White Sands Treatment Center

What White Sands Treatment Center does

WhiteSands Treatment Center is a Florida-based for-profit addiction treatment provider founded in 2014 by Garry Jonas (CEO) and Joseph Ducey (COO), operating a full continuum of care from medically assisted detoxification through residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and post-discharge aftercare. The company runs three inpatient campuses — Fort Myers, Plant City (Tampa), and Hyde Park (Central Tampa) — together providing 180+ beds, complemented by 16 outpatient offices distributed across Florida (Tampa, Orlando, Naples, Sarasota, Fort Myers, and others). Its clinical program integrates cognitive behavioral therapy, dual diagnosis treatment, medication-assisted treatment (MAT), biofeedback, trauma therapy, and holistic modalities such as yoga, art therapy, and a proprietary boxing-and-fitness program; each patient is assigned a dedicated Life Skills Guide and receives 4-5 individual/family therapy sessions per week, materially above the reported industry standard of one session weekly.

Revenue is generated almost entirely from private health insurance (Aetna, Anthem, Cigna, Coventry, Humana, UnitedHealth) and Tricare/VA, with self-pay programs priced from $5,000 for a one-week medical detox up to $50,000 for longer-term comprehensive stays; the company explicitly excludes Medicaid and Medicare. The 35-day comprehensive treatment plan (detox through outpatient with housing) is listed at $23,000-$30,000. Admissions are driven by a 24/7 sales-led call center (877-855-3470) that performs free insurance verification and clinical screening before intake, supplemented by inbound website leads and a strong review-driven reputation (300+ Google-verified testimonials). The go-to-market relies on direct admissions, alumni referrals, and a non-profit partnership (KO Addiction) co-founded with Mike Tyson for community outreach.

Operationally, WhiteSands employs 51-100 staff including a full-time board-certified addictionologist (CMO Dr. S. Mann), a VP of Clinical Services (Dr. Lyndsay Henry), a Director of Nursing, and a Director of Quality Assurance. Regulatory standing is strong: most recent Florida DCF inspection scores are 98% (Tampa Detox/Res), 100% (Tampa Outpatient), and 100% (Fort Myers PHP/IOP), with NAATP directory membership and LegitScript certification. The business is privately held, bootstrapped by its founders with no disclosed institutional funding, and has not filed for an IPO.

Name

White Sands Treatment Center

Legal name

White Sands Treatment Center

Website

https://whitesandstreatment.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

WhiteSands Treatment Center is a Florida-based for-profit addiction treatment facility operating three inpatient campuses and 16 outpatient offices, providing medical detox, residential, PHP, and IOP programs for adults with substance use and dual diagnosis disorders, funded primarily through private insurance.

Ownership category

akta.pro rank

Product category

Addiction Treatment and Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Drug alcohol rehab
• Residential inpatient treatment
• Medical detoxification
• Outpatient behavioral health

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices5 records

Markets served

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Private Insurance: The primary revenue stream is through private health insurance. WhiteSands Treatment Center accepts most major insurance plans including Aetna, Anthem Blue Cross, Cigna, Coventry, Humana, UnitedHealth Group, and others. The company explicitly states 'Private Insurance Only. No Medicaid, No Medicare.'
2. Self-Pay: Self-pay programs ranging from $5,000 for one week of inpatient medical detoxification up to $50,000 for longer-term comprehensive programs. A 35-day treatment plan including detox, inpatient, and outpatient with housing costs $23,000-$30,000. Financing options are available for qualifying patients.
3. Military and Veterans Coverage: Specialized service for military personnel and their families through acceptance of Tricare and VA policies, expanding the insurance-based revenue stream to this segment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

White Sands Treatment Center provides a full continuum of evidence-based addiction treatment programs for adults struggling with substance use disorders and co-occurring mental health conditions. Services span medically supervised detoxification, residential/inpatient treatment, partial hospitalization (PHP), intensive outpatient (IOP), medication-assisted treatment (MAT), dual diagnosis care, and post-discharge aftercare, delivered across three Florida inpatient campuses and 16 outpatient offices. The company is paid primarily through private insurance and self-pay, and does not accept Medicaid or Medicare.

Product overview

WhiteSands Treatment Center is a single unified healthcare service offering a full continuum of addiction treatment programs. The core portfolio includes Medically Assisted Detox, Residential/Inpatient Treatment, Day-Night Treatment (PHP), and Intensive Outpatient Program (IOP), structured as a step-down progression from intensive to less restrictive care. Supporting these core programs are specialized modules including the Life Skills Program, WhiteSands Recovery and Wellness Program, Dual Diagnosis Treatment, MAT Program, Boxing and Fitness Program, and Alumni Program. The company operates 3 inpatient campuses in Florida (Fort Myers, Tampa/Plant City, and Hyde Park) along with 16 outpatient office locations throughout the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Medically Assisted Detox A medically supervised detoxification program lasting 5-10 days (average 7 days) where patients are carefully weaned off substances using controlled medications under 24/7 nursing and medical supervision. Starting at $5,000 for one week.
• Residential/Inpatient Treatment An intensive inpatient program lasting 14-21 days (average 15 days) offering individualized treatment with 4-5 individual/family therapy sessions per week, daily Life Skills sessions, and 24-hour monitoring at the Fort Myers and Plant City (Tampa) campuses.
• Day-Night Treatment (PHP) A partial hospitalization program lasting 10-20 days serving as a transitional phase where patients attend 5-6 group therapy sessions per week and begin resuming normal daily responsibilities while residing in community housing or commuting from home.
• Intensive Outpatient Program (IOP) An outpatient program lasting 30-90 days offering 3-hour group sessions three days per week along with individual therapy and psychiatric follow-ups, allowing patients to live at home or in recovery residences while maintaining work and family responsibilities. Delivered across 16 Florida outpatient office locations.
• Medication-Assisted Treatment (MAT) Program

Quantifiable outcome

• 4-5 individual/family therapy sessions per week compared to industry standard of 1 session per week
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KO AddictioncoreStrategic or Co-development PartnerKO Addiction is a non-profit organization co-founded by WhiteSands CEO Garry Jonas and former heavyweight champion Mike Tyson. The organization raises awareness about the drug epidemic in the United States, engages communities to provide support, and empowers individuals to force change. During boxing events, KO Addiction promotes sobriety and provides resources and access to help for those struggling with addiction. WhiteSands patients can participate in KO Addiction's quarterly boxing events where they are celebrated for their recovery achievements.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cirque Lodge: Premium Utah-based addiction treatment center emphasizing individualized care, holistic therapies, and resort-style accommodations — comparable positioning and clinical model.
• American Addiction Centers: Largest publicly traded addiction treatment provider in the U.S. offering detox, residential, IOP, and aftercare. Highly comparable multi-state continuum-of-care model, though at a much larger scale.
• Banyan Treatment Center: Multi-state addiction treatment operator offering detox, residential, PHP, IOP, and MAT. Closely comparable services, payer mix, and resort-style amenities.
• Recovery Centers of America: East Coast-focused addiction treatment chain with inpatient and outpatient programs. Comparable continuum-of-care model with strong brand-building and in-network insurance strategy.
• Promises Behavioral Health: Luxury and traditional addiction treatment operator offering detox through outpatient care. Closely comparable high-end positioning and individualized therapy intensity.
• Mountainside Treatment Center: Connecticut-based addiction treatment provider offering individualized detox, residential, outpatient, and MAT. Comparable holistic and individualized care model.

Broad incumbents

• Hazelden Betty Ford Foundation: Largest nonprofit addiction treatment provider in the U.S. with comprehensive residential and outpatient services. Comparable full continuum of care but nonprofit governance model.
• Acadia Healthcare: Public behavioral healthcare giant operating 250+ facilities including psychiatric and substance abuse treatment. Comparable service lines but broader scope including acute psychiatric hospitals.
• Universal Health Services (Behavioral Health Division): Large public health system with significant behavioral health and addiction treatment operations through acute psychiatric facilities. Overlapping service lines at a much larger and more diversified scale.

Emerging players

• BrightView Health: Outpatient-focused addiction treatment provider expanding via Medicaid contracts. Comparable MAT and IOP offerings but predominantly outpatient and government-payer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whitesandstreatment

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Sands Treatment Center