Candid
Candid is a private healthcare technology company operating the CandidPro doctor-directed clear aligner platform, serving general dental practices and patients across the US and Canada with 3D treatment planning, remote teledentistry monitoring, and Tijuana-based manufacturing.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Candid does
Candid is a private healthcare technology company operating the CandidPro platform, a doctor-directed clear aligner system serving general dental practices and their patients across the United States and Canada. Founded in 2017 (incorporated as Candid Care Co.), the company employs 251-500 people and operates from New York with a listed corporate address in Sanford, North Carolina. Candid runs a state-of-the-art aligner manufacturing facility in Tijuana, Mexico, and a 3D treatment planning center in San Jose, Costa Rica, with the remainder of the workforce operating remotely across the US and Canada.
The CandidPro platform combines clear aligner hardware designed to treat Class I, II, and III malocclusions with the ProMonitoring teledentistry app and the ScanBox Pro at-home scanning device. Every treatment plan is designed in 3D by an in-house team of treatment planners and reviewed by US-licensed CandidPro orthodontists before being submitted to the prescribing dentist for final approval, positioning Candid between direct-to-consumer aligner brands and traditional specialist-led orthodontics. Adjacent offerings include PermaForm Retainers, Philips Zoom Whitening, Candid Academy for clinical education, CandidSMILE for practice growth, and Airway-Friendly Protocols. In March 2026, the company disclosed the Live Marketing AI platform (Gateway, Cortex, Studio) targeting advertisers and agencies, marking a move beyond dental into AI marketing infrastructure.
Candid generates revenue primarily through direct hardware sales of aligner systems and ancillary products to dental practices, with per-treatment pricing determined by providers rather than publicly disclosed by Candid. The go-to-market combines dedicated Account Executives conducting in-office training and events, a channel partnership with Patterson Dental for distribution at scale, and a Concierge service that matches prospective patients with CandidPro providers. The company has raised approximately $86 million+ across funding rounds from 2017 through 2022, with investors including Bessemer Venture Partners, Greycroft, Headline, Blisce, and Digitalis Ventures.
Candid firmographics
Firmographics- Name
- Candid
- Legal name
- Candid Care Co.
- Website
- https://candidpro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Candid is a private healthcare technology company operating the CandidPro doctor-directed clear aligner platform, serving general dental practices and patients across the US and Canada with 3D treatment planning, remote teledentistry monitoring, and Tijuana-based manufacturing.
- Ownership category
- akta.pro rank
Candid industry classification
Industry- Product category
- Clear Aligner Orthodontics
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industry
- Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)
Keywords
Where Candid is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Candid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- CandidPro Clear Aligner System: Candid generates revenue by selling its clear aligner system to dental practices through a provider-direct model. Dental professionals purchase the system and offer it to their patients as a treatment option, with Candid providing the aligners, monitoring software, and clinical support.
- Ancillary Products (PermaForm Retainers, Zoom Whitening): Supplemental products including retainers and Philips Zoom whitening are sold to patients through the same dental practice channel, providing additional revenue per patient over the treatment lifecycle.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Candid product offering
Product offeringCore offering
CandidPro sells a doctor-directed clear aligner therapy platform to licensed dental professionals, bundling CandidPro clear aligners, PermaForm retainers, and optional Zoom Whitening with the ProMonitoring teledentistry app and ScanBox Pro device for remote at-home progress tracking. Each treatment plan is designed in 3D and reviewed by US-licensed CandidPro orthodontists before final approval by the patient's dentist, with Candid Academy providing clinical education and CandidSMILE supporting practice growth.
Product overview
Candid offers a unified clear aligner therapy platform centered on CandidPro, which includes clear aligners, retainers, and Zoom whitening as core and add-on products. The platform is supported by CandidMonitoring (remote patient monitoring via the ProMonitoring app), ScanBox Pro device, and complemented by Candid Academy for clinical education. Provider-facing offerings include CandidPro Comprehensive and CandidPro Elements tiers, Airway-Friendly Protocols, and CandidSMILE practice growth services. In March 2026, Candid expanded into AI-powered marketing technology with Live Marketing (Gateway, Cortex, Studio), targeting advertisers and agencies. The company operates a manufacturing facility in Tijuana, treatment planning center in Costa Rica, and serves dental professionals and patients across the US and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- CandidPro Clear Aligners: Doctor-directed clear aligner system for teeth straightening
- PermaForm Retainers
- ProMonitoring
- CandidMonitoring
- CandidSMILE
- Candid Academy
Products and services
- CandidPro Clear Aligners Doctor-directed clear aligner system developed by top-tier orthodontists for treating malocclusions in pediatric and adult patients, providing straighter, healthier smiles with remote CandidMonitoring oversight and treatment plans designed to minimize attachments. Sold to dental practices for delivery to their patients.
- PermaForm Retainers Retainers designed to maintain tooth alignment after clear aligner treatment completion, sold through CandidPro dental providers.
- Zoom Whitening Professional teeth whitening product used in conjunction with CandidPro aligner treatment, with lower-dose hydrogen peroxide formulated to avoid gum or tooth sensitivity.
- CandidMonitoring / ProMonitoring Remote patient monitoring system with at-home progress tracking through the #1-rated teledentistry app, enabling doctors to oversee treatment every 1-2 weeks virtually and keep patients on course with aligner therapy.
- ScanBox Pro Patient-side scanning device included in CandidPro aligner kits that captures dental images at home to support remote progress monitoring via the ProMonitoring app.
- CandidPro Comprehensive Full-service CandidPro clear aligner treatment tier offering comprehensive orthodontic care for dental practices and their patients.
- CandidPro Elements Streamlined CandidPro clear aligner treatment tier providing essential aligner therapy for dental practices and their patients.
- Candid Academy Clinical education and training platform for dental professionals to learn clear aligner therapy techniques, stay current on CandidPro technology, and learn from CandidPro orthodontists and industry experts.
- CandidSMILE Practice growth program helping CandidPro dental practices increase clear aligner case starts and revenue through marketing support and training.
- Airway-Friendly Protocols Specialized CandidPro treatment protocols addressing airway health considerations in orthodontic treatment for dental providers and their patients.
- Live Marketing AI Platform Comprehensive AI environment for marketing operations enabling advertisers and agencies to execute strategy, research, campaigns, and media buying through AI agents integrated with leading AI models, on secure ISO-certified and GDPR-compliant infrastructure.
Quantifiable outcome
- 75% of Americans could benefit from comprehensive clear aligner treatment
- +1 more outcomes
Companies that use Candid
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Candid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Candid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Patterson DentalcoreCandidPro Account Executives partner with Patterson Dental Territory Representatives to introduce the CandidPro clear aligner system to dental offices, train their teams, and help them confidently bring high-quality orthodontic care to their patients. This partnership enables faster business growth and access to thousands of additional dental practices.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Candid competitors and assessment
Company assessmentDirect peers
- Align Technology: Maker of Invisalign, the dominant clear-aligner system sold through dental and orthodontic providers worldwide. Directly comparable to CandidPro in product category, provider-channel model, and target patient population, but operates at vastly larger scale.
- OrthoFX: Direct-to-dentist clear aligner company with doctor-directed treatment plans and remote monitoring. Closely comparable to CandidPro in business model, provider channel, and clear aligner product offering.
Broad incumbents
- Dentsply Sirona: Diversified dental equipment and consumables company that sells SureSmile clear aligners alongside a broad portfolio of dental chairs, imaging, and restorative products. Comparable to CandidPro through SureSmile aligners and overlapping general-dentist customer base.
- 3M Oral Care: Sells 3M Clarity Aligners as part of a much larger oral care and orthodontics portfolio that includes brackets and bonding systems. Comparable to Candid as a competing clear-aligner brand sold through dental and orthodontic practices.
Emerging players
- Stratos Aligner: Niche clear-aligner brand targeting dental practices with a hybrid in-office plus remote monitoring model. Comparable to CandidPro in category and provider go-to-market, though smaller in scale.
- uLab Systems: Provider of aligner planning software and clear aligner systems for dental and orthodontic practices. Comparable to CandidPro through aligner treatment planning software and provider-facing workflow tools.
- EasyRx: Orthodontic practice management and digital workflow software used by dental and orthodontic offices for case management and lab prescriptions. Comparable to CandidPro as adjacent digital infrastructure serving the same provider base, though not a direct aligner competitor.
Others
- Henry Schein: Largest North American dental distributor and a key competitor of Candid's distribution partner Patterson Dental. Comparable to Candid as a dental distribution channel that influences which aligner brands reach general dentists, though it is not itself an aligner manufacturer.
- Patterson Companies: Major US dental distributor and CandidPro's named channel partner. Comparable to Candid as the distribution vehicle through which CandidPro reaches general dental practices, with overlapping customer base in dental offices.
- SmileDirectClub: Pioneer direct-to-consumer clear aligner company that filed for bankruptcy in 2023. Historically competed with CandidPro in clear aligners but via a DTC model rather than Candid's doctor-directed channel; relevant as a cautionary peer for the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Candid social profiles
Digital presenceCandid compliance and trust
Trust signalCompliance3 records
Candid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Candid leadership team
Management profileNumber of profiles
Profiles16 records
Candid funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Candid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Candid
What does Candid do?
CandidPro sells a doctor-directed clear aligner therapy platform to licensed dental professionals, bundling CandidPro clear aligners, PermaForm retainers, and optional Zoom Whitening with the ProMonitoring teledentistry app and ScanBox Pro device for remote at-home progress tracking. Each treatment plan is designed in 3D and reviewed by US-licensed CandidPro orthodontists before final approval by the patient's dentist, with Candid Academy providing clinical education and CandidSMILE supporting practice growth.
Is Candid a public or private company?
Candid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Candid founded?
Candid was founded in 2017. It employs 251 to 500 people.
Where is Candid based?
Candid is headquartered in New York, United States, in the North America region.
How does Candid make money?
Two revenue lines are on record. CandidPro Clear Aligner System is the primary driver. The others are ancillary Products (PermaForm Retainers, Zoom Whitening).
Who are Candid's main competitors?
Direct peers on record are Align Technology and OrthoFX. Broad incumbents are Dentsply Sirona and 3M Oral Care. Emerging players are Stratos Aligner, uLab Systems and EasyRx. Others are Henry Schein, Patterson Companies and SmileDirectClub.
Does Candid have an API?
No public API is recorded for Candid.
What industry is Candid in?
Candid's product category is Clear Aligner Orthodontics. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of CRABAFAH, Orthodontic & Aligner Care (Cleaners, Cases, Wax). Its NAICS code is 339114 and its SIC code is 5047.