Admin By Request

What Admin By Request does

Admin By Request is a privately held SaaS provider of a Zero Trust Platform combining Endpoint Privilege Management (EPM) and Secure Remote Access, founded and led by CEO Lars Sneftrup Pedersen and headquartered in Aalborg, Denmark (legal entity Admin By Request Aps, VAT DK31938112). The platform is delivered as a cloud service hosted on Microsoft Azure across regional data centers in the EU/EEA, US, UK, and APAC, with cross-platform agents for Windows, macOS, and Linux and supporting features such as Single App Elevation, Break Glass / LAPS, MFA / SSO (SAML 2.0), multi-engine malware scanning, an Integration Hub (ServiceNow, Slack, Teams, Splunk, Sentinel, Power BI, Intune), and mobile applications. Customer evidence includes Atos running the platform across more than 100,000 endpoints in 60 countries, alongside named enterprise and public-sector users such as FICO, eToro, NXP, Crocs, Dolby, Sony, NHS, USDA, and the UK Ministry of Justice.

The company monetizes primarily through 12-month annual SaaS subscriptions priced on a quote basis and CPI-U + 2% indexed (capped 0%-7%) per year, supplemented by a lifetime Free Plan covering up to 25 EPM endpoints and 10 Secure Remote Access seats, with resale and account management delivered through four wholly-owned regional Authorized Partner entities in Denmark (Nordics ApS), Sweden (Sweden AB), the United Kingdom (EMEA Ltd), and the United States (US, LLC). Go-to-market is hybrid: enterprise sales-led via 15+ global offices, a "Book a Demo / Get a Quote" motion and a Zoho SalesIQ chatbot; product-led through the Free Plan and self-service download; channel-led via Authorized Partners and a Reseller program; and event-driven through Nordic security conferences (Oslo Tech Show, V2 Security Copenhagen, Solution Summit Denmark) and motorsport sponsorships (Audi F1 / Nico Hulkenberg for 2026, Kevin Magnussen for the 2025 WEC season). The platform maintains ISO 27001, SOC 2 Type 2, Cyber Essentials, and an ISO/IEC 27701-reviewed privacy program, with GDPR-aligned standard contractual clauses and 99.9% monthly uptime SLA.

Name

Admin By Request

Legal name

Admin By Request Aps

Website

https://adminbyrequest.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Admin By Request is a Danish-headquartered SaaS provider of Endpoint Privilege Management and Secure Remote Access delivered as a unified Zero Trust Platform on Microsoft Azure, serving enterprise and public-sector customers globally through a hybrid direct, channel, and product-led motion.

Ownership category

akta.pro rank

Product category

Endpoint Privilege Management / Privileged Access Management

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endpoint Privilege Management (EPM) (HDADAEAF)

akta.pro secondary industry

Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI)

Keywords

• Endpoint privilege management
• Secure remote access
• Privileged access management
• Zero trust security
• Admin rights management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. SaaS Subscription (Endpoint Privilege Management + Secure Remote Access): Annual SaaS subscription invoiced 12 months in advance via ABR or its Authorized Partners. Subscription terms set in 12-month blocks by default. Annual price adjustment tied to US CPI-U plus two percentage points, capped between 0% and 7% per year. Fees exclude VAT/GST/sales taxes. Includes Maintenance Services (minor under 15 minutes downtime, major 15+ minutes) and Support Services (first response target one business hour, guaranteed within one business day) on Business Days during Business Hours.
2. Freemium (Free Plan): Lifetime Free Plan for up to 25 EPM endpoints and 10 Secure Remote Access seats, available on Windows, macOS, and Linux with all core features. Free Plan is provided "AS IS" with no maintenance or support obligation, functions as a top-of-funnel acquisition tool. Free Plan tenants can be auto-converted to paid subscription or deactivated.
3. Authorized Partner Channel Sales: Revenue distributed through Authorized Partners — Admin By Request Nordics ApS, Admin By Request Sweden AB, Admin By Request EMEA Ltd, and Admin By Request US, LLC — handling regional sales and account management. Customers acquired through MSPs remain direct customers of ABR.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels12 records

Core offering

Admin By Request delivers a cloud-based Zero Trust Platform that combines Endpoint Privilege Management (EPM) and Secure Remote Access as a unified SaaS suite. The platform provides just-in-time, per-application elevation of local admin rights, Break Glass/LAPS emergency access, AI/ML-driven approval automation, multi-engine malware scanning, MFA/SSO, and audited browser-based remote access for Windows, macOS, and Linux endpoints. It is sold as an annual subscription hosted on Microsoft Azure with regional data residency, and a lifetime Free Plan covers up to 25 EPM endpoints and 10 Secure Remote Access seats.

Product overview

Admin By Request offers a single integrated offering, the Admin By Request Zero Trust Platform, which is delivered as a suite of standardized SaaS products with no custom deliverables or professional services. The platform is built around two core products: Endpoint Privilege Management (EPM), which controls local admin rights and includes supporting features such as Single App Elevation, Break Glass/LAPS, AI Auto-Approval, Machine Learning auto-approval, Malware Detection (MetaDefender), Endpoint MFA/SSO, the Mobile Application, and the ServiceNow App; and Secure Remote Access, which provides browser-based, audited remote connectivity to servers, workstations and endpoints. All of these are unified under the Integration Hub, which connects Admin By Request to SIEM tools (Splunk, Microsoft Sentinel), communication platforms (Slack, Teams), endpoint management (Microsoft Intune), and BI tools (Power BI), and are governed by the platform's Trust Center and Free Plan (lifetime free for up to 25 endpoints).

Differentiator

Problem solved

Functional benefit

Brands

• Admin By Request Zero Trust Platform: The umbrella SaaS platform marketed under this brand, encompassing the Endpoint Privilege Management (EPM) and Secure Remote Access products.
• Endpoint Privilege Management (EPM)
• Secure Remote Access

Products and services

• Admin By Request Zero Trust Platform Cloud-based Zero Trust platform delivered as a SaaS suite that combines Endpoint Privilege Management (EPM) and Secure Remote Access, hosted on Microsoft Azure with regional data residency in EU/EEA, UK, US, and APAC. Targets enterprise and mid-market customers needing to remove standing local admin rights and enable secure remote access without VPN complexity.
• Endpoint Privilege Management (EPM) Enterprise passwordless privileged access management product that controls local admin rights on Windows, macOS, and Linux endpoints through just-in-time, per-application elevation. Available in Workstation and Server editions, designed for IT and security teams that need to remove standing admin rights while preserving user productivity.
• Secure Remote Access Fast, secure, audited browser-based remote access product that provides just-in-time remote connectivity to servers, workstations, network devices, and endpoints for vendors and third-party users, eliminating VPN complexity. Includes session video recording, SSO and MFA integration, and is targeted at IT teams supporting remote and hybrid workforces.
• Admin By Request Free Plan Lifetime free subscription plan that includes all core features for up to 25 EPM endpoints and 10 Secure Remote Access seats on Windows, macOS, and Linux. Designed for proof-of-concept deployments and small organizations, with self-service sign-up and no maintenance or support obligation; functions as a top-of-funnel acquisition tool that converts to paid subscriptions.

Quantifiable outcome

• 100,000+ endpoints managed at Atos across 60 countries
• +4 more outcomes

Named customers35 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature12 records

Partnerships

18 partnerships are on record, tiered flagship and core.

• Microsoft (Microsoft Ireland Ltd / Microsoft Azure)flagshipTechnology or IntegrationMicrosoft Azure is the exclusive cloud-hosting infrastructure for the Admin By Request SaaS Product. Customer data is stored in Microsoft Azure data centers in the EU/EEA (Amsterdam, Dublin; also Germany and Netherlands), United States (Virginia, California/Washington), United Kingdom (London), and Asia-Pacific (Singapore). The platform runs on Azure SQL with Azure Active Directory (Azure AD) used for centralized identity management. Underlying infrastructure warranty is 99.99% uptime. Transfers covered by Data Privacy Framework, UK Extension, Swiss-U.S. DPF, and Standard Contractual Clauses.
• ServiceNowcoreTechnology or IntegrationNative ServiceNow app removes the need to access the Admin Portal — admins can perform core elevation and approval actions from ServiceNow.
• SlackcoreTechnology or IntegrationAdmin By Request Slack app enables approval/denial of elevation requests from Slack, with data stored in Microsoft Azure SQL within the customer's region. Listed under integrations.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams is among the supported integrations in the Integration Hub.
• SplunkcoreTechnology or IntegrationSplunk is one of the SIEM integrations available via the Integration Hub.
• Microsoft SentinelcoreTechnology or IntegrationMicrosoft Sentinel SIEM integration is available via the Integration Hub.
• Microsoft Power BIcoreTechnology or IntegrationPower BI integration available via the Integration Hub for reporting and analytics on audit data.
• Microsoft IntunecoreTechnology or IntegrationIntune integration available via the Integration Hub for unified endpoint management.
• ZendeskcoreTechnology or IntegrationZendesk Inc. acts as a sub-processor for support ticketing and troubleshooting, processing general personal data such as account identifiers, contact details, and usage data. Hosted in Frankfurt, Germany with transfer mechanism via SCCs.
• Twilio SendGridcoreTechnology or IntegrationTwilio Ireland Limited (Twilio SendGrid) is a sub-processor providing SMS text service for two-factor authentication (2FA) and email notifications, processing phone numbers and email addresses.
• CloudflarecoreTechnology or IntegrationCloudflare, Inc. is an opt-in sub-processor for ABR Secure Remote Access, processing general personal data with infrastructure in the US and EU/EEA.
• VirusTotalcoreTechnology or IntegrationVirusTotal's multi-engine scanning is used to scan all released files for unintended malicious or destructive code as part of the standard warranty.
• Admin By Request Nordics ApSflagshipChannel Partner/ Reseller/ DistributorWholly-owned Authorized Partner covering regional sales and account management within Austria, Denmark, Estonia, Faroe Islands, Germany, Greenland, Iceland, Latvia, and Norway. Registered at Kalvebod Brygge 1, 1560 Copenhagen, Denmark (DK41763191). Intra-EU/EEA processing with SCCs in place.
• Admin By Request Sweden ABflagshipChannel Partner/ Reseller/ DistributorWholly-owned Authorized Partner covering Sweden, Finland, and Thailand. Registered at Skårs Led 3, 412 63 Göteborg, Sweden (559457-0136).
• Admin By Request EMEA LtdflagshipChannel Partner/ Reseller/ DistributorWholly-owned Authorized Partner covering regional sales and account management across EMEA. Registered at Chancery House, 30 St Johns Road, Woking, Surrey, United Kingdom, GU21 7SA (09028700). EU Adequacy Decision (UK) and SCCs in place.
• Admin By Request US, LLCflagshipChannel Partner/ Reseller/ DistributorWholly-owned Authorized Partner covering regional sales and account management within the Americas and Oceania. Registered at 401 E. Industrial Dr # 497 Hartland WI, 53029 (32094750372). No transfer of EU/EEA, UK or Swiss personal data; SCCs in place.
• Nico Hulkenberg / Audi F1 ProjectflagshipGTM or Marketing Partner2026 Formula 1 partnership renewal with Audi F1® Project driver Nico Hulkenberg; brand-led marketing asset including original race recaps, giveaways, and Sauber content for the F1 season. Featured as the homepage news highlight.
• Kevin Magnussen (WEC / F1)coreGTM or Marketing PartnerSponsorship of Kevin Magnussen for the 2025 World Endurance Championship (WEC) season and 2023 / 2024 Formula 1 seasons; original driver content and race recaps featured on Admin By Request Formula 1 pages.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ekran System: Ekran System provides insider threat management and privileged access management with session recording and remote access auditing. It overlaps with ABR's Secure Remote Access and audit/compliance use cases, particularly for organizations needing third-party vendor access monitoring.
• Wallix: Wallix is a European (France-based) PAM specialist offering Bastion and related privileged access solutions. It is a niche, emerging competitor to ABR in the European enterprise and OT/industrial market, particularly relevant given ABR's Critical Infrastructure vertical.

Regional players

• Heimdal Security: Heimdal Security is a Danish-headquartered cybersecurity vendor offering endpoint protection, privilege management, and DNS security. It shares a Nordic origin with ABR and competes in the European mid-market for endpoint security and privilege management.

Broad incumbents

• Ivanti: Ivanti provides unified endpoint management, security, and IT service management solutions. Its Neurons platform includes endpoint privilege management and patch management features that overlap with ABR's EPM product, particularly among existing Ivanti customers.
• ManageEngine (Endpoint Privilege Management): ManageEngine, a division of Zoho, offers Endpoint Privilege Management as part of its broader IT management suite, including Endpoint Central. It targets the same IT administrator persona as ABR, often at lower price points, and bundles PAM into a wider endpoint management portfolio.
• Microsoft (Intune + Entra + Defender): Microsoft is the exclusive infrastructure provider for ABR but is also a competitive threat via Intune, Entra (Azure AD) Conditional Access, and Defender for Endpoint, which bundle endpoint management, identity, and least-privilege capabilities into Microsoft 365 enterprise agreements.

Direct peers

• BeyondTrust: BeyondTrust is a leading vendor of privileged access management and remote access solutions, directly competing with ABR's Endpoint Privilege Management and Secure Remote Access products. Both target enterprise and mid-market customers seeking least-privilege controls and audited remote access.
• CyberArk Endpoint Privilege Manager: CyberArk's Endpoint Privilege Manager (formerly Viewfinity) is a direct competitor to Admin By Request's EPM product, providing application control, least privilege, and credential theft protection on Windows and macOS endpoints.
• CyberArk: CyberArk is the global leader in privileged access management (PAM) and offers Endpoint Privilege Manager as part of its Identity Security Platform. It directly competes with Admin By Request in the EPM space, serves the same enterprise buyer, and overlaps on just-in-time privilege elevation and credential protection use cases.
• Delinea (formerly Thycotic): Delinea provides privileged access management and endpoint privilege management solutions, including Secret Server and Privilege Manager. It competes head-to-head with ABR in EPM, particularly in Windows-heavy enterprise environments and serves a similar compliance-driven buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdminByRequest
• YouTubeyoutube.com/channel/UCwq1wlbT9m_z3YH-EPaZqKw
• Facebookfacebook.com/adminbyrequest
• LinkedInlinkedin.com/company/adminbyrequest
• Instagraminstagram.com/adminbyrequest

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admin By Request