Supcase
- Company typePrivate
- Founded2013
- HeadquartersAlpharetta, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Supcase firmographics
Firmographics- Name
- Supcase
- Legal name
- SUPCASE
- Website
- https://supcase.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Supcase industry classification
Industry- Product category
- Mobile Device Protection Accessories
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industry
- Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)
Keywords
Where Supcase is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Supcase business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue from direct-to-consumer sales through supcase.com online storefront. Products include phone cases, tablet cases, watch bands, MagSafe accessories, screen protectors, Nintendo Switch cases, and MacBook cases. One-time hardware purchase model with occasional bundle deals.
- Amazon Marketplace Sales: Revenue from third-party marketplace sales through Amazon, expanding reach to customers preferring marketplace shopping.
- B2B Enterprise Volume Sales: Volume-based B2B sales to enterprise customers including education, government, healthcare, industrial, retail, and transportation sectors. Tiered pricing for bulk orders with customization options for corporate branding. Domestic fulfillment from Alpharetta GA warehouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | UB GRIP Series iPhone 17 Pro cases |
| One time/ perpetual license | Pay-as-you-go | UB PRO Series iPhone 17 Pro cases |
| One time/ perpetual license | Pay-as-you-go | Samsung Galaxy Z Fold8 Ultra UB GRIP MagSafe Case |
| One time/ perpetual license | Pay-as-you-go | Aramid Fiber UB GRIP Series Galaxy S26 Ultra |
| One time/ perpetual license | Pay-as-you-go | MagFlip Magnetic Wallet with Stand |
| Transaction based/ take rate | Pay-as-you-go | Bundle Deals |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels12 records
Supcase product offering
Product offeringCore offering
Supcase designs, manufactures, and sells protective cases and accessories for mobile devices including smartphones (iPhone, Samsung Galaxy, Google Pixel), tablets (iPad, Galaxy Tab), smartwatches (Apple Watch, Galaxy Watch), Nintendo Switch consoles, and MacBook laptops. Their core product lines include the UB PRO series (heavy-duty rugged cases), UB GRIP/UB GRIP PRO (slim everyday cases with MagSafe), and MagFlip wallets, featuring dual-layer TPU/polycarbonate construction with military-grade drop protection.
Product overview
Supcase is a mobile device protection company offering a portfolio of protective cases and accessories across multiple product lines. The core offerings include the UB PRO series (heavy-duty rugged cases with belt clip holsters and built-in screen protectors), UB GRIP/UB GRIP PRO series (slimmer everyday cases with enhanced MagSafe and grip texture), UB MAG/UB MAG XT series (MagSafe-first slim cases), and MagFlip Wallet (magnetic MagSafe-compatible wallets with RFID shielding). The company serves iPhone, Samsung Galaxy, Google Pixel, iPad, Apple Watch, Galaxy Watch, Nintendo Switch, and MacBook product lines. Recent evolution shows strategic shift from heavy-duty protection toward lighter, intelligently engineered products while maintaining the 'Gear Up. Stay Unbreakable' brand positioning. The company operates B2B solutions for enterprise volume deployments.
Differentiator
Problem solved
Functional benefit
Brands
- Unicorn Beetle Pro (UB PRO): Flagship rugged case line with maximum drop protection, built-in kickstand, and belt clip holster. Designed for outdoor work, construction, and heavy-duty use.
- UB GRIP
- UB GRIP PRO
- UB Mag
- MagFlip Wallet
- UB Aero
Products and services
- UB PRO Series Flagship heavy-duty protective cases featuring dual-layer TPU and polycarbonate build, military-grade drop protection (20ft), built-in screen protector, rotating belt clip holster, and multi-angle kickstand. Designed for outdoor work, construction, and high-intensity environments.
- UB GRIP Series Slim everyday carry cases featuring textured anti-slip grip back, full MagSafe compatibility with N52-grade magnets (up to 1,800g force), built-in ring stand/kickstand, and military-grade drop protection. Balances slim profile with industrial-grade security.
- UB GRIP PRO Series Premium version of UB GRIP adding pre-installed HD tempered glass screen protector while maintaining MagSafe compatibility. Offers enhanced protection with pocket-friendly form factor.
- UB MAG Series Slim MagSafe-first cases with lightweight design. The lightest option in the lineup, ideal for users preferring minimal bulk with MagSafe accessory support.
- UB MAG XT Series Enhanced MagSafe rugged cases with holster functionality. Combines MagSafe compatibility with heavy-duty protection for demanding use cases.
- UB Pro Mag Series Full-body rugged cases combining UB Pro's maximum protection with built-in MagSafe/Qi2 magnets. Features include built-in screen protector, belt clip holster, aluminum alloy kickstand, and N52 magnets.
- MagFlip Wallet MagSafe-compatible magnetic wallet with RFID shielding for secure ID and card storage. Functions as both a phone stand and magnetic wallet. Available in multiple colors including Coral, Brown, Carbon, Black, Gold, and Silver.
- UB Aero iPad Case Premium iPad protection case positioned as 'Built for More Than Just Protection.' Features advanced materials for enhanced durability.
- Dual Magnetic Holder Magnetic phone mount for vehicles and other surfaces. Features dual-sided design for golf cart and versatile mounting applications.
- Tempered Glass Screen Protector 9H tempered glass screen protectors available for iPhone and Galaxy devices. Compatible with case designs and supports fingerprint unlock.
- AirPods Protective Cases UB PRO protective cases for AirPods Pro 3, AirPods Pro 2, AirPods Pro 1, AirPods 3/4, and AirPods 1/2 models.
- Apple Watch Cases Protective cases for Apple Watch models including 49mm (Ultra), 46mm, 44mm/45mm, 42mm, 40mm/41mm, and 38mm sizes. Includes UB PRO and UB PRO XT series with zinc alloy and TPU materials.
- Galaxy Watch Cases Protective cases for Galaxy Watch models including Watch 8, Watch 7/6, Watch 5, Watch 4/3, Watch Active 2, and Watch Active. Includes Unicorn Beetle Ore Series with glass screen protectors.
- Nintendo Switch Gaming Cases Protective gaming cases for Nintendo Switch, Switch 2, and Switch OLED models. Includes Unicorn Beetle Pro grip case with ergonomic design for enhanced handheld comfort.
- MacBook Cases Protective cases for MacBook Pro (16", 14", 13"), MacBook Air (15", 13"), and MacBook Neo 13 inch (2026).
- UB PRO XT Rugged Metal Watch Band Case Rugged metal watch band case for Apple Watch Ultra models with zinc alloy case and TPU strap, double tongue buckle, and wireless charging compatibility.
- Aramid Fiber Cases Premium case variants using aramid fiber material for enhanced durability while maintaining slim profile. Available for Galaxy S26 Ultra and iPhone 17 Pro Max models.
Quantifiable outcome
- 80% reduction in device repair requests for field technician deployment after switching to UB Pro cases
- +3 more outcomes
Companies that use Supcase
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
Supcase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Supcase partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonsupportingAmazon marketplace serves as a key distribution channel for Supcase products, expanding reach to customers who prefer marketplace shopping. Products available with Prime shipping eligibility. Amazon affiliate link visible in social footer.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Supcase competitors and assessment
Company assessmentDirect peers
- OtterBox: Direct competitor offering rugged phone cases with Defender and Symmetry series, including MIL-STD drop protection. Targets the same individual consumer and B2B enterprise customer base as Supcase and overlaps heavily across iPhone and Samsung SKUs.
- ESR: Direct competitor offering MagSafe-compatible phone cases, wallets, and accessories at competitive price points. Overlaps with Supcase's UB Grip and MagFlip wallet product set and shares the Amazon-plus-DTC distribution model.
- Caseology (by Spigen): Direct competitor offering design-forward but protective phone cases across iPhone and Galaxy SKUs. Competes in the same mid-tier rugged/everyday segment as Supcase UB Grip.
- CASETiFY: Direct competitor in fashion-forward and protective phone cases with strong MagSafe ecosystem (impact, ultra impact, mirror lines). Targets the same consumer demographic but skews more design/lifestyle than pure rugged.
- Pelican Products: Direct competitor in rugged/MIL-SPEC protective cases for phones and tablets (Pelican Shield, Voyager lines). Targets the same enterprise and industrial customer set as Supcase's B2B solutions page.
- UAG (Urban Armor Gear): Direct competitor focused on rugged, military-spec phone cases with a similar aesthetic and durability positioning to Supcase's UB Pro line. Overlaps on iPhone and Galaxy SKUs and targets outdoor/enterprise users.
- Spigen: Direct competitor in protective phone cases (Rugged Armor, Tough Armor, MagFit/MagSafe lines). Competes head-to-head with Supcase on iPhone and Galaxy cases via Amazon and DTC, with similar price-point laddering and MagSafe integration.
Emerging players
- PopSockets: Adjacent mobile accessory brand specializing in grips, wallets, and MagSafe-compatible accessories. Competes with Supcase's MagFlip wallet and grip categories and shares the same youth/consumer demographic.
Broad incumbents
- Anker: Broader incumbent in charging and mobile accessories with growing MagSafe ecosystem (MagGo line). Competes with Supcase in the MagSafe accessory category and shares Amazon-led distribution strength but is not a case specialist.
- Belkin: Broader incumbent in mobile accessories (chargers, MagSafe mounts, screen protection, cases) with wider category footprint than Supcase. Overlaps with Supcase on MagSafe accessories and screen protectors but is not a specialist case brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Supcase social profiles
Digital presenceSupcase compliance and trust
Trust signalCompliance4 records
Supcase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supcase leadership team
Management profileNumber of profiles
Supcase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supcase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supcase
What does Supcase do?
Supcase designs, manufactures, and sells protective cases and accessories for mobile devices including smartphones (iPhone, Samsung Galaxy, Google Pixel), tablets (iPad, Galaxy Tab), smartwatches (Apple Watch, Galaxy Watch), Nintendo Switch consoles, and MacBook laptops. Their core product lines include the UB PRO series (heavy-duty rugged cases), UB GRIP/UB GRIP PRO (slim everyday cases with MagSafe), and MagFlip wallets, featuring dual-layer TPU/polycarbonate construction with military-grade drop protection.
Is Supcase a public or private company?
Supcase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supcase founded?
Supcase was founded in 2013. It employs 501 to 1,000 people.
Where is Supcase based?
Supcase is headquartered in Alpharetta, United States, in the North America region.
How does Supcase make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are amazon Marketplace Sales and B2B Enterprise Volume Sales.
Who are Supcase's main competitors?
Direct peers on record are OtterBox, ESR, Caseology (by Spigen), CASETiFY, Pelican Products, UAG (Urban Armor Gear) and Spigen. PopSockets is listed as an emerging player. Broad incumbents are Anker and Belkin.
Does Supcase have an API?
No public API is recorded for Supcase.
What industry is Supcase in?
Supcase's product category is Mobile Device Protection Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of HDACAMAL, Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors). Its NAICS code is 449 and its SIC code is 3670.