with connect-style platforms, RESO/IDX/VOW distribution, and a scaled subscriber base, making it the most operationally comparable peer for MRED.
Others
- Council of Multiple Listing Services (CMLS): CMLS is the trade association representing MLS organizations across North America; MRED is an active participant and member. CMLS is an ecosystem/peer organization rather than a direct competitor, providing the policy and standards backdrop for MRED's MLS operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Midwest Real Estate Data social profiles
Digital presenceMidwest Real Estate Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Real Estate Data leadership team
Management profileNumber of profiles
Profiles4 records
Midwest Real Estate Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Real Estate Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Real Estate Data
What does Midwest Real Estate Data do?
MRED operates a regional multiple listing service for the Chicagoland real estate market, providing brokers, agents, and appraisers with secure access to comprehensive property listing data through its connectMLS platform. It distributes standardized listing data via IDX/VOW feeds and the MLS Grid, and offers supporting tools such as the Private Listing Network, Cloud CMA, and Remine analytics. Revenue comes from recurring MLS subscriptions paid by real estate professionals and data licensing fees paid by vendors and third-party platforms.
Is Midwest Real Estate Data a public or private company?
Midwest Real Estate Data is a private company. It is classified as management employee owned and is currently operating.
When was Midwest Real Estate Data founded?
Midwest Real Estate Data was founded in 2008. It employs 11 to 50 people.
Where is Midwest Real Estate Data based?
Midwest Real Estate Data is headquartered in Lisle, United States, in the North America region.
How does Midwest Real Estate Data make money?
Two revenue lines are on record. MLS Access Fees are the primary driver. The others are data Licensing.
Who are Midwest Real Estate Data's main competitors?
Broad incumbents on record are Zillow Group, Cotality (formerly CoreLogic) and Realtor.com / Move Inc. (CoStar Group). Direct peers are Stellar MLS, Heartland MLS, BAREIS MLS, Northwest MLS (NWMLS), California Regional MLS (CRMLS) and Bright MLS. Council of Multiple Listing Services (CMLS) is listed as an others.
Does Midwest Real Estate Data have an API?
Yes. MRED offers data delivery through multiple protocols: Internet Data Exchange (IDX) for mutually agreed-upon advertising between brokerages, Virtual Office Website (VOW) for registered client access to full listings, Broker Back Office for automating data entry and deriving statistics, and My Listings/My Private Listings at company/brokerage or office level. MRED is transitioning from RETS (Real Estate Transaction Standard) to Web API based on RESO standards, which is a common programming standard used across industries. RETS developer documentation and MRED-specific metadata are available for technical access. Developer documentation is at www.mlsgrid.com/resources.
What industry is Midwest Real Estate Data in?
Midwest Real Estate Data's product category is Multiple Listing Service (MLS) Software and Real Estate Data. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 5312 and its SIC code is 6531.