Health & Wellness Partners

What Health & Wellness Partners does

Health & Wellness Partners, doing business as The HWP Group, is a privately held medical communications and market access consultancy founded in 2005 and headquartered in Upper Saddle River, New Jersey, with additional offices in Red Bank, NJ and San Diego, CA. The company serves life sciences clients — primarily pharmaceutical and biotech enterprises — across the product lifecycle, offering services in medical marketing, medical affairs, market access and health economics/outcomes research (HEOR), peer-to-peer education, congress activities, and digital programming across eight therapeutic areas (cardiology, nephrology, neurology, oncology, psychiatry, infectious diseases, cell and gene therapy, and rare diseases). The firm reports 80+ client relationships and operates with 101–250 employees, over half of whom work remotely.

The company is backed by private equity firm NMS Capital and has executed two strategic acquisitions to expand its platform: Hybrid Healthcare Communications in October 2023 (adding digital and interactive media capabilities) and Global Market Access Solutions (GMAS) in February 2026 (adding HEOR, pricing/payer insights, and evidence synthesis capabilities). Underlying technology includes the proprietary HWP Engage platform, which integrates external KOL/publication/congress data with internal CRM and trial data to support omnichannel dissemination. HWP applies AI in an augmentation role — for literature review, predictive HCP engagement, and NLP-driven analysis of advisory boards and field conversations — governed by a documented responsible-AI framework. Revenue is generated through professional services engagements sold via direct enterprise sales, with no public pricing or self-serve distribution.

Name

Health & Wellness Partners

Legal name

Health & Wellness Partners, LLC

Website

https://thehwpgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Health & Wellness Partners is a PE-backed medical communications and market access consultancy serving 80+ pharmaceutical and biotech clients across eight therapeutic areas, delivering strategy, scientific content, HEOR, and omnichannel dissemination through direct enterprise engagements.

Ownership category

akta.pro rank

Product category

Medical Communications Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Membership Organizations (8600)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industry

Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA)

Keywords

• Medical communications services
• Market access consulting
• Health economics research
• Medical affairs services
• Life sciences communications

Headquarters

HQ city

Upper Saddle River

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Communications Services: Professional services revenue from medical/scientific communications, strategy consulting, content development, and omnichannel dissemination for life sciences clients.
2. Market Access Consulting: Health economics, outcomes research, pricing strategy, and evidence synthesis services supporting life sciences clients across the product lifecycle.
3. Educational Program Services: Peer-to-peer education, congress/event activities, speaker programs, and digital programming services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Health & Wellness Partners (The HWP Group) is a medical communications professional services firm that delivers Medical Marketing, Market Access, and Medical Affairs services to pharmaceutical and biotechnology companies. Services span peer-to-peer education, congress and event activities, digital programming, and omnichannel dissemination across eight therapeutic areas (cardiology, nephrology, neurology, oncology, psychiatry, infectious diseases, cell and gene therapy, and rare diseases), supporting clients from clinical development through reimbursement via the proprietary HWP Engage platform.

Product overview

The HWP Group provides an integrated suite of medical communications and market access services built on four core capabilities: insight-gathering, strategy, content development, and omnichannel dissemination. The company's core service lines include Medical Marketing (disease-state and branded content for HCP engagement), Market Access (value frameworks, economic models, evidence strategy for payer discussions), and Medical Affairs (strategic scientific content through expert collaboration). The portfolio also includes specialized offerings in peer-to-peer education, congress/event activities, and digital programming. Following recent acquisitions, the company has expanded to include Global Market Access Solutions (GMAS) for health economics and HEOR capabilities, and Hybrid Healthcare Communications for digital and interactive media expertise, creating a comprehensive offering that supports life sciences clients across the product lifecycle from development through reimbursement.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Marketing Services Disease-state and branded content developed to engage healthcare professionals (HCPs) and address educational gaps for pharmaceutical and biotech clients.
• Market Access Services Value frameworks, economic models, and evidence strategy services to inform payer discussions and lifecycle access planning for life sciences clients.
• Medical Affairs Services Strategic scientific content supporting medical education, developed through close expert collaboration with key opinion leaders (KOLs) for life sciences clients.
• Peer-to-Peer Education Programs Educational programs connecting healthcare professionals through speaker bureaus and expert-led discussions to disseminate scientific information.
• Congress and Event Activities Strategic support for medical congress participation, including booth presence, satellite symposia, and scientific exchange activities.
• Digital Programming Interactive digital content and multimedia solutions for medical education and stakeholder engagement.
• Omnichannel Dissemination Multi-channel delivery capabilities for reaching target audiences through various digital and interactive media formats, integrating external publications and congress data with internal CRM and trial data via the proprietary HWP Engage platform.
• Global Market Access Solutions (GMAS) Health economics and market access consultancy offering market access strategy, health economics and outcomes research (HEOR), pricing and payer insights, evidence synthesis, and lifecycle value strategy.
• Hybrid Healthcare Communications Medical and scientific communications combined with digital and interactive media expertise to enhance client engagement through high-impact educational content and innovative dissemination vehicles.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Chemistry: Healthcare marketing and communications agency serving life sciences clients with brand, medical affairs, and data-driven engagement capabilities. Closely comparable mid-market peer to HWP.
• Fingerpaint: Independent health and wellness marketing agency offering brand, medical, and omnichannel services. Comparable to HWP as a similarly sized competitor in pharma marketing and communications.
• Avant Healthcare: Medical communications agency focused on scientific storytelling, peer-to-peer education, and omnichannel content for pharma clients. Comparable to HWP's medical marketing and medical affairs service lines.
• M Booth Health: Healthcare public relations and communications agency focused on health and life sciences clients. Comparable to HWP for medical communications and stakeholder engagement services.
• Precision Medicine Group: PE-backed provider of medical communications, market access, and HEOR services to pharma and biotech. Highly comparable to HWP across service lines, therapeutic breadth, and growth-via-acquisition profile.
• Caley (formerly Caley Health): Specialized medical communications and consulting firm serving pharma clients across therapeutic areas. Comparable to HWP for medical affairs and scientific content services.
• MedThink Communications: Medical communications agency providing scientific content, peer education, and digital programming to pharma clients. Comparable to HWP across medical marketing and educational services.

Broad incumbents

• IQVIA Communications: Global CRO and commercial solutions provider with significant medical communications and HEOR capabilities. Comparable to HWP as a much larger incumbent offering overlapping services.
• Syneos Health Communications: Large contract commercial organization and medical communications provider offering integrated med comms, market access, and HEOR services to pharma clients globally. Directly comparable to HWP but at significantly greater scale.
• Publicis Health: Large holding-company network of healthcare marketing and communications agencies. Comparable to HWP for brand and medical communications but at much greater scale and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healthandwellnesspartners
• Xx.com/hwpgroup
• Facebookfacebook.com/HealthandWellnessPartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health & Wellness Partners