What M Booth Health does

M Booth Health is a US-based, healthcare-specialist communications consultancy that operates as a subsidiary of the Booth Group, alongside the consumer communications agency M Booth. Founded in 1992 and headquartered at 666 Third Avenue in New York, the firm employs 51-100 staff and serves a roster that includes global pharmaceutical companies (Vertex, Novartis, Bristol Myers Squibb, Organon), biotechnology firms, health technology companies, payors, hospitals and health systems, major non-profits (Planned Parenthood Global, International AIDS Society, American Society of Clinical Oncology), and public-sector clients (CDC, WHO, Bill & Melinda Gates Foundation).

The firm's core offering is integrated healthcare communications delivered across practice areas that include Public Affairs, Marketing Communications, Social Impact (via the M/Pact sub-brand), Health Equity & Multicultural Strategy, Crisis & Risk Management, and Science Communications, supported by underlying capabilities in creative campaigns, digital and social media, research and insights, earned and paid media, and analytics. A notable proprietary asset is the Chosen Circles research program, which studies how marginalized communities build trusted personal networks to navigate health decisions. Services are delivered through hybrid teams that combine healthcare communications veterans with creative talent drawn from sister agency M Booth.

M Booth Health generates revenue on a project-based and retainer fee basis typical of professional services agencies, with some integrated accounts exceeding $10 million in scope. Business development is sales-led and driven by senior leadership, leveraging thought leadership content, case studies, awards, and speaking engagements at forums such as Cannes Lions, SXSW, and ePharma. The firm holds no patents, operates no public APIs or software products, and has not raised external funding, operating as a privately held unit within the Booth Group.

Name

M Booth Health

Legal name

M Booth Health

Website

https://mboothhealth.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

M Booth Health is a US-based healthcare communications consultancy serving pharmaceutical, biotech, health tech, payor, hospital, and non-profit clients. It delivers integrated public affairs, marketing, social impact, health equity, and crisis communications under the Booth Group, anchored by long-tenured agency-of-record relationships.

Ownership category

akta.pro rank

Product category

Healthcare Communications Consultancy

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare communications agency
• Health public relations
• Pharmaceutical marketing communications
• Health equity strategy
• Science communications consultancy

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Communications Services: M Booth Health generates revenue through providing integrated healthcare communications services to pharmaceutical companies, biotech firms, medical device companies, health tech companies, payors, hospitals, health systems, and non-profit organizations. Services include public affairs, brand communications, marketing communications, social impact, health equity, corporate communications, internal communications, policy and advocacy, science communications, and crisis and risk management. The agency operates on project-based and retainer fee structures typical of professional services agencies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

M Booth Health is an integrated healthcare communications consultancy that provides strategic counsel, creative campaign development, and multi-channel marketing services to pharmaceutical, biotechnology, medical device, health technology, payor, hospital, public health, and non-profit clients. Services span public affairs, brand communications, marketing communications, social impact, health equity, corporate communications, policy and advocacy, science communications, and crisis and risk management, delivered through retainer and project-based engagements.

Product overview

M Booth Health operates as an integrated healthcare communications agency, offering a unified portfolio of consulting and creative services rather than a standalone software product. The core offering combines strategic communications counsel with creative campaign execution across multiple channels. The agency is organized around distinct practice areas including Public Affairs, Marketing Communications, Social Impact (M/Pact), Health Equity & Multicultural Strategy, and Crisis & Risk Management, supported by foundational capabilities in Creative Campaigns, Digital & Social Media, Research & Insights, and Media Services. The firm also conducts proprietary research through its Chosen Circles initiative, which informs its approach to reaching underserved health communities. All services are delivered through hybrid teams combining healthcare communications veterans with creative talent from sister agency M Booth.

Differentiator

Problem solved

Functional benefit

Brands

• M/Pact: M Booth Health's specialized social impact offering, co-led with consumer sister agency M Booth, providing strategic counsel and communications support to health, rights, policy, and philanthropic clients.

Products and services

• Public Affairs Policy and advocacy communications practice helping issue-oriented clients build leadership profiles and influence health policy through strategic communications and stakeholder engagement.
• Brand Communications & Marketing Brand communications and marketing services for pharmaceutical and biotech companies, including product launches, disease awareness campaigns, and corporate reputation management.
• Science Communications Strategic communications services focused on translating complex scientific research into accessible narratives for public understanding, media engagement, and stakeholder education.
• M/Pact Social Impact Specialized social impact communications offering co-led with consumer sister agency M Booth, providing strategic counsel and communications support to health, rights, policy, and philanthropic clients.
• Health Equity & Multicultural Strategy Specialized practice counseling public affairs, social impact, and marketing communications clients on strategies to advance health equity, reach diverse communities, and reduce health disparities.
• Crisis & Risk Management Crisis communications and risk management services for healthcare organizations navigating complex regulatory environments and public health challenges.
• Chosen Circles Research Proprietary research initiative exploring how marginalized communities navigate health decision-making, including studies on LGBTQ+, Black American, and Hispanic/Latino health information networks.

Quantifiable outcome

• Nearly 35 million social impressions and 3,000+ engagements in first year for Organon
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• M Booth (Booth Group)coreStrategic or Co-development PartnerM Booth Health is a proud member of the Booth Group, combining specialized healthcare communications expertise with the creative firepower of M Booth, one of the leading consumer communications agencies globally. This partnership enables M Booth Health to meld healthcare expertise with consumer creative capabilities, reaching health stakeholders in every facet of their lives.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weber Shandwick (Healthcare practice): Global communications network with a deep healthcare practice serving pharma, biotech, and health systems. Direct competitor for pharma AOR and product-launch communications mandates; M Booth Health's Sarah Mahoney previously led health campaigns at Weber Shandwick.
• Edelman (Health): World's largest PR firm with a dedicated health practice serving global pharma and biotech. Direct peer in healthcare PR; M Booth Health's Chaz Cox previously served as US Client Relationship Manager and EVP for Edelman's largest healthcare account.
• Havas Health & You: Specialist health communications network within Havas, serving pharma and consumer health clients. Direct competitor in pharma creative and health-equity communications; M Booth Health's Tayla Mahmud was previously Associate Managing Director at Havas Health & You.
• Ogilvy Health: WPP-owned health communications agency offering brand, medical, and digital services to pharma and biotech. Direct peer in healthcare PR; M Booth Health's Karen O'Malley began her career in agency-trained roles including at Ogilvy PR.
• GCI Health: WPP-owned specialty healthcare PR firm focused on pharma, biotech, and patient advocacy. Closest pure-play healthcare PR specialist comparable in size and mission to M Booth Health.
• Real Chemistry: Independent healthcare marketing and communications agency combining data, creative, and media services for pharma and biotech. Comparable in size and positioning as a healthcare-focused independent with integrated capabilities.
• Syneos Health Communications: Publicly traded clinical and commercial services firm with a large healthcare communications practice serving pharma across product lifecycle. Direct peer for integrated pharma communications and launch support.
• Inizio Evoke: Global health communications and commercialization agency serving pharma, biotech, and consumer health. Direct competitor in pharma brand communications, public affairs, and patient engagement.
• W2O (Weber Shandwick's W2O): Healthcare-focused analytics and communications firm (now part of Real Chemistry). Peer in health communications with strong data and insights capabilities relevant to M Booth Health's research-driven approach.

Broad incumbents

• BCW (Brunswick Group's BCW Healthcare): Large global communications network with a healthcare practice spanning corporate, brand, and public affairs. Broader incumbent that competes for integrated healthcare AOR mandates at large pharma and biotech clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mboothhealth
• Xx.com/mboothhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Booth Health