Admin By Request
Admin By Request is a Danish-headquartered SaaS provider of Endpoint Privilege Management and Secure Remote Access delivered as a unified Zero Trust Platform on Microsoft Azure, serving enterprise and public-sector customers globally through a hybrid direct, channel, and product-led motion.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Admin By Request does
Admin By Request is a privately held SaaS provider of a Zero Trust Platform combining Endpoint Privilege Management (EPM) and Secure Remote Access, founded and led by CEO Lars Sneftrup Pedersen and headquartered in Aalborg, Denmark (legal entity Admin By Request Aps, VAT DK31938112). The platform is delivered as a cloud service hosted on Microsoft Azure across regional data centers in the EU/EEA, US, UK, and APAC, with cross-platform agents for Windows, macOS, and Linux and supporting features such as Single App Elevation, Break Glass / LAPS, MFA / SSO (SAML 2.0), multi-engine malware scanning, an Integration Hub (ServiceNow, Slack, Teams, Splunk, Sentinel, Power BI, Intune), and mobile applications. Customer evidence includes Atos running the platform across more than 100,000 endpoints in 60 countries, alongside named enterprise and public-sector users such as FICO, eToro, NXP, Crocs, Dolby, Sony, NHS, USDA, and the UK Ministry of Justice.
The company monetizes primarily through 12-month annual SaaS subscriptions priced on a quote basis and CPI-U + 2% indexed (capped 0%-7%) per year, supplemented by a lifetime Free Plan covering up to 25 EPM endpoints and 10 Secure Remote Access seats, with resale and account management delivered through four wholly-owned regional Authorized Partner entities in Denmark (Nordics ApS), Sweden (Sweden AB), the United Kingdom (EMEA Ltd), and the United States (US, LLC). Go-to-market is hybrid: enterprise sales-led via 15+ global offices, a "Book a Demo / Get a Quote" motion and a Zoho SalesIQ chatbot; product-led through the Free Plan and self-service download; channel-led via Authorized Partners and a Reseller program; and event-driven through Nordic security conferences (Oslo Tech Show, V2 Security Copenhagen, Solution Summit Denmark) and motorsport sponsorships (Audi F1 / Nico Hulkenberg for 2026, Kevin Magnussen for the 2025 WEC season). The platform maintains ISO 27001, SOC 2 Type 2, Cyber Essentials, and an ISO/IEC 27701-reviewed privacy program, with GDPR-aligned standard contractual clauses and 99.9% monthly uptime SLA.
Admin By Request firmographics
Firmographics- Name
- Admin By Request
- Legal name
- Admin By Request Aps
- Website
- https://adminbyrequest.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Admin By Request is a Danish-headquartered SaaS provider of Endpoint Privilege Management and Secure Remote Access delivered as a unified Zero Trust Platform on Microsoft Azure, serving enterprise and public-sector customers globally through a hybrid direct, channel, and product-led motion.
- Ownership category
- akta.pro rank
Admin By Request industry classification
Industry- Product category
- Endpoint Privilege Management / Privileged Access Management
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint Privilege Management (EPM) (HDADAEAF)
- akta.pro secondary industry
- Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI)
Keywords
Where Admin By Request is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Admin By Request business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- SaaS Subscription (Endpoint Privilege Management + Secure Remote Access): Annual SaaS subscription invoiced 12 months in advance via ABR or its Authorized Partners. Subscription terms set in 12-month blocks by default. Annual price adjustment tied to US CPI-U plus two percentage points, capped between 0% and 7% per year. Fees exclude VAT/GST/sales taxes. Includes Maintenance Services (minor under 15 minutes downtime, major 15+ minutes) and Support Services (first response target one business hour, guaranteed within one business day) on Business Days during Business Hours.
- Freemium (Free Plan): Lifetime Free Plan for up to 25 EPM endpoints and 10 Secure Remote Access seats, available on Windows, macOS, and Linux with all core features. Free Plan is provided "AS IS" with no maintenance or support obligation, functions as a top-of-funnel acquisition tool. Free Plan tenants can be auto-converted to paid subscription or deactivated.
- Authorized Partner Channel Sales: Revenue distributed through Authorized Partners — Admin By Request Nordics ApS, Admin By Request Sweden AB, Admin By Request EMEA Ltd, and Admin By Request US, LLC — handling regional sales and account management. Customers acquired through MSPs remain direct customers of ABR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Plan (lifetime freemium, up to 25 EPM endpoints + 10 Secure Remote Access seats) |
| Subscription | Annual | Paid SaaS subscription (Endpoint Privilege Management + Secure Remote Access) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels12 records
Admin By Request product offering
Product offeringCore offering
Admin By Request delivers a cloud-based Zero Trust Platform that combines Endpoint Privilege Management (EPM) and Secure Remote Access as a unified SaaS suite. The platform provides just-in-time, per-application elevation of local admin rights, Break Glass/LAPS emergency access, AI/ML-driven approval automation, multi-engine malware scanning, MFA/SSO, and audited browser-based remote access for Windows, macOS, and Linux endpoints. It is sold as an annual subscription hosted on Microsoft Azure with regional data residency, and a lifetime Free Plan covers up to 25 EPM endpoints and 10 Secure Remote Access seats.
Product overview
Admin By Request offers a single integrated offering, the Admin By Request Zero Trust Platform, which is delivered as a suite of standardized SaaS products with no custom deliverables or professional services. The platform is built around two core products: Endpoint Privilege Management (EPM), which controls local admin rights and includes supporting features such as Single App Elevation, Break Glass/LAPS, AI Auto-Approval, Machine Learning auto-approval, Malware Detection (MetaDefender), Endpoint MFA/SSO, the Mobile Application, and the ServiceNow App; and Secure Remote Access, which provides browser-based, audited remote connectivity to servers, workstations and endpoints. All of these are unified under the Integration Hub, which connects Admin By Request to SIEM tools (Splunk, Microsoft Sentinel), communication platforms (Slack, Teams), endpoint management (Microsoft Intune), and BI tools (Power BI), and are governed by the platform's Trust Center and Free Plan (lifetime free for up to 25 endpoints).
Differentiator
Problem solved
Functional benefit
Brands
- Admin By Request Zero Trust Platform: The umbrella SaaS platform marketed under this brand, encompassing the Endpoint Privilege Management (EPM) and Secure Remote Access products.
- Endpoint Privilege Management (EPM)
- Secure Remote Access
Products and services
- Admin By Request Zero Trust Platform Cloud-based Zero Trust platform delivered as a SaaS suite that combines Endpoint Privilege Management (EPM) and Secure Remote Access, hosted on Microsoft Azure with regional data residency in EU/EEA, UK, US, and APAC. Targets enterprise and mid-market customers needing to remove standing local admin rights and enable secure remote access without VPN complexity.
- Endpoint Privilege Management (EPM) Enterprise passwordless privileged access management product that controls local admin rights on Windows, macOS, and Linux endpoints through just-in-time, per-application elevation. Available in Workstation and Server editions, designed for IT and security teams that need to remove standing admin rights while preserving user productivity.
- Secure Remote Access Fast, secure, audited browser-based remote access product that provides just-in-time remote connectivity to servers, workstations, network devices, and endpoints for vendors and third-party users, eliminating VPN complexity. Includes session video recording, SSO and MFA integration, and is targeted at IT teams supporting remote and hybrid workforces.
- Admin By Request Free Plan Lifetime free subscription plan that includes all core features for up to 25 EPM endpoints and 10 Secure Remote Access seats on Windows, macOS, and Linux. Designed for proof-of-concept deployments and small organizations, with self-service sign-up and no maintenance or support obligation; functions as a top-of-funnel acquisition tool that converts to paid subscriptions.
Quantifiable outcome
- 100,000+ endpoints managed at Atos across 60 countries
- +4 more outcomes
Companies that use Admin By Request
Customer profileNamed customers35 records
Segments12 records
Ideal customer profiles4 records
Admin By Request technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature12 records
Admin By Request partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship and core.
- Microsoft (Microsoft Ireland Ltd / Microsoft Azure)flagshipMicrosoft Azure is the exclusive cloud-hosting infrastructure for the Admin By Request SaaS Product. Customer data is stored in Microsoft Azure data centers in the EU/EEA (Amsterdam, Dublin; also Germany and Netherlands), United States (Virginia, California/Washington), United Kingdom (London), and Asia-Pacific (Singapore). The platform runs on Azure SQL with Azure Active Directory (Azure AD) used for centralized identity management. Underlying infrastructure warranty is 99.99% uptime. Transfers covered by Data Privacy Framework, UK Extension, Swiss-U.S. DPF, and Standard Contractual Clauses.
- ServiceNowcoreNative ServiceNow app removes the need to access the Admin Portal — admins can perform core elevation and approval actions from ServiceNow.
- SlackcoreAdmin By Request Slack app enables approval/denial of elevation requests from Slack, with data stored in Microsoft Azure SQL within the customer's region. Listed under integrations.
- Microsoft TeamscoreMicrosoft Teams is among the supported integrations in the Integration Hub.
- SplunkcoreSplunk is one of the SIEM integrations available via the Integration Hub.
- Microsoft SentinelcoreMicrosoft Sentinel SIEM integration is available via the Integration Hub.
- Microsoft Power BIcorePower BI integration available via the Integration Hub for reporting and analytics on audit data.
- Microsoft IntunecoreIntune integration available via the Integration Hub for unified endpoint management.
- ZendeskcoreZendesk Inc. acts as a sub-processor for support ticketing and troubleshooting, processing general personal data such as account identifiers, contact details, and usage data. Hosted in Frankfurt, Germany with transfer mechanism via SCCs.
- Twilio SendGridcoreTwilio Ireland Limited (Twilio SendGrid) is a sub-processor providing SMS text service for two-factor authentication (2FA) and email notifications, processing phone numbers and email addresses.
- CloudflarecoreCloudflare, Inc. is an opt-in sub-processor for ABR Secure Remote Access, processing general personal data with infrastructure in the US and EU/EEA.
- VirusTotalcoreVirusTotal's multi-engine scanning is used to scan all released files for unintended malicious or destructive code as part of the standard warranty.
- Admin By Request Nordics ApSflagshipWholly-owned Authorized Partner covering regional sales and account management within Austria, Denmark, Estonia, Faroe Islands, Germany, Greenland, Iceland, Latvia, and Norway. Registered at Kalvebod Brygge 1, 1560 Copenhagen, Denmark (DK41763191). Intra-EU/EEA processing with SCCs in place.
- Admin By Request Sweden ABflagshipWholly-owned Authorized Partner covering Sweden, Finland, and Thailand. Registered at Skårs Led 3, 412 63 Göteborg, Sweden (559457-0136).
- Admin By Request EMEA LtdflagshipWholly-owned Authorized Partner covering regional sales and account management across EMEA. Registered at Chancery House, 30 St Johns Road, Woking, Surrey, United Kingdom, GU21 7SA (09028700). EU Adequacy Decision (UK) and SCCs in place.
- Admin By Request US, LLCflagshipWholly-owned Authorized Partner covering regional sales and account management within the Americas and Oceania. Registered at 401 E. Industrial Dr # 497 Hartland WI, 53029 (32094750372). No transfer of EU/EEA, UK or Swiss personal data; SCCs in place.
- Nico Hulkenberg / Audi F1 Projectflagship2026 Formula 1 partnership renewal with Audi F1® Project driver Nico Hulkenberg; brand-led marketing asset including original race recaps, giveaways, and Sauber content for the F1 season. Featured as the homepage news highlight.
- Kevin Magnussen (WEC / F1)coreSponsorship of Kevin Magnussen for the 2025 World Endurance Championship (WEC) season and 2023 / 2024 Formula 1 seasons; original driver content and race recaps featured on Admin By Request Formula 1 pages.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Admin By Request competitors and assessment
Company assessmentEmerging players
- Ekran System: Ekran System provides insider threat management and privileged access management with session recording and remote access auditing. It overlaps with ABR's Secure Remote Access and audit/compliance use cases, particularly for organizations needing third-party vendor access monitoring.
- Wallix: Wallix is a European (France-based) PAM specialist offering Bastion and related privileged access solutions. It is a niche, emerging competitor to ABR in the European enterprise and OT/industrial market, particularly relevant given ABR's Critical Infrastructure vertical.
Regional players
- Heimdal Security: Heimdal Security is a Danish-headquartered cybersecurity vendor offering endpoint protection, privilege management, and DNS security. It shares a Nordic origin with ABR and competes in the European mid-market for endpoint security and privilege management.
Broad incumbents
- Ivanti: Ivanti provides unified endpoint management, security, and IT service management solutions. Its Neurons platform includes endpoint privilege management and patch management features that overlap with ABR's EPM product, particularly among existing Ivanti customers.
- ManageEngine (Endpoint Privilege Management): ManageEngine, a division of Zoho, offers Endpoint Privilege Management as part of its broader IT management suite, including Endpoint Central. It targets the same IT administrator persona as ABR, often at lower price points, and bundles PAM into a wider endpoint management portfolio.
- Microsoft (Intune + Entra + Defender): Microsoft is the exclusive infrastructure provider for ABR but is also a competitive threat via Intune, Entra (Azure AD) Conditional Access, and Defender for Endpoint, which bundle endpoint management, identity, and least-privilege capabilities into Microsoft 365 enterprise agreements.
Direct peers
- BeyondTrust: BeyondTrust is a leading vendor of privileged access management and remote access solutions, directly competing with ABR's Endpoint Privilege Management and Secure Remote Access products. Both target enterprise and mid-market customers seeking least-privilege controls and audited remote access.
- CyberArk Endpoint Privilege Manager: CyberArk's Endpoint Privilege Manager (formerly Viewfinity) is a direct competitor to Admin By Request's EPM product, providing application control, least privilege, and credential theft protection on Windows and macOS endpoints.
- CyberArk: CyberArk is the global leader in privileged access management (PAM) and offers Endpoint Privilege Manager as part of its Identity Security Platform. It directly competes with Admin By Request in the EPM space, serves the same enterprise buyer, and overlaps on just-in-time privilege elevation and credential protection use cases.
- Delinea (formerly Thycotic): Delinea provides privileged access management and endpoint privilege management solutions, including Secret Server and Privilege Manager. It competes head-to-head with ABR in EPM, particularly in Windows-heavy enterprise environments and serves a similar compliance-driven buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Admin By Request social profiles
Digital presenceAdmin By Request compliance and trust
Trust signalCompliance12 records
Admin By Request financial estimates
Financial estimateRevenue estimate
Valuation estimate
Admin By Request leadership team
Management profileNumber of profiles
Profiles2 records
Admin By Request subsidiaries and ownership
Company hierarchySubsidiaries4 records
Admin By Request funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Admin By Request M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Admin By Request
What does Admin By Request do?
Admin By Request delivers a cloud-based Zero Trust Platform that combines Endpoint Privilege Management (EPM) and Secure Remote Access as a unified SaaS suite. The platform provides just-in-time, per-application elevation of local admin rights, Break Glass/LAPS emergency access, AI/ML-driven approval automation, multi-engine malware scanning, MFA/SSO, and audited browser-based remote access for Windows, macOS, and Linux endpoints. It is sold as an annual subscription hosted on Microsoft Azure with regional data residency, and a lifetime Free Plan covers up to 25 EPM endpoints and 10 Secure Remote Access seats.
Is Admin By Request a public or private company?
Admin By Request is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Admin By Request founded?
Admin By Request was founded in -1. It employs 51 to 100 people.
Where is Admin By Request based?
Admin By Request is headquartered in San Francisco, United States, in the North America region.
How does Admin By Request make money?
Three revenue lines are on record. SaaS Subscription (Endpoint Privilege Management + Secure Remote Access) is the primary driver. The others are freemium (Free Plan) and authorized Partner Channel Sales.
Who are Admin By Request's main competitors?
Emerging players on record are Ekran System and Wallix. Heimdal Security is listed as a regional player. Broad incumbents are Ivanti, ManageEngine (Endpoint Privilege Management) and Microsoft (Intune + Entra + Defender). Direct peers are BeyondTrust, CyberArk Endpoint Privilege Manager, CyberArk and Delinea (formerly Thycotic).
Does Admin By Request have an API?
Yes. An API is offered and used by the Admin By Request app for Slack, which uses the Admin By Request API Key to connect and collect data. The API enables partner/integration connectivity to the Admin By Request Zero Trust Platform for collecting and processing data such as Team Id, Team Name, Channel Id, Channel Name, access tokens, and webhook URLs. The Slack app retrieves one value from Slack solely for identification purposes when a user opens a support ticket. Developer documentation is at docs.adminbyrequest.com/home.htm.
What industry is Admin By Request in?
Admin By Request's product category is Endpoint Privilege Management / Privileged Access Management. Its primary akta.pro industry code is HDADAEAF, Endpoint Privilege Management (EPM), with a secondary code of BPAKAHAI, Identity & Access Security Services (IAM, PAM, Zero Trust). Its NAICS code is 54151 and its SIC code is 7372.