Heimdal Security
Heimdal Security is a Denmark-based cybersecurity vendor selling a cloud-native unified platform that combines AI-driven DNS security, endpoint protection, patch management, PAM, email security, and XDR/MXDR for enterprises, MSPs, and home users.
- Company typePrivate
- Founded2014
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Heimdal Security does
Heimdal Security A/S is a Denmark-based, privately held cybersecurity vendor founded in 2014 that sells a cloud-native unified security platform consolidating prevention, detection, access control, and response across endpoint, email, identity, and network. The enterprise product suite comprises 10+ natively integrated modules, including DNS Security (network and endpoint), Next-Gen Antivirus, Ransomware Encryption Protection, Patch & Asset Management, a full Privileged Access Management stack (PEDM, PASM, and Application Control), Email Security and Fraud Prevention, a Threat-Hunting and Action Center, plus higher-tier EDR, XDR, 24x7 MXDR SOC services, and Identity Threat Detection and Response. The platform's core differentiator is a patented neural-AI engine for DNS threat prediction (claimed 96% accuracy), supported by behavioral/heuristic analysis and an automated patching engine that deploys most updates within four hours of release.
The company generates revenue predominantly through recurring subscriptions priced per device/year (for DNS, NGAV, ransomware, patch, email) or per admin/year (for PAM and Threat-Hunting modules), with custom enterprise pricing for organizations exceeding 3,000 endpoints. A consumer line (Threat Prevention Home, NGAV Home, Premium Security Home) plus a freemium Software Updater (covering 120+ third-party apps) provides a separate D2C revenue stream at $59.95-$99.95/year, sold through a multi-language e-commerce store. Distribution is multi-channel: direct enterprise field sales, the Partner NEXUS program serving 2,000+ MSPs/MSSPs globally, regional distribution via Elovade in the Nordics, and self-serve downloads with a pricing calculator. Heimdal reports 17,000+ customer organizations, 2.5M secured endpoints, and 80B safeguarded emails, and maintains strong review-site ratings (Trustpilot 4.7, Capterra 4.8, G2 4.4) across healthcare, education, energy, engineering, government, manufacturing, retail, and critical-infrastructure verticals.
Heimdal Security firmographics
Firmographics- Name
- Heimdal Security
- Legal name
- Heimdal Security A/S
- Website
- https://heimdalsecurity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Heimdal Security is a Denmark-based cybersecurity vendor selling a cloud-native unified platform that combines AI-driven DNS security, endpoint protection, patch management, PAM, email security, and XDR/MXDR for enterprises, MSPs, and home users.
- Ownership category
- akta.pro rank
Heimdal Security industry classification
Industry- Product category
- Endpoint Security Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Detection & Response (MDR) & SOC Services (HDADAGAG)
Keywords
Where Heimdal Security is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Heimdal Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Security Subscriptions: Subscription-based licensing for enterprise security products including DNS Security, NGAV, Patch Management, PAM modules, Email Security, and XDR/MXDR services. Pricing is per device/year or per admin/year depending on the product. Tiered pricing with volume discounts available. Custom patching add-ons optional.
- Home Security Products: Annual subscription licenses for consumer security products. Threat Prevention Home at $69.95/year, Next-Gen Antivirus Home at $59.95/year, and Premium Security Home (combined) at $99.95/year. Supports 1 year/3 PCs licensing with 30-day money-back guarantee.
- Platform and Managed Services: XDR and MXDR platform services with per-device or subscription pricing. MXDR includes 24/7 SOC services with full investigation and support.
- Freemium Product: Free Software Updater for Windows PCs attracts users to the ecosystem. No revenue directly from free product, but drives upgrade opportunities to paid home security suites.
- Application Control Licensing: Licensed per Admin Users/Year (1 Admin, 10 Users per License) for Application Control - AppFencing product.
- Session Management Licensing: Threat-hunting & Action Center licensed with 10 Admin Accounts per 500 Devices, 1 Concurrent Session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Threat Prevention Home - Proactive yearly security |
| Subscription | Annual | Next-Gen Antivirus Home - Reactive yearly protection |
| Subscription | Annual | Premium Security Home - Best Deal combining both |
| Freemium | Pay-as-you-go | Heimdal Free - Software Updater for Windows |
| Unit Pricing | Annual | Enterprise Products - Per Device/Year |
| Unit Pricing | Annual | PAM Products - Per Admin Users/Year |
| Unit Pricing | Annual | Application Control - AppFencing |
| Unit Pricing | Annual | Threat-Hunting and Action Center |
| Subscription | Annual | Email Security Products |
| Subscription | Annual | XDR and MXDR Platform |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels14 records
Heimdal Security product offering
Product offeringCore offering
Heimdal Security sells a unified, cloud-native cybersecurity platform that consolidates prevention, detection, access control, and response across endpoint, email, identity, and network layers under a single dashboard and license. The platform is offered as 10+ enterprise modules (DNS Security, Next-Gen Antivirus & Firewall, Ransomware Encryption Protection, Patch & Asset Management, PAM, Email Security, Threat-Hunting & Action Center, EDR, XDR, MXDR, ITDR) and a separate consumer product line (Threat Prevention Home, NGAV Home, Premium Security Home, and a free software updater). Annual subscriptions are sold per device or per admin, with custom enterprise pricing above 3,000 endpoints and a 24x7 managed SOC service for MXDR customers.
Product overview
Heimdal Security offers a unified cybersecurity platform combining prevention, detection, access control, and response capabilities across email, endpoint, identity, and network layers. The platform comprises 10+ natively integrated enterprise security modules including DNS Security (Network and Endpoint), Next-Gen Antivirus, Ransomware Encryption Protection, Patch & Asset Management, Privileged Access Management (with PEDM, PASM, and Application Control sub-modules), Email Security, Threat-Hunting & Action Center, Remote Desktop, and unified endpoint management tools. The platform is available as standalone modules or through higher-tier offerings including Endpoint Detection & Response (EDR), Extended Detection & Response (XDR), and Managed Extended Detection & Response (MXDR). For home users, Heimdal offers Threat Prevention Home, Next-Gen Antivirus Home, Premium Security Home (combining both), and a free software updater. All enterprise products are managed through a single dashboard with compliance support for NIS2, GDPR, NIST, CIS Controls, ISO 27001, and other standards. The platform serves 17,000+ organizations and 2,000+ MSPs globally.
Differentiator
Problem solved
Functional benefit
Products and services
- DNS Security - Network Network-level DNS filtering that uses patented neural AI to predict and block malicious connections and threats at the DNS layer before they reach the network. Sold to enterprise organizations as part of the Heimdal unified cybersecurity platform.
- DNS Security - Endpoint Endpoint-based DNS protection that secures devices whether on-network or remote, filtering traffic and blocking malicious domains across all digital surfaces. Sold to enterprise customers as a standalone module of the Heimdal platform.
- Next-Gen Antivirus & Firewall Enterprise next-generation antivirus combining local signature scanning, real-time cloud scanning, sandbox inspection, heuristic and behavior-based analysis, and firewall integration to detect and block viruses, APTs, exploits, and ransomware.
- Ransomware Encryption Protection Specialized ransomware protection that prevents encryption of files and safeguards endpoints and cloud workspaces from ransomware attacks using behavioral detection. Sold to enterprises as a standalone Heimdal module.
- Patch & Asset Management Automated vulnerability management that discovers, assesses, and patches OS and third-party application vulnerabilities across Windows, macOS, and Linux endpoints, with most updates deployed within four hours of official release. Sold to enterprise customers.
- Privileged Access Management Comprehensive enterprise PAM solution that controls and secures privileged access through automated permission management, including privilege elevation, account and session management, and application control under a Zero Trust model.
- Email Security AI-powered email protection for enterprise users that defends against phishing, fraud, malware, and internal threats through advanced content scanning, URL analysis, and behavioral deviation detection. Sold as a standalone enterprise module.
- Email Fraud Prevention Specialized AI-driven fraud detection that analyzes email content, attachments, and sender behavior to identify and block business email compromise and fraud attempts. Sold to enterprises as a standalone Heimdal module.
- Threat-Hunting & Action Center Unified enterprise threat hunting platform providing real-time alert management, data security, and coordinated response workflows with detailed telemetry and customizable playbooks from a single dashboard.
- Endpoint Detection & Response (EDR) Advanced enterprise threat detection and rapid incident response across all endpoints, providing hunt, detect, and respond capabilities with real-time visibility. Sold as a higher-tier addition to the Heimdal platform.
- Extended Detection and Response (XDR) Enterprise XDR platform that provides comprehensive threat coverage across endpoints, networks, and cloud from a unified console, correlating signals and enabling automated response. Sold as a higher-tier subscription on the Heimdal platform.
- Managed Extended Detection and Response (MXDR) 24x7 managed SOC service providing continuous protection with expert-driven investigation, digital forensics, and incident response on top of the Heimdal XDR platform. Sold as a subscription service to enterprise customers that lack in-house SOC capacity.
- Identity Threat Detection and Response (ITDR)
- Heimdal Threat Prevention Home Proactive consumer threat prevention product for home users that blocks malware and ransomware before infection using traffic-based detection, automatic application updates, and malicious-website blocking. Sold as a $69.95/year subscription covering 3 PCs.
- Heimdal Next-Gen Antivirus Home
- Heimdal Premium Security Home
- Heimdal Free Software Updater
Quantifiable outcome
- 260M+ cyber attacks prevented
- +6 more outcomes
Companies that use Heimdal Security
Customer profileNamed customers3 records
Segments11 records
Ideal customer profiles5 records
Heimdal Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature10 records
Heimdal Security partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ElovadecoreElovade appointed as official distributor for Nordic region covering Sweden, Norway, Denmark, Iceland, and Finland. Partnership enables MSPs and resellers across Nordic countries to access Heimdal's consolidated cybersecurity platform through a local value-added distributor. Elovade provides hands-on enablement support, technical onboarding, training, and co-marketing resources tailored to Nordic compliance requirements.
- ConnectWise RMMcoreNative integration with ConnectWise RMM enabling MSPs to manage Heimdal security products through their existing remote monitoring and management workflows.
- Autotask PSAcoreIntegration with Autotask PSA (Datto) for professional services automation and ticketing workflows.
- HaloPSAcoreCross-platform integration with HaloPSA service desk enabling unified security and IT service management.
- Microsoft EcosystemcoreHeimdal integrates with Microsoft Defender, M365, and Intune without competing with existing Microsoft investments. Platform supports Microsoft security baselines and enhances Microsoft security posture.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Heimdal Security competitors and assessment
Company assessmentDirect peers
- Bitdefender: Bitdefender's GravityZone platform competes across NGAV, EDR/XDR, patch management, and PAM-adjacent controls for SMB and enterprise. Heimdal maintains a direct comparison page, signaling category-level overlap.
- Huntress: Huntress delivers managed detection and response (MXDR) and endpoint protection targeted squarely at MSPs — a core customer segment for Heimdal. Both vendors compete for the same MSP security stack wallet.
- N-Able: N-Able provides an RMM and security suite purpose-built for MSPs, overlapping with Heimdal's channel-led go-to-market and patch/endpoint offerings.
- CrowdStrike: CrowdStrike's Falcon platform offers endpoint security, XDR, MDR, and identity protection — directly overlapping with Heimdal's NGAV, XDR/MXDR, and ITDR modules. Heimdal's own comparison page positions the two head-to-head for enterprise buyers.
- Blackpoint Cyber: Blackpoint delivers MDR, endpoint security, and MSP-focused managed services — a similar go-to-market and product posture to Heimdal's MXDR and partner program.
- ThreatLocker: ThreatLocker specializes in application allowlisting and Zero Trust application control, directly overlapping with Heimdal's Application Control/AppFencing module. Heimdal publishes an explicit comparison page.
- Sophos: Sophos provides endpoint protection, XDR, MDR, and a managed security platform — closely mirroring Heimdal's unified platform play. Heimdal runs an explicit Heimdal-vs-Sophos comparison targeting MSPs and mid-market enterprises.
- SentinelOne: SentinelOne's Singularity platform delivers AI-powered NGAV, EDR, XDR, and identity threat response — covering most of Heimdal's core modules at enterprise scale, making it a direct platform competitor.
Broad incumbents
- Microsoft Defender for Endpoint: Microsoft bundles Defender for Endpoint, Intune, and identity protections into M365 E3/E5 and Business Premium. Heimdal positions as complementary to Microsoft but the breadth of Microsoft's stack is the dominant competitive backdrop.
Emerging players
- Patch My PC: Patch My PC specializes in third-party patch management, directly competing with Heimdal's Patch & Asset Management module. Heimdal maintains a public comparison page versus Patch My PC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Heimdal Security social profiles
Digital presenceHeimdal Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heimdal Security leadership team
Management profileNumber of profiles
Profiles4 records
Heimdal Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heimdal Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heimdal Security
What does Heimdal Security do?
Heimdal Security sells a unified, cloud-native cybersecurity platform that consolidates prevention, detection, access control, and response across endpoint, email, identity, and network layers under a single dashboard and license. The platform is offered as 10+ enterprise modules (DNS Security, Next-Gen Antivirus & Firewall, Ransomware Encryption Protection, Patch & Asset Management, PAM, Email Security, Threat-Hunting & Action Center, EDR, XDR, MXDR, ITDR) and a separate consumer product line (Threat Prevention Home, NGAV Home, Premium Security Home, and a free software updater). Annual subscriptions are sold per device or per admin, with custom enterprise pricing above 3,000 endpoints and a 24x7 managed SOC service for MXDR customers.
Is Heimdal Security a public or private company?
Heimdal Security is a private company. It is classified as unknown and is currently operating.
When was Heimdal Security founded?
Heimdal Security was founded in 2014. It employs 101 to 250 people.
Where is Heimdal Security based?
Heimdal Security is headquartered in Copenhagen, Denmark, in the Europe region.
How does Heimdal Security make money?
Six revenue lines are on record. Enterprise Security Subscriptions are the primary driver. The others are home Security Products, platform and Managed Services, freemium Product, application Control Licensing and session Management Licensing.
Who are Heimdal Security's main competitors?
Direct peers on record are Bitdefender, Huntress, N-Able, CrowdStrike, Blackpoint Cyber, ThreatLocker, Sophos and SentinelOne. Microsoft Defender for Endpoint is listed as a broad incumbent. Patch My PC is listed as an emerging player.
Does Heimdal Security have an API?
No public API is recorded for Heimdal Security.
What industry is Heimdal Security in?
Heimdal Security's product category is Endpoint Security Platform. Its primary akta.pro industry code is HDADAGAG, Managed Detection & Response (MDR) & SOC Services. Its NAICS code is 54151 and its SIC code is 7372.