Markacy

What Markacy does

Markacy is a New York-based performance marketing consulting firm founded in 2018 by Tucker Matheson and Chris Jones that serves direct-to-consumer brands and consumer products enterprises with an explicit thesis that marketing investment should be defensible at the board level, not the dashboard level. The firm delivers four integrated service lines — Full-Funnel Media (omni-channel paid and owned channel management), Measurement & Analytics (MMM, incrementality testing, attribution), GEO & AI Search (Generative Engine Optimization for LLM-based discovery), and Strategy Consulting (org design, agency in-housing, marketing diligence, outsourced CMO). Its customer base spans DTC apparel, beauty, subscription, and lifestyle brands (Malbon Golf, KJUS, Droplette, PetPlate, Oars + Alps, Tamara Mellon) with select enterprise engagements (SC Johnson, Scheid Family Wines, a multinational petcare client).

The core technology stack integrates consumer-facing AI assistants (Claude, ChatGPT, Gemini) with marketing-operations tooling (Notion, Zapier, Airtable) and a set of AI-visibility measurement platforms (Peec AI, Semrush, seoClarity, BrightEdge, airOps). A proprietary data lake underpins MMM, geo holdouts, conversion-lift testing, attribution dashboarding, and CAC:LTV modeling. The firm has codified a 5-point GEO/AIO framework — landscape audit, content strategy, technical optimization, publishing cadence, and measurement — and reports per-client outcomes including a multinational petcare client's AI Overview presence moving from under 10% to 65%+ and 400%+ lift in LLM-driven sessions.

Monetization is fee-based consulting engagements delivered through a senior-only operating model: account teams are staffed by operators from Boston Consulting Group, VaynerMedia, Constellation Brands, PNC, and PwC, with partner-level oversight. No public pricing or revenue is disclosed. Distribution is direct, enterprise field sales targeting CMOs, CFOs, and PE sponsors, supported by PR coverage in Digiday and Adweek, the Benchmark blog, and case-study assets. In November 2025, the firm was acquired by 24 Seven, a marketing/creative/digital talent firm backed by Morgan Stanley Capital Partners — 24 Seven's 12th acquisition overall and fourth of 2025.

Name

Markacy

Legal name

Markacy

Website

https://markacy.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

Markacy is a New York performance marketing consulting firm serving DTC and CPG clients with omni-channel media management, incrementality testing, MMM, and GEO/AI search optimization. Acquired by 24 Seven (Morgan Stanley Capital Partners) in November 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Consulting & Advisory Services: Fee-based consulting engagements for marketing strategy, AI consulting, performance marketing, and outsourced CMO services. Engagements include marketing diligence, org design, agency in-housing, and board reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Markacy is a finance-driven performance marketing agency that delivers four integrated disciplines: Full-Funnel Media (omni-channel paid social, search, marketplaces, retail media, CTV, programmatic, OOH, and owned channels), Measurement & Analytics (MMM, incrementality testing, CAC:LTV modeling on a proprietary data lake), GEO & AI Search (Generative Engine Optimization for ChatGPT, Perplexity, Claude, and Gemini), and Strategy Consulting (marketing diligence, outsourced CMO, agency in-housing, org design for CMOs, CFOs, and PE sponsors). Every engagement begins with P&L modeling, contribution margin, payback periods, and CAC:LTV analysis before campaign execution.

Product overview

Markacy is an award-winning performance marketing firm offering four integrated disciplines: Full-Funnel Media (omni-channel paid/owned media management), Measurement & Analytics (MMM, incrementality testing, attribution), GEO & AI Search (generative engine optimization for LLMs), and Strategy Consulting (org design, marketing diligence, outsourced CMO). The core differentiator is a finance-based marketing methodology that connects every dollar of spend to enterprise value, with P&L modeling and CAC:LTV analysis preceding campaign execution. AI Marketing & AI Search Optimization is a dedicated service line focused on AI visibility across ChatGPT, Perplexity, Claude, and Gemini. The firm serves DTC brands (apparel, beauty, subscription), CPG enterprises, and PE-backed companies, with documented case studies showing results like +140% top-line revenue, 10x ROAS improvement, and 6.1x MMM lift.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Funnel Media Omni-channel media management and optimization across paid social, search, marketplaces, retail media, CTV, programmatic, OOH, and owned channels (email, SMS, CRM). Delivered with financial rigor aligned with CFO-level capex evaluation for enterprise and DTC clients.
• Measurement & Analytics Incrementality testing, Media Mix Modeling (MMM), and customer-file analytics built on a proprietary data lake. Includes CAC:LTV modeling, attribution dashboarding, and cohort analysis to hold every channel accountable to real, defensible contribution for marketing and finance leaders.
• GEO & AI Search Generative Engine Optimization (GEO) for the post-Google era. Engineers brand presence inside ChatGPT, Perplexity, Claude, and Gemini answers through LLM visibility audits, answer engineering, schema and entities optimization, and AI crawler analytics for enterprise and DTC brands.
• Strategy Consulting Marketing strategy consulting engagements for CMOs, CFOs, and PE sponsors covering marketing diligence, outsourced CMO, agency in-housing, org design, budget reallocation, growth kickstart, and board reporting. Delivered by senior operators with partner-level oversight.
• AI Marketing & AI Search Optimization Dedicated AI search optimization service (also called AIO/GEO) that helps brands win visibility, citations, and conversions across Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity. Includes a 5-point AI-native workflow: landscape audit, content strategy, technical optimization, publishing cadence, and measurement benchmarking.

Quantifiable outcome

• Malbon achieved +140% top-line YoY revenue increase
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• 24 SevenflagshipStrategic or Co-development Partner · 12 November 202524 Seven, a marketing, creative, and digital talent solutions firm backed by Morgan Stanley Capital Partners, acquired Markacy in November 2025. The deal represents 24 Seven's 12th acquisition overall and fourth in 2025, strengthening 24 Seven's end-to-end marketing solutions and AI consulting capabilities with Markacy's expertise in AI consulting and performance marketing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tinuiti: Tinuiti is a large independent performance marketing agency serving DTC and enterprise brands across paid media, SEO, CRM, and analytics - the most direct head-to-head peer to Markacy given comparable full-funnel, measurement-led positioning and DTC mid-market customer base.
• Wpromote: Wpromote is a performance marketing agency offering paid media, SEO, and analytics services to mid-market and enterprise brands, with comparable measurement-driven culture and senior-led engagement model.
• Hawke Media: Hawke Media is a DTC-focused performance marketing agency with a fractional CMO and outsourced marketing model, directly comparable to Markacy's strategy consulting and outsourced CMO engagements for growth-stage consumer brands.
• PMG: PMG is an independent digital agency with strong performance media, creative, and analytics capabilities serving global brands - comparable to Markacy's full-funnel media and measurement offering at enterprise scale.
• Rise Interactive: Rise Interactive is a performance marketing agency specializing in media, analytics, and customer experience - closely aligned with Markacy's omni-channel media and CAC:LTV analytics methodology.
• Jellyfish: Jellyfish is a global digital marketing agency within Brandtech Group, offering media, creative, and analytics services with a brand-and-platform-integrated approach; comparable in service breadth and enterprise engagement model.
• Acceleration Partners: Acceleration Partners is a performance marketing agency specializing in affiliate, partner, and full-funnel programs - a direct peer in the mid-market performance space with comparable measurement-led positioning.
• R/GA: R/GA is a global digital agency within IPG combining brand strategy, creative, and performance capabilities - comparable to Markacy's full-funnel offering but with deeper creative and larger enterprise footprint.

Broad incumbents

• GroupM: GroupM is WPP's media investment group operating at global scale across performance, programmatic, and analytics - the principal broad incumbent against which Markacy competes for enterprise and multi-region PE sponsor mandates.
• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe with end-to-end marketing, data, and engineering capabilities - comparable to Markacy's strategy consulting and MMM/measurement engagements at larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/markacy
• Instagraminstagram.com/gomarkacy
• Xx.com/gomarkacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markacy