Payplaza
PayPlaza, now CM.com POS Payments, is an Amsterdam-based omnichannel POS payment solutions provider serving European retailers, governments, and financial institutions with SUNMI and Ingenico terminals, a multi-processor gateway, and transaction processing, integrated within CM.com's broader Conversational Commerce platform.
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Payplaza does
PayPlaza is an Amsterdam-based provider of omnichannel point-of-sale (POS) payment solutions, founded in 2010 and operating across nine European countries including the Netherlands, Belgium, France, Germany, the UK, Denmark, Sweden, Italy, and Spain. The company distributes SUNMI SmartPOS terminals (P2 Pro and P2 Lite Android PIN devices) and Ingenico fixed and mobile POS terminals, paired with a payment gateway that routes transactions across multiple processors and acquirers, transaction processing at competitive European and international scheme rates, and POS Insights analytics for conversion optimization. PayPlaza serves enterprise and institutional clients across retail, eCommerce, government, financial services, and unattended/self-service verticals, with named long-term customers including Zeeman, Shoeby, Selecta, ING Bank, EMS/Fiserv, the Dutch Government, and Ximedes.
In 2020, PayPlaza and peer Paqar were acquired by CM.com and integrated into CM.com's Conversational Commerce platform under the CM.com POS Payments brand. Within CM.com's four-pillar architecture (Connect for messaging channels, Activate for marketing and AI decisioning, Convert for payments, and Support for HALO AI Agents), PayPlaza's POS capability is positioned alongside APIs for business messaging, voice, SMS, email, payments, OTP, verification, digital signatures, and mobile identity. The combined platform supports GDPR-compliant data handling within the EU and is sold via direct enterprise sales and partner manager relationships across Europe.
PayPlaza's revenue model combines POS hardware resale (SUNMI and Ingenico terminals), transaction processing fees on a take-rate basis, and gateway connectivity services, with quote-based enterprise pricing and pay-as-you-go billing. The business is led by Paul Moreau (CSO) and Raymond ten Cate (CTO), operates with 11-50 employees from its Amsterdam headquarters, and received a nominal ~$57K EISMEA grant in 2016 as its only disclosed funding event. Following the CM.com acquisition, the original PayPlaza legal entity is no longer a standalone operating company, and its market position is now expressed through CM.com POS Payments.
Payplaza firmographics
Firmographics- Name
- Payplaza
- Legal name
- PayPlaza
- Website
- https://payplaza.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- PayPlaza, now CM.com POS Payments, is an Amsterdam-based omnichannel POS payment solutions provider serving European retailers, governments, and financial institutions with SUNMI and Ingenico terminals, a multi-processor gateway, and transaction processing, integrated within CM.com's broader Conversational Commerce platform.
- Ownership category
- akta.pro rank
Payplaza industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
Keywords
Where Payplaza is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Payplaza business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- POS Hardware Sales: Sale of SUNMI and Ingenico POS terminals to merchants for in-store and mobile payment acceptance
- Transaction Processing Fees: Competitive transaction fees charged for processing payments across European and international payment schemes
- Gateway Services: Access fees for gateway connectivity to multiple payment processors and acquirers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Payplaza product offering
Product offeringCore offering
PayPlaza provides omnichannel Point of Sale (POS) payment solutions for merchants and businesses, offering fixed and mobile POS terminals (SUNMI SmartPOS and Ingenico), a unified payment gateway that connects to multiple processors and acquirers, competitive transaction processing for European and international payment schemes, and conversion-focused data insights. Following its acquisition by CM.com, PayPlaza now operates as CM.com POS Payments within CM.com's Conversational Commerce platform.
Product overview
PayPlaza is now CM.com POS Payments, part of CM.com's broader Conversational Commerce platform. The offering combines POS payment solutions (Point of Sale terminals, Gateway, Transaction Processing, and Insights) with CM.com's multi-channel communication platform. The platform architecture includes Connect (messaging channels: SMS, Email, WhatsApp, RCS, Voice), Activate (Marketing Campaigns and AI Decisioning/CXP for predictive analytics), Convert (Payments including POS, online, mobile, ticketing, sign), and Support (HALO AI Agents and Agent Inbox). PayPlaza's core POS products include SmartPOS (SUNMI P2 Pro/P2 Lite) and Ingenico terminals, supplemented by Gateway connectivity to payment processors and data-driven Insights for conversion optimization. The unified platform enables omnichannel payment and customer communication experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- PayPlaza POS (CM.com POS Payments) Point of Sale payment solutions enabling online and in-person transactions via fixed or mobile terminals in shops or self-service environments, now offered as CM.com POS Payments.
- POS Gateway Payment gateway providing seamless access to multiple processors and acquirers, enabling merchants to accept various payment methods through a single integration.
- Transaction Processing Competitive transaction fee processing for commonly used payment schemes in Europe and internationally.
- POS Insights Data analytics and conversion optimization tools helping merchants understand what payment methods work best and improve business conversion rates.
- SmartPOS Terminals (SUNMI P2 Pro and P2 Lite) Android-based PIN entry devices for accepting omnichannel payments anywhere, anytime, supplied via partnership with SUNMI.
- Ingenico POS Terminals Fixed and mobile POS terminals accepting a wide variety of payment methods, supplied via partnership with Ingenico.
Companies that use Payplaza
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Payplaza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Payplaza partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PaqarcorePayPlaza and Paqar joined forces with CM.com, combining their POS solutions into CM.com's Payments proposition. The merger strengthens the overall payment offering.
- SUNMIcoreHardware partnership for SmartPOS terminals (P2 Pro and P2 Lite) - flexible Android PIN devices for accepting omnichannel payments
- IngenicocoreHardware partnership for fixed and mobile POS terminals accepting wide variety of payment methods
- ZeemanminorLong-term client and partner using PayPlaza POS payment solutions
- EMS/FiservminorLong-term partner for payment processing services
- SelectaminorLong-term retail partner for vending and self-service payment solutions
- ShoebyminorLong-term retail partner for in-store POS payment solutions
- ING BankminorLong-term banking partner for payment integrations and processing
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Payplaza competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Payplaza social profiles
Digital presencePayplaza compliance and trust
Trust signalCompliance1 record
Payplaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Payplaza leadership team
Management profileNumber of profiles
Profiles2 records
Payplaza funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Payplaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Payplaza
What does Payplaza do?
PayPlaza provides omnichannel Point of Sale (POS) payment solutions for merchants and businesses, offering fixed and mobile POS terminals (SUNMI SmartPOS and Ingenico), a unified payment gateway that connects to multiple processors and acquirers, competitive transaction processing for European and international payment schemes, and conversion-focused data insights. Following its acquisition by CM.com, PayPlaza now operates as CM.com POS Payments within CM.com's Conversational Commerce platform.
Is Payplaza a public or private company?
Payplaza is a private company. It is classified as corporate owned and is currently acquired.
When was Payplaza founded?
Payplaza was founded in 2010. It employs 11 to 50 people.
Where is Payplaza based?
Payplaza is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Payplaza make money?
Three revenue lines are on record. POS Hardware Sales are the primary driver. The others are transaction Processing Fees and gateway Services.
Does Payplaza have an API?
Yes. PayPlaza offers APIs integrated within the CM.com platform, including Business Messaging API, Voice API, SMS API, Email API, Payments API, One Time Password API, Verification API, Sign API, and Mobile Identity API. Developer resources include RESTful API integration with SDKs, sandbox environment, and GitHub repositories (github.com/cmdotcom). Developer documentation is at developers.cm.com.
What industry is Payplaza in?
Payplaza's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 52232 and its SIC code is 7372.