What Illinois REALTORS does

Illinois REALTORS® is the state-level trade association for real estate professionals in Illinois, representing 48,000+ members involved in the sale, purchase, exchange, or lease of residential and commercial property. Founded in 1920 and headquartered at 522 S. Fifth Street in Springfield, Illinois, the association operates within a three-tier local-state-national structure with the National Association of REALTORS® and licenses its members' use of the registered REALTOR® 'R' trademark and Code of Ethics. It is governed by an elected Executive Committee and Board of Directors, led by CEO Jeff Baker, with Matt Silver serving as 2024 President.

The association's product portfolio centers on the Illinois School of Real Estate — a multi-format education platform (online, classroom, webinar) with 65+ classroom branches statewide — and on the Market Stats platform, which delivers monthly, quarterly, and annual housing reports and forecasts for Illinois, the Chicago Metro Area, the City of Chicago, and MSAs, developed in partnership with the Institute for Housing Studies at DePaul University. Supporting products include the Member Portal, Find a REALTOR® directory, CE Lookup, weekly podcast, Illinois REALTOR® Magazine and Weekly Email, Legal Resources (forms, hotline, Legal A-Z), RVoice advocacy toolkit, RPAC political action committee, Leadership Development Program, and specialized REALTOR® Communities (Commercial, Global Forum, YPN, Industry Partners). Affiliated nonprofit entities include the Illinois Real Estate Educational Foundation (REEF), the Illinois REALTORS® Relief Foundation (IRRF), and Real Property Alliance.

Revenue is generated through a portfolio of four streams: recurring membership dues paid via the local-state-national tier, course and program fees from Illinois School of Real Estate (pre-license, post-license, and continuing education), event registrations across four annual conferences (REengage, REconnect, REignite, Capitol Conference), and advertising/sponsorship across Illinois REALTOR® Magazine, the Weekly Email, and other publications. Go-to-market is community-led and event-driven, with local associations serving as the primary membership recruitment channel and specialized communities providing sub-segment engagement. Advocacy is delivered through a network of nine Governmental Affairs Directors, a Senior Director of Local Advocacy, a Vice President of Governmental Affairs, and RPAC political action infrastructure.

Name

Illinois REALTORS

Legal name

Illinois REALTORS®

Website

https://illinoisrealtors.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Illinois REALTORS® is a 48,000+-member state trade association founded in 1920 that delivers real estate education, advocacy, legal resources, and market statistics to Illinois licensees through a three-tier local-state-national membership structure.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate trade association
• Professional membership organization
• Real estate education
• Housing market statistics
• Political advocacy services

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Real estate licensees join local, state, and National Association of REALTORS® by paying dues. Membership provides training, networking, publications, legal updates, and access to standardized forms and association resources.
2. Real Estate Education: Illinois School of Real Estate powered by Illinois REALTORS® provides online, self-paced, classroom, and webinar education for licensing, renewal, and continuing education. Revenue generated from course fees for pre-license, post-license, and continuing education courses.
3. Event Registrations: Major annual conferences including REengage, REconnect, REignite, and Capitol Conference generate revenue through attendee registrations.
4. Publications and Advertising: Sponsorships and advertising opportunities through Illinois REALTOR® Weekly Email, Illinois REALTOR® Magazine, and other publications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Illinois REALTORS® is a nonprofit trade association representing 48,000+ real estate professionals in Illinois, delivering paid real estate education through the Illinois School of Real Estate, monthly/quarterly housing market statistics and forecasts, political advocacy at state and federal levels, legal resources and forms, ethics enforcement under the NAR Code of Ethics, networking communities, and a Find a REALTOR® directory for consumers. Members join through local associations as part of a three-tier local/state/national structure.

Product overview

Illinois REALTORS is a trade association offering a comprehensive platform of real estate professional services. The core offerings include the Illinois School of Real Estate (education), Market Stats (housing data), Member Portal (authentication and member resources), Find a REALTOR tool, and CE Lookup. These are supported by sub-products including Legal Resources, RVoice advocacy program, RPAC political action committee, Leadership Development Program, podcast content, mortgage and appraisal resources, REALTOR Communities (Commercial, Global, YPN, Industry Partners), and REEF scholarships. The organization primarily serves as a membership-based association rather than a software technology company.

Differentiator

Problem solved

Functional benefit

Brands

• Illinois School of Real Estate: The industry's leading licensing, renewal, and continuing education provider for Illinois real estate professionals.
• Illinois REALTORS® Podcast
• Illinois REALTORS® Relief Foundation (IRRF)
• Illinois Real Estate Educational Foundation (REEF)
• Real Property Alliance

Products and services

• Illinois School of Real Estate State-approved real estate education platform offering pre-license, post-license, and continuing education courses delivered online, via virtual hybrid, and at 65+ classroom branches statewide, serving real estate licensees across Illinois.
• Market Stats Housing market data service providing monthly, quarterly, and annual reports on median prices and home sales across Illinois, Chicago Metro, and City of Chicago, including housing forecasts developed in partnership with the Institute for Housing Studies at DePaul University.
• Member Portal Authenticated member portal providing access to downloadable forms, legal resources, market statistics, legal hotline, and member-only benefits for Illinois REALTORS® members.
• Find a REALTOR® Tool Directory tool enabling consumers to search for REALTORS® by location with language and specialty filters, supporting consumer-to-member lead generation.
• CE Lookup Continuing education tracking system allowing licensees to look up education credits and course completion records submitted to IDFPR using their 9-digit license number.
• Legal Resources Service Suite of legal tools including standardized forms, Legal A-Z reference, Legal Hotline, and legal videos provided to members to support compliant real estate transactions.
• RVoice Program Advocacy program providing direct mail pieces, brochures, ad campaigns, and consumer flyers to help members fight for property rights at local, state, and federal levels.
• RPAC (REALTORS Political Action Committee) Political action committee supporting candidates for public office based on their voting history and support for real estate issues, enabling collective member advocacy.
• Leadership Development Program Annual program identifying and training future Illinois REALTORS® leaders through modules on association governance, ethics, public policy, media training, and interview techniques.
• Illinois REALTORS® Podcast Weekly podcast featuring industry experts and topics to keep members informed on real estate trends, news, and association activities.
• REALTOR® Communities Specialized member groups including Commercial, Global Forum, Young Professionals Network (YPN), and Industry Partners for structured networking and professional development.
• NAR Designations and Certifications Professional credentials offered through Illinois REALTORS® including GRI (Graduate REALTOR® Institute), C2EX, AHWD, SRES, e-PRO, and other REALTOR® designations and certifications.
• REEF Scholarships Real estate educational scholarships administered through the Illinois Real Estate Educational Foundation (REEF) including minority scholarships, past presidents scholarships, and diversity training grants.

Quantifiable outcome

• 14,374 homes sold statewide in June 2026 (2.4% year-over-year increase)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• Asian Real Estate Association of America (AREAA) - Greater Chicago ChaptercoreGTM or Marketing PartnerAREAA is a nonprofit professional trade organization dedicated to promoting sustainable homeownership opportunities in Asian American communities. Illinois REALTORS® works with AREAA Greater Chicago Chapter to represent the interests of the Asian real estate market in Illinois. President: Elizabeth (Liz) Goodchild, Berkshire Hathaway HomeServices Starck Real Estate.
• Dearborn REALTIST® Board, Inc.coreGTM or Marketing PartnerA real estate professional organization with mission of expanding understanding and realization of housing and economic opportunities within the field of real property for all people. Affiliated with the National Association of Real Estate Brokers (NAREB). President: Gwen Newton, Century 21 SGR.
• NAHREP® Chicago ChaptercoreGTM or Marketing PartnerNAHREP (National Association of Hispanic Real Estate Professionals) Chicago Chapter serves as The Voice for Hispanic Real Estate® and champions homeownership for the Hispanic community. Provides community outreach, industry educational and business networking events. President: Ernesto Alcaraz, Sun West Mortgage Company, Inc.
• NAHREP® DuPage County ChaptercoreGTM or Marketing PartnerNAHREP DuPage County Chapter serves the Hispanic community in DuPage County with homeownership advocacy, community outreach, industry education and business networking. President: Violeta Saucedo Carrera, eXp Realty, LLC.
• NAHREP® Lake County ChaptercoreGTM or Marketing PartnerNAHREP Lake County Chapter serves the Hispanic community in Lake County with homeownership advocacy, community outreach, industry education and business networking. President: Carlos Rosado, Homebridge.
• Women's Council of REALTORS® Illinois ChapterscoreGTM or Marketing PartnerA network of successful REALTORS® advancing women as professionals and leaders in business, the industry and the communities they serve. Multiple Illinois chapters including Chicago, Elgin Area McHenry County, Fox Valley, North Shore, Northwest, Peoria, Rockford, West Suburban, and Three Rivers. President: Megan Oswald, Coldwell Banker Residential.
• Institute for Housing Studies at DePaul UniversitycoreStrategic or Co-development PartnerIllinois REALTORS® partners with the Institute for Housing Studies at DePaul University to provide a housing forecasting model based on Multiple Listing Service sales data. The forecast links economic indicators with real estate trends for Illinois as a whole and the Chicago Metro Area.
• Illinois Housing Development Authority (IHDA)coreGTM or Marketing PartnerIHDA programs shared with members as resource for homebuyers including Opening Doors, SmartBuy, and IHDAccess forgivable, deferred and repayable mortgage programs with down payment assistance.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerIllinois REALTORS® is the state association affiliated with NAR, providing access to national member benefits including REALTORS® Insurance Marketplace, RPR (nation's largest property database), REALTOR.com profiles, and NAR designations and certifications.
• Illinois Real Estate Educational Foundation (REEF)coreStrategic or Co-development PartnerA not-for-profit organization established to aid and promote real estate education throughout Illinois. Provides scholarships for students, Minority Real Estate Scholarships, Diversity & Inclusion Training Grants, and other educational financial assistance. Illinois REALTORS® refers members and prospective students to REEF for scholarships.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Pennsylvania Association of REALTORS®: State-level REALTOR® trade association providing advocacy, education, and member services to Pennsylvania real estate professionals. Comparable in scale, structure, and NAR-affiliated governance model.
• Florida REALTORS®: Florida's largest trade association for real estate professionals, offering legal, education, advocacy, and market data services. Direct peer with a comparable three-tier membership structure and similar member-services portfolio.
• New York State Association of REALTORS® (NYSAR): State REALTOR® association serving New York licensees with advocacy, education, and legal services. Direct peer operating under the same NAR three-tier model with comparable member benefits and revenue streams.
• Texas REALTORS®: State trade association serving Texas real estate licensees through advocacy, education, and member services. Directly comparable as a large state REALTOR® association with similar revenue model (dues, education, events) and NAR affiliation.
• California Association of REALTORS®: The largest state-level REALTOR® association in the U.S., providing advocacy, education, and member services to California real estate professionals. Most directly comparable to Illinois REALTORS® in mission, structure, three-tier NAR affiliation, and member-service offerings.

Broad incumbents

• National Association of REALTORS® (NAR): The national umbrella organization of which Illinois REALTORS® is a state affiliate. Operates across all U.S. states with broader scope (national advocacy, REALTOR.com, RPR) but the same fundamental trade-association function for real estate professionals.

Regional players

• Wisconsin REALTORS® Association (WRA): Wisconsin state REALTOR® association providing advocacy, education, MLS, and member services. Comparable regional peer with similar structure and revenue model.
• Michigan Realtors®: State REALTOR® association serving Michigan real estate professionals with advocacy, education, and member resources. Regional peer with comparable operating model and member-base profile.
• Indiana REALTORS®: Indiana's state REALTOR® trade association serving real estate licensees with advocacy, education, and member benefits. Regional peer operating in the same Midwest market and noted in Illinois REALTORS®' own data for outpacing Illinois on building permits.
• Ohio REALTORS®: Midwest state REALTOR® association operating in the same geography as Illinois. Comparable in structure and member-services model, with particular relevance given Ohio issues roughly 150% of Illinois' new building permits, highlighting divergent state dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ILREALTOR

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illinois REALTORS