Joomla!
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
Joomla! firmographics
Firmographics- Name
- Joomla!
- Legal name
- Open Source Matters, Inc.
- Website
- https://joomla.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Joomla! industry classification
Industry- Product category
- Content Management System (CMS)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
- akta.pro secondary industry
- Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)
Keywords
Where Joomla! is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Joomla! business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Corporate Sponsorships: Technology companies (hosting providers, tools vendors) sponsor Joomla at various tiers (Platinum, Gold, Bronze) to support the open-source project and gain visibility to the Joomla community.
- Certification Programs: Revenue generated from Joomla certification exams and training programs for developers and users.
- Community Sponsorships: Individual and community member contributions through sponsorship campaigns ($5/month support option).
- Joomla Shop: Merchandise store selling Joomla-branded items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Joomla CMS - Free Open Source |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Joomla! product offering
Product offeringCore offering
Joomla! is a free, open-source content management system (CMS) that enables users to build websites and powerful online applications. The core platform is distributed under the GNU GPL and offers search-engine-friendly URLs, mobile responsiveness, unlimited design flexibility, built-in multilingual support for 76 languages, multi-user permission levels, and extensibility through a modular plugin/extension architecture. Revenue is generated indirectly through corporate sponsorships, certification programs, community contributions, and branded merchandise.
Product overview
Joomla! is an award-winning open-source content management system (CMS) that enables users to build websites and online applications. The platform follows a core-plus-extensions architecture: the Joomla CMS serves as the foundation, supplemented by the official Extensions Directory (thousands of third-party add-ons), Language Packs (66+ translations), and developer resources including the Joomla Framework and API documentation. Related services include free hosted trial sites (Joomla Launch), domain registration (Joomla Domains), professional certification, and training programs. The product is maintained by a volunteer community and sponsored by hosting companies including Scala Hosting, IONOS, Kliken, Liquid Web, and Hostinger.
Differentiator
Problem solved
Functional benefit
Products and services
- Joomla! CMS An award-winning open-source content management system that enables users to build websites and powerful online applications. The core platform provides search engine friendly URLs, mobile responsiveness, unlimited design flexibility, built-in multilingual support, multi-user permission levels, and extensibility through a modular architecture. Targeted at website builders, developers, SMBs, and institutions.
- Joomla Extensions Directory
- Joomla Language Packs
- Joomla Launch (Free Hosted Site)
- Joomla Domains
- Joomla! Framework
- Joomla Certification
Quantifiable outcome
- 155+ million total downloads
- +3 more outcomes
Companies that use Joomla!
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Joomla! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature5 records
Joomla! partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and supporting.
- Scala HostingflagshipPlatinum Global Sponsor providing exclusive Managed VPS hosting optimized for Joomla users. Offers SPanel solutions with fast loading speeds, reliability, and security in an isolated cloud environment. Has supported Joomla for over 10 years.
- IONOScoreGold Global Sponsor with 25+ years hosting experience providing Joomla-optimized web hosting with pre-installed extensions and fast, reliable infrastructure.
- KlikencoreGold Global Sponsor providing Google AdWords automation platform to help Joomla community advertise on Google. Campaign budgets start at $75/month with 5-minute setup time.
- Liquid WebsupportingBronze Global Sponsor and managed hosting provider offering Joomla installation via one-click installer on lightning-fast VPS, Dedicated servers, and Cloud Dedicated servers.
- HostingersupportingBronze Global Sponsor providing cutting-edge hosting with unbeatable prices and one-click CMS installer for Joomla on optimized servers with 24/7 support.
- WebtonsupportingBronze Global Sponsor - Dutch digital agency with 30+ skilled consultants delivering strategy, digital skills, and design for brand growth.
- Online InductionsupportingBronze Global Sponsor providing contractor and employee engagement platform for organizations using Joomla.
- Writers Per HoursupportingBronze Global Sponsor - custom writing service committed to delivering high-quality, original, and bespoke content for the Joomla community.
- Open Source Matters, Inc.flagshipUS-based 501(c)(3) non-profit organization that legally owns and manages the Joomla Project, handles finances, contracts, and governance.
- Joomla FoundationflagshipThe Joomla Foundation (joomlafoundation.org) provides organizational structure and legal protection for the open-source project.
- CrowdincoreLocalization platform used for translating Joomla official websites and documentation into multiple languages.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Joomla! competitors and assessment
Company assessmentDirect peers
- WordPress: The leading open-source CMS, founded in 2003, with a comparable PHP-based architecture, massive plugin/theme ecosystem, and global community. WordPress is Joomla's most direct competitor for website-building mindshare and ecosystem gravity.
- TYPO3: Enterprise-focused open-source PHP CMS with strong multilingual and content-governance features. TYPO3 competes with Joomla for mid-market and enterprise CMS deployments, especially in European markets.
- Drupal: Open-source PHP CMS with strong enterprise, government, and multilingual capabilities. Drupal competes with Joomla in the same top-3 open-source CMS tier and shares comparable positioning around advanced ACLs and extensibility.
Broad incumbents
- Shopify: Dominant hosted e-commerce platform with CMS-like content capabilities. Shopify absorbs a share of the SMB website-building market that Joomla historically addressed, particularly for e-commerce use cases.
- WordPress.com (Automattic): The commercial entity behind WordPress.com, offering hosted CMS services with significantly larger scale, funding, and enterprise offerings. Comparable as a major open-source CMS operator with a commercial monetization layer.
- Wix: Hosted drag-and-drop website builder serving SMBs and individuals globally. Wix competes for the same low-end self-hosted CMS use cases Joomla addresses through launch.joomla.org and partner hosting.
- Squarespace: Hosted website builder targeting SMBs and creators with design-forward templates. Squarespace competes with Joomla for non-technical SMBs who would otherwise self-host.
Emerging players
- Ghost: Modern open-source publishing platform built on Node.js, targeting bloggers and online publications. Ghost overlaps with Joomla's use cases for blogs, newsletters, and content publishing while offering a more modern, API-driven architecture.
- Strapi: Open-source headless CMS built on Node.js, popular among developers building API-first applications. Strapi competes for the same developer audience as Joomla in modern web application projects.
- Contentful: Headless/composable content platform serving enterprise digital teams. Contentful represents the headless CMS wave pulling developers away from traditional open-source CMS like Joomla.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Joomla! social profiles
Digital presenceJoomla! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joomla! leadership team
Management profileNumber of profiles
Profiles3 records
Joomla! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joomla! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joomla!
What does Joomla! do?
Joomla! is a free, open-source content management system (CMS) that enables users to build websites and powerful online applications. The core platform is distributed under the GNU GPL and offers search-engine-friendly URLs, mobile responsiveness, unlimited design flexibility, built-in multilingual support for 76 languages, multi-user permission levels, and extensibility through a modular plugin/extension architecture. Revenue is generated indirectly through corporate sponsorships, certification programs, community contributions, and branded merchandise.
Is Joomla! a public or private company?
Joomla! is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Joomla! founded?
Joomla! was founded in 2005. It employs 5,001 to 10,000 people.
Where is Joomla! based?
Joomla! is headquartered in New York, United States, in the North America region.
How does Joomla! make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are certification Programs, community Sponsorships and joomla Shop.
Who are Joomla!'s main competitors?
Direct peers on record are WordPress, TYPO3 and Drupal. Broad incumbents are Shopify, WordPress.com (Automattic), Wix and Squarespace. Emerging players are Ghost, Strapi and Contentful.
Does Joomla! have an API?
No public API is recorded for Joomla!.
What industry is Joomla! in?
Joomla!'s product category is Content Management System (CMS). Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPACAIAH, Digital Newsroom/CMS Platforms for Publishers. Its NAICS code is 5132 and its SIC code is 7372.