SEEK
SEEK is Australia's largest employment marketplace, connecting job seekers with employers across 30+ industries and eight Asia-Pacific markets via an AI-powered contextual search platform, monetizing through paid job advertisements and placement services.
- Company typePublic
- Founded1997
- HeadquartersNorth Sydney, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SEEK does
SEEK Limited is a publicly listed (ASX: SKLTY) Australian employment marketplace founded in 1997 by Paul and Andrew Bassat, headquartered in Melbourne. The company operates Australia's number one job search platform with the largest inventory across 30+ industry classifications, and extends this footprint across eight Asia-Pacific markets (Australia, New Zealand, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand) plus Bangladesh via wholly-owned regional brands JobsDB, Jobstreet, Jora, and Bdjobs. In March 2026 SEEK replaced its traditional keyword search with an AI-powered contextual search that interprets candidate intent and refines recommendations using behavioral signals.
The core product is a two-sided marketplace connecting job seekers (free access) with employers (paid job advertising, premium hiring solutions, and analytics) through a self-serve employer portal. Adjacent and partner offerings extend the platform beyond job listings: SEEK Pass (credential verification), SEEK Grad (graduate recruitment via gradconnection), Sidekicker (contingent/gig workforce), and integrations with GO1 and FutureLearn (learning) and JobAdder (ATS). Customers span SMBs through large enterprises across healthcare, trades, manufacturing, education, government, ICT, retail, and professional services.
SEEK's revenue model combines subscription/recurring job advertisement fees with placement transaction fees, supported by a freemium funnel for job seekers. Q2 2026 (H1 FY2026) revenue was $601 million AUD (up 12% YoY) with adjusted profit of $104 million AUD (up 35%) from continuing operations; a record dividend of $0.27 per share (up 13%) was declared. The company has 1,001–5,000 employees and is currently divesting its Employment Hero stake following a Federal Court API dispute and recording a $356M non-cash impairment on its Zhaopin investment, indicating portfolio rationalization around the core marketplace.
SEEK firmographics
Firmographics- Name
- SEEK
- Legal name
- SEEK Limited
- Website
- https://seek.com.au
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SEEK is Australia's largest employment marketplace, connecting job seekers with employers across 30+ industries and eight Asia-Pacific markets via an AI-powered contextual search platform, monetizing through paid job advertisements and placement services.
- Ownership category
- akta.pro rank
SEEK industry classification
Industry- Product category
- Online Employment Marketplace
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311), Employment Services (5613), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industries
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
Keywords
Where SEEK is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SEEK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Job Advertisement Fees: SEEK generates revenue primarily through charging employers to post job advertisements on the platform. Q2 2026 showed strong performance with revenue of $601 million (up 12%), driven by AI-powered product innovation and market share gains.
- Freemium Model: Job seekers access the platform for free while employers pay for premium posting and hiring solutions. Freemium model rollout completed across all Asia markets.
- Placement Services: ANZ region achieved record placement share with 17% yield uplift, contributing to revenue through successful job placements facilitated by the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free job seeker access with optional premium employer features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SEEK product offering
Product offeringCore offering
SEEK operates an online employment marketplace that connects job seekers with employers across Australia, New Zealand, and seven Asia-Pacific markets. The platform lists jobs across 30+ industry classifications with advanced search filters for salary, work type, and work arrangement (on-site, hybrid, remote). Employers access a dedicated portal to post paid job advertisements, manage applications, and use recruitment solutions, while job seekers access the platform for free. The service also includes salary benchmarking, career advice content, and credential verification via SEEK Pass.
Product overview
SEEK operates a comprehensive employment marketplace platform across APAC, comprising the core SEEK job search platform plus associated partner services. The core platform offers job search across multiple work arrangements (full-time, part-time, contract, casual, on-site, hybrid, remote) and 30+ job classifications. Associated services include SEEK Pass (credential verification), SEEK Grad (graduate recruitment), Sidekicker (contingent workforce), and integrations with third-party learning platforms (GO1, FutureLearn) and recruitment software (JobAdder). The platform serves job seekers and employers across Australia, New Zealand, and several Asian markets including Hong Kong, Indonesia, Malaysia, Philippines, Singapore, and Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- Jobsdb: Employment marketplace operating in Southeast Asia
- Jobstreet
- Jora
- Bdjobs
- SEEK Pass
- SEEK Grad
- Sidekicker
- GO1
Products and services
- SEEK Core Platform (Job Seeker Marketplace) SEEK's flagship online employment marketplace where job seekers search and apply for positions across 30+ industry classifications, with filters for salary range, work type (full-time, part-time, contract, casual), work arrangement (on-site, hybrid, remote), and listing date. Free for job seekers to access.
- SEEK Employer Platform Dedicated employer portal for businesses to post job advertisements, manage applications, access hiring advice, market insights, hiring analytics, and customer service. Includes tiered pricing and products for job advertising and recruitment solutions targeting enterprise and SMB customers.
- SEEK NZ New Zealand-specific version of SEEK's employment marketplace serving the NZ job market with localized job listings, features, and dedicated NZ URL (nz.seek.com).
- JobsDB SEEK's regional employment marketplace serving Southeast Asia markets including Hong Kong (hk.jobsdb.com) and Thailand (th.jobsdb.com), part of the company's international expansion across 8 APAC markets.
- Jobstreet SEEK's regional employment marketplace serving Southeast Asia markets including Indonesia (id.jobstreet.com), Malaysia (my.jobstreet.com), Philippines (ph.jobstreet.com), and Singapore (sg.jobstreet.com), enabling localized job search across the region.
- Jora SEEK's partner job aggregator platform operating in Australia and worldwide, aggregating job listings from multiple sources across the web.
- Bdjobs
Quantifiable outcome
- Job advertisements fell 0.8% in May and 4.5% year-on-year, with applications per role increased 3.6% month-on-month
- +3 more outcomes
Companies that use SEEK
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
SEEK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature2 records
SEEK partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Employment HerominorSEEK has launched a process to sell its stake in HR software platform Employment Hero, formally ending their investor-partner relationship that began in 2017. The platform has surpassed $300 million in annual recurring revenue and supports more than 350,000 businesses globally. SEEK previously sold a $95 million portion of its stake to KKR last year. The separation follows a Federal Court dispute over API access.
- JobsDBcoreJobsDB is SEEK's regional platform for Southeast Asia, part of the company's international expansion strategy across 8 Asia-Pacific markets.
- JobstreetcoreJobstreet is SEEK's regional platform serving Southeast Asia markets, enabling localized job search across the region.
- BdjobsminorBdjobs is Bangladesh's job portal operating as SEEK's international partner, extending SEEK's geographic footprint to South Asia.
- JoraminorJora operates as SEEK's partner platform in Australia and worldwide, aggregating job listings across multiple sources.
- SEEK PassminorSEEK Pass is a partner service offering credential verification and skills validation for job seekers on the SEEK platform.
- SEEK GradminorSEEK Grad (gradconnection) is a graduate recruitment platform partner helping connect recent graduates with entry-level opportunities.
- SidekickerminorSidekicker is a partner service for temporary and gig workforce solutions, integrated with SEEK's employment marketplace.
- GO1minorGO1 is a partner service providing e-learning and professional development resources integrated with SEEK's career development offerings.
- FutureLearnminorFutureLearn is a partner platform for online courses and educational content, supporting SEEK's career development and upskilling services.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
SEEK competitors and assessment
Company assessmentBroad incumbents
- LinkedIn (Microsoft): LinkedIn operates a global professional networking platform with integrated job search and recruiter tools. It competes directly with SEEK for both job seekers and enterprise hiring clients across APAC, particularly in professional and technical roles, and is part of Microsoft which provides deep enterprise distribution.
- Recruit Holdings: Recruit Holdings is the parent of Indeed and operates a diversified HR services portfolio including staffing agencies. It is a directly comparable incumbent in the global online recruitment and staffing market with overlapping employer-customer value propositions.
Direct peers
- Indeed: Indeed is a leading global job search engine and marketplace operated by Recruit Holdings, competing directly with SEEK through pay-per-click job advertising and AI-driven matching. Indeed has aggressive global expansion, including APAC, making it SEEK's closest direct competitor in the online job marketplace category.
- ZipRecruiter: ZipRecruiter is a US-based online employment marketplace using AI-driven matching between employers and job seekers. It is comparable to SEEK in marketplace business model, employer subscription pricing, and reliance on AI to differentiate matching.
- StepStone Group: StepStone operates one of Europe's largest online job marketplaces connecting employers with candidates across multiple verticals. It is comparable to SEEK in business model (employer-paid job listings, behavioral matching) and global marketplace dynamics.
- Glassdoor: Glassdoor is a US-based job search and employer review platform now integrated with Indeed. It is comparable to SEEK in providing job listings, salary benchmarking, and company research features that drive candidate decision-making.
Regional players
- Naukri (InfoEdge): Naukri, operated by InfoEdge, is India's leading online job portal and recruitment marketplace. It is structurally comparable to SEEK's JobsDB/JobStreet operations in Southeast Asia as a dominant regional job marketplace monetizing via employer listings.
- 51job: 51job was a major China-focused online recruitment platform serving employers and job seekers across verticals. It is comparable to SEEK as a regional employment marketplace with employer subscription and job advertising revenue, and relevant given SEEK's exposure to Chinese recruitment via its Zhaopin stake.
- Bayt.com: Bayt.com is the Middle East's largest online job portal with employer listing and candidate matching services. It is comparable to SEEK as a regional employment marketplace operating across multiple countries with localized platforms and employer subscriptions.
- Reed (Reed Online): Reed is a UK-based recruitment and job marketplace platform offering job listings and recruitment services. It is comparable to SEEK in core marketplace business model, employer fee structure, and online job advertising focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
SEEK social profiles
Digital presenceSEEK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEEK leadership team
Management profileNumber of profiles
Profiles8 records
SEEK subsidiaries and ownership
Company hierarchySubsidiaries10 records
SEEK funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEEK M&A and investment
M&A and investmentM&A7 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEEK
What does SEEK do?
SEEK operates an online employment marketplace that connects job seekers with employers across Australia, New Zealand, and seven Asia-Pacific markets. The platform lists jobs across 30+ industry classifications with advanced search filters for salary, work type, and work arrangement (on-site, hybrid, remote). Employers access a dedicated portal to post paid job advertisements, manage applications, and use recruitment solutions, while job seekers access the platform for free. The service also includes salary benchmarking, career advice content, and credential verification via SEEK Pass.
Is SEEK a public or private company?
SEEK is a public company. It is classified as public and is currently operating.
When was SEEK founded?
SEEK was founded in 1997. It employs 1,001 to 5,000 people.
Where is SEEK based?
SEEK is headquartered in North Sydney, Australia, in the Oceania region.
How does SEEK make money?
Three revenue lines are on record. Job Advertisement Fees are the primary driver. The others are freemium Model and placement Services.
Who are SEEK's main competitors?
Broad incumbents on record are LinkedIn (Microsoft) and Recruit Holdings. Direct peers are Indeed, ZipRecruiter, StepStone Group and Glassdoor. Regional players are Naukri (InfoEdge), 51job, Bayt.com and Reed (Reed Online).
Does SEEK have an API?
Yes. SEEK provides API access enabling integration with third-party platforms. The API was referenced in the context of a Federal Court dispute with Employment Hero over API access terms, indicating SEEK has a partner-facing API for data exchange.
What industry is SEEK in?
SEEK's product category is Online Employment Marketplace. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 56131 and its SIC code is 7361.