Five Star Franchising
Five Star Franchising is a privately held, PE-backed multi-brand home services franchise platform operating eight brands (including Mosquito Shield, Five Star Bath Solutions, Gotcha Covered, and Bio-One) across 1,700+ North American locations run by 1,000+ franchise owners, supported by shared technology, marketing, and procurement services.
- Company typePrivate
- Founded2003
- HeadquartersSpanish Fork, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Five Star Franchising does
Five Star Franchising, L.L.C. is a privately held, multi-brand franchise platform company headquartered in Springville, Utah, founded in 2003 by Scott Abbott and Chad Jones. The company operates as a franchisor of eight home services brands — Bio-One (crime scene and biohazard cleanup), Card My Yard (celebration yard signs), Five Star Bath Solutions (bathroom remodeling), Five Star Flooring (flooring solutions, launched 2026), Gotcha Covered (custom window treatments), Mosquito Shield (mosquito, tick, and pest control), and 1-800-Packouts (contents restoration) — totaling 1,700+ locations across the U.S. and Canada operated by 1,000+ franchise owners. The platform has been backed by Princeton Equity Group since 2021 and has acquired or launched brands systematically since 2013.
The company's underlying technology stack is proprietary and shared across brands: ProNexis provides 24/7 lead development, routing, and call connection services integrated with each brand's CRM; Five Star Marketing Services operates a digital marketing and brand management engine; Five Star Buying Group functions as an exclusive vendor network with negotiated discounts across payroll, financing, vehicles, equipment, and supplies. Custom CRM platforms, quoting and job routing applications, and real-time reporting dashboards round out the operational technology layer. ProNexis reports an NPS of +65 and a top-1% ContactCenterWorld ranking in the Americas.
Five Star Franchising generates revenue through three primary streams: one-time initial franchise fees ranging from $8,500 to $69,900 depending on brand, ongoing royalty payments (typically 5-6% of franchisee revenue, with step-downs such as Five Star Flooring's 6% to 5% transition above $1M), and platform services revenue from shared services delivered to franchisees. Distribution is sales-led through a dedicated franchise development team using website lead capture (quiz-based), phone outreach (855-550-0900), inside sales, and the annual Home Services Summit at Caesars Palace in Las Vegas. Target segments include first-time franchisees, multi-unit operators, military veterans (who comprise 10% of the owner base and receive a 10% fee discount), lifestyle-focused entrepreneurs, and growth-oriented operators across multiple home services verticals.
Five Star Franchising firmographics
Firmographics- Name
- Five Star Franchising
- Legal name
- Five Star Franchising, L.L.C.
- Website
- https://fivestarfranchising.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Five Star Franchising is a privately held, PE-backed multi-brand home services franchise platform operating eight brands (including Mosquito Shield, Five Star Bath Solutions, Gotcha Covered, and Bio-One) across 1,700+ North American locations run by 1,000+ franchise owners, supported by shared technology, marketing, and procurement services.
- Ownership category
- akta.pro rank
Where Five Star Franchising is headquartered
LocationHeadquarters
- HQ city
- Spanish Fork
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Five Star Franchising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Franchise Fees: One-time initial franchise fees paid by new franchise owners upon signing franchise agreements. Fees vary by brand, ranging from $8,500 to $69,900 depending on the franchise opportunity.
- Royalty Fees: Ongoing royalty payments from franchise owners, typically calculated as a percentage of annual revenue. For Five Star Flooring specifically, royalties decrease from 6% to 5% once annual revenue exceeds $1 million.
- Brand Platform Services: Revenue from supporting franchise brands through shared services including ProNexis lead management, Five Star Marketing Services, and Five Star Buying Group vendor discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Bio-One franchise fee: $60,000, Investment range: $135K-$221K, Liquid capital: $60K+, Net worth: $250K+ |
| One time/ perpetual license | Multi-year contract | Card My Yard franchise fee: $8,500, Investment range: $10.3K-$18.5K, Liquid capital: $10K+, Net worth: $30K+ |
| One time/ perpetual license | Multi-year contract | Five Star Bath Solutions franchise fee: $59,500, Investment range: $162K-$334K, Liquid capital: $100K+ |
| One time/ perpetual license | Multi-year contract | Five Star Flooring investment range: $157K-$265K |
| One time/ perpetual license | Multi-year contract | Gotcha Covered franchise fee: $69,900, Investment range: $123K-$167K, Liquid capital: $150K+ |
| One time/ perpetual license | Multi-year contract | Mosquito Shield franchise fee: $54,500, Investment range: $121K-$162K, Liquid capital: $300K+ |
| One time/ perpetual license | Multi-year contract | 1-800-Packouts franchise fee: $62,500, Investment range: $269K-$514K |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Five Star Franchising product offering
Product offeringCore offering
Five Star Franchising is a franchise platform company that owns, operates, and sells franchise opportunities across a portfolio of eight home service brands: Bio-One (crime scene and biohazard cleanup), Card My Yard (celebration yard signs), Five Star Bath Solutions (bathroom remodeling), Five Star Flooring (flooring solutions), Gotcha Covered (custom window treatments), Mosquito Shield (pest control), and 1-800-Packouts (contents restoration). It monetizes through initial franchise fees, ongoing royalty fees, and shared platform services including ProNexis lead management, Five Star Marketing Services, and Five Star Buying Group vendor discounts.
Product overview
Five Star Franchising is a franchise platform offering a curated portfolio of home service franchise brands. The platform operates on a platform-plus-modules architecture with proprietary support services including ProNexis (lead response solutions), Five Star Marketing Services (marketing engine), and Five Star Buying Group (vendor network). The brand portfolio includes: Bio-One (crime scene and biohazard cleanup), Card My Yard (celebration yard signs), Five Star Bath Solutions (bathroom remodeling), Five Star Flooring (flooring solutions), Gotcha Covered (custom window treatments), Mosquito Shield (mosquito, tick, and pest control), and 1-800-Packouts (contents restoration and cleaning).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 76 franchise locations earned Million Dollar Club status, with nearly half surpassing $2 million in revenue
- +4 more outcomes
Companies that use Five Star Franchising
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Five Star Franchising technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Five Star Franchising partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ProNexiscoreProNexis is Five Star Franchising's in-house, franchise-focused lead response solutions brand providing 24/7 call answering, lead scheduling, and conversion tools. Fully integrated with franchise brand CRM and customer journey platforms.
- Five Star Marketing ServicescoreFive Star Franchising's elite marketing engine providing digital marketing, brand management, and customer acquisition support for all franchise brands across the platform.
- Five Star Buying GroupcoreExclusive vendor network providing negotiated discounts and vendor partnerships across payroll, financing, vehicles, equipment, supplies, and other operational categories. Available exclusively to Five Star franchise owners.
- Customer Contact Week (CCW)minorProNexis named finalist in CCW Excellence Awards in the 'Best of the Best: Employee Experience' category. Winners to be announced June 23, 2026 in Las Vegas.
- ContactCenterWorldminorProNexis placed among top 1% of contact centers in the Americas in ContactCenterWorld Global Top Ranking Performers Awards for Best Contact Center. Champions to be revealed November 16-20 in Dubai.
Scale indicators21 records
Recent moves8 records
Expansion highlights6 records
Five Star Franchising competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Five Star Franchising social profiles
Digital presenceFive Star Franchising compliance and trust
Trust signalCompliance1 record
Five Star Franchising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Star Franchising leadership team
Management profileNumber of profiles
Profiles17 records
Five Star Franchising subsidiaries and ownership
Company hierarchySubsidiaries8 records
Five Star Franchising funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Star Franchising M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Star Franchising
What does Five Star Franchising do?
Five Star Franchising is a franchise platform company that owns, operates, and sells franchise opportunities across a portfolio of eight home service brands: Bio-One (crime scene and biohazard cleanup), Card My Yard (celebration yard signs), Five Star Bath Solutions (bathroom remodeling), Five Star Flooring (flooring solutions), Gotcha Covered (custom window treatments), Mosquito Shield (pest control), and 1-800-Packouts (contents restoration). It monetizes through initial franchise fees, ongoing royalty fees, and shared platform services including ProNexis lead management, Five Star Marketing Services, and Five Star Buying Group vendor discounts.
Is Five Star Franchising a public or private company?
Five Star Franchising is a private company. It is classified as private equity controlled and is currently operating.
When was Five Star Franchising founded?
Five Star Franchising was founded in 2003. It employs 51 to 100 people.
Where is Five Star Franchising based?
Five Star Franchising is headquartered in Spanish Fork, United States, in the North America region.
How does Five Star Franchising make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Fees and brand Platform Services.
Does Five Star Franchising have an API?
No public API is recorded for Five Star Franchising.