Blogger
Blogger is a free, web-based blog publishing platform owned by Google, serving individual content creators and personal bloggers who want to publish online without technical expertise or hosting costs.
- Company typePrivate
- Founded1999
- HeadquartersMountain View, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Blogger does
Blogger is a web-based blog publishing platform that enables individual users to create, edit, and publish blog posts online without requiring technical expertise or financial investment. Founded in 1999 by Evan Williams and Meg Hourihan of Pyra Labs, it was among the earliest platforms enabling user-generated content publication on the web and is recognized as a pioneer alongside Wikipedia, MySpace, Flickr, and YouTube. Google acquired Blogger in 2003, and it has since operated as a free, Google-integrated blogging service accessible via Google account authentication.
The platform provides a complete blog creation and publishing solution with integrated Google authentication and content management capabilities. It functions as a single, standalone blogging tool rather than a modular platform with add-ons — no API, SDK, integrations, or extensions are documented in the available sources. The platform operates at blogger.com and maintains a current privacy policy under Google's corporate structure. No mobile app, certifications, patents, or formal partnerships are disclosed. The platform serves a horizontal market of individual content creators and personal bloggers, with no enterprise or B2B customer segments identified.
Blogger's business model is to provide the service free of charge to end users, with no pricing tiers, subscription plans, or paid versions disclosed. No standalone revenue is reported, and the platform does not appear to have a direct monetization mechanism — any value generated is captured at the Google parent level rather than as discrete product revenue. The service is operated as a wholly-owned product of Google LLC, a private technology company headquartered in Mountain View, California, with no independent ownership, funding, or governance structure disclosed.
Blogger firmographics
Firmographics- Name
- Blogger
- Legal name
- Blogger
- Website
- https://blogger.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blogger is a free, web-based blog publishing platform owned by Google, serving individual content creators and personal bloggers who want to publish online without technical expertise or hosting costs.
- Ownership category
- akta.pro rank
Blogger industry classification
Industry- Product category
- Blog Publishing Platform
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Software Publishers (5132)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
- akta.pro secondary industries
- Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Publishing Networks & Multi-Author Publications (MPACAIAG), Online Article & Blog Publishing Platforms (MPAJAMAF)
Keywords
Where Blogger is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
Blogger business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations
Blogger product offering
Product offeringCore offering
Blogger is a free, web-based blog publishing platform that lets users create, edit, and publish blog posts through Google account authentication. Originally launched in 1999 by Pyra Labs and acquired by Google in 2003, it provides template customization, multimedia content support, and integrated hosting without requiring technical expertise from users. The service operates as part of Google's broader product ecosystem and is accessible at blogger.com.
Product overview
Blogger is a single-platform blogging service that operates as part of Google's product ecosystem. It provides a complete blog creation and publishing solution with integrated Google authentication and content management capabilities. The platform functions as a standalone blogging tool rather than a modular platform with add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Blogger Free blog publishing platform that allows individual users to create and manage personal or professional blogs. Enables users to write posts, customize templates, and publish content online with Google account integration. Targeted at non-technical individual content creators.
Companies that use Blogger
Customer profileSegments1 record
Ideal customer profiles1 record
Blogger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blogger partnerships and signals
Strategic signalRecent moves3 records
Blogger competitors and assessment
Company assessmentDirect peers
- WordPress.com: Automattic's hosted blogging platform is the most direct peer to Blogger, offering free and paid blog publishing with similar individual-creator targeting and template-based authoring.
- Medium: Medium is a digital publishing platform for individual writers and bloggers, directly competing with Blogger for the same individual content creator use case with a more modern reading and monetization experience.
- Substack: Substack targets individual writers publishing newsletters and blog-style content with built-in paid subscriptions, making it a direct modern competitor to Blogger's individual-publishing value proposition.
- Ghost: Ghost is an open-source publishing platform focused on bloggers and independent journalists, with newsletter and membership features that overlap with Blogger's publishing functionality.
- Tumblr: Tumblr is a user-generated blogging and micro-publishing platform with a similar late-1990s/2000s heritage to Blogger, targeting individual creators with simple publishing workflows.
Broad incumbents
- Squarespace: Squarespace is a broader website-building platform that includes blogging functionality among many other features, competing with Blogger for individual creators who want design-rich publishing.
- Wix: Wix is a broad website-creation platform with integrated blogging capabilities, competing with Blogger at the entry-level individual creator segment with stronger design and ecommerce tools.
- Weebly: Weebly (Square/Block) is a website builder with built-in blogging features aimed at small businesses and individuals, overlapping with Blogger's basic publishing audience.
Emerging players
- Typepad: Typepad is a long-standing hosted blogging service targeting individual bloggers and small businesses, with a similar positioning to Blogger in the personal-publishing niche.
- Joomla: Joomla is an open-source content management system with strong blogging capabilities, comparable to a self-hosted alternative to Blogger for individual and small-team publishers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Blogger social profiles
Digital presenceBlogger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blogger leadership team
Management profileNumber of profiles
Blogger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blogger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blogger
What does Blogger do?
Blogger is a free, web-based blog publishing platform that lets users create, edit, and publish blog posts through Google account authentication. Originally launched in 1999 by Pyra Labs and acquired by Google in 2003, it provides template customization, multimedia content support, and integrated hosting without requiring technical expertise from users. The service operates as part of Google's broader product ecosystem and is accessible at blogger.com.
Is Blogger a public or private company?
Blogger is a private company. It is classified as corporate owned and is currently operating.
When was Blogger founded?
Blogger was founded in 1999. It employs 101 to 250 people.
Where is Blogger based?
Blogger is headquartered in Mountain View, United States, in the North America region.
Who are Blogger's main competitors?
Direct peers on record are WordPress.com, Medium, Substack, Ghost and Tumblr. Broad incumbents are Squarespace, Wix and Weebly. Emerging players are Typepad and Joomla.
Does Blogger have an API?
No public API is recorded for Blogger.
What industry is Blogger in?
Blogger's product category is Blog Publishing Platform. Its primary akta.pro industry code is MPACAIAB, Blogging & Website Publishing Platforms, with a secondary code of MPACAIAD, Creator Publishing & Membership Platforms (Writer-Centric). Its NAICS code is 513120 and its SIC code is 2721.