What Loud And Live does

Loud And Live is a Miami-headquartered, privately held multicultural entertainment, experiential marketing, and content development company founded in 2017. It operates four integrated service lines: (1) Entertainment & Live Events — concert touring and live event production for Latin music artists including Juan Luis Guerra, Camilo, Ricardo Arjona, Carlos Vives, and Prince Royce, plus sports properties such as InterMiami and the Miami Grand Prix; (2) Experiential & Brand Activations — multicultural marketing campaigns for Fortune 500 enterprises including McDonald's, Walmart, Michael Kors, Mattel, Amazon Prime Video, Pepsi, Sony Music Latin, VIX, and ESPN; (3) Content Development through its wholly-owned subsidiary Loud and Live Studios, which has produced Latin Grammy-winning content extending into digital and virtual experiences; and (4) South Florida event operations via its EngageLive! subsidiary, which produces proprietary events, manages concessions for legacy festivals, and sells/rents event production equipment.

The company's commercial footprint spans 15+ offices across 13 countries in the Americas and Europe, anchored by a Miami headquarters at 2301 NW 87th Ave. Revenue mechanics are predominantly professional-services based — project fees from brand activations, touring production margins, content production fees, and increasingly ticketed event revenue (e.g., $79.99+ immersive theater tickets, $29/$12 festival tickets). Distribution is split between direct enterprise sales to Fortune 500 brand marketers and B2C ticket sales via proprietary venues and festivals. In October 2025, the firm opened the Doral Amphitheater in partnership with the City of Doral — a 4,689-capacity venue and the first new music venue built in Miami in 20 years — marking a material step into owned-venue recurring revenue.

The company is led by CEO Nelson Albareda (Billboard 2024 Power 100 Overachiever, Latin Power Players 2023 Executive of the Year) and EngageLive! CEO Tony Albelo, supported by a CSO, VP of Client Services, VP of HR, VP of Legal & Business Affairs, and a Chief of Staff. With 101–250 employees and recognition on Event Marketeer's Top 100 It List for consecutive years, Loud And Live is positioned as a category-defining specialist agency for brands and artists seeking authentic connection with Hispanic and multicultural audiences in the Americas and Europe.

Name

Loud And Live

Legal name

Loud And Live

Website

https://loudlive.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Loud And Live is a Miami-based, privately held multicultural entertainment and experiential marketing company serving Fortune 500 brands and Latin music artists across 13 countries through concert touring, brand activations, content production, and owned venues.

Ownership category

akta.pro rank

Product category

Live Entertainment and Experiential Marketing Services

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)

Keywords

• Live event production
• Experiential marketing
• Concert touring
• Brand activations
• Multicultural entertainment

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Live Events & Touring: Revenue from producing and promoting live concerts and touring events for Latin artists including Juan Luis Guerra, Camilo, Ricardo Arjona, and others.
2. Experiential & Brand Activations: Revenue from creating branded experiential marketing campaigns for enterprise clients including McDonald's, Walmart, Michael Kors, Mattel, and Amazon Prime Video.
3. Festival Production: Revenue from producing cultural festivals including the Asian Culture Festival, Wynwood Pride, Coconut Grove Arts Festival, and other signature events.
4. Content Development: Revenue from Loud and Live Studios producing content that impacts culture, including award-winning Latin Grammy content.
5. Venue Operations: Revenue from operating venues including the Doral Amphitheater (partnership with City of Doral) and Tropical Park Event Complex.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Loud And Live produces and promotes live concerts and touring events for Latin music artists, designs and executes multicultural brand activation campaigns for enterprise clients, develops culture-impacting content through Loud and Live Studios, and operates festivals, venues (Doral Amphitheater), and live event operations via its EngageLive! subsidiary.

Product overview

Loud And Live is a multicultural entertainment, experiential, and content development company offering a synergistic platform of services. The core offering spans four integrated pillars: Entertainment & Live Events (touring and concerts for Latin music artists and sports properties), Experiential & Brand Activations (multicultural marketing programs for Fortune 500 brands), Content Development through Loud and Live Studios (producing Latin Grammy-winning content), and South Florida event operations via EngageLive! (proprietary events, equipment rental, and concessions management). The company also operates the Doral Amphitheater venue in Miami.

Differentiator

Problem solved

Functional benefit

Brands

• EngageLive!: Focused on entertainment and lifestyle events in South Florida, developing and operating proprietary events, as well as partnering, producing and managing concessions for legacy events. Also offers sales and rental of event-related equipment including generators, light towers, fencing, barricades, trussing, and other event production needs.
• Loud and Live Studios

Products and services

• EngageLive! South Florida-focused entertainment and lifestyle events subsidiary that develops and operates proprietary events, partners with and produces concessions for legacy events, and provides event production equipment rental and sales including generators, light towers, fencing, barricades, and trussing.
• Loud and Live Studios Full-range content development service that amplifies stories and experiences through culture-impacting content, including Latin Grammy-winning productions, and extends to digital and virtual experiences.
• Entertainment & Live Events Touring Concert touring and live event production services for Latin music artists such as Juan Luis Guerra, Camilo, Ricardo Arjona, Carlos Vives, Prince Royce, and others, including sports events such as InterMiami and the Miami Grand Prix.
• Experiential & Brand Activations

Quantifiable outcome

• Nelson Albareda named top Overachiever on Billboard 2024 Power 100 List
• +1 more outcomes

Named customers15 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Thai-American AssociationcoreStrategic or Co-development Partner · 16 March 2026Partnership for the Asian Culture Festival 2026, a two-day immersive celebration of Asian culture featuring seven cultural pillars including culinary experiences, pop culture, heritage & arts, wellness, beauty & fashion, gaming, and JDM motorsports showcase.
• Miami-Dade County Asian-American Advisory BoardcoreStrategic or Co-development Partner · 16 March 2026Co-producing the Asian Culture Festival 2026, now in its 35th year, blending centuries-old Asian traditions with contemporary Asian influences.
• Cultura Media HousemajorStrategic or Co-development Partner · 3 March 2026Creative design partner for 'Muerto de Risa - El Último Show de Álvarez Guedes', an immersive theatrical experience honoring legendary Cuban comedian Álvarez Guedes at Tropical Park Miami.
• City of DoralcoreStrategic or Co-development Partner · 15 October 2025Partnership to open and operate the Doral Amphitheater, the first new music venue built in Miami in 20 years with 4,689 capacity.
• SamsungmajorStrategic or Co-development PartnerWodapalooza and Samsung partnership announced around the new Galaxy Watch5 Series, a fitness and lifestyle technology collaboration.
• Primo EntertainmentminorStrategic or Co-development PartnerPartnership around immersive experiences, combining Loud And Live's cultural expertise with Primo Entertainment's immersive production capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company. Comparable as a touring promoter, venue operator, and festival producer; Loud And Live operates at a smaller, Latin-focused scale within the same live-event value chain.
• Wasserman: Global sports, music, and entertainment marketing agency. Comparable across Loud And Live's talent representation, brand activation, and live-event production work for major rights holders and brands.
• AEG Presents: Global concert promotion and venue management arm of AEG. Comparable for touring production and owned-venue operation (similar in concept to Loud And Live's Doral Amphitheater model).
• Endeavor (IMG): Global sports and entertainment company with talent representation, events, and brand experience. Comparable for sports/entertainment IP management, event production, and brand activation at global scale.

Direct peers

• Cardenas Marketing Network: Hispanic multicultural marketing and experiential agency. Closest direct peer: shares Loud And Live's focus on connecting Fortune 500 brands with U.S. Hispanic consumers through cultural activations, live events, and influencer programs.
• Republica Havas: Multicultural creative and communications agency within the Havas network. Directly comparable for cultural-marketing strategy, brand activations, and content development targeting Hispanic audiences.
• C3 Presents: Festival and tour promoter behind Lollapalooza and Austin City Limits. Comparable for festival production and tour promotion capabilities at scale.
• GPJ (George P. Johnson): Large global experiential marketing agency. Direct competitor for the same Fortune 500 experiential and brand-activation RFPs that Loud And Live pursues.
• M8 (M Eight Agency): Hispanic experiential marketing agency. Comparable in targeting the same multicultural brand activation budgets for enterprise clients seeking authentic Latino consumer engagement.

Regional players

• SBS Entertainment / Mega TV: Spanish-language media and live-event network under TelevisaUnivision. Comparable as a U.S. Hispanic cultural-entertainment platform; overlaps on Latin music events and cultural audience development though primarily a media broadcaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/loudliveinc
• LinkedInlinkedin.com/company/loud-and-live
• Instagraminstagram.com/engagelivellc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loud And Live