What Barayamal does

Barayamal is a First Nations entrepreneurship and employment ecosystem platform founded in 2017 and headquartered at Level 2/11 York St, Sydney, Australia. Its core product is the First Nations Job Board (jobs.barayamal.com.au), a free marketplace connecting Indigenous job seekers in Australia, Canada, the United States, and New Zealand with employers offering identified positions. The platform lists 135+ active roles across banking, government, healthcare, education, and energy, with named employer engagement including Commonwealth Bank, Westpac, CIBC, BMO, RBC, TD Bank, Ontario Health, OPG, Suncor, and multiple universities.

The company's product portfolio extends well beyond the job board. It runs the First Nations Pre-Accelerator for NSW-connected Aboriginal and Torres Strait Islander founders, offers the FirstCard financial product, and operates a suite of community sub-products including IndigiReviews, FN Quotes, FN Art Exhibition, Innovation Map, and eMentoring. Educational content is distributed through the Udemy global marketplace (FN MBA, Growth Mindset: FN Affirmations), and the organization hosts recurring events such as the First Nations Economic Forum, First Nations Allies Summit, and Give Backathon hackathon.

Barayamal operates as a private, impact-driven organization with 1-10 employees. Its revenue model is freemium: the job board is free for both job seekers and employers, with revenue appearing to derive from Udemy course sales, donations, partnership contributions, accelerator-related fees, and initiatives such as the 3% Pledge and ReconciliACTION. The only disclosed funding event is a $500,000 grant from LaunchVic in September 2018. No paid employer tier, ARR, or revenue figures are disclosed in available source material.

Name

Barayamal

Legal name

Barayamal

Website

https://barayamal.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Barayamal is a First Nations entrepreneurship and employment platform operating a free multi-country job board (Australia, Canada, US, New Zealand), a pre-accelerator for Indigenous founders, and community tools including FirstCard, eMentoring, and Udemy courses.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Revenue model

1. Free Job Board Services: Free job posting platform for employers and free candidate profiles for job seekers. Revenue appears to be generated through employer partnerships, accelerator program fees, course sales, donations, and potentially premium employer services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Barayamal operates a free web-based First Nations job board marketplace connecting Indigenous job seekers with employers across Australia, Canada, the US, and New Zealand. It also runs a First Nations Pre-Accelerator program for Aboriginal and Torres Strait Islander founders exploring early-stage business ideas, alongside supporting digital tools including eMentoring, IndigiReviews, FN Quotes, and online courses distributed via Udemy.

Product overview

Barayamal is a First Nations entrepreneurship ecosystem platform that operates primarily as a job board network and pre-accelerator program. The core product is the First Nations Job Board, which connects Indigenous job seekers with employers across Australia, Canada, New Zealand, and the US through location-specific listings. Supporting products include the FirstCard, the First Nations Pre-Accelerator for early-stage founders, and various digital tools including IndigiReviews (review platform), FN Quotes (wisdom app), FN Art Exhibition (online art gallery), Innovation Map, and eMentoring platform. The company also offers educational courses on Udemy (FN MBA, Growth Mindset), assessment tools (Entrepreneurship Assessment Tool, Mindset Scorecard), and organizes events including the First Nations Economic Forum, Allies Summit, and Give Backathon hackathon.

Differentiator

Problem solved

Functional benefit

Products and services

• First Nations Job Board
• FirstCard
• First Nations Pre-Accelerator
• Growth Mindset: FN Affirmations
• FN MBA
• First Nations Economic Forum
• First Nations Allies Summit

Quantifiable outcome

• First Nations Pre-Accelerator open for NSW-connected Aboriginal and Torres Strait Islander founders
• +1 more outcomes

Named customers16 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Supply Nation: Australia's leading Indigenous business directory and supplier diversity network, connecting Indigenous-owned businesses with corporate and government buyers. Direct peer because both operate as Indigenous-focused business/employment marketplaces in Australia with overlapping employer and supplier ecosystems.
• Indigenous Link: A Canadian Indigenous job board and community platform connecting First Nations, Inuit, and Métis job seekers with employers. Direct peer because it operates the same job-board-plus-community model in Canada that Barayamal runs across its four-country footprint.
• Indspire: Canadian Indigenous-led charity funding Indigenous education and employment outcomes, including bursaries and career programs. Direct peer because of overlapping Indigenous education-to-employment pathways and employer partnerships in Canada.

Emerging players

• Startmate: Leading Australian and New Zealand accelerator and seed fund. Emerging player peer because it represents a more capital-backed accelerator model that could expand into Indigenous-focused cohorts or compete for the same founder pool.
• Muru-D: Telstra-backed Australian accelerator historically focused on Indigenous and regional founders. Direct comparable for the pre-accelerator program, with deeper capital and Telstra distribution.

Broad incumbents

• LinkedIn: Global professional network with integrated job marketplace. Broad incumbent because enterprise customers (CBA, Westpac, RBC, etc.) already use LinkedIn as a primary hiring channel and could replicate diversity hiring features internally.
• Seek: Dominant Australian job marketplace. Broad incumbent because it competes for the same employers and job seeker traffic that Barayamal targets, and has begun layering diversity and Indigenous-focused features into its platform.
• Indeed: Global job search and posting platform. Broad incumbent because it covers all four of Barayamal's operating geographies and competes for both employer job spend and candidate mindshare.

Regional players

• Indigenous Business Australia: Australian Government entity that supports Indigenous Australians to start, own, and sustain businesses through finance and capability programs. Comparable as a regional, government-backed Indigenous entrepreneurship and economic development platform in Australia.

Others

• JobBoardly: Job board software platform used to power niche job marketplaces. Ecosystem/infrastructure peer because the Barayamal job board appears to run on JobBoardly rails, making it a relevant technology and go-to-market reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Barayamal3
• YouTubeyoutube.com/channel/UCAqdQVlfWdiT71O_D6NdHiw
• Facebookfacebook.com/barayamal
• LinkedInau.linkedin.com/school/barayamal
• Instagraminstagram.com/barayamal33

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barayamal