What Renovation Sells does

Renovation Sells is a Chicago-headquartered, privately held franchise company founded in 2017 that delivers presale and owner-occupied home renovation services across the United States. Its core offering bundles design, construction, and financing into a single managed engagement, primarily targeting homeowners preparing to sell (the "Renovate to Sell" product) and secondarily homeowners renovating to stay or recent homebuyers. Average projects cost approximately $20,000 (range $20K-$80K) and are completed in roughly 21 days, with claimed average ROI of 350% on renovation spend. The company's go-to-market is a franchise network of 30+ locally owned and operated territories spanning at least 16 states and Washington, D.C., supported by a Realtor referral channel and direct consumer outreach via website, phone, and the InstantBid self-service tool.

The company's underlying technology stack centers on a renovation project management and design platform combined with the InstantBid pricing tool, which is powered by the third-party Rendr iPhone Pro scanning app to deliver instant kitchen pricing estimates without appointments. It is not a pure software company; the technology layer is enabling infrastructure for a services franchise rather than a standalone SaaS product. No API, SDK, or developer platform is offered.

Renovation Sells generates revenue from two streams: one-time renovation project fees paid by homeowners and real estate agents (median ticket ~$20K, financed up to $80K via partner First National Bank of Omaha), and franchise fees/licensing royalties from 30+ franchisees that operate territories under the Renovation Sells brand. The veteran franchise development program and consumer financing partnership with FNBO are both designed to lower entry and adoption barriers. The company has no institutional investors, parent company, or public listing disclosed in source materials, with controlling ownership held by co-founders Mike Valente (CEO) and Amanda Valente (COO).

Name

Renovation Sells

Legal name

Renovation Sells

Website

https://renovationsells.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Renovation Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Home renovation services
• Presale home renovations
• Kitchen remodeling services
• Bathroom renovation services
• Home improvement franchise

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Renovation Project Fees: Revenue generated from homeowners and real estate agents who pay for home renovation services. Projects typically cost $20K-$80K depending on scope. Customers can finance up to $80,000 through partner bank.
2. Franchise Fees: Revenue from franchisees who pay to open Renovation Sells locations. Franchise offers low entry investment with home office operation model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Renovation Sells provides design, construction, and financing for residential home renovation projects focused on kitchens, bathrooms, and whole-home refreshes, delivered through a national franchise network of local experts. Projects are typically completed in three to four weeks at an average price of approximately $20,000, with an InstantBid self-service pricing tool available via the Rendr iPhone Pro app.

Product overview

Renovation Sells operates as a home renovation services company offering a unified platform for presale and owner-occupied renovations. The core offering includes design, construction, and financing services for kitchen, bathroom, and whole-home refresh projects. Key products include InstantBid (real-time pricing tool via iPhone scanning), Renovate to Sell (presale service), Renovate to Stay (owner-occupied service), and Financing (Renovate Today, Pay Later up to $80,000 through First National Bank of Omaha). The company also offers franchise opportunities for entrepreneurs. Projects are typically completed in 3-4 weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Renovation Services (Kitchens, Bathrooms, Refreshes) Core renovation service bundling design, construction, and financing for kitchen makeovers, bathroom updates, and whole-home refreshes, typically completed in three to four weeks. Targeted at homeowners preparing to sell, homeowners renovating to stay, and homebuyers wanting to customize newly purchased properties.
• InstantBid Real-time, self-serve renovation pricing tool that uses iPhone Pro scanning through the Rendr app to deliver expert-backed kitchen renovation estimates within minutes without scheduling an appointment. Designed for homeowners exploring renovation options.
• Renovate to Sell Presale renovation program that delivers strategic cosmetic updates to help homeowners sell their property faster and at maximum profit. Marketed primarily through a dedicated 'For Homesellers' page and supported by an average reported 350% ROI on renovation investment.
• Renovate to Stay Home renovation service for homeowners who want to improve their current residence for personal enjoyment while building future equity. Marketed through a dedicated 'For Homeowners' page.
• Renovate Today, Pay Later Financing Project financing program that lets qualifying homeowners fund renovation projects up to $80,000 through partner bank First National Bank of Omaha, with a six-month interest-free post-completion window and an auto-pay discount.
• Renovation Sells Franchise Opportunities Franchise offering for entrepreneurs and veterans to open local Renovation Sells territories with home-office operation, low overhead, design support, and construction management software.

Quantifiable outcome

• Average 350% ROI on renovation investment
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered supporting and strategic.

• RendrsupportingTechnology or IntegrationRendr app powers the InstantBid feature allowing iPhone Pro users to scan kitchens for instant renovation pricing estimates. Integration enables self-service pricing without appointments.
• VeteransstrategicOthersRenovation Sells offers exclusive franchise opportunities tailored for veterans transitioning into entrepreneurship. Comprehensive support programs provide financing guidance, mentorship, and proven business model for military veterans.

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• HomeVestors: Nation's largest buyer of distressed residential properties that renovates and resells; comparable franchise-driven model applied to a buy-renovate-sell thesis.
• RenoFi: Home renovation financing platform enabling loans against future home value; comparable to the Renovation Sells–FNBO financing partnership in addressing the credit gap for renovation buyers.

Direct peers

• Curbio: National presale renovation service for real estate agents and homeowners with a pay-at-closing model—the closest direct competitor to Renovation Sells' Renovate to Sell offering.
• Block Renovations: Tech-enabled residential renovation platform offering design-build services for homeowners; competes in the same kitchen/bath renovation category with similar end-to-end service bundling.
• Sweeten: Matched marketplace connecting homeowners with vetted general contractors for residential renovations; comparable in target customer and project profile, though not a vertically integrated operator.

Broad incumbents

• Opendoor: iBuyer that purchases and renovates homes for resale at scale; overlaps with Renovation Sells on the renovation-for-resale thesis and brings materially more capital to the category.
• Offerpad: iBuyer with integrated renovation capability for resale inventory; overlaps with Renovation Sells' presale renovation thesis but operates at substantially larger scale.
• Thumbtack: Home services marketplace where homeowners can find and book renovation contractors; competes for the same homeowners' attention during the discovery phase of a renovation project.
• Compass Concierge: Real estate brokerage's presale renovation program offering staging, renovation, and repair services to seller clients—competes for the same realtor-channel customer base.

Others

• RETS Associates: Residential renovation and property management services firm; adjacent comparable in delivering turnkey pre-listing renovation services to homeowners and investors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/renovationsells

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renovation Sells