Trividia Health

What Trividia Health does

Trividia Health, Inc. is a privately held Florida-incorporated medical device company founded in 1985 and headquartered in Fort Lauderdale, with manufacturing operations in New Hampshire and Taiwan and a workforce of 501–1,000 employees. The company is the largest US manufacturer of store-brand blood glucose monitoring products and operates under the TRUE brand portfolio alongside private-label programs for major retailers. It sells in the United States, United Kingdom, Mexico, Australia, and the Caribbean through retail pharmacy chains, online stores, mail-order providers, medical supply distributors, pharmacy benefit managers, and — as of January 2026 — federal healthcare systems via SDVOSB partner Lovell Government Services.

The core product line is the TRUE METRIX family of blood glucose meters (TRUE METRIX, TRUE METRIX AIR with Bluetooth, TRUE METRIX GO, TRUENESS, TRUENESS AIR, TRUE METRIX PRO for clinical use), built on electrochemical biosensor technology and a proprietary "Triple Sense Technology" that integrates meter hardware, algorithms, strip chemistry, and electrode design to deliver accuracy claims of 99% within ISO 15197:2015 limits. Recurring revenue is generated by companion consumables — test strips, lancets, insulin syringes, pen needles, ketone test strips — sold on a razor/blade basis with the meters effectively priced as low- or zero-cost enablers. Adjacent offerings include TRUE+A1CNow home A1C testing, TRUEplus nutritional glucose products (gel, tablets, shots) for hypoglycemia, the TRUE MANAGER desktop software, and the TRUE MANAGER AIR mobile app for Bluetooth data sync on iOS and Android. The company monetizes through hardware sales, consumables, a TRUE Ways to Save co-pay assistance program (up to $250 annual savings), and per-unit pricing for software accessories.

Trividia's primary customers are individual diabetes patients and healthcare professionals, served through three go-to-market motions: direct-to-consumer via mass retail and online channels, channel partners (wholesalers, PBM preferred formularies, and federal contracting), and healthcare professional recommendations supported by training certification, co-pay savings, and multilingual patient education materials including the "Meet Lance" content series. Preferred formulary listings on Express Scripts National Preferred Formulary and CVS Caremark Commercial Template Formularies (October 2025) materially expand commercial reimbursed access. The company is currently managing a February 2026 FDA Class I recall on its flagship TRUE METRIX systems tied to an E-5 error code issue linked to 114 serious injuries and one death, which is the dominant near-term operational and reputational variable.

Name

Trividia Health

Legal name

Trividia Health, Inc.

Website

https://trividiahealth.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trividia Health is a privately held Fort Lauderdale-based medical device company and the largest US manufacturer of store-brand blood glucose monitoring products, serving individual diabetes patients, healthcare professionals, and federal healthcare systems with the TRUE METRIX meter family, consumable test strips, and TRUEplus accessories under branded and private-label programs.

Ownership category

akta.pro rank

Product category

Blood Glucose Monitoring Devices & Diabetes Care Supplies

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Health and Personal Care Retailers (456)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)

akta.pro secondary industries

Insulin Pen Needles, Syringes & Infusion Sets (Consumables) (HLAHAHAE), Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)

Keywords

• Blood glucose monitoring
• Diabetes management supplies
• Medical device manufacturing
• Biosensor test strips
• Lancet pen needles

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Blood Glucose Monitoring Hardware: Sale of blood glucose meters including TRUE METRIX, TRUE METRIX AIR, TRUE METRIX GO, TRUENESS, TRUENESS AIR, TRUE FOCUS, and TRUE METRIX PRO for professional use.
2. Consumable Test Strips and Supplies: Recurring revenue from test strips, lancets, insulin syringes, pen needles, ketone test strips, and control solutions. High-frequency consumables drive recurring purchases.
3. Diabetes Management Software: TRUEmanager diabetes management software for downloading and analyzing glucose results. USB cables and docking stations available for purchase at $19.95.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Trividia Health develops, manufactures, and markets a portfolio of blood glucose monitoring systems and consumables under its TRUE and TRUEplus brands, including the TRUE METRIX family of meters, TRUENESS meters, TRUE METRIX PRO for professional use, TRUE+A1CNow home A1C system, TRUEplus test strips, lancets, pen needles, syringes, ketone test strips, and nutritional glucose products, plus TRUEmanager desktop software and the TRUE MANAGER AIR mobile app for data tracking. Products are sold direct-to-consumer through major retailers and online stores, via medical supply distributors and pharmacy benefit managers, and through federal contracting for veterans and military health systems.

Product overview

Trividia Health, the largest US manufacturer of store brand products for people with diabetes, offers a comprehensive diabetes management portfolio. The core offering centers on the TRUE family of blood glucose monitoring systems comprising TRUE METRIX, TRUE METRIX AIR (Bluetooth-enabled), TRUE METRIX GO (compact portable), TRUENESS (budget-friendly), and TRUENESS AIR (Bluetooth budget option), along with TRUE METRIX PRO for professional clinical use. Supporting products include TRUE+A1CNow for home A1C testing, TRUEplus ketone test strips, and the TRUE MANAGER software ecosystem (desktop software and TRUE MANAGER AIR mobile app) for data management and tracking. The sharps portfolio features TRUEdraw lancing devices, TRUEplus sterile and safety lancets, TRUEplus insulin syringes, and TRUEplus 5-Bevel pen needles. Nutritional glucose products include TRUEplus glucose gel, glucose tablets, and glucose shots for hypoglycemia treatment. The company manufactures in Fort Lauderdale, Florida, with additional facilities in New Hampshire and Taiwan.

Differentiator

Problem solved

Functional benefit

Brands

• TRUE METRIX: Blood glucose monitoring system featuring Triple Sense Technology for self-monitoring of blood glucose
• TRUE METRIX AIR
• TRUE METRIX GO
• TRUENESS
• TRUENESS AIR
• TRUE FOCUS
• TRUE METRIX PRO
• TRUEplus
• TRUEdraw
• TRUEmanager

Products and services

• TRUE METRIX Blood Glucose Monitoring System

Quantifiable outcome

• 99% of results within ISO limits per EN ISO 15197:2015 accuracy standards
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Lovell Government ServicescoreChannel Partner/ Reseller/ Distributor · 6 January 2026Partnership making Trividia's TRUE METRIX and TRUEplus diabetes management products available to federal healthcare systems including Veterans Health Administration, Military Health System, and Indian Health Service. Lovell serves as SDVOSB vendor facilitating access through Federal Supply Schedule, GSA Advantage, DLA ECAT, and DoD DAPA contracting vehicles.
• Express ScriptscoreChannel Partner/ Reseller/ Distributor · 1 October 2025Preferred formulary listing for TRUE METRIX Blood Glucose Systems for commercial patients on Express Scripts National Preferred Formulary, expanding accessibility for patients with pharmacy benefit coverage.
• CVS CaremarkcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Preferred formulary listing for TRUE METRIX Blood Glucose Systems on CVS Caremark Commercial Template Formularies, replacing other branded monitors for commercial patients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ascensia Diabetes Care: Direct competitor in blood glucose monitoring, producing the Contour Next and Contour Plus meter families and test strips. Competes head-to-head with Trividia in retail, pharmacy, and PBM channels, and similarly supplies store-brand BGM products to retailers globally.
• LifeScan: Manufacturer of the OneTouch brand of blood glucose meters and strips — historically the largest BGM brand globally and Trividia's most direct peer. Operates in the same retail pharmacy, PBM, and store-brand private-label channels.
• ARKRAY USA: US arm of Japanese diagnostics manufacturer ARKRAY, producing GLUCOCARD blood glucose meters and test strips for retail and professional channels. Competes directly with Trividia in BGM, particularly in retail store-brand and value-tier segments.
• AgaMatrix: Developer and manufacturer of blood glucose monitoring technology, including AgaMatrix-branded and partner store-brand meters and strips. Comparable in scale to Trividia and a competitor in private-label BGM supply.
• Owen Mumford: Manufacturer of lancing devices, pen needles, and capillary blood sampling products for diabetes care. Competes with Trividia's TRUEdraw lancing device and TRUEplus pen needle lines in both retail and clinical channels.

Broad incumbents

• Roche Diabetes Care: Division of Roche offering the Accu-Chek family of blood glucose meters, strips, and insulin delivery systems. As a large multinational incumbent, it competes with Trividia across consumer, retail, and clinical channels, and has substantially greater R&D resources.
• Abbott Diabetes Care: Maker of the FreeStyle Libre continuous glucose monitor (CGM) system, which is the leading CGM globally and the principal disruptive force in the BGM category Trividia serves. Also produces FreeStyle blood glucose meters and strips.
• Dexcom: Leading continuous glucose monitor manufacturer (G6, G7). Not a direct BGM peer but the primary substitute technology that is structurally shrinking the addressable market for Trividia's fingerstick meters and strips.
• Becton Dickinson (BD): Global medical device manufacturer with a leading position in pen needles, insulin syringes, and sharps products — directly overlapping Trividia's TRUEplus portfolio. Operates at much larger scale and with broader institutional hospital distribution.

Emerging players

• Sinocare: China-based blood glucose monitoring manufacturer that has expanded internationally through the acquisition of Nipro Diagnostics (Trividia's predecessor). Comparable in product mix to Trividia, with growing private-label and value-tier BGM presence globally.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TrividiaHealth
• LinkedInlinkedin.com/company/trividiahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trividia Health