Wpromote
- Company typePrivate
- Founded2001
- HeadquartersEl Segundo, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Wpromote firmographics
Firmographics- Name
- Wpromote
- Legal name
- Wpromote, LLC
- Website
- https://wpromote.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Wpromote industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Wpromote is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Wpromote business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Service Fees: Full-funnel marketing agency services including media planning and buying, creative development, data analytics, and strategy consulting. Services are delivered through dedicated teams with retainer-based or project-based engagements.
- Managed Media Spending: Wpromote manages approximately $3 billion in media spending on behalf of clients, executing paid media campaigns across channels including search, social, programmatic, CTV, and affiliate. Revenue is generated through service fees on managed media spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise agency retainers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Wpromote product offering
Product offeringCore offering
Wpromote is an independent full-funnel digital marketing agency that plans, buys, and executes media across paid, earned, and owned channels while developing creative, content, and data analytics for enterprise and mid-market brands. The agency manages approximately $3 billion in client media spend and delivers services through dedicated teams using its proprietary Polaris IQ marketing intelligence platform. Offerings span media services, creative development, digital intelligence, strategy, AI search optimization, and vertical-specific programs for B2B, retail/ecommerce, and financial services clients.
Product overview
Wpromote operates as a full-funnel independent marketing agency offering integrated services across media, creative, data, and strategy. The core proprietary technology is Polaris IQ, a marketing intelligence platform that provides data unification, real-time monitoring, predictive analytics, and AI-powered creative analysis. Supporting products include Polaris IQ Creative Audit for creative optimization, Polaris IQ Growth Planner for media mix modeling, and The Care Index for brand measurement. Wpromote X Giant Spoon represents the combined entity post-acquisition, integrating Giant Spoon's creative capabilities with Wpromote's performance media and data expertise. Service offerings span media services (paid search, social, programmatic, CTV, SEO), creative services (brand storytelling, performance creative, influencer content), digital intelligence (measurement, attribution, predictive analytics), strategy consulting, and industry-specific solutions for B2B, financial services, retail/ecommerce, health, and travel/hospitality sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Polaris IQ: Proprietary marketing intelligence platform that transforms raw data into clear, actionable insights
- The Care Index
Products and services
- Media Services
Quantifiable outcome
- 50M+ cans sold for Athletic Brewing Company
- +12 more outcomes
Companies that use Wpromote
Customer profileNamed customers27 records
Segments8 records
Ideal customer profiles4 records
Wpromote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature10 records
Wpromote partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- PubMaticcoreWpromote is an early deployment participant in PubMatic's AgenticOS, an agentic operating system for autonomous advertising execution. The partnership enables Wpromote to streamline AI-powered programmatic campaigns, automate campaign setup and execution, and reduce manual troubleshooting. Early tests show 87% reduction in campaign setup time.
- SweetgreencoreSweetgreen appointed Wpromote as its paid media agency of record, tasking the agency with leading paid media execution across all channels as the salad chain looks to reignite growth. Appointment follows hiring of Zipporah Allen as chief commercial officer who previously worked with Wpromote.
- 6sensecoreB2B partnership providing early access to intent signals, predictive intelligence, and ABM tools for account-based marketing orchestration.
- DemandbasecoreB2B partnership for account-based marketing orchestration, providing targeting and personalization capabilities for enterprise accounts.
- HubSpotcoreCertified HubSpot Partner providing marketing automation and CRM integration capabilities for B2B clients.
- LinkedIncoreLinkedIn Marketing Partner providing advertising capabilities, audience targeting, and B2B marketing solutions. Wpromote brings clients into closed alphas, B2B audience tests, and global programs.
- GooglecoreGoogle Premier Partner providing advertising capabilities across search, display, YouTube, and emerging AI-powered advertising products.
- TikTokcoreOfficial TikTok Partner providing access to TikTok advertising, creator partnerships, and emerging marketing solutions. Enables early access to new ad formats and audience opportunities.
- RedditminorReddit Sales Partner and Agency Partner for 2025, providing access to Reddit's advertising platform and community marketing opportunities.
- MetacoreMeta Business Partner providing advertising capabilities across Facebook, Instagram, and emerging Meta platforms. Unparalleled relationship providing early access to programs and exclusive tools.
- AmazoncoreAmazon Ads Advanced Partner providing advertising capabilities across Amazon's platform including search, display, and streaming TV. Strategic for retail and ecommerce marketing services.
- SnapchatminorSnapchat Strategic Agency Partner for 2025, providing access to Snapchat advertising and creative solutions.
- Sidley Austin LLPminorLegal advisor for Wpromote's acquisition of Giant Spoon, providing legal counsel for the transaction.
- Croke Fairchild Duarte & Beres LLCminorLegal advisor for Wpromote's acquisition of Giant Spoon, providing legal counsel for the transaction alongside Sidley Austin.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wpromote competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wpromote social profiles
Digital presenceWpromote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wpromote leadership team
Management profileNumber of profiles
Wpromote subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wpromote funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wpromote M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wpromote
What does Wpromote do?
Wpromote is an independent full-funnel digital marketing agency that plans, buys, and executes media across paid, earned, and owned channels while developing creative, content, and data analytics for enterprise and mid-market brands. The agency manages approximately $3 billion in client media spend and delivers services through dedicated teams using its proprietary Polaris IQ marketing intelligence platform. Offerings span media services, creative development, digital intelligence, strategy, AI search optimization, and vertical-specific programs for B2B, retail/ecommerce, and financial services clients.
Is Wpromote a public or private company?
Wpromote is a private company. It is classified as private equity controlled and is currently operating.
When was Wpromote founded?
Wpromote was founded in 2001. It employs 501 to 1,000 people.
Where is Wpromote based?
Wpromote is headquartered in El Segundo, United States, in the North America region.
How does Wpromote make money?
Two revenue lines are on record. Agency Service Fees are the primary driver. The others are managed Media Spending.
Does Wpromote have an API?
No public API is recorded for Wpromote.
What industry is Wpromote in?
Wpromote's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 54183 and its SIC code is 7311.