P.F. Candle Co.

Name

P.F. Candle Co.

Legal name

P. F. Candle Co.

Website

https://pfcandleco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Home Fragrance

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)

Keywords

• Soy wax candles
• Home fragrance products
• Reed diffusers
• Hand-dipped incense
• Room sprays

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through pfcandleco.com website selling candles, incense, reed diffusers, room sprays, and accessories directly to consumers. One-time product purchases with no subscription model mentioned.
2. Wholesale Distribution: Wholesale orders through dedicated wholesale portal and Faire marketplace, enabling retailers to stock P.F. Candle Co. products.
3. Bulk/Corporate Orders: Bulk ordering option available for larger orders, likely targeting corporate gifts or events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

P.F. Candle Co. designs, produces, and ships high-quality home fragrance products from its Los Angeles facility, including 100% soy wax candles (Standard, Large Concentrated, and HI-FI Double Wick formats), hand-dipped charcoal incense sticks, reed diffusers, room and linen sprays, and air fresheners. The full product line is designed, developed, produced, tested, packed, and shipped in-house by the LA team and sold primarily direct-to-consumer with additional wholesale distribution.

Product overview

P.F. Candle Co. is a USA-made home fragrance company that manufactures and sells a comprehensive line of soy wax-based candle and fragrance products. Their core product portfolio centers on three candle formats (Standard Candles, Large Concentrated Candles, and HI-FI Double Wick Candles) supplemented by complementary fragrance products including Incense Sticks, Reed Diffusers, Room & Linen Sprays, and Air Fresheners. The company also offers bundles, gift sets, and a branded book as accessories. All products are designed, developed, produced, tested, packed, and shipped by their Los Angeles team since 2008. The products are organized around scent families (Woody, Earthy, Fresh, Floral, Gourmand) and include both permanent classics and limited edition seasonal collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Candles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Grillo'sminorGTM or Marketing Partner · 13 November 2025Grillo's celebrated National Pickle Day with expanded marketing efforts including activations in three cities and collaborations with brands like PopUp Bagels and P.F. Candle Co. The collaboration emphasized fun and engagement to boost brand awareness. This was a marketing activation partnership for cross-promotional purposes.
• ShopifycoreTechnology or IntegrationP.F. Candle Co.'s international growth experience was used as an illustrative case study by Shopify in their article on geographic expansion strategies. The article highlighted challenges including fulfillment logistics, cultural adaptation, distributor partnerships, and trademark registration in foreign markets. Shopify's e-commerce platform enables their global operations.
• FairecoreChannel Partner/ Reseller/ DistributorP.F. Candle Co. offers wholesale ordering through Faire marketplace, enabling independent retailers to stock their products. This channel partnership provides access to a network of boutique retailers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NEST New York: Premium lifestyle fragrance brand offering candles, reed diffusers, and home fragrance products with strong wholesale distribution in department stores — comparable premium positioning and product range.
• Diptyque: Established luxury French fragrance house offering premium candles, diffusers, and room sprays in the same premium tier as P.F. Candle Co., but operating globally with a much broader portfolio and price ceiling.
• Yankee Candle: Largest mass-market candle brand in the US, offering a wide range of scented candles, car air fresheners, and home fragrance products — overlapping category but positioned at mainstream price points rather than premium.
• Jo Malone London: Global prestige fragrance and lifestyle brand with a significant home fragrance (candles, diffusers, room sprays) line — comparable category and aspirational customer, but vastly larger scale and owned by Estée Lauder.
• Bath & Body Works: Large specialty retailer and brand owner of mass-premium home fragrance and personal care products including candles, room sprays, and diffusers — broad overlap in product format at lower price points and much larger scale.

Direct peers

• Homesick: DTC home fragrance brand specializing in scented candles, reed diffusers, and room sprays with strong gifting and wholesale distribution — directly comparable product portfolio and channel mix.
• Brooklyn Candle Studio: Small-batch, Brooklyn-based premium candle and home fragrance brand with hand-poured soy candles and a designer aesthetic — closely comparable in scale, product format, and DTC/wholesale go-to-market.
• Otherland: DTC premium candle and home fragrance brand targeting design-conscious millennial and Gen Z consumers with giftable sets and seasonal collections — directly comparable offering, customer base, and price points.
• Voluspa: California-based premium candle and home fragrance brand offering coconut wax candles, diffusers, and room sprays with a strong wholesale and DTC presence — comparable product formats and price architecture.
• Boy Smells: Los Angeles-based, direct-to-consumer premium candle and home fragrance brand with a similar design-led positioning, soy/paraffin wax blends, and cult-brand status — a direct competitor in P.F. Candle Co.'s core market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pfcandleco
• Facebookfacebook.com/PFcandleco
• Instagraminstagram.com/pfcandleco
• Pinterestpinterest.com/pfcandleco
• TikToktiktok.com/@pfcandleco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.F. Candle Co.