Arkansas Trucking Association

What Arkansas Trucking Association does

The Arkansas Trucking Association (ATA) is a 501(c)(6) nonprofit trade association founded in 1932 (or 1938 per alternate source) and headquartered in Little Rock, Arkansas. It represents more than 300–350 member companies, ranging from small carriers with fewer than five trucks to major national freight firms such as FedEx Freight, J.B. Hunt, Tyson Foods, Walmart Transportation, ABF Freight, and Maverick Transportation. The association operates with a lean staff of seven and is governed by a 21-member Board of Directors drawn from carrier and allied member executives.

ATA generates revenue through four primary streams: recurring corporate membership dues (Carrier and Allied tiers), publication and advertising sales (the bi-monthly Arkansas Trucking Report magazine reaching 15,000+ readers and the $35 annual Guide to Arkansas Trucking directory), ATA-PAC contributions ($94,150 contributed in the 2022 cycle plus fundraising events), and event sponsorships and exhibits at the annual conference, Trucking Championship, Fall Safety Summit, and quarterly council meetings. It does not develop proprietary technology but leverages platforms such as the ACTSEP-funded safety services program and driving simulators for member safety programs.

Its core service offering is advocacy—delivered through its Trucking's Firewall program, Champions of Trucking recognition, and the ATA-PAC—combined with safety services (Share the Road program, mock DOT audits, NATMI-certified training), workforce development (Carl Tapp Technician Scholarships awarding $105,000 to 14 students since 2017), and structured peer engagement through four quarterly councils covering Safety Management, Accounting & Finance, 40 Under 40, and Maintenance & Technology. Endorsed partner programs including the ATA Self Insurers' Fund and Drivers Legal Plan extend member value beyond traditional trade association services.

Name

Arkansas Trucking Association

Legal name

Arkansas Trucking Association

Website

https://arkansastrucking.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

The Arkansas Trucking Association is a 501(c)(6) nonprofit trade association founded in 1932, representing 350+ trucking companies in Arkansas through advocacy, safety programs, workforce development, publications, and four professional councils serving carriers and allied industry suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Corporate membership dues from over 350 trucking companies and industry suppliers in Arkansas. Two types: Carrier membership for for-hire and private trucking companies, and Allied membership for industry service providers. All representatives from member organizations receive access to benefits.
2. Publication Sales and Advertising: Revenue from the bi-monthly Arkansas Trucking Report magazine (read by more than 15,000 people) and the annual Guide to Arkansas Trucking directory (cover price $35), as well as advertising space in these publications.
3. ATA PAC Contributions: Political Action Committee receives donations from members and industry supporters. The ATA-PAC contributed $94,150 to state campaigns in the 2022 election cycle. Includes events like bracket challenges ($25/entry), golf tournaments, and bowling tournaments.
4. Event Sponsorships and Exhibits: Event sponsorships at the Annual Conference, Arkansas Trucking Championship, Fall Safety Summit, and quarterly council meetings. Vendor showcases and exhibit opportunities at major events. Founders Club offers bundled advertising and sponsorship packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels15 records

Core offering

The Arkansas Trucking Association is a 501(c)(6) nonprofit trade association representing more than 300 trucking companies and industry suppliers in Arkansas. It sells corporate memberships (Carrier and Allied) and delivers advocacy, safety programs, publications, networking councils, workforce development scholarships, and political action committee fundraising in support of the Arkansas trucking industry.

Product overview

The Arkansas Trucking Association provides a comprehensive suite of member services centered on advocacy, safety, education, networking, and industry recognition. The core offerings include two publications—the bimonthly Arkansas Trucking Report magazine and the annual Guide to Arkansas Trucking directory—along with the Share the Road safety education program and Arkansas Trucking Championship competitions. The association operates four professional councils (Safety Management, Accounting & Finance, 40 Under 40, and Maintenance & Technology) meeting quarterly to foster specialized industry connections. Additional services include the Carl Tapp Technician Scholarship for workforce development, ATA Self Insurers' Fund for workers' compensation, Drivers Legal Plan legal services, and the ATA PAC for political advocacy. Safety resources include free mock audits, compliance guidance, and training supported by ACTSEP funding.

Differentiator

Problem solved

Functional benefit

Brands

• ATA: Arkansas Trucking Association abbreviation used in communications and branding
• ATA Self Insurers' Fund (ATA SIF)
• ATA PAC
• Arkansas Road Team
• Share the Road
• Champions of Trucking
• Play for the PAC
• Arkansas Trucking Report
• Guide to Arkansas Trucking
• Arkansas Trucking Championship

Products and services

• Corporate Membership Program

Quantifiable outcome

• ATA members have 95.10 crashes per 100 million miles vs 146.33 for non-members (34% fewer crashes)
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered notable and core.

• Kodiak RoboticsnotableStrategic or Co-development Partner · 1 March 2024ATA was appointed to Kodiak Robotics' inaugural Industry Advisory Council in March 2024 to help shape autonomous truck development and deployment strategies through industry leadership. This partnership positions ATA to influence the development of autonomous trucking technology that will impact Arkansas carriers.
• Arkansas State University-BeebecoreStrategic or Co-development Partner · 1 January 2016ATA partners with ASU Beebe Searcy campus for medium/heavy-duty truck technician programs. Multiple scholarship recipients have attended including Shawn Frasier, Will Wade, and Cole Goodeaux.
• Northwest Technical InstitutecoreStrategic or Co-development Partner · 1 January 2016ATA partners with Northwest Technical Institute in Springdale for technician education. Scholarship recipients include Colton Bell, Caiden Sallee, Ryan McKnight, Colt Dickard, and Konner Hodges. Aubrey Antrim (FutureTech winner) currently enrolled.
• Arkansas Department of TransportationcoreStrategic or Co-development PartnerATA collaborated with Arkansas Department of Transportation on multiple initiatives including truck parking expansion (groundbreaking in 2022), the Vote for Roads campaign for the 2020 sales tax election, and Share the Road program funding. Arkansas Highway Police work with ATA on CDL testing backlog solutions.
• DrivewyzenotableTechnology or IntegrationATA partnered with Drivewyze to launch free in-cab safety alerts for truck drivers across 800 miles of Arkansas state highways, enhancing road safety through real-time traffic notifications.
• Arkansas State PolicecoreStrategic or Co-development PartnerATA partnered with Arkansas State Police to address CDL testing backlog through a multi-prong approach including temporary testing sites, overtime for CDL examiners, and additional examiner positions. Also partners on drug and alcohol clearinghouse initiatives.
• Governor Asa Hutchinson's Council on Future MobilitynotableStrategic or Co-development PartnerATA appointed to Governor's Council on Future Mobility to examine challenges and opportunities for new transportation ideas and assess how public policy supports growth for new technologies.
• U.S. Senator Tom Cotton (R-AR)notableStrategic or Co-development PartnerSenator Cotton has introduced legislation to ensure CDL holders understand English and to give DOT Secretary power to revoke state authority for non-compliant non-domiciled CDLs. Supports ATA's trucking reforms agenda.
• U.S. Senator John Boozman (R-AR)notableStrategic or Co-development PartnerSenator Boozman supports FMCSA work to deliver a safer, more accountable system for trucking and has been engaged on ATA priorities including highway safety and carrier accountability.
• Trucking Association Executives Council (TAEC)coreStrategic or Co-development PartnerATA participates in TAEC, a national coalition of state trucking association executives that developed 'The Fight for Fairness and Safety' action plan addressing CDL integrity, MCMIS overhaul, cross-border integrity, non-domiciled CDL reform, English proficiency, trucking fraud, and ELD integrity.
• Arkansas Schools and Educational InstitutionsnotableStrategic or Co-development PartnerATA's Share the Road program visits schools and community events throughout Arkansas to promote safe driving around commercial vehicles. Arkansas Road Team Captains represent the state's professional drivers at educational outreach events.
• University of Central ArkansasnotableStrategic or Co-development PartnerProfessor Doug Voss serves on ATA Board of Directors; UCA is a scholarship donor and partner in workforce development for the trucking industry.
• University of Arkansas Community College at MorriltonnotableStrategic or Co-development Partner2026 scholarship recipient Nash Ashley plans to attend UACCM to pursue training in medium/heavy duty truck technology.
• Drivers Legal PlancoreGTM or Marketing PartnerEndorsed partner providing legal services to ATA members. Drivers pay $2.98/week via payroll or settlement deduction. Flat $100 fee for violations, $250 for simple accidents. Has handled over 350,000 cases over 31 years with 95% success rate.
• ATA Self Insurers' Fund (ATA SIF)coreGTM or Marketing PartnerFlagship endorsed program serving ATA trucking company members for over three decades with workers' compensation coverage. Over 120 carrier members trust ATA SIF. Participants receive comprehensive coverage and returns that invest in the Arkansas Trucking Association.
• ATA Business SolutionscoreGTM or Marketing PartnerPartnership with American Trucking Associations offering information products, business tools, and conferences addressing critical trucking industry issues. Thousands of companies use these products to improve productivity.
• American Transportation Research Institute (ATRI)notableStrategic or Co-development PartnerATRI conducted research showing that motor carriers active in industry associations have better safety performance than non-members (95.10 vs 146.33 crashes per 100M miles). ATRI is the industry's 501c3 not-for-profit research organization.
• Rush Truck CentersnotableGTM or Marketing PartnerMajor event sponsor for Arkansas Trucking Championship and technician scholarship donor. Micah Jones serves on Maintenance & Technology Council.
• FedEx FreightnotableGTM or Marketing PartnerEvent sponsor for Arkansas Trucking Championship. Clint McCoy, COO, serves on ATA Board. Multiple FedEx Freight drivers have won championship awards.
• J.B. Hunt TransportnotableGTM or Marketing PartnerMajor event sponsor for Arkansas Trucking Championship. Brad Hicks, EVP & President of Highway Services, serves on ATA Board.
• Tyson FoodsnotableGTM or Marketing PartnerEvent sponsor and scholarship donor. Patrick Simmons, VP Transportation, serves on ATA Board. Multiple Tyson drivers have won championship awards.
• Walmart TransportationnotableGTM or Marketing PartnerEvent sponsor and scholarship donor. Ryan McDaniel, VP Fleet Operations, serves on ATA Board. 2025 Grand Champion fleet safety award winner.
• ABF FreightnotableGTM or Marketing PartnerEvent sponsor and scholarship donor. Matthew Godfrey serves on ATA Board.
• American Trucking AssociationscoreStrategic or Co-development PartnerNational federation partnership providing ATA Business Solutions products, National Truck Driving Championships, and Change Leader Awards. ATA participates in Trucking Association Executives Council.
• Rep. Rick Crawford (R-AR)notableStrategic or Co-development PartnerPartnered with ATA in 2012 to persuade Congress of need for national drug and alcohol clearinghouse database to help keep drug abusers out of commercial trucks.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Georgia Motor Trucking Association: State trucking association offering the same dues/safety/advocacy/event portfolio as ATA, providing a useful comparator for governance and program design; serves Georgia carriers rather than Arkansas.
• Texas Trucking Association: Largest state trucking association in the U.S. with an essentially identical operating model (advocacy, safety, councils, PAC, events) but serving Texas-based carriers rather than competing with ATA in Arkansas.
• Florida Trucking Association: State trucking trade association with the same membership dues, advocacy, safety, and event-driven model as ATA; serves Florida carriers and does not directly overlap Arkansas-based members.
• Alabama Trucking Association: Adjacent state trucking association with the same trade-association operating model; a logical regional peer for benchmarking advocacy and event economics.
• Tennessee Trucking Association: Mid-South state trucking peer with membership, advocacy, and workforce programs structurally equivalent to ATA; neighboring Arkansas geographically but does not compete for Arkansas-based members.
• Mississippi Trucking Association: State trucking trade association with a structurally identical offering (advocacy, safety, publications, events); serves Mississippi-based carriers outside of ATA's footprint.
• Louisiana Motor Transport Association: State trucking peer in Louisiana with the same membership, advocacy, and event-driven GTM as ATA; useful benchmark for neighboring-state association scale and PAC strategy.
• California Trucking Association: State-level trucking trade association operating the same membership/advocacy/event model as ATA in California; comparable business structure but operates in a different regulatory and market environment.

Broad incumbents

• American Trucking Associations: The national federation of state trucking associations including ATA; offers overlapping advocacy, networking, and safety programs across all U.S. states and provides ATA Business Solutions products referenced by ATA.

Emerging players

• Owner-Operator Independent Drivers Association (OOIDA): National advocacy organization for professional drivers (rather than carrier companies); overlapping regulatory advocacy scope on issues like CDL integrity and ELDs but with a different membership constituency than ATA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ARTrucking
• YouTubevimeo.com/user23353309/videos
• Facebookfacebook.com/pages/Arkansas-Trucking-Association/244219400262
• LinkedInlinkedin.com/company/369146?trk=hp-feed-company-name
• Instagramtwitter.com/ARTrucking

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkansas Trucking Association