Card My Yard
Card My Yard is a yard greeting and sign rental franchise founded in 2014 that designs, delivers, installs, and removes custom outdoor signage for birthdays, graduations, and events, operating through 500+ franchise locations across 46 states.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Card My Yard does
Card My Yard, founded in 2014 by Amy Arnold and Jessica Stanley in Austin, Texas, is a yard greeting and sign rental franchise company that designs, delivers, installs, and removes custom outdoor signage for personal celebrations and commercial events. Core packages include Birthday, Graduation, Business, and a flexible "Something Else" offering, with modular add-ons such as Super Sign (premium oversized signage), Say Anything (fully customizable messages), Schools Rule, and The Perfect Baby Gift. The platform serves individual consumers, families, schools, small businesses, and community organizations, with birthday celebrations representing the primary use case and graduations, anniversaries, baby showers, grand openings, and real estate open houses forming secondary demand.
The company operates a mobile-first online ordering platform through mobile.cardmyyard.com and the corporate website, which routes customer orders to local franchise owners responsible for last-mile delivery, setup, and removal. A streamlined ordering system processes approximately 3,000 system-wide orders per week, with the central technology stack handling booking, design selection, scheduling, and franchise dispatch. The business runs on a unit-pricing model, with birthday packages starting at $100–$110 and graduation/event packages starting at $125–$130, supplemented by franchise-level pricing flexibility.
Card My Yard's revenue derives from two streams: consumer rental fees collected by franchisees for each booking, and corporate-level franchise fees and royalties under the Five Star Franchising platform, which acquired the brand in April 2023. The franchise model employs over 500 independent franchise owners across 46 states, with corporate providing technology, marketing, branding, and operational support. The legal entity operating the brand is CMY Franchising, LLC (DBA Card My Yard), headquartered at 3917 Double Dome Road, Austin, Texas.
Card My Yard firmographics
Firmographics- Name
- Card My Yard
- Legal name
- CMY Franchising, LLC, DBA Card My Yard
- Website
- https://cardmyyard.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Card My Yard is a yard greeting and sign rental franchise founded in 2014 that designs, delivers, installs, and removes custom outdoor signage for birthdays, graduations, and events, operating through 500+ franchise locations across 46 states.
- Ownership category
- akta.pro rank
Card My Yard industry classification
Industry- Product category
- Yard Sign Rentals
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tent & Canopy Rentals (HSACAFAA)
Keywords
Where Card My Yard is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Card My Yard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Yard Sign Rental Services: One-time rental fees for custom yard greetings. Customers book packages (Birthday, Graduation, Business, Something Else) and franchisees deliver, install, and remove signage. Services range from basic signs to premium 'Super Sign' packages with customization options.
- Franchise Fees and Royalties: Revenue generated from franchise owners through licensing fees and ongoing royalties as part of the Five Star Franchising platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Birthday packages starting at $100-$110 |
| Unit Pricing | Pay-as-you-go | Graduation and event packages starting at $125-$130 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Card My Yard product offering
Product offeringCore offering
Card My Yard rents custom yard greeting signs for celebrations including birthdays, graduations, anniversaries, baby showers, and business events. Customers select a themed package (Birthday, Graduation, Business, or Something Else), schedule a date and location through the online platform, and local franchise owners handle the custom design, delivery, setup, and removal of the signage. The service is a full-service turnkey experience with no storage or cleanup required from the customer.
Product overview
Card My Yard is a yard greeting and sign rental franchise platform operating across more than 500 locations in 46 states. The company offers a portfolio of themed yard sign packages (Birthday, Graduation, Business, and Something Else) along with modular add-on products including Super Signs, Say Anything custom greetings, Schools Rule, and The Perfect Baby Gift. A proprietary online booking system enables customers to book yard sign installations through a streamlined digital platform, with franchise operators handling delivery, setup, and removal. The company was acquired by Five Star Franchising in 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Birthday Package Customizable yard greeting signs for birthday celebrations, available in themed designs and Super Sign formats for various age groups. Customers select a birthday-themed sign, customize the message, and the local franchise owner delivers, sets up, and removes the signage. Birthday packages start at approximately $100-$110.
- Graduation Package Yard greeting signs designed for graduation celebrations, including Super Sign variants for commemorating academic milestones such as college and high school graduations. Franchise owners deliver, set up, and remove the signage at the customer's location. Graduation packages start at approximately $125-$130.
- Business Package Commercial yard signage services for grand openings, school events, and business promotions including Open House signs for realtors. Targets local businesses, schools, churches, and community organizations needing eye-catching, personalized signage for events and milestones. Open House signs start at approximately $60.
- Something Else Package Flexible customizable yard greeting service for any occasion including anniversaries, baby showers, and custom event signage. Designed for celebrations that don't fit into the Birthday, Graduation, or Business categories, allowing customers to create personalized yard greetings for any event.
Quantifiable outcome
- 40% system-wide revenue growth year-over-year
- +2 more outcomes
Companies that use Card My Yard
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Card My Yard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Card My Yard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Five Star FranchisingcoreFive Star Franchising acquired Card My Yard, bringing established expertise in the home service franchise industry with a franchisee-first approach and strong focus on innovation in technology, marketing, and branding. The acquisition provides support and structure for 500+ franchise locations while helping accelerate new development.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Card My Yard competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Card My Yard social profiles
Digital presenceCard My Yard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Card My Yard leadership team
Management profileNumber of profiles
Profiles3 records
Card My Yard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Card My Yard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Card My Yard
What does Card My Yard do?
Card My Yard rents custom yard greeting signs for celebrations including birthdays, graduations, anniversaries, baby showers, and business events. Customers select a themed package (Birthday, Graduation, Business, or Something Else), schedule a date and location through the online platform, and local franchise owners handle the custom design, delivery, setup, and removal of the signage. The service is a full-service turnkey experience with no storage or cleanup required from the customer.
Is Card My Yard a public or private company?
Card My Yard is a private company. It is classified as corporate owned and is currently operating.
When was Card My Yard founded?
Card My Yard was founded in 2014. It employs 5,001 to 10,000 people.
Where is Card My Yard based?
Card My Yard is headquartered in Austin, United States, in the North America region.
How does Card My Yard make money?
Two revenue lines are on record. Yard Sign Rental Services are the primary driver. The others are franchise Fees and Royalties.
Does Card My Yard have an API?
No public API is recorded for Card My Yard.
What industry is Card My Yard in?
Card My Yard's product category is Yard Sign Rentals. Its primary akta.pro industry code is HSACAFAA, Tent & Canopy Rentals. Its NAICS code is 513191 and its SIC code is 7900.