Baofeng
Baofeng (暴风影音) is a Chinese consumer video streaming platform offering movies, TV dramas, children's programming, and anime via downloadable Windows, Mac, iOS, and Android clients, monetizing through annual VIP subscriptions and one-time content purchases.
- Company typePrivate
- Founded2007
- HeadquartersHaidian, China
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Baofeng does
Baofeng (暴风影音), also branded as Baofeng Storm Player and operating the domain baofeng.com, is a Chinese consumer video streaming and playback platform organized around movies, television series, children's programming, and anime content categories. The underlying product is a unified client-server media platform with downloadable applications distributed across four major ecosystems — Windows desktop (V5.92.0824.1111, last released August 30, 2023), macOS desktop, iOS, and Android (V8.6.4.1, last released March 20, 2023) — supplemented by a lightweight 极速版 (Extreme Speed) build that prioritizes low-resource playback. The listed product portfolio includes the core Storm Player client, a VIP premium membership module, and platform-specific builds positioned as cross-device synchronized experiences.
The company monetizes through two complementary streams: recurring VIP subscription memberships that bundle ad-free viewing, higher video quality, premium paid content, and a distinguished-member identity benefit on an annual billing cadence, plus one-time individual movie and TV-series purchases available to non-VIP users. Distribution is direct-to-consumer via self-serve app-store downloads and the baofeng.com storefront, with no enterprise or B2B channel evidence in the data. The platform additionally maintains an account-interoperability partnership with Funshion (风行网), letting a single account unlock equivalent playback rights across both services, which expands effective catalog reach without proportionate content investment.
Firmographic and operational context indicates Baofeng is Beijing-based (per ICP license and legal-entity registration), historically scaled (501–1,000 employees), and had a prior public-market footprint on the Shenzhen Stock Exchange (szse:300431, now delisted), making it a former listed entity whose current operating posture is a self-serve consumer streaming service rather than a growth-stage challenger. Ownership structure, institutional shareholders, and revenue figures are not disclosed in available sources; management team data is sparse, with only a Vice President (Gang Wang) explicitly named. Awards, patents, certifications, and regulatory actions are absent from the scraped record.
Baofeng firmographics
Firmographics- Name
- Baofeng
- Legal name
- 暴风影音
- Website
- https://baofeng.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Baofeng (暴风影音) is a Chinese consumer video streaming platform offering movies, TV dramas, children's programming, and anime via downloadable Windows, Mac, iOS, and Android clients, monetizing through annual VIP subscriptions and one-time content purchases.
- Ownership category
- akta.pro rank
Baofeng industry classification
Industry- Product category
- Video Streaming Platform
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
Keywords
Where Baofeng is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Baofeng business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel
Revenue model
- VIP Subscription: Subscription-based VIP membership offering paid premium content, higher video quality, ad-free viewing experience, and distinguished member status.
- Digital Content Sales: Individual paid movies and TV series purchases available for non-VIP users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VIP membership with premium benefits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels1 record
Baofeng product offering
Product offeringCore offering
Baofeng (暴风影音) is a Chinese consumer video streaming and playback platform that delivers on-demand movies, TV series, children's programming, and anime to end users via dedicated desktop and mobile applications. The service operates on a freemium model in which general content is free to access while a VIP membership unlocks paid premium movies (付费大片), higher video resolution (更高清晰度), ad-free playback (免广告特权), and a distinguished member status (尊贵身份).
Product overview
暴风影音 (Baofeng Storm Player) is a video streaming platform offering movies, TV series, children's programming, and premium VIP content. The platform operates as a unified product with multiple platform clients including Windows desktop (V5.92.0824.1111), Android mobile (V8.6.4.1), iOS, and Mac applications, plus a lightweight extreme-speed version. The platform also offers VIP premium membership with benefits including ad-free viewing, higher quality, and exclusive content. Content is organized into categories including 精选 (Featured), 电视剧 (TV Series), 电影 (Movies), and 少儿 (Children's programming).
Differentiator
Problem solved
Functional benefit
Products and services
- Baofeng Storm Player (暴风影音)
- Baofeng Storm Player — Extreme/Lightweight Version (暴风影音极速版)
Companies that use Baofeng
Customer profileSegments1 record
Ideal customer profiles1 record
Baofeng technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baofeng partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Funshion (风行网)minorAccount interoperability partnership between Baofeng and Funshion. Users can access content on both platforms using the same account, enjoying equivalent member playback rights across both services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Baofeng competitors and assessment
Company assessmentDirect peers
- Sohu Video: Sohu-owned Chinese video streaming platform offering subscription and ad-supported movies and dramas — comparable horizontal OTT positioning to Baofeng with similar content mix.
- iQiyi: Baidu-backed Chinese OTT streaming platform offering subscription video-on-demand across movies, TV dramas, and originals — Baofeng's most direct scaled competitor in the same content categories and VIP subscription model.
- Youku: Alibaba-owned Chinese video streaming service providing subscription and ad-supported streaming of movies, dramas, and originals — directly overlapping Baofeng's content library and paywall-based monetization.
- Tencent Video: Tencent's flagship OTT streaming platform with deep content licensing and original production — competes with Baofeng for Chinese consumer subscription spend and premium content eyeballs.
- Mango TV (Mango Excellent Media): Hunan TV-affiliated Chinese streaming platform with subscription tiers and a strong drama/variety content slate — comparable consumer OTT peer to Baofeng operating inside the same regulatory and competitive market.
- Funshion (风行网): Chinese OTT streaming service and Baofeng's account-interoperability partner — directly comparable subscription and on-demand streaming peer with shared user-base mechanics.
Emerging players
- Bilibili: China-based video platform with strong anime, drama, and user-generated content — overlaps Baofeng on anime/children's and drama streaming, though differentiated by community and UGC layer.
- Xigua Video (西瓜视频): ByteDance's long-form video streaming service — increasingly competing for Chinese entertainment time-share, including drama and movie content that overlaps Baofeng's library.
Regional players
- LeTV (乐视视频): Historic Chinese OTT pioneer now operating in a more limited capacity — useful comparable for understanding distressed Chinese OTT dynamics, given Baofeng's delisting history.
- PPTV (PP体育/PP视频): Chinese video streaming platform with subscription tiers across movies and dramas — regional peer operating in the same Chinese consumer OTT market as Baofeng.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Baofeng social profiles
Digital presenceBaofeng financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baofeng leadership team
Management profileNumber of profiles
Profiles1 record
Baofeng funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baofeng M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baofeng
What does Baofeng do?
Baofeng (暴风影音) is a Chinese consumer video streaming and playback platform that delivers on-demand movies, TV series, children's programming, and anime to end users via dedicated desktop and mobile applications. The service operates on a freemium model in which general content is free to access while a VIP membership unlocks paid premium movies (付费大片), higher video resolution (更高清晰度), ad-free playback (免广告特权), and a distinguished member status (尊贵身份).
Is Baofeng a public or private company?
Baofeng is a private company. It is classified as unknown and is currently operating.
When was Baofeng founded?
Baofeng was founded in 2007. It employs 501 to 1,000 people.
Where is Baofeng based?
Baofeng is headquartered in Haidian, China, in the Asia region.
How does Baofeng make money?
Two revenue lines are on record. VIP Subscription is the primary driver. The others are digital Content Sales.
Who are Baofeng's main competitors?
Direct peers on record are Sohu Video, iQiyi, Youku, Tencent Video, Mango TV (Mango Excellent Media) and Funshion (风行网). Emerging players are Bilibili and Xigua Video (西瓜视频). Regional players are LeTV (乐视视频) and PPTV (PP体育/PP视频).
Does Baofeng have an API?
No public API is recorded for Baofeng.
What industry is Baofeng in?
Baofeng's product category is Video Streaming Platform. Its primary akta.pro industry code is MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall). Its NAICS code is 71 and its SIC code is 7822.