What Owner-Operator Independent Drivers Association does

Owner-Operator Independent Drivers Association (OOIDA) is a private, member-based non-profit trade association founded in 1973 and headquartered in Grain Valley, Missouri, with a full-time government affairs office in Washington, DC. It represents approximately 150,000 small-business truckers and professional drivers, addressing regulatory burden, insurance cost and coverage gaps, broker transparency, payment issues, and other operational challenges facing the small-business trucking segment. The organization is led by President Todd Spencer and Executive Vice President Lewie Pugh, and operates wholly-owned subsidiaries spanning insurance (OOIDA Risk Retention Group), medical benefits administration (OOIDA Member Medical Benefits Trust), business services (Owner-Operator Services Inc., Owner-Operator Management Corporation Inc.), claims management (CMCI), research and education (OOIDA Foundation), and publishing (Land Line Magazine).

OOIDA's core product is membership itself, priced at $45 for a one-year term and scaled down to $30/year on a five-year plan, with $10 add-ons for spouse and additional drivers. The membership unlocks advocacy representation, business services (drug and alcohol testing, permits and licensing, Form 2290 tax filing, Compliance Connection, free trucking calculators), and a comprehensive insurance portfolio. The insurance products include commercial trucking insurance through a dedicated portal, occupational accident coverage in $500K/$1M/$2M tiers, short-term disability, AD&D, group dental (Ameritas), voluntary vision (VSP/Eyemed), group term life up to $250K (Puritan Life), identity theft protection ($24-$36/yr), and minimum essential health coverage at $45-$125/month. Programs include Truckers for Troops (over $800,000 raised since 2007 for veteran care packages) and the Mary Johnston Scholarship Fund (approximately $400,000 awarded since 1998).

The business model is membership-subscription plus insurance and services revenue, monetized through direct-to-consumer channels: website, phone, mail, an in-person tour truck, and a merchandise store (OOIDA Road Gear). Distribution is fully direct with no resellers. Marketing is advocacy-driven, executed through owned media (Land Line Magazine, the Trucking with OOIDA podcast, the FightingForTruckers.com political action platform) and an active social presence across X, TikTok, Facebook, Instagram, LinkedIn, and YouTube. OOIDA monetizes a regulatory moat — most recently converting 15 years of advocacy into the effective FMCSA broker financial responsibility rule on January 16, 2025 — into durable member acquisition and retention.

Name

Owner-Operator Independent Drivers Association

Legal name

Owner-Operator Independent Drivers Association

Website

https://ooida.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

OOIDA is a 1973-founded, member-based non-profit trade association representing approximately 150,000 small-business truckers and owner-operators, providing advocacy, commercial trucking insurance, life and health benefits, and compliance business services from Grain Valley, MO.

Ownership category

akta.pro rank

Headquarters

HQ city

Grain Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Primary revenue stream from annual membership fees. Pricing tiers: 1 year for $45, 2 years for $70, 3 years for $100, 4 years for $130, and 5 years for $150. Spouse memberships available at $10 per year. Additional driver memberships also $10 per year each.
2. Insurance Products: OOIDA offers a comprehensive suite of insurance products including occupational accident coverage ($500k, $1M, $2M plans), commercial trucking insurance, group dental, vision, term life, short-term disability, accidental death & dismemberment, and identity theft protection. These are offered through partnerships with insurance carriers including Lloyds of London, Ameritas, Transamerica, and others.
3. Business Services: Revenue generated from business assistance services including drug & alcohol testing, compliance connection, permits & licensing, Form 2290 filing assistance, and other trucking-specific business services.
4. Truckers for Troops Donations: Charitable fundraising through the Truckers for Troops campaign. During campaign periods, members can join/renew for $35 with 10% going to the fund. OOIDA matches the 10% dollar for dollar. Individual tax-deductible contributions also accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

OOIDA is a nonprofit trade association that provides regulatory advocacy, a tailored insurance portfolio, and trucking-specific business services to approximately 150,000 small-business truckers and professional drivers in the United States. The core deliverable is an annual membership starting at $45 that unlocks lobbying representation in Washington D.C., customized truck insurance, and operational support such as drug and alcohol testing, permits and licensing, Form 2290 filing, and compliance management tools.

Product overview

OOIDA is a membership-based trade association providing a comprehensive suite of services for owner-operators and small trucking businesses. The core offering centers on OOIDA Membership ($45/year), which grants access to advocacy representation, business services, and insurance products. The insurance portfolio includes OOIDA Truck Insurance (commercial trucking liability and cargo), Occupational Accident Insurance ($500k/$1M/$2M tiers), Short-Term Disability, AD&D, Group Dental, Voluntary Vision (VSP/Eyemed networks), Group Term Life (up to $250k), Identity Theft Protection, and Minimum Essential Coverage health plans. Business services encompass Drug & Alcohol Testing, Permits & Licensing, Form 2290 Filing, Compliance Connection, and Trucking Tools (Fuel Surcharge Calculator, Cost Per Mile, Lease Purchase Calculator). The organization also operates Truckers for Troops (veteran support program), the Mary Johnston Scholarship, OOIDA Foundation (research/education), and OOIDA PAC (political advocacy). The association was founded in 1973 and maintains headquarters in Grain Valley, MO with a full-time Washington DC lobbying office.

Differentiator

Problem solved

Functional benefit

Brands

• Truckers for Troops: A campaign that raises funds for sending care packages to military serving in combat zones as well as supporting the Veterans Community Project
• OOIDA Foundation
• OOIDA Political Action Committee
• FightingForTruckers.com
• OOIDA Truck Insurance

Quantifiable outcome

• 150,000+ small-business truckers represented
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Veterans Community Project (VCP)coreStrategic or Co-development Partner · 10 October 2024Truckers for Troops supports the Veterans Community Project which provides housing and services for homeless veterans. OOIDA has made donations including $10,000 to the Kansas City VCP and visits to Sioux Falls and St. Louis VCP locations.
• Truckers Against Trafficking (TAT)flagshipStrategic or Co-development Partner · 5 September 2024OOIDA partners with Truckers Against Trafficking during National Truck Driver Appreciation Week (NTDAW) to raise awareness about human trafficking and support the trucking industry's role in combating it. The partnership leverages OOIDA's member base to amplify TAT's mission.
• Wreaths Across AmericacoreStrategic or Co-development Partner · 1 August 2024OOIDA's Truckers for Troops partners with Wreaths Across America for the Truckloads of Remembrance campaign. When individuals sponsor wreaths at $17 each, $5 comes back to Truckers for Troops to support care packages and veterans services.
• Insurance Carrier PartnerscoreOthersOOIDA works with multiple insurance carriers including Alea London Ltd, American Fidelity, Canopius Group, Cornerstone Preferred Resources, Transamerica Life Insurance Company, Besso Limited, Brit Insurance Limited, Lloyd's of London, AmeritasAcacia Companies, Intact Insurance Group USA LLC, and Puritan Life Insurance Company for insurance products offered to members.
• Lloyds of LondoncoreOthersOOIDA's Surplus Lines program is reinsured through Lloyd's of London, described as the largest, oldest insurance company in the world. This provides coverage options not available through admitted carriers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• USAA: Member-owned financial services organization serving military members and families. Comparable to OOIDA in tying insurance and financial products to a tightly defined affinity community and in operating member benefit programs (analogous to Truckers for Troops).
• AARP: Large membership organization for older Americans that distributes insurance products, advocacy, and member discounts. Comparable to OOIDA in monetizing a defined demographic with dues plus insurance and benefits partnerships.
• American Automobile Association (AAA): Large membership organization providing roadside assistance, insurance, and travel benefits to motorists. Comparable to OOIDA in business model (membership dues + affiliated insurance products + member discounts) and in using an affinity member base to distribute insurance.

Direct peers

• American Trucking Associations: The largest U.S. trucking industry trade association, representing motor carriers of all sizes. Directly comparable to OOIDA as a membership-based advocacy group serving trucking, but broader in scope (includes large fleets, not just owner-operators).
• National Association of Small Trucking Companies: Membership association serving small trucking companies and owner-operators, offering insurance, fuel discounts, and business services. Directly comparable to OOIDA in target customer (small carriers/owner-operators) and product mix (dues + insurance + business services).
• Truckload Carriers Association: Trade association focused specifically on the truckload segment of the trucking industry. Closely comparable to OOIDA in mission (advocacy and member services for a trucking sub-segment) and business model (dues-funded association with member benefits).

Emerging players

• National Farmers Union: U.S. agricultural trade association representing family farmers and ranchers through advocacy, education, and member services. Comparable to OOIDA in serving an independent-operator constituency with advocacy and member benefits.

Regional players

• Owner-Operator Business Association of Canada: Canadian association serving independent truckers and owner-operators with advocacy and member services. Closely comparable to OOIDA in mandate and member profile, but operating in Canada rather than the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ooida
• YouTubeyoutube.com/user/TruckersOOIDA
• Facebookfacebook.com/OOIDA
• LinkedInlinkedin.com/company/ooida
• Instagraminstagram.com/ooida_truckers
• TikToktiktok.com/@ooidatruckers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owner-Operator Independent Drivers Association