The Living Room Center

What The Living Room Center does

The Living Room Center, Inc. is a 501(c)(3) nonprofit social services organization founded in 1993 and headquartered in Santa Rosa, California, that serves women and children experiencing homelessness and housing insecurity in Sonoma County. The organization operates two primary service campuses — the Life Center at 1335 N Dutton Avenue (a walk-in daytime resource hub offering meals, showers, laundry, mail, case management, and support groups) and the Cleveland Campus at 1207 Cleveland Avenue (housing programs, food preparation, donation warehouse, and the Green Initiative). It also maintains administrative offices at 1400 N Dutton Avenue #12 and a thrift retail site at 1701 Piner Road.

The organization's core service portfolio includes a transitional housing program with capacity for up to 35 women and children (achieving a stated 96% housing retention rate), a food program producing over 1,000 meals per week and 66,000+ meals served in 2025, emergency shelter, and case management. Specialized programming covers Transitional Aged Youth (TAY), seniors, families with pets, and children's services. On-site sustainable infrastructure comprises twelve hydroponic grow towers, three garden beds, and a solar energy system, which together have enabled 20,000+ lbs of food to be rescued for the community.

The Living Room Center is funded through a diversified mix of individual donations, foundation and corporate grants, in-kind contributions, special events (including the annual Loving The Living Room gala), and its Thrift & Thrive social enterprise pop-up thrift sales, with a Legacy Giving Program for planned gifts. The organization is led by Executive Director Alethea Larson (appointed December 21, 2023) and governed by a board headed by President Rob Cantu, supported by 220+ active volunteers contributing 9,700+ hours annually. A $1.3 million Kitchen Expansion Campaign is currently underway, intended to raise annual meal capacity to 180,000.

Name

The Living Room Center

Legal name

The Living Room Center, Inc.

Website

https://thelivingroomsc.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Living Room Center is a Santa Rosa, California-based nonprofit serving women and children experiencing homelessness in Sonoma County through transitional housing, a food program, emergency shelter, and the Life Center day hub. Founded in 1993, it operates four sites with 35 housing beds and 220+ volunteers.

Ownership category

akta.pro rank

Product category

Homeless and Social Services Nonprofit

NAICS

Community Housing Services (62422), Temporary Shelters (624221), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Senior & Transitional Monthly Housing (THAMAFAJ), Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

Keywords

• Homeless services nonprofit
• Transitional housing
• Women shelter services
• Community food programs
• Social services support

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Individual Donations: Monetary donations from individuals supporting the organization's mission
2. Thrift Store Proceeds: Revenue from Thrift Pop-up sales of donated goods, helping minimize reliance on government grants and providing independent funding for programs
3. Foundation and Corporate Grants: Grant funding from foundations and corporate partners for specific programs and initiatives
4. In-Kind Donations: Donations of goods, clothing, food, and supplies from individuals and businesses
5. Special Events: Annual events like Loving The Living Room generate fundraising revenue

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Living Room Center is a nonprofit social services organization providing free, comprehensive support services for women and children experiencing homelessness and housing insecurity in Sonoma County. Its core offerings include a daytime walk-in Life Center resource hub (meals, showers, laundry, mail, case management), transitional housing for up to 35 women and children with wraparound support, a food program (Secret Hope Kitchen) producing over 1,000 meals weekly, and emergency shelter with pet-friendly accommodations.

Product overview

The Living Room Center is a nonprofit social services organization offering a coordinated portfolio of support services for women and children experiencing homelessness in Sonoma County. The core offerings include the Life Center (a daytime walk-in resource hub), transitional housing for up to 35 women and children, and a comprehensive food program including the Secret Hope Kitchen that produces over 1,000 meals weekly. Additional services include emergency shelter, a hydroponic Garden Towers program, children's services, Transitional Aged Youth (TAY) programming, and a thrift pop-up social enterprise (Thrift & Thrive). The organization operates two campuses—the Life Center and Cleveland Campus—providing wraparound support through case management, housing navigation, and volunteer programs, funded in part through a Legacy Giving planned giving program and a $1.3 million Kitchen Expansion Campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• The Living Room Life Center

Quantifiable outcome

• 96% housing retention rate
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• CandidcoreOthersPartnership for organizational transparency verification. The Living Room displays Candid's Platinum Seal of Transparency, demonstrating commitment to accountability and donor trust.
• Sonoma State University Continuing and Contract Education (SSU CCE)coreStrategic or Co-development PartnerEducational partnership providing internship opportunities and collaborative programs for students. Part of the network of community partners supporting wraparound services.
• Local Agencies and NonprofitscoreStrategic or Co-development PartnerNetwork of local agencies, nonprofits, faith groups, schools, clinics, and government programs contributing unique resources to strengthen wraparound model of care.
• Healthcare ProviderscoreStrategic or Co-development PartnerPartnership with healthcare providers to ensure seniors and participants receive proper healthcare access, medical care coordination, and wellness support.
• Mary Isaak Center (COTS)minorStrategic or Co-development PartnerPartnership for shelter referrals. The Living Room helps connect participants to Mary Isaak Center shelter waitlist and provides application assistance.
• YWCA (Domestic Violence Safe House)minorStrategic or Co-development PartnerReferral partnership for survivors of intimate partner violence. YWCA provides 24-hour hotline for safe house intakes and therapy referrals.
• Family Support Center (Catholic Charities)minorStrategic or Co-development PartnerReferral partnership for family shelter services. Participants needing family shelter are referred to Family Support Center waitlist.
• Sam Jones Shelter (Catholic Charities)minorStrategic or Co-development PartnerReferral partnership for mixed-gender adult shelter with pet-friendly accommodations. Participants referred as appropriate.
• Redwood Gospel MissionminorStrategic or Co-development PartnerPartnership for mobile shower services and accepting donations of clothing and household items for distribution.
• Committee on the Shelterless (COTS)minorStrategic or Co-development PartnerDonation acceptance partner accepting food, kitchen supplies, and hygiene supplies. COTS provides shelter and case management services.
• Bridges Pregnancy ClinicminorStrategic or Co-development PartnerDonation referral partner supporting women with unplanned or unsupported pregnancy, providing infant clothing, diapers, and essential items.
• Our Village ClosetminorStrategic or Co-development PartnerDonation referral partner supporting foster youth and their caregivers with clothing, supplies, toys, and other essentials.
• Individual and Family Support Network (IFSN)minorStrategic or Co-development PartnerDonation referral partner providing transitional and permanent housing, case management, and mental health services.
• The Assistance LeagueminorStrategic or Co-development PartnerDonation referral partner providing vouchers to program participants for free business clothing and fancy attire.
• Empowered4goodminorStrategic or Co-development PartnerDonation referral partner operating a thrift store that provides vouchers to program participants for free clothing.
• Local Pet Care ProvidersminorStrategic or Co-development PartnerPartnership to supply dog and cat food, leashes, and basic supplies for families with pets in the program.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Glide Foundation: Large San Francisco nonprofit operating meals, housing navigation, and walk-in services for people experiencing poverty and homelessness. Comparable service mix but at much larger urban scale and broader mission.
• St. Anthony's Foundation: San Francisco nonprofit providing meals, shelter, medical care, and social services. Established incumbent in the homeless-services space with overlapping meal and shelter offerings to a similar population.

Direct peers

• Hamilton Families: San Francisco-based nonprofit providing transitional housing, shelter, and case management for families experiencing homelessness. Closely comparable service portfolio (transitional housing, food, case management) at a larger scale.
• YWCA Sonoma County: Regional YWCA affiliate providing domestic violence safe house, shelter referrals, and women's support services in Sonoma County. Closely comparable mission around women fleeing violence and housing insecurity.
• COTS (Committee on the Shelterless): Homeless services nonprofit serving Petaluma/Sonoma County with shelter, case management, and food programs. Direct peer sharing geography, target population, and service model with The Living Room.
• IFSN (Individual and Family Support Network): Sonoma-based nonprofit offering transitional and permanent housing, case management, and mental health services. Direct referral partner of The Living Room, with comparable housing-navigation and wraparound services model.
• Redwood Gospel Mission: Santa Rosa-based faith-based nonprofit providing meals, shelter, mobile showers, and recovery services for people experiencing homelessness. Direct peer on geography, services, and mutual partnership with The Living Room.
• Catholic Charities of Sonoma County (Family Support Center / Sam Jones): Operates family and mixed-gender shelter programs (Family Support Center, Sam Jones Hall) in Sonoma County with referral partnership to The Living Room. Comparable shelter and family-services model.

Regional players

• HomeFirst: Silicon Valley's largest homeless services provider operating shelter, housing, and supportive services. Comparable service portfolio and target population, but operates in a different Bay Area geography.

Emerging players

• Larkin Street Youth Services: San Francisco nonprofit focused on youth and TAY experiencing homelessness with housing, education, and employment programs. Comparable to The Living Room's emerging TAY programming expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Living Room Center